• 한국항해항만학회지
• /
• 제36권8호
• /
• pp.673-681
• /
• 2012

항만 간 경쟁이 심화되면서 기존 선사들의 이탈을 방지하고, 신규 선사를 유치하기 위한 새로운 마케팅 전략과 기존의 핵심서비스와 다른 차별화된 수단이 필요하게 되었다. 부가서비스와 보상프로그램의 체계를 살펴본 후, 이들 변수가 고객유지에 대한 관점에서 관계결속에 어떠한 영향을 미치는지 알아보았다. 또한 기존에 소비재시장에서 이루어진 차별화된 서비스 제공이 컨테이너터미널 대상으로 산업재시장에서는 어떠한 영향을 미치는지에 대하여 살펴보았다. 컨테이너터미널을 이용하는 고객들을 심리적 행동관점에서 살펴보았다. 이를 바탕으로 공급사슬에서 발생하는 혜택과 보상이 전환비용과 관계결속에 미치는 영향을 구조방정식모형으로 제시하였다. 제안된 연구모형을 컨테이너 터미널의 이용자를 대상으로 실증 분석하여 시사점을 도출하였다.

• 아태비즈니스연구
• /
• 제13권2호
• /
• pp.63-77
• /
• 2022

Purpose - The purpose of this study is to examine the mediating effect of fanship between relational bonds and consumers' engagement. Also the study demonstrates the moderating effect of consumers' social support between relational bonds and fanship. Design/methodology/approach - The data were collected from Chinese consumers who have used live commerce within the last 6 months. The survey was conducted using self-reported questionnaire and a total of 276 questionnaires were used for the analysis. Regression analyses with bootstrapping were conducted to test the research models. Findings - Findings of the study showed that fanship mediated the relationship between financial bonds, social bonds and consumers' engagement. Furthermore, consumers' social support such as informational support and emotional support moderated for the relationship between relational bonds and fanship. Research implications or Originality - The findings of the study contributes to providing a theoretical framework to explain consumer behavior in a live commerce by examining the relationship between financial bonds, social support, fanship, and engagement.

• 지식경영연구
• /
• 제12권4호
• /
• pp.1-15
• /
• 2011

The purpose of this study is to determine abusive supervision and its effect on the resistance to such behavior by workers, and also to determine the moderating roles of subordinate's personalities that can strengthen or weaken the relationship between the abusive supervision and employee behaviors. Because the key factors underlying the choice of individual OCB(Organizational Citizenship Behavior) or organizational OCB have to do with subordinates' concern for the task and relational consequences of their behavior, the analysis focused on Neuroticism, the Big Five domains that represent one's orientations toward task and relational matters, respectively(Costa & McCrae, 1992). For empirical study, survey was performed for the analysis, and a total of 233 was used. The following is a summary of the verification results. First, in the relationships between the use of abusive supervision and employee's OCB, the relationship is negatively correlated to the abusive supervision. Second, moderating effects of subordinates' personalities(neuroticism) between abusive supervision and subordinates' were not verified. Finally, future research will explore the effects of situational variables that affect the extent to which supervisors engage in abusive behavior and how subordinates respond to abusive supervision.

