• 한국정보시스템학회지:정보시스템연구
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• 제21권1호
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• pp.47-68
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• 2012

The purpose of this study is to investigate two components of commitment(affective commitment and calculative commitment) and relational equity on loyalty. In addition, The authors analyzed the moderating effect of length of relationship on the effects of commitments and relational equity on switching intention. Major findings can be summarized as follows. It was found that affective commitment made a negative impact on switching intentions and a positive impact on w-o-m. Calculative commitment had no effect on switching intention and w-o-m while it made a negative effect on w-o-m in handset side only. Relational equity appears to bolster a negative effect on switching intention and a positive effect on w-o-m. Also length of relationship seems to moderate the effect of relational equity on switching intention.

• 간호행정학회지
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• 제23권2호
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• pp.151-160
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• 2017

Purpose: The aim of this study was to define the effects of relational bonds and professional authority in organizational commitment of Intensive Care Unit (ICU) nurses. Methods: A questionnaire was distributed to 200 ICU nurses working in 3 tertiary hospitals. The survey content included the Organizational Commitment Questionnaire (OCQ), Relational Bond Questionnaire (RBQ) and Schutzenhofer Professional Nurse Autonomy Scale (SPNA). Results: The score for OCQ was 2.59, for RBQ, 3.23, and for SPNA, 2.93. Organizational commitment was related to relational bonds (${\beta}=0.45$; p<.001; SE=0.08). These factors accounted for 21.6% of the variability in organizational commitment. Conclusion: Results indicate that ICU nurses' organizational commitment could be improved through increasing relational bonds and retaining experienced nurses which suggests a need to develop work systems designed to increase and maintain high relational bonds in ICU nurses.

• 품질경영학회지
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• 제45권1호
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• pp.39-54
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• 2017

Purpose: This study evaluated the effect of customer relationship management (CRM) on customer's brand loyalty in the holistic perspective of relational benefits, relationship quality and relation value. This paper attempted to find out the psychological process that links the relational benefits and brand loyalty. Methods: The data was collected by using the structured questionnaires to VIP customers and general customers of major domestic banks. The proposed research model is empirically tested using 324 valid questionnaires using SPSS 23 and AMOS 23. Results: This research indicated the partially positive relationship between the relational benefits and relation values, and between relational benefits and relationship quality. The relation value and relationship quality positively affects the relation commitment and the relation commitment also positively affects brand loyalty. This study also shows that the relation value affects the brand loyalty through the mediation of relation commitment, but also the relationship quality affects the brand loyalty through the media of relation commitment. Conclusions: This study investigates the role of perceptional factors(relational value and relationship quality) and affective factors(relation commitment) to find the relationship between relational benefits and brand loyalty. It also suggest the relative influence of relational benefits on relation value.

• 한국의류학회지
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• 제32권8호
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• pp.1202-1212
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• 2008

As increasing the rates of purchasing cosmetic in internet shopping mall, the relationship marketing between purchaser and shopping mall service providers has become more important. At this point, the purpose of this study was to investigate factors of relational benefits and commitment, and to analyze the effects of relational benefits and commitment on word-of-mouth intention and repurchase intention for cosmetic purchaser in internet shopping mall. With convenience sampling, the research was surveyed to 20’s to 30’s female and male who had purchased cosmetics in internet shopping mall. The 308 responses were analyzed by frequency analysis, factor analysis, reliability test, and multi-regression analysis. The results were as follows. First, the factors of relational benefits were divided into psychological benefits, social benefits, and economic benefits. Also the factors of commitment were divided into calculative commitment and affective commitment. Second, only psychological benefits affected to calculative commitment, and all three factors of relational benefits affected to affective commitment. Third, the word-of-mouth intention for cosmetic purchaser in internet shopping mall was affected by psychological benefits, social benefits, economic benefits, calculative commitment and affective commitment. Lastly, the repurchase intention of cosmetic in internet shopping mall was affected by psychological benefits, social benefits, economic benefits, calculative commitment, affective commitment and the word-of-mouth intention.

• 지식경영연구
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• 제11권3호
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• pp.31-45
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• 2010

IT outsourcing studies have centered on the separate effect of formal contract and relational trust on IT outsourcing performance. In addition, previous studies ignored the importance of the relational capability that combine the formal contract and partnership can be able to deliver IT outsourcing effects. In this paper, we propose an IT governance commitment as a mediated role between relational capability and IT outsourcing performance. We collected data from 143 client companies of IT outsourcing and analyzed it using the PLS method. Our findings are revealed as following: At first, relational capability significantly and directly influence IT governance commitment as well as indirectly through formal contract and partnership. Secondly, IT governance commitment mediate between relational capability and IT outsourcing effect, and in turn affect IT outsourcing performance. The results and implications are further discussed.

• 한국콘텐츠학회논문지
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• 제5권4호
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• pp.28-35
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• 2005

본 연구는 e-Business에서의 마일리지 프로그램과 브랜드 애호도와의 관계, 특히 신뢰와 관계몰입을 매개로 하여 이들이 서로 어떤 인과관계를 가지고 있는가를 실증적으로 분석하여 e-Business에서 마일리지 프로그램을 더욱 활성화시키기 위한 방안을 제시하고자 하는 것이다. 실증분석 결과, 마일리지 프로그램의 이용혜택과 편리성이 고객의 신뢰에 정(+)의 영향을 미치는 것으로 나타났다. 또한 고객의 신뢰가 관계몰입에 정(+)의 영향을 미치며, 관계몰입이 브랜드 애호도에 정(+)의 영향을 미치는 것으로 분석되었다. 따라서 인터넷쇼핑몰의 브랜드 애호도를 높이기 위한 마일리지 프로그램을 사용할 때에는 신뢰 및 몰입을 높이기 위한 방안도 함께 고려되어야 한다는 것이다.

• 한국유통학회지:유통연구
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• 제9권2호
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• pp.75-99
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• 2004

공급 사슬을 구성하는 개별기업들의 관계를 하나의 확장된 기업(extended enterprise)의 내부관계로 인식하려는 최근의 추세에 비추어 볼 때, 이들 구성기업간의 협력과 자발적인 행동을 이끌어 내는 것은 궁극적으로 거래 전체의 효율성과 효과성을 높이는데 중요한 역할을 한다. 본 연구는 이론적 흐름을 토대로 하여 지금까지 연구되어온 조직시민행동을 기업간 교환관계에 적용하여 관계적 시민행동(relational citizenship behavior)이라 정의 내리고 공급업체에 대한 신뢰, 공급업체의 영업사원에 대한 신뢰, 구매업체의 관계몰입, 관계적 시민행동간의 관계를 규명하고자 하였다. 본 연구의 모형검증을 위해 수도권에 소재하고 있는 138개 유통업체의 구매담당자를 대상으로 자료가 수집 및 분석되었다. 분석 결과, 공급업체에 대한 신뢰와 공급업체의 영업사원에 대한 신뢰는 구매업체의 관계몰입에 유의한 영향을 미치는 것으로 나타났으며, 관계몰입은 관계적 시민행동(협력적 행동, 비불평성, 공익성)에 긍정적인 미치는 것을 실증하였다. 그러나 공급업체의 영업사원에 대한 신뢰는 관계적 시민행동에 직접적인 영향을 미치는 반면, 공급업체에 대한 신뢰는 구매업체의 관계적 시민행동에 직접적인 영향을 미치지 못하는 것으로 나타나 관계몰입을 통한 간접효과만이 유의한 것으로 나타났다. 끝으로 이러한 결과의 이론적 및 실무적 시사점이 논의되고, 연구의 한계점과 미래의 연구방향이 제시되었다.

• 4차산업연구
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• 제1권2호
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• pp.1-8
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• 2021

Purpose - By suggesting relational distance between supervisor and subordinate, this study examines the boundary condition of the impact of transformational leadership and organizational commitment in Korea. Research design, data, and methodology - We collected survey data from employees in various industries in Korea. A total of 241 employees participated in this study. We conducted the hierarchical linear regression and confirmed moderating effects of relational distances (democratic, structural and affective distance) on the relationship between transformational leadership and organizational commitment. Result - The results from 241 Korean employees show that transformational leadership is positively related to organizational commitment. Further, this relationship was moderated by structural distance and affective distance between supervisor and subordinate. Conclusion - This study shed new light on how exercising transformational leadership can help raise employees' organizational commitment. Organizations should be concerned about the various relational distance between supervisor and subordinate.

• Journal of Information Technology Applications and Management
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• 제18권4호
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• pp.183-202
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• 2011

Since smart phones are changing the media for communication and its related mobile market, it is imperative to attract more application developers for success in application store business in order to attract more app users. By using aspects of the commitment marketing theory and the relationship marketing theory, this research study identified factors that influence on the relational commitment of application developers to the market. Survey of application developers from Korean mobile application developers' community was conducted to test the hypothesized model. The empirical results showed from an economic behavioral perspective market demand for applications and perceived usefulness of development tool led to relational commitment of developers mediated by perceived satisfaction while attractiveness of alternatives had no significant effect. In addition, fairness of review process and interactivity, based on the relationship marketing theory perspective, showed significant effect on the relational commitment of developers mediated by trust for application market.

• 한국조리학회지
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• 제18권1호
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• pp.182-198
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• 2012

본 연구에서는 수도권과 수도권이외 지역 커피전문점의 브랜드이미지와 브랜드충성도 간 신뢰와 관계몰입의 매개효과를 확인하였다. 이를 위하여 커피전문점을 이용해 본 경험이 있는 수도권 거주 고객 125명, 수도권이외 지역 거주 고객 139명을 대상으로 설문지 조사를 하였다. 연구결과는 다음과 같다. 첫째, 커피전문점의 신뢰는 브랜드이미지와 관계몰입 간에서 매개역할을 하는 것으로 나타났다. 둘째, 관계몰입은 신뢰와 브랜드충성도 간에서 매개역할을 하는 것으로 나타났다. 셋째, 신뢰와 관계몰입은 브랜드이미지와 브랜드충성도 간에서 매개역할을 하는 것으로 나타났다.