• Journal of the Korean Society for information Management
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• v.34 no.2
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• pp.47-80
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• 2017

The purpose of this study is to develop an adoptive model of institutional repositories (IRs) by identifying the key factors affecting adoptive intention of IRs and explaining the relations among these factors. Through a survey of 270 researchers and 12 in-depth interviews in the field of physics, mathematics, and life science in Korea, performance expectancy, perceived risks, socio-organizational influence, and individual characteristics were found to have substantial influences on the adoptive intention of IRs. Among the key factors, individual characteristics showed the greatest effect on the adoptive intention of IRs, followed by performance expectancy and other socio-organizational influences except for the perceived risks. Strategies to enhance the adoptive intention of IRs based on analyses of the results were suggested, in terms of the reformation of research assessment system at the national level, strengthening of role of the operational institution, and the need for voluntary scientists-participating service.

• Journal of Digital Convergence
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• v.15 no.9
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• pp.415-425
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• 2017

The purpose of this study is to examine the effect of perceived enjoyment and user's characteristics on the intention of continuous use when users play social network games on a mobile device. In addition, the study empirically investigated the mediating effect of flow experience in this process. To fulfill the purpose, this study conducted a survey on 244 college students and collected data. When the collected data was analyzed, the followings were known. First, perceived enjoyment, and both self-efficacy and innovation propensity of user's characteristics turned out to have a positive (+) effect on the intention of continuous use in mobile social network game. Second, in the process, it was known that flow experience played a mediating role. These findings are expected to be useful data in developing game contents of high quality or making a marketing strategy for continuous improvement of online social network game industry. In addition, future studies are expected to generalize the research to various age groups.

• Journal of Digital Convergence
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• v.10 no.11
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• pp.307-313
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• 2012

The purpose of this study is to suggest a research for hotels' expected service quality which influences reservation intention of hotel services. And we checked that these relations are formed by mediating of customer value on the basis of temporal construal theory. The result of our studies is as follows: 1) An abstract hotels' expected service quality(a concrete hotels' expected service quality) influence more on the customer's the social psychological value(the functional value) than the functional value(the social psychological value). 2) The customer's functional value(the social psychological value) influence more on the reservation intention of hotel service near(distant) in time than distant(near) in time. This research provides a theoretical-practical implications to the marketing staffs like packaging designers as well as scholars to study hotel services.

• Journal of the Institute of Electronics Engineers of Korea CI
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• v.49 no.2
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• pp.44-52
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• 2012

This paper proposes to increase an efficiency of somebody searching information by a visualization of an unseen query words with well-selected user's intent structures. If a search engine identifies user's intent to pursue information, it would be an effective search engine. To do so, it is needed that relationships between query-words are to be visible after recovering words lost during formulated, and that an intention structure/elements is to be established. This paper will review previous studies, after then, define a simple structure of the search intent, and show a process to expand and to generate the query words appropriate to the intent structure with a method for the visualization of the query words. In this process, some examples and tests are necessary that one of the multiple intent structured layers is to assign to a range of query-words. Increasing/Decreasing an efficiency are analyzed to find. Future research is needed how to automate a process to extend structural nodules of user's intent.

• Journal of Digital Convergence
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• v.8 no.2
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• pp.43-54
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• 2010

While entrepreneurship is touted as an opportunity for women to exploit opportunities that are often not available in the traditional workplace, the rate of participation in entrepreneurship is lower for women than it is for men. What remains relatively unclear are the reasons that make this so. This regional study addresses this deficiency by examining two lines of thought related to entrepreneurial adoption: (1) the personal traits thought to contribute to entrepreneurship, and (2) the rational decision making processes that are believed to form a basis for entrepreneurial endeavors. My results find men and women to be different in both respects, with ambiguity tolerance, internal locus of control, perceived effectiveness of entrepreneurship, and having an entrepreneurial parent all positively predicting entrepreneurial intention for men. For women, perceived effectiveness of entrepreneurship and achievement motivation predict entrepreneurial intention. Women also rate the potential reward of entrepreneurship as significantly lower than do men, possibly because women entrepreneurs objectively face more obstacles than men with regard to obtaining financing and other stakeholder relations.