• 경영과정보연구
• /
• 제35권1호
• /
• pp.155-172
• /
• 2016

고객참여행동 및 고객시민행동은 서비스접점에서 이루어지는 고객의 능동적인 기능과 역할로 서비스품질 향상에 이바지하고 있다. 뿐만 아니라 많은 연구들은 이 두 고객행동들의 관계적 성과에의 영향에 대해서도 주목하고 있다. 그러나, 고객참여행동 및 고객시민행동의 성격적 특성을 살펴보면, 오히려 고객과 접점종업원(혹은 서비스제공자)의 관계에 의해 이들이 더 영향을 받을 수 있다는 사실을 알게 된다. 따라서, 상업적이긴 하지만 고객과 접점종업원 간의 프렌드십이 서비스접점에서의 고객참여행동 및 고객시민행동을 설명하고 추가적으로 관계적 성과변수에 영향을 미치는지 살펴보아야 한다. 연구의 결과, 고객-접점종업원(혹은 서비스제공자)의 친밀감을 내포한 프렌드십은 고객참여행동뿐만 아니라 고객시민행동에도 유의한 영향을 미치는 것으로 나타났다. 이런 결과는 관계가 있는 경우에 고객들의 서비스접점에서의 행동들이 더욱 적극적으로 이루어질 수 있다는 것으로 고객사회화 및 관계정립이 우선적으로 요구된다는 것을 알려준다. 또한, 고객참여행동 및 고객시민행동은 고객협력과 같은 관계적 성과변수에도 긍정적인 영향을 미치는 것으로 나타났다. 결국, 고객참여행동 및 고객시민행동은 다양한 관계마케팅관련 변수들과 순환적으로 연결되어 있다고 말할 수 있다.

• 기술경영경제학회:학술대회논문집
• /
• 기술경영경제학회 1999년도 제16회 동계학술발표회 논문집
• /
• pp.296-327
• /
• 1999

Nowadays, there is a huge need of an extensive study to understand features and behavior modes of consumers who have an indefinite potential of purchase and to make EC a bullish market, Recently, the flow construct has been proposed as important for understanding consumer behavior on the cyber space. The purpose of this study is threefold. To investigate (1) the effect of the flow experience when navigating Internet shopping-mall sites and Internet on purchase intention and relational factors of this (2) the difference in the flow experiences between during the time of navigating Internet and during the time of navigating Internet shopping-mall sites. (3) the difference in purchase intention and relational factors of this between an experiential flow and a purposeful flow. The results show that (1) increase of the purchase intention on EC (or relational factors of this) in proportion to the degree of cognition of users' flow experience (2) By the separate motive of searching Internet shopping-mall sites, the flow experiences during the time of navigating Internet lead to different results (3) Although the difference in the purchase intention on EC between subjects is nonsignificant, it suggests that we need to focus on the fact that the correlation between the purchase intention on EC and the purposeful flow experience on Internet shopping-mall sites is greater than any other correlation. In the end of this study, The theoretical and practical implications of the study, limitations of the study, and future research implications are discussed.

• 인터넷정보학회논문지
• /
• 제12권5호
• /
• pp.127-136
• /
• 2011

본 논문의 목적은 마이크로 블로그를 사용함에 있어서 자발적인 자기 노출에 영향을 주는 요인을 살펴보는데 있다. 마이크로 블로그 사용이 폭발적으로 증가하고 있는 상황에서, 자신의 정보를 자발적으로 노출하는 사람들에 대한 연구는 아직도 부족한 실정이다. 이러한 측면에서 본 연구는 마이크로 블로그 상에서 자발적인 자기 노출의 과정을 계획된 행위이론에 근거하여 조사하였다. 이를 위해 본 연구는 자기노출에 대한 태도, 주관적 규범, 인지된 행위 통제 등의 변수를 자기 노출 행위의 선행변수로 설정하였다. 또 프라이버시 염려, 인지된 즐거움, 사회적 참여를 위한 정보 동기, 관계적 동기의 자기 노출 태도에 대한 영향 정도를 조사하였다. 본 연구의 결과는 다음과 같다. 우선 자기노출에 대한 태도, 주관적 규범, 인지된 행위 통제 등의 변수는 자기노출 행위에 대해 통계적으로 유의한 관계를 갖는 것으로 나타났다. 하지만 인지된 즐거움을 제외하곤 프라이버시 염려, 정보 동기 및 관계적 동기 등은 통계적으로 유의한 관계를 갖고 있지 않은 것으로 나타났다.

• 복식문화연구
• /
• 제29권3호
• /
• pp.307-327
• /
• 2021

This study analyzed the effects of fashion consumers' moral identity and empathy propensity on ethical consumption attitude and donation behavior, and the effect of ethical consumption attitude on donation behavior. The survey was conducted on consumers over the 20s who experienced the donation of fashion products, 384 responses were used for data analysis. The result showed that the internality and symbolism of moral identity had a positive effect on ethical consumption attitudes. The all factors of empathy propensity positively affected eco-friendly oriented consumption, and cognitive empathy and social empathy positively affected boycott oriented consumption. The cognitive empathy, social empathy and relational empathy positively affected community oriented consumption and practice oriented consumption. Furthermore, social empathy and relational empathy positively affected recycling oriented consumption. The eco-friendly, boycott, community, and recycling oriented consumption positively affected temporal donation. The all factors of ethical consumption attitude positively affected emotional donation, and eco-friendly, community, recycling, and practice oriented consumption positively affected material donations. The internality and symbolism of moral identity positively affected temporal and emotional donation, and the symbolism except internality positively affected material donation. The cognitive empathy, social empathy and relational empathy positively affected the temporal donation and material donation. In addition, the all factors of empathy propensity positively affected emotional donation. The results of this study will contribute to the ethical product strategy, marketing, and sustainable development of the fashion industry.

• 유통과학연구
• /
• 제12권1호
• /
• pp.5-12
• /
• 2014

Purpose - The general objective of this study is to explain the governance mechanisms of relational exchanges by considering both economic and relational factors. As regards the relationship between opportunism and governance mechanisms, opportunism was hypothesized as being positively related to the use of the authority mechanism, and negatively related with use of the trust mechanism. Research design, data, and methodology - Purchasing relationships between original equipment manufacturers (OEMs) and their component suppliers were chosen as the empirical setting. Purchasing specialists in each company, who interact regularly with suppliers and have the major responsibility for managing the exchange relationships with suppliers, were used as the respondents for this study. A mail survey methodology was employed to collect data in the final field survey. Results - As predicted, opportunistic behavior is found to be negatively related to the use of the trust mechanism and positively related to the use of the authority mechanism. Therefore, the result supports the proposed hypotheses. Conclusions - By integrating research streams, this study contributes to the marketing discipline by improving our understanding of when and why different mixtures of governance mechanisms are used.

• 대한가정학회지
• /
• 제37권5호
• /
• pp.111-122
• /
• 1999

The purpose of this study was to investigate the influence of peer victimization on children's loneliness and anxiety. The 937 subjects were selected from the fourth, fifth, and sixth graders of elementary schools and the first and second graders of middle schools. The main findings of this study were as follows : 1) Boys were more focused on overt victimization than girls. Girls received more prosocial behavior than boys. There was no significant gender difference in relational victimization. 2) As the grade were higher, the tendency of relational and overt victimization had been decreased. As the grade higher, the tendency of prosocial behavior was no significant difference. 3) The influence of peer victimization on children's loneliness had difference among subtypes of peer victimization. 4) The influence of peer victimization on children anxiety had difference among subtypes of peer victimization.

• 감성과학
• /
• 제16권4호
• /
• pp.445-456
• /
• 2013

This study addresses the relationship between individual differences regarding self-concept, measured by Self Concept Clarity (SCC) scale and Relational-Interdependent Self-Construal and relationships (RISC) scale, and diverse affective consequences after choice behavior. We hypothesized that lower self-concept clarity and higher relational interdependence would be related to increased susceptibility to choice context-for example, how a choice set is constructed based on one's initial preference. We examined how variations in a choice set can produce different affective consequences after making choices, and investigated the underlying neural mechanism using fMRI. In this experiment, participants first rated their preferences for art posters, and made a series of choices from a presented set. After the choice task, they completed post-choice measures including preferences for the chosen posters, as well as measures of their self-concept clarity and relational interdependence. Our behavioral results demonstrated that when participants faced more conflicting choice context, self-concept clarity was related to more positive affective consequences after choice, whereas relational interdependence was correlated with a lower second-rated attractiveness of the chosen option. The neuroimaging analysis of choice-making revealed that self-concept clarity and the degree of their relational interdependence served as modulators in shaping how one perceives and experiences the same decision-making process. These results have theoretical and practical importance in that it is one of the first studies investigating the influence of the individual differences regarding self-concept on value-based decision making process among diverse choice set contexts.