• Title/Summary/Keyword: Relational benefits

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A Study on Factors Affecting the Utilization of Vehicle Sharing Service in the Sharing Economy Environment : Focusing on the Analysis of Didi Chuxing Case in China (공유경제 환경에서 차량 공유서비스 활용에 영향을 미치는 요인에 관한 연구 : 중국의 디디추싱(滴滴出行) 사례 분석을 중심으로)

  • Yoon, Min-Suk;Pan, Can;Qu, Min
    • Journal of Information Technology Services
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    • v.20 no.2
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    • pp.147-166
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    • 2021
  • As vehicle sharing service is being widely used in China. The sharing economy appeared to be a way to make people's lives more convenient and to utilize limited resources efficiently. Sharing economy companies have created an app to satisfy users' needs with providing more benefits. Although research on vehicle sharing services has been continuously conducted at the level of the sharing economy, there are not many empirical studies related to the perception of the sharing economy from the consumer's point of view. In this sense, this study considered the perceived relationship benefits (social benefits, economic benefits, psychological benefits, and functional benefits) of Didi chuxing service as the key independent variables influencing users' confirmation and satisfaction, And suggests that users' confirmation and satisfaction are the key determinants of Didi continuance intention . To test the proposed research model, this study conducted structural equation model using 268 data collected on the users who have experience of Didi service. According to the empirical analysis results, This study verifies that: First, social benefits, economic benefits, psychological benefits, and functional benefits are determinants of user's satisfaction. Second, expectation confirmation depends on economic benefits, psychological benefits, functional benefits and social influence, meanwhile, social benefit has no effect on expectation confirmation. Third, expectation confirmation is proved to be a positive predictor of users' satisfaction. Finally, this results indicate that continuous use intention is determined by users' satisfaction.

지속적인 거래관계 속에서의 관계적 규범의 측정에 관한 연구

  • 오세조;김천길;배정아
    • Journal of Distribution Research
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    • v.1 no.1
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    • pp.239-258
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    • 1996
  • This study deals with the measurement of relational norms, a safeguard for sustained exchange relationshipsim marketing channel systems. Here, the relational norm items are hypothesized to have a second-order factor model, in which mine observed items originate from the three first-order factors and the first order factors in turn originate from a second-order factor. The three first order construe comprising a higher order norm are mutuality(equity in the distribution of benefits and burdens over the course of the exchange on a long term basis), flexibility(expectation of friendly adaption for possible circumstance changes), and solidarity (the degree to which the preservation of the unique and continuing relationship is internalized by the exchange partners as being important in and of itself). 113 research questionnaires are obtained from four industries such as construction, telecommunication, iron, and electric & electronic industries, Reliability and nomological. discriminant validity are tested, and in using the confirmatory factor analysis of Lisrel 7.16, and the chi-square difference test it is tested which has a better satisfactory fit to the data, the first-order model or the second-order one. The results of this study indicates that relational norms have a second order construct. In the electric and electronic industry the model as a while has a satisfactory fit to the data and the relevant first- and second-order factor loading to the mutuality is not significant. Same Results are happened to the flexibility in the telecommunication industry and to the mutuality and flexibility in the inn industry. In sum, the model lends support to our construct, but it is difficult to apply the measurement model to all kinds of industries.

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An Executive Information Systems Architecture for the Air Force Using Data Warehousing (데이터 웨어하우징을 이용한 공군 EIS 아키텍처)

  • Choi, Jun-Seob;Suh, Eui-Ho;Suh, Chang-Kyo
    • Asia pacific journal of information systems
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    • v.8 no.3
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    • pp.1-20
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    • 1998
  • We propose an Executive Information Systems (EIS) Architecture for chief officers of the Air Force using data warehousing method. This architecture has two main proposes. The one is to provide the information for chief officers to control and command their organizations effectively by analyzing operation data at normal times. The other is to provide chief officers with the information about current situation so that they may make right and rapid decisions at emergency. The architecture introduced here is one that analyzes operational trends as well as current trends in a hierarchical organization environment. System analysis and design techniques for the Air Force EIS such as data flow diagram, system structure, entity-relational diagram, and third normal form of relational database were presented. After prototype screens are demonstrated, benefits of new EIS architecture were also discussed as a conclusion.