• Journal of the Korea Convergence Society
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• v.9 no.3
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• pp.187-201
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• 2018

Three types of Ad message convergence, A Letter, B Letter+Photo, C Letter+Photo+Video on the Facebook advertising were researched. For this research, three types of sample advertisements were tested on the 230 subjects. And the H1 - How do three types of advertisements differ on the SNS main trait, H2 - Among those Informativity, Reliablity, Playfulness, Intractivity as the SNS main trait, what is the more powerful factor on the brand attitude / Purchase Intention. For this research the ANOVA, Scheffe, Regression Analysis was used. As a result, H1 - The effect power of Playfulness and Interactivity on the three types of Ad message convergence ranked as "A

• Journal of the Korea Convergence Society
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• v.12 no.9
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• pp.343-350
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• 2021

The purpose of this study was to apply Ajzen's theory of planned behavior to identify factors that affect nursing students decisions to receive Human Papilloma Virus(HPV) vaccination. Data collection was done using self-report questionnaires with 195 nursing students in D city. Data were analyzed using percentage, mean, standard deviation, t-test, Pearson correlation analysis and hierarchial regression with the SPSS Win 25.0 Program. The mean score of intention to receive HPV vaccine was 5.24±1.66 out of a possible 7. In the hierarchial regression analysis, attitudes (β=.446, p<.001), perceived behavior control (β=.321, p<.001) subjective norm (β=.132, p=.041), to receive HPV vaccine were significant predictors and explained 54.4% of intention to receive HPV vaccine. it is suggested that promotion programs and social environment to encourage to think it positively and perceive it easy and convenient should be developed, with nursing students' educatinon for sex education and public relations activitiesas as a nursing educators.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.3
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• pp.139-148
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• 2019

Franchise coffee shops have continued to attempt to differentiate themselves using cultural arts to engage with changes in consumer awareness and lifestyle. This empirical study was conducted to analyze structural relations between cultural marketing and brand image, customer satisfaction, and intention to revisit for franchised coffee shops. 322 customers at S Coffee Shop (a franchised coffee shop in Daegu) were surveyed, and collected data were subjected to frequency, descriptive, reliability, correlation, and covariance structural analysis using SPSS software. We found that culture marketing significantly improved brand image and customer satisfaction, and thus, significantly influenced intention to revisit. The study shows culture marketing activities improve brand image and increase customer satisfaction and the likelihood of revisiting.

• The Journal of the Convergence on Culture Technology
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• v.9 no.2
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• pp.29-35
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• 2023

This study examined the effect of store fit perceived by consumers for improved signboards on visit intention to store, and the mediating effect of informativeness, entertainment, and irritation. The survey was conducted from November 7 to November 18, 2022 with 150 undergraduate and graduate students who had experience visiting areas where signboard improvement projects were implemented. The collected data were analyzed using SPSS 26.0 and PROCESS Macro 4.2. The results showed that store fit had a positive effect on visit intention to store by mediating informativeness and entertainment. This results suggest that practitioners of local governments and government agencies and store owners should consider store fit of signboards as important when participating in signboard improvement projects.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.1
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• pp.89-104
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• 2018

The purpose of this study is to examine the relation between entrepreneurial self-efficacy and entrepreneurial intention, and analyze how social support gained through social relations influences on the relation between entrepreneurial self-efficacy and entrepreneurial intention. This study outcome is as in the following. First, both general corporate and preliminary social entrepreneur are to examine that entrepreneurial self-efficacy positively influences the entrepreneurial intention. Second, in the case of the social support, it didn't influence on preliminary general corporate. And only feedback support and instrument support are related to influence on preliminary social entrepreneur among social supports. This study shall have a significance in using the result of previous studies that entrepreneurial self-efficacy influences on entrepreneurial intention by looking into moderating effect of social support, classifying general corporate and preliminary social entrepreneur who have the entrepreneurial intention.