1 |
S. M. Sim, "Culture marketing emergence and success strategy", Seoul: Samsung Economic Research Institute, 2002.
|
2 |
C. W. Kwak, "The effect of tour business companie's culture marketing to the corporate image, brand equity and relationship-persistence intentions - focusing on the airlines and travel agencies", Unpublished Doctor's thesis, Kyonggi University, 2013.
|
3 |
S. M. Park, "The effect of airline cultural marketing on corporate image, brand equity, and relation continuing intention", Unpublished Doctor's thesis, Tongmyong University, 2017.
|
4 |
M. K. Lee, "The structural relationships among culture marketing, brand equity, and relationship-persistence intention - Focusing on K alines", The Korean Entertainment Industry Association, Vol.5, pp. 55-65, 2016.
DOI
|
5 |
N. J. Ghim, "A study on the relationship between corporate cultural marketing and customer royalty", Unpublished Doctor's thesis, Chung-ang University, 2015.
|
6 |
K. T. Park, J. O. Baek, "The effect of cultural marketing on brand equity and relationship continuity intention: focusing on coffee shops", International Journal of Tourism and Hospitality Research, Vol.32, No.5, pp. 65-77, 2018.
DOI
|
7 |
R. G. Hwang, E. H. Kim, "The influence of corporate confidence and purchasing intention by culture marketing", Journal of the Korea Entertainment Industry Association, Vol.12, No.1, pp. 329-342, 2018. DOI: http://dx.doi.org/10.21184/jkeia.2018.1.12.1.329
|
8 |
Y. H. Jin, J. W. Ryu, "The effect of service quality of coffee through mediating customer satisfaction on revisit intentions - focused on college students who have used coffee houses", Journal of Foodservice Management, Vol.15, No.4, pp. 321-342, 2012.
|
9 |
R. G. Hwang, "A study on influence of corporation image by cultural marketing types", Journal of Arts Management and Policy, Vol.27, pp. 5-25, 2013.
|
10 |
S. S. Jeong, J. B. Park, "Influence of corporate cultural event on the formation of brand equity", Journal of Academic Society of Event & Convention, Vol.5, No.1, pp. 19-34, 2009.
|
11 |
C. H. Lee, "The influence of coffee shops' brand benefits on brand image, brand trust, and purchase behaviors - focusing on ppl ads in tv dramas", Unpublished Doctor's thesis, Kyonggi University, 2016.
|
12 |
S. Y. Cho, "Impacts of culture marketing of coffee-specialized shops on the company image & consumer-company Identification and brand equity", Unpublished Doctor's thesis, Sungshin Women's University, 2010.
|
13 |
S. J. Han, "The relationship among culture marketing of coffee shop franchises, brand image and brand loyalty", Gyeonggi Research Institute Review, Vol.15, No.1, pp. 157-183, 2013.
|
14 |
F. F. Reichheld, W. E. Sasser, "Zero defections: quality comes to services", Harvard Business Review, Vol.68, pp. 105-111, 1990.
|
15 |
C. W. Lee, M. A. Lee, "A study on the effects of Service quality's perceptional difference based on cultural capital on satisfaction of dining-out customer", Journal of Foodservice Management Society of Korea, Vol.17, No.1, pp. 237-265, 2014.
|
16 |
T. H. Choi, J. H. Jun, "The effect of the brand image on customer satisfaction & revisit intention in foodservice industry", Journal of Foodservice Management Society of Korea, Vol.10, No.4, pp. 151-172, 2007.
|
17 |
I. K. Han, "The effects of culture marketing strategies on customer satisfaction and loyalty in food service industry according to brand attitude", Unpublished Doctor's thesis, Kyonggi University, 2012.
|
18 |
B. G. Park, "Study on structural relations among five-star hotel customer's cultural capital, brand identification, perceived value, customer satisfaction and long-term orientation", Unpublished Doctor's thesis, Honam University, 2015.
|
19 |
H. C. Lim, "A study on the effect of eating-out bakery brand image on the re-visit intention", Korean Journal of Tourism Research, Vol.21, No.3, pp. 189-207, 2006.
|
20 |
M. J. Bitner, "Evaluating service encounters: the effects of physical surroundings and employee responses," Journal of Marketing, Vol.54, No.2, pp. 69-82, 1990. DOI: http://dx.doi.org/10.1177/002224299005400206
DOI
|
21 |
H. S. Kim, Y. S. Kim, "Effects wine bar's brand image on guest satisfaction, loyalty, revisit Intention", Journal of the Korea Contents Association, Vol.10, No.2, pp. 433-443, 2010. DOI: http://dx.doi.org/10.5392/JKCA.2010.10.2.433
DOI
|
22 |
S. H. Lee, J. H. Lee, S. K. Kim, "Chain hotel brand image, customer satisfaction and revisit Intention in daegu, korea", Journal of Tourism Management Research, Vol.20, No.6, pp. 371-391, 2016.
DOI
|
23 |
Y. S. Kim, "The effect of the consumer hygienic awareness and perceived risk on the brand image, customer satisfaction, customer confidence and repurchase intention: focused on the moderating effect of the coffee shop types", Unpublished Doctor's thesis, Hoseo University, 2014.
|
24 |
B. G. Cha, K. W. Cha, "The methodology of social science", Seoul: Seoul National University, 2013.
|
25 |
C. O. Sin, "A study on the Influence of restaurant factors on customer satisfaction, store trust, and intention to visit: focusing on korean restaurants", Unpublished Doctor's thesis, Daejeon University, 2018.
|
26 |
W. H. Son, K. Y. Chung, Y. Y. Ahn, "Corporate philanthropy influencing corporate image and revisit intention in the casino corporation: focusing on the comparison of promotion types", Korean Journal of Hospitality & Tourism, Vol.25, No.3, pp. 133-153, 2016.
|
27 |
H. S. Lee, J. H. Lim, "Structural equation modeling with amos 24", Seoul: JHJbook, 2017.
|