• Journal of Distribution Research
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• v.11 no.3
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• pp.23-53
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• 2006

Brands are important in the consumer market. They are the interface between consumers and the company. And consumers may develop loyalty to brands. Also, the late development of industrial marketing explains the near absence of research on brand equity in business to business. With recent change, Industrial companies have shifted from a production focus to a customer focus. Industrial brand is fast developing. The basic purpose of this study is to investigate industrial brand trust and loyalty affecting the result of business relationship between industrial buyers and suppliers. Factors hypothesized to influence trust in a brand include a number of brand characteristics, company characteristics and consumer-brand characteristics. This research presented a comprehensive constructive model consisting of components of industrial brand trust and loyalty, and then propose the research model base on prior researches and studies about relationships among components of industrial brand loyalty Data were gathered from respondents who work in industrial buying center. For this study, Data were analyzed by AMOS 4.0. The results of this research analysis were as fallow. Industrial brand trust and loyalty were positively related with a number of industrial brand characteristics, supplier characteristics and buyer-brand characteristics, relationship commitment. This research newly proposed the concept of industrial brand trust and loyalty affecting the result of business relationship between industrial buyers and suppliers.

• Women's Health Nursing
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• v.7 no.1
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• pp.80-92
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• 2001

The labor participation rate of women are increasing, especially for married and 30 and over aged women in Korea. Marital role quality might be regarded as an influencing factor on quality of life or health status. The purpose of this study is to investigate influencing factors on quality of marital role for Korean employed women with husband. Data were collected from 323 mothers of students at 3 kindergartens, 2 elementary schools, 3 middle schools, 4 high schools in metropolitan area, during 1998.8~1998.12. they were dual-earner couples, and were employed over one year. Response rate is 62.3%. Quality of marital role was measured using Role Quality Scale developed by Park, June & Kim(1999). This instrument is based on Role Rewards and Concerns Scale of Barnett et al.(1993) for quality of marital role. Quality of marital role is made of 19 items and the subfactors are doing households, satisfaction with husband, and relationship with husband The scale has good internal consistency (Cronbach $\alpha$= 0.90). The findings of this study show that age, monthly average household income, husband's occupation, husband's attitude for wife's employment, and the perceived equity for labor division between couples are significant variables for quality of marital role. But education, career years, working hours per week, occupation, monthly average wage, and marital years are not significant. 33.81% of the variance in quality of martal role were accounted for by these variables.

• Proceedings of the Korean Society for Quality Management Conference
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• 2007.04a
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• pp.174-186
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• 2007

최근의 기업 환경은 글로벌화의 진전과 산업문명의 발달, 정보 습득이 용이 등으로 급속도로 소비자 중심의 시장으로 전환되었으며 이로 인해 기업 간의 경쟁은 급격히 가속되고 있는 상황이다. 이러한 상황 아래 고객에게 제공하는 가치가 유사한 기업들은 자사의 제품과 서비스를 차별화하여 기업의 경쟁력을 강화하기 위해 다양한 방법을 시도하고 있다. 이 다양한 방법들 중 대표적인 한 가지가 자사의 브랜드를 강력하게 만들어 관리하는 것이다. 현대의 소비자들은 단지 제품이나 서비스의 품질, 또는 가격들 중 하나로 제품을 선택하는 것이 아니라 종합적 경험으로 자신에게 각인되어 있는 브랜드의 선택을 통하여 제품이나 서비스를 구매하게 된다. 또 하나의 대표적인 방법이 경영혁신 활동이다. 기업은 기존의 업무 방법을 재현해서만은 지속적인 경쟁력을 유지할 수 없다. 변화하는 기업 환경에 맞춰 기업의 가장 중요한 부분을 본질적으로 변화 시켜야만 기업의 경쟁력을 지속적으로 유지, 향상 시킬 수 있다. 이에 본 연구에서는 기존에 연구된 문헌자료를 토대로 이론적 배경을 고찰하고 기업들의 경영혁신 추진 실태 조사와 K기관의 NBCI모델 통하여 산출된 브랜드 경쟁력 지수간의 상관관계를 분석함으로써 경영혁신 활동이 기업의 브랜드 자산 가치에 어떤 영향을 미치고 있는지 살펴보고자 한다.

• Korean Journal of Human Ecology
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• v.15 no.6
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• pp.973-984
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• 2006

This study examined the asset allocation of the aged and analyzed the impact variables on the portfolio ratio of different kind of finanical assets. The aged was divided three groups, 55-65, 65-75 and 75 over. The results showed that the aged are not likely to invest on risky asset and their assets composed of mostly real estates and bank account. The study include four different assets, such as liquid asset, risky assets, horne equity and other real estates, which reflects the liquidity problems of households asset allocation for the aged in Korea. The aged who do not participate on stock market are likely to have more liquid assets. Households lived in Daegu, Kwangju, ChungCheong and CheonRa tend to have more liquid assets compared to those in Seoul. Total income is appeared having positive relationship with illiquid assets including stock, bonds, and private pension. Age group with 75yrs over tend to have greater mean of illiquid assets and it may caused by the polarization of assets, which gives intuition for the future study.

• Korean Institute of Interior Design Journal
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• v.27 no.1
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• pp.48-57
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• 2018

Recently, cosmetic shops are facing a complicate economy situation and a great number of brands are attempting two-way communication with customers, not one-way communication. 'Brand' equity is important to deliver virtual brand mark as visual image. We have 4 steps for brand identity structure, and this study is about the first 'brand-awareness' and the second step 'brand-image'. We investigated the correlation between brand-awareness and brand-image after searching which spatial elements are highly effective to both steps as we designated 5 cosmetic shops. We already organized the means of spatial analysis and we separated into two elements, constructive and decorative. For constructive element, a shop needs a distinct ceiling and wall design, and for decorative element, strong brand image communication is required through showcase design. We proved that brand awareness and brand image have the correlation, which also can be in direct proportion, by regression analysis. The result of this study shows that improving brand awareness as the primary element for cosmetic road shop can be an effective way to enhance brand image.

• Journal of the Economic Geographical Society of Korea
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• v.7 no.2
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• pp.245-260
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• 2004

The author made two major arguments in this paper based on a case study on Songdo Free Economic Zone in South Korea. First, the state power is still being maintained when looking at the development process of the project. Planning and development has been mainly on the hands of government officials. The project reflect the logic of the state rather than the market. And the government tries to manage globalization through Songdo project. Second, even though globalization did not bring about the decline of the state, it changed the state's approach on spatial issues. Songdo is an articulate expression of pursuit of efficiency over equity with the rise of the globalization wave. Songdo also leaves the Korean state a task for consensus-building concerning liberalization.

• Asian Pacific Journal of Cancer Prevention
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• v.15 no.5
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• pp.2231-2238
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• 2014

This study investigated how self-rated health and socioeconomic status are associated with behaviour of cancer survivors regarding desire for information. For this association, we compared survivors who did not seek information about cancer with those who did. We examined how sociodemographic, socioeconomic, cancerrelated, and health information factors are associated with self-rated health (SRH) by health information seeking/avoiding behavior in a survey of 502 post-treatment cancer patients. In the information seeking group, all four factors exhibited significant relationships with SRH. SRH values were significantly high for women (p<0.05), non-Hispanic White (p<0.05), and educated (p<0.01) participants, and for those who had high self-efficacy to use health information by themselves (p<0.01). Furthermore, in the information avoiding group, not only were there no significant relationships between socioeconomic status (SES) and SRH, but there were negative associations between their attitude/capacity and the SRH. In terms of communication equity, the promotion of information seeking behavior can be an effective way to reduce health disparities that are caused by social inequalities. Information avoiding behavior, however, does not exhibit a negative contribution toward the relationship between SRH and SES. Information seeking behavior was positively associated with SRH, but avoiding behavior was not negatively associated. We thus need to eliminate communication inequalities using health intervention to support information seeking behavior, while simultaneously providing support for avoiders.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.4
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• pp.81-95
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• 2020

The main objective of this research is to investigate the impact of board size and board composition on financial performance of banks. The sample of this study consists on two countries listed bank sector Pakistan and China. The annul data is used from 2009-2018 to find the objective of this study. The Panel regression model is used to check the relationship between dependent and independent variables. Return on Asset and Return on Equity is used as performance checker dependent variables. The results of this study confirm board size coefficient value positive for ROA and negative for ROE but shows insignificant behavior for Pakistani banking sector while in Chinese banking sector the coefficient value of board size positively for ROA and ROE at 10% level. The board composition coefficient shows the negatively significant with ROA but insignificantly related to ROE for Pakistani banking sector. However, in Chinese banking sector the coefficient value of board composition is insignificant for both ROA and ROE. This study is helpful for banks, management of banks, policy makers, researcher as well as Government.

• Journal of the Korea Institute of Building Construction
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• v.13 no.2
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• pp.112-121
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• 2013

Korean overseas construction has been on the rise, and exceeded the 2011 goal of $50 billion by securing $59.1 billion in orders. However, these orders were heavily concentrated in the Middle East (50%) and plant construction contracts (75%). This study suggests that, to maintain growth in foreign markets, Korea construction companies should enter into the high value-added investment development business and aggressively seek ways to diversify their regions of activity and construction types. To secure the entry of Korean construction companies into lucrative markets and better understand the competitive factors facing Korean construction concerns, a survey of the literature and focus group discussions targeting relevant experts were carried out. From those efforts, a list of 44 competitive factors crucial to entering and competing in the international investment development business was developed. Survey responses were analyzed by applying IPA. The results revealed that while Korean concerns compete well in engineering/technical capabilities, maintaining a cooperative relationship with contractors, and warranty/after sales service capabilities, their ability to obtain business information on the target country, to form private/public cooperative systems, and to build international human networks require immediate improvement.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.8
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• pp.259-268
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• 2020

The study investigates the association between CEO education and firm performance with a sample of 85 nonfinancial firms listed on the Saudi stock exchange during 2018 applying ordinary least squares method. CEO education is defined by three variables, the level of education, if the degree-granting institution is domestic or foreign, and if the highest degree is in management or other fields of study. Financial performance is measured by return on assets and return on equity. Firm size, age, liquidity and growth are introduced as control variables. The study shows that 58 CEOs of the firms studied are graduates, 38 have obtained their degree from a domestic institution and 44 have a management degree. Graduate CEOs are found to enhance performance. Graduating from a domestic institution influences performance positively. Management degree of CEO does not seem to impact performance. Firm size, liquidity and growth are positively associated with performance. Firm age does not explain performance differences of firms. Results are robust to performance measures. The findings of the study suggest that firms can benefit from a CEO hiring policy that emphasizes on the minimum qualification set as graduation or higher, education from a domestic institution and no undue weight on management qualification.