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The Effect of Ideal Avatar on Virtual Brand Experience in XR Platform

  • Joo-Eon JEON
    • Journal of Distribution Science
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    • v.21 no.10
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    • pp.109-121
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    • 2023
  • Purpose: This study aims to verify whether avatars that embody different brand concepts offer different experiences to users. Furthermore, this study explores the relationship between user identification with avatars and their actual brand purchase intentions. Research design, data and methodology: The research design employed a between-subjects approach, with two independent variables: brand concept and avatar. The measured dependent variables were brand experience in extended reality (XR) and purchase intention. Additionally, brand attitude served as a control variable. Results: First, in virtual brand spaces with symbolic benefits, ideal avatars were found to elicit higher levels of brand experience than actual avatars. Specifically, participants reported elevated levels of entertainment and relational assembly experiences in symbolic brand spaces. Second, this research reveals that the relationship between users' identification with avatars and their intention to make actual brand purchases is mediated by brand experience in XR. Conclusions: The findings suggest that ideal avatars evoke higher levels of brand experience within symbolic brand spaces, particularly in entertainment, relational connection, and a sense of community. Furthermore, this study establishes the role of brand experience in XR as a mediator between avatar identification and purchase intentions.

A Study on the Consumer Factors Influencing the Choice of Channel in the Brokerage Transaction (증권거래 채널 선택에 영향을 미치는 소비자 요인에 대한 연구)

  • Park, Chan-Wook
    • Journal of Distribution Research
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    • v.10 no.2
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    • pp.1-26
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    • 2005
  • The purpose of this study is to identify the consumer factors influencing the channel choice in the brokerage transaction. The 14 consumer factors were extracted from the two perspectives: first, the off-line channel is based on the relational benefits offered by the salespeople, second, the on-line stock exchange is a transaction mediated by the internet technology. The results shows that the channel choice is significantly influenced by the 8 out of 14 consumer factors hypothesized: interpersonal orientation, risk-taking tendency, amount of money invested, price consciousness, time length of internet usage, innovativeness, information privacy sensitivity, intrinsic desire for information. And the results of discriminant analysis shows that three consumer factors-risk-taking tendency, time length of internet usage, and information privacy sensitivity-are most valuable in discriminating off-line vs. on-line customers.

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유통경로상의 지배구조형태와 영향전략이 신뢰에 미치는 영향

  • O, Yeong-Ae
    • Journal of Distribution Research
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    • v.1 no.2
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    • pp.85-114
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    • 1996
  • The franchise system has become more widely adopted by Korean distribution industries than before as foreign direct investment is liberalized in these industries. However, a number of problems has arisen between franchisers and franchisees recently. In this regard, the objective of this study is to identify problems arisen between franchisers and franchisees of convenience store operation. More specifically, this paper investigates how credibility between two parties is affected by the internal political structures, including bureaucratic structure and relational norms, and impact strategies of franchisers. The results of this study can be summarized as follows : Under rapidly changing channel environment, credibility between franchisers and franchisees tend to be characterized as the bureaucratic structure rather than relational norms. This result suggests that franchisees are more likely to recognize the power of franchisers in Korean convenience stores. This paper also shows that the adoption of coercive impact strategies decreases credibility and vice versa. The results of this paper suggest following implications. In order to have mutually beneficial relationship franchisers and franchisees have to share benefits and costs incurred by their convenience store operation, and to raise their ability to revise contract terms to accommodate changes in external environments. It is also important for the development of convenience store operation to construct more efficient relationship between franchisers and franchisees by adopting supportive norms rather than opportunistic ones.

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An Integrated Study for Customer Loyalty in Internet Shopping Mall (인터넷 쇼핑몰의 고객충성도에 대한 통합적 연구 - 옥션과 인터파크 고객을 중심으로)

  • Kwon, Young-Guk;Lee, Sun-Ro;Park, Hyun-Jee
    • The Journal of Information Systems
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    • v.15 no.4
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    • pp.23-53
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    • 2006
  • The main purpose of this paper is to setup a integrated model and verify the integrated model for a customer loyalty in the internet shopping environments. The results of a structural equation model (SEM) using AMOS and LISREL include: First, hypothesis that Internet environment characteristics in outside factors has a positive effect on satisfaction, trust and commitment is partially supported. However, mutual communication to satisfaction, community to commitment and open-ubiquity to trust did not reveal a positive effect. Second, hypothesis that Internet showing mall environment has a positive effect on satisfaction is partially supported. However, transaction to commitment and transaction to trust did not reveal a positive effect. Third, hypothesis that relational benefits has a positive effect on both satisfaction and commitment is partially supported. However, confident honest to commitment and economic honest to trust did not reveal a positive effect. Forth, satisfaction trust and commitment have a strong effect upon loyalty. Fifth, satisfaction has a positive effect on trust and commitment. However, trust did not show a positive effect on commitment. Outside factors(Internet environment characteristics, showing mall characteristics, and relational benefit) partially revealed a positive effect on satisfaction trust, and commitment. Mediating variables such as satisfaction, trust, and commitment again have positive effect on loyalty. But, the relationship for trust to commitment did not reveal the significant effect in this study while other studies revealed significant effect.

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Orientation of Youth towards Social Entrepreneurship: An Empirical Study from Pakistan

  • ZUBAIR, Syed Sohaib;AYOOB, Ifrah;ALI, Kashif;KHAN, Mukaram Ali;AZAD, Muhammad;ZEESHAN, Muhammad
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.9
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    • pp.67-77
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    • 2021
  • The importance of Entrepreneurship has been widely acknowledged by researchers and practitioners worldwide, however, the idea of Social Entrepreneurship is still considered to be an emerging area. Entrepreneurship is vital not only because of its economic impacts but also because it helps to address issues of poverty and welfare, where it can act as a catalyst for change. The importance of social entrepreneurship is that it serves to turn a profit and find success while helping others throughout the world. They know the power of social enterprise and are eager to serve the societal and economic benefits. This study aims to identify the level of orientation of youth towards social entrepreneurship in Pakistan. The study identifies the role of various factors that affect Social Entrepreneurial Orientation and is conducted following a quantitative research strategy and survey research design where data is collected from 302 individuals. Structural Equation Modelling was used to analyze the data and to test the hypotheses. The main finding of this research is that there is an increasing trend in the orientation towards social entrepreneurship. The exogenous variables namely Perceived Educational Support, Perceived Structural Support, and Perceived Relational Support were found to have positive and significant effects on the endogenous construct of Social Entrepreneurial Orientation.

Retrieval Performance of XML Documents Using Object-Relational Databases (객체-관계형 데이터베이스에 의한 XML문헌의 검색성능 평가)

  • Kim, Hee-Sop
    • Journal of the Korean Society for information Management
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    • v.21 no.2
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    • pp.189-210
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    • 2004
  • The purpose of this study is to evaluate the performance of XML retrieval based on ORDBMSs(Object-Relational Database Management Systems) approach. This paper describes indexing and retrieval methods for XML documents and the methodologies of experiments at INEX(Initiative for the Evaluation of XML retrieval). Like any other traditional information retrieval experiment, the test collection was consists of documents, topics/queries, task, relevance assessments and evaluation. EXIMA$^{TM}$ Supply, a kind of native XML DB based on ORDBMS technologies, is used for this experiment. Although this approach has many benefits, for example, no delay in storing and searching XML documents. but it showed relatively disappointed retrieval performance at INEX 2002. This result may caused since the given topics had to be decomposed and modified to be processed by the XPath processor, and during this modification the original meaning of topics can be changed inevitably and some important information nay pass over.r.

Proposal for Semantic Digital Archive for UNESCO Intangible Cultural Heritage Sites List: Centering on User-Centric Relational Facet Navigation (유네스코 무형문화유산 시맨틱 디지털 아카이브 구축: 이용자 중심 관계형 패싯 네비게이션을 중심으로)

  • Park, Sun-hee
    • Journal of Korean Society of Archives and Records Management
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    • v.19 no.4
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    • pp.63-86
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    • 2019
  • UNESCO clearly has a good user interface compared to other sites. However, it does not have a structure in which user-centric knowledge curating is employed by users. As such, the knowledge structure should be expressed differently in advance for users to enjoy such benefits. At present, almost all current information systems are lacking with semantic and contextual information. Moreover, these systems are deemed insufficient of interlinking various kinds of thoughts in our minds. Thus, it is necessary to model in advance what users are likely to think and provide an interface that they can easily utilize based on that modeling. Furthermore, there is a need for a new structural theory based on semantic technology that can make that possible. Therefore, in this proposal, theoretical and practical insights were presented for user interface implementation to which relational facet navigation based on the structural theory is applied. Moreover, this proposal intends to suggest a "thinking expansion platform" that allows users' ideation of different concepts, including those unfamiliar to them.