• 경영과정보연구
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• 제16권
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• pp.37-58
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• 2005

The purpose of this study is to find the 'Integrated Marketing Communication(IMC)' strategies for the reinforcement of brand power in the insurance company. First, from theoretical backgrounds, I have investigated acquisition effects, strategies for changing brand power, decisions on a product differentiation and Brand portfolio, market segmentation and Brand Positioning under various strategic marketing factors based on the reinforcement strategies of brand power. Second, there is a significant difference between insurance company names recalled first and brand names recalled first. Third, in terms of consumers' preferences, there exists a substantial difference between insurance company and brands. From this study, