• Journal of Digital Convergence
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• v.14 no.6
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• pp.151-156
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• 2016

The purpose of this study is to find out key factors(specialized knowledge, manner, interaction) of real estate brokerage service quality derived from previous researches and to identify degrees of relations among the key factors and request intention. To do this, first of all, this study makes surveys including variables of estate brokerage service quality, credibility, and request intention. Second, it collects the data from respondents who have visited real estate brokerage firms. Finally, the data are analyzed by applying an exploratory factor analysis and a confirmatory factor analysis which is based on a structural equation modeling. The result of these surveys describes that only the interaction affects the credibility positively and the credibility has positive effects on the request intention. At the same time, the interaction impacts on the request intention directly. Therefore, these analysis results suggest that managers of real estate brokerage firm focus on the interaction of the real estate brokerage service quality factors in order to improve the customers' request intention.

• Journal of Digital Convergence
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• v.14 no.7
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• pp.233-241
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• 2016

The aim of this study was to analyze relations of stress, job satisfaction, organizational commitment and turnover intention in medical technicians. The subjects were 468 medical technicians in 10 general hospitals. Data were collected using a structured questionnaire from July 1, 2015 to August 30, 2015 and analyzed with descriptive statistics, ANOVA, t-test, Pearson's correlation, Hierarchical multiple regression analysis. The mean score of stress level was $2.62{\pm}0.69$, satisfaction level $2.92{\pm}0.62$, organizational commitment $3.37{\pm}0.63$, and turnover intention $2.97{\pm}0.68$. We found the positive correlations of turnover intention with stress. There were negative correlations among job satisfaction, organizational commitment and turnover intention. These results showed that medical technicians were needed to minimize stress in order to maintain job satisfaction, organizational commitment and decrease turnover intention.

• Journal of Family Relations
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• v.21 no.4
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• pp.3-25
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• 2017

Objectives: We examined which socioeconomic and intergenerational characteristics were associated with the level of intention to marry among Korean men and women in young adulthood. Method: Data came from 351 men and 391 women who were 25-34 years old, had never been married, and had at least one living parent. We conducted multiple regression analyses by gender after controlling for age and current romantic relationship. Results: Among the socioeconomic characteristics, more years of education was linked to both men's and women's higher levels of intention to marry. For women, having a secure, full-time job was related to greater intention to marry. For men, the higher their subjective socioeconomic status, the greater their intention to marry. Among intergenerational characteristics, both men's and women's positive attitudes toward supporting elderly parents were related to a higher level of intention to marry. For men, the frequency of providing instrumental support for their parents was negatively associated with the men's intention to marry. For women, higher levels of agreement with parents' responsibility to support their adult children as well as greater affection for their parents were positively related to greater intention to marry. Conclusions: The findings suggest that young adults' socioeconomic resources and the family context are important predictors of young adults' marital intentions. The results also reveal gender differences in the factors associated with young adults' marital intentions.

• Journal of Family Relations
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• v.23 no.2
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• pp.133-155
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• 2018

Objectives: This study examined the differences in the intention of having a second child and the related factors among Chinese and Vietnamese migrant women from the perspective of adaptation theory. Methods: Data were drawn from the National Survey on Multi-Cultural Families in 2009 and 2015. Among the total 7,615 married migrant women (Korean-Chinese, Chinese-Han, Vietnamese), those within the age group 20-39 within the first 5 years of marriage who had one child were selected. A frequency analysis, chi-squared test, and logit regression analysis were performed. Results: Different ethnic groups had different reasons for having a second child and the related factors also differed between 2009 and 2015. In 2009, after controlling the related variables, the intention of Korean-Chinese and Chinese-Han married immigrant women to have a second child was higher than that of Vietnamese women, but no such difference was found in 2015. Participation in their local community, first marriage, the gender of the first child, and whether they were living with their parents-in-law were associated with the intention of migrant women having a second child in the 2009 analysis model but these factors were not significant in the 2015 analysis model. In the latter model, the household income, a variable related to economic conditions, has a positive effect on the intention of having a second child. Conclusions: The significance of this study supports adaptation theory by addressing the similarity in the childbirth intention between recently married immigrant women and Korean women.

• Journal of Distribution Science
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• v.18 no.12
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• pp.79-90
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• 2020

Purpose: This study aims to explore the service improvement and marketing strategy to measure the effect of the DISC (dominance, influence, steadiness, conscientiousness) behavior type of hair salon workers on service quality and marketing. Research design, data and methodology: 236 responses were analyzed by distributing questionnaires to hair salon workers through SNS. Factor analysis and reliability analysis were applied and the influence of job factors on work satisfaction and turnover intention, and the statistical significance of the DISC behavioral type adjustment effect verified. Results: First, among the general characteristics of the survey subjects, the most common respondents were women and interns in their twenties, with less than four years of experience and less than three years of work experience on site. Second, the working environment, employee relations and compensation policies caused by work-related factors have shown a major influence on work satisfaction. Third, the working environment and human relationships among the job factors have an impact on turnover intention. Conclusions: The working environment, human relations, and compensation system derived as job factors had a crucial effect in service quality and marketing on job satisfaction, and among job factors, working environment and human relations had a significant influence on turnover intention.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.463-472
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• 2016

The study was to research relations among 5 characteristic-factors of participants in sport for all, satisfaction of participation and intention to adhere to exercise. First, the implications of 5 characteristic-factors effect on satisfaction of participation are as blow. Extroversion has a positive effect on psychological satisfaction, satisfaction of relaxation, social satisfaction and physical satisfaction. Openness has a positive effect on satisfaction of relaxation and affinity has a positive effect on social satisfaction and physical satisfaction. Emotional instability has a negative effect on environmental satisfaction. Second, hierarchical regression analysis of 5 characteristic-factors effect on satisfaction of participation and intention to adhere to exercise is as follows. Characteristics-factors of participants have an effect on intention to adhere to exercise in order of extroversion and affinity. Satisfaction of participation has an effect on intention to adhere to exercise in the order of social satisfaction, satisfaction of relaxation and physical satisfaction.

• Culinary science and hospitality research
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• v.17 no.3
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• pp.89-103
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• 2011

The purpose of the study is to examine the effects of the country of origin image of beef on consumers quality perception, attitude and purchase intention. In order to conduct the research, 300 questionnaires were distributed to consumers who have purchased beef in Seoul during a two-week period from December $27^{th}$, 2010 to January $10^{th}$, 2011, but only 244 were analyzed for this study. The results are as followed First, country - of-origin image of beef had significant relations with consumers quality perception, attitude and purchase intention. Second, consumers quality perception had positive relations with attitude and purchasing intention. Third, consumer's attitude had positive influence on purchasing intention. In order to enhance the country-of-origin image of beef, cows should be raised in an environmentally friendly way. Having regular checkups and using good quality feed would produce reliable products. As well, in order to strengthen the image of beef, aggressive marketing strategies are also recommended.

• The Journal of the Korea Contents Association
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• v.9 no.9
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• pp.325-334
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• 2009

The object of this study is to examine the relations between leisure activity and duty stress and separation intention in private guards. The subject of this study is set up the private guards who are working at private guard company in a capital sphere. This study applyed the way of judgement abstraction and abstracted the total of 360 persons. However, the number used in the final analysis is 333 persons. The last conclusion in this study is as follows. Firstly, the relation between duty stress and separation intention has a matual effect meaningfully. Secondly, the physical stress hasn't an effect on the term of leisure activity, and separation intention. affects meaningfully the physical stress. Thirdly, the relation beween leisure activity and separation intention exerts a meaningful influence mutually in all sphere. Duty stress is a important parameter between leisure activity and separation intention.

• Journal of Global Scholars of Marketing Science
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• v.18 no.2
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• pp.113-145
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• 2008

Marketing for the distribution industry is making an ongoing progress in the changes of customers, the competitive environment, and the internal marketing environment. Integrated marketing communication activities are required for the enhancement of efficiency in the market.oriented activities. In this study, IMC is defined as "a notion that a market oriented business integrated marketing communication means, conducting and evaluating marketing activities with consistent messages in order to communicate with customers based on databases." In this study, an IMC planning model for the improvement of marketing efficiency in the distribution industry was derived from a pilot study. This model may be broken down into the following phases: IMC goals setting, situational analysis (customer analysis, competition analysis and company analysis), customer data analysis, contact management, budgeting, the establishment of an IMC strategy, the IMC mix and execution, an evaluation system, and feedback. In consideration of the characteristics of the distribution industry, this study was accompanied by a vocational study on IMC means employed by, in particular, department stores and other distributors such as: advertising, sales promotion, sales promotion advertising, direct marketing, public relations, personal selling, the Internet, mobile, visual merchandising, words of mouth. In addition, this study also covered the correlation among variables such as IMC activities of distributors, the process of forming customer's brand attitudes, brand loyalty and repurchase intention. This research would enhance the utilization of IMC. The analysis on customer's brand attitudes toward the IMC activities of distributors requires the simultaneous consideration of how they are linked to purchase as well as their attitudes toward both distributors and stores. The formation of brand loyalty and repurchase intention is related to the integration of marketing communication and the maintenance of consistency in contents, which requires integrated brand communication (IBC) strategies. IBC is a concept of using IMC means to manage the brand in a continuing and consistent manner and measuring their effect, which is a process to establish enterprise.level brand identity and maximize brand loyalty and repurchase intention by integrating IMC means. For an empirical analysis in this study, an online questionnaire survey was conducted among those department store customers from 20's to 50's who reside either in the Seoul and Gyeonggi areas and have made purchase at department stores. In this study, the research model consisted of four theoretical variables: IMC activities, IMC attitudes, brand loyalty, and repurchase intention, on which variables a pilot study was conducted. A number of hypotheses were constructed on the relations between IMC activities and IMC attitudes, between IMC attitudes and repurchase intention, and between brand loyalty and repurchase intention. The test of the hypotheses may be summarized as follows: Firstly, the test of the hypothesis concerning the relation between IMC attitudes and IMC activities - advertising, sales promotion, direct marketing, public relations, personal selling, the Web, mobile, visual merchandising, and word of mouth - indicates that advertising, sales promotion, direct marketing, public relations, personal selling, mobile, visual merchandising, and word of mouth have significant impact on IMC activities. In addition to the result similar to those of previous studies that such marketing communication means as word of mouth, advertising, personal selling and sales promotion, in particular, play very important roles, a notable finding of this study is that visual merchandising performed by department stores is shown to have very significant impact on IMC activities. On a separate note, it is also noteworthy that Internet marketing activities engaged by department stores are not shown to have significant impact on IMC attitudes. Secondly, the test of the hypothesis on the relation between IMC attitudes and brand loyalty attests that IMC attitudes for the distribution industry significantly affect brand loyalty. Thirdly, the test of the hypothesis concerning the relation between IMC attitudes and repurchase intention confirms that IMC attitudes for the distribution industry significantly affect repurchase intention. Fourthly, the test of the hypothesis concerning the relation between brand loyalty and repurchase intention indicates that brand loyalty significantly affect repurchase intention. A comprehensive view of these findings points to the conclusion that the IMC activities for the distribution industry do affect IMC attitudes, brand loyalty, and repurchase intention.

• The Journal of Information Systems
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• v.27 no.2
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• pp.135-155
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• 2018

Purpose Recently, with the enhancement of mobile technologies, people have formed various relationships and spreaded networks on social network service(SNS). In addition, although people make a decision based on the thoughts and emotions about self, there is little empirical research on social relations and self-construal of users in social network game (SNG). Design/methodology/approach This study was designed to examine the structural relationships among SNG users' social capital, self-construal, behavioral adaptation, SNG reuse intention and charged item purchasing intention. Findings The results from this study are as follow. First of all, the bonding social capital did not have a significant impact on behavioral adaptation to SNG, but bridging social capital had a positive impact on behavioral adaptation. Second, independent self-construal did not have a significant impact on behavioral adaptation to SNG, but interdependent self-construal had a positive impact on behavioral adaptation. Lastly, the behavioral adaptation to SNG had a positive impact reuse intention and charged item purchasing intention. Also, SNG reuse intention had a positive impact on charged item purchasing intention.