• 한국유통학회지:유통연구
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• 제7권2호
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• pp.69-87
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• 2003

본 연구는 최근 급격하게 성장하고 있는 국내 CATV 홈쇼핑 시장의 성공요인을 관계마케팅(relationship marketing) 관점에서 분석하였다. 이를 위해 CATV 홈쇼핑의 특성을 제시한 후, 국내 CATV 홈쇼핑 시장의 현황과 업체들의 관계마케팅 실행전략을 살펴보았다. 구체적으로, 국내 CATV 홈쇼핑 업체들과 관계를 맺고 있는 대상을 크게 최종 소비자, 제조업체, 물류 및 택배업체, SO업체, 그리고 관련 산업으로 분류한 후, 각 파트너들에 대한 관계마케팅 실행전략을 분석하였다.

• 농촌지도와개발
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• 제24권3호
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• pp.199-209
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• 2017

This research started from the perspective that dynamics of the Saemaul Undong in the village which is a unit of saemaul development is the formation of social capital. The subjects of this research are 122 success village stories of Saemaul Undong in 1970~1979. Through the content analysis, it extracted the social capital elements in the Saemaul Undong practice process and analyzed their characteristics. As a result of the research, it was confirmed that the formation and utilization of internal and external networks, which are structural capital, actively developed. Saemaul Undong contributed to formation and strengthening of relational capital such as trust and norms. This will be used as a basic data for research on Saemaul Undong, and it can be used as an index of the participation of villagers in rural development strategy of developing countries.

• 한국수학사학회지
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• 제28권4호
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• pp.181-190
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• 2015

In spite of various attempts to characterize the ontological status of space-time, Newtonian substantivalism and Leibnizian relationism, what is really at issue in the controversy between the two parties is by no means clear. This essay argues that from the perspective of space-time symmetries, classical space-time can be unambiguously classified as substantival space-time and relational space-time. The symmetries of space-time theories distinguish the invariant geometric relationships between events. The essential difference between the two space-times stems from whether or not there exists the affine structure that distinguishes the inertial trajectories of a given body.

• 동서간호학연구지
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• 제6권1호
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• pp.23-36
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• 2001

The purpose of this study was to discover knowledge about the sources and meanings of the children's living who is under the care of welfare institution. Participants were high school girls in Kwangju who offered unstructured description of their experience through interviews. The research was performed from March 2001 to September 2001. The results, analyzed and interpreted according to Gorgi's method of phenomenology, describe the structure of the phenomenon "living experience of the children under the institution care" with a relational perspective. The analysis revealed seven core themes : (1) anguish of heart against custom of institution, (2) resistance against their livelihood, (3) mortification on the distorted prejudice, (4) desire to escape, (5) fearfulness for the unreliable future, (6) self-pity, (7) challenge to the future. The foregoing argument suggest that children under the institutional care be supported by more mental health intervention and nurses be disciplined by supportive conversation technique.

• Journal of Construction Engineering and Project Management
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• 제6권4호
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• pp.15-23
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• 2016

The construction industry suffers from declining productivity and lack of trust between stakeholders and among the public. Increasing technical, regulatory, environmental and ethical challenges face the sector and necessitate a new type of leader. Authentic leadership is a relatively new construct that focuses on a leader demonstrating self-awareness, relational transparency, an internalized ethical and moral perspective and balanced processing. This study uses the Authentic Leadership Questionnaire to measure construction superintendent's levels of authentic leadership and compares them to effectiveness ratings. There is a correlation between higher authentic leadership scores and effectiveness and this study concludes that authentic leaders are more effective superintendents.

• International Journal of Internet, Broadcasting and Communication
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• 제13권3호
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• pp.109-117
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• 2021

Although previous studies on social commerce have provided much insight, more studies in the perspective of social network are needed because social commerce happens within online communities or virtual groups, where buyers connect and interact with each other by sharing information. So, the purpose of this study is to investigate how transactive memory as network characteristic can affect social commerce behavior through social support and relationship quality. We verified the relational effect among social support, relationship quality, and social commerce intention in the Korean market context. Moreover, we found transactive memory capability also played an essential role in the field of social commerce. Specifically, we found consumer's transactive memory capability plays a significant moderating role in the relation between social support and relationship quality.

• 경영과정보연구
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• 제34권1호
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• pp.103-120
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• 2015

본 연구에서는 소매점포 내 고객경험을 개인적 차원에서 획득되는 쾌락적 경제적 경험과 타인과의 공유를 전제로 하는 사회적 차원의 상징적 관계적 경험으로 구성하고, 경험의 각 구성개념들과 경험의 결과로 형성되는 점포에 대한 태도 및 애착 간의 관계를 검증하였다. 그 결과 점포태도에는 개인적 차원의 경험과 사회적 차원의 경험이 모두 긍정적인 영향을 미치지만, 점포애착과의 관계에 있어서는 경험의 구성개념들 중에서 사회적 차원의 상징적 관계적 경험이 개인적 차원의 쾌락적 경제적 경험보다 점포 애착에 더 큰 영향력을 발휘한다는 것을 확인할 수 있었다. 또한 점포몰입에 있어서도 점포태도보다 점포애착의 영향이 더 큰 것을 발견할 수 있었다. 본 연구의 결과는 탁월한 고객경험의 제공을 통해 고객애호도를 구축하고 고객과의 장기적인 관계를 발전시켜 나가고자 하는 소매업자라면 단순히 경제적 경험, 쾌락적 경험만이 아니라 고객에게 사회적 차원의 경험을 제공하기 위해 노력해야 한다는 점을 시사한다.

• 대한지리학회지
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• 제50권5호
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• pp.557-569
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• 2015

본 연구는 한국의 중학교 사회교과서에 나타난 영국, 프랑스, 독일의 국가이미지를 도출하고 이들 국가의 이미지 구성 요소를 비교하는데 그 목적이 있다. 이를 위해 인지적 요소, 규범적 요소, 관계적 요소로 구성된 분석틀을 사용하였다. 연구 결과를 요약하면 다음과 같다. 첫째, 국가별로 가장 많이 다룬 내용은 영국의 경우 민주적 정치 제도이고, 프랑스의 경우 인권 존중이며, 독일의 경우 지속가능한 환경에 관한 내용이었다. 둘째, 한국 중학교 사회교과서에서 나타난 영국, 프랑스, 독일에 대한 내용 중 인지적 요소가 가장 많았고, 규범적 요소, 관계적 요소 순이었다. 셋째, 영국은 교과서에 역사와 전통이 깊은 민주주의 국가이면서도 사회 불안과 분쟁이 발생하는 나라로 묘사되었다. 넷째, 프랑스는 인권 존중 및 탄압, 첨단산업의 잠재력을 지닌 나라이자 유럽의 최대 농업 국가라는 이미지로 묘사되었다. 다섯째, 독일은 그들이 추구하는 전자기술 및 과학 정보 기술 국가라는 이미지보다는 지구 환경을 생각하는 선진국 모델로 그려졌다.

• 복식
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• 제64권3호
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• pp.13-31
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• 2014

This study attempts to analyze relational structures among service failure-related variables after the moderation of fairness in the beauty service industry with the following purposes: First, it aims to review and investigate service failure & service recovery strategies, non-switching intentions after recovery, revisit intention, the intent to provide word-of-mouth recommendations and previous studies on service failure and recovery in the beauty service industry. Second, it targets the analysis of the role of fairness as a variable that moderates relations between service recovery strategies and post-recovery satisfaction in the beauty service industry. For this, the following research method was used: This study has investigated the effect of service failure and its recovery strategies (behavioral recovery strategy, psychological recovery strategy, monetary recovery strategy) on customer satisfaction for beauty service users and used the Structural Equation Model (SEM) to further analyze and verify the effect of the satisfaction on post-satisfaction behavior (non-switching intention, repurchase intention and the intent to provide word-of-mouth recommendations). The SEM was divided into a measurement model and structural model to determine if the model is appropriate and estimate the parameters of the path coefficient. In addition, this study examined to see if fairness (procedural fairness, distributive fairness and interactive fairness) works as a moderating variable while the service recovery efforts affect customer satisfaction. Then, the role of service recovery strategies, targeted to satisfy the customers who were dissatisfied because of service failure, were investigated. In addition, its effect on post-satisfaction behavior was analyzed from the structural aspect, and the moderating role was examined as well. Then, the role of the service recovery strategy, which can be used to satisfy dissatisfied customers, was examined, and the effect of the satisfaction on customer behavior was analyzed from a structural perspective. In addition, the moderating role of fairness was tested. As a result, this study is significant in that it helps service providers formulate service recovery-related strategies.

• 한국지역사회생활과학회지
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• 제26권2호
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• pp.313-334
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• 2015

This study examines cultural differneces in psychosocial maturity experiences between collectivistic and individualistic cultures. Personal, relational, and social dimensions were assessed to explore psychosocial maturity experience of elderly Korean residents in Korea and Canada who were psychosocially well developed through in-depth interviews and a content analysis. According to the results, there were diverse similarities and differences in the psychosocial maturity of elderly Korean residents between the two cultures. First, psychosocially mature elderly residents in both cultures showed positive self-concept and self-satisfaction. However, there were differences in their meaning. Second, in terms of interpersonal relations, the most important and satisfying relationship was the spousal relationship for both cultures, and relationships with children were satisfying. However, there were differences in the meaning of relationships between the two cultures as well as gender differences. Third, psychosocially mature elderly residents in both cultures reported psychosocial factors such as mature aging as a social dimension. Elderly residents in Korea regarded mature aging as a relationship oriented phenomenon, whereas those in Canada reported social attitudes toward mature aging. In addition, elderly residents in both cultures reported greed and harm to others as immature aging. Elderly residents in Korea regarded relational discord as immature aging, whereas those in Canada regarded it as demanding adult treatment from future generation. In terms of transcendence, adjustment was reported as living by going with the flow. Elderly residents in Korea reported adjustment based on fatalism, whereas those in Canada showed some religious meaning. Finally, psychosocially mature elderly residents showed a positive view, acceptance and life integration. These results are discussed from the perspective of cultural differences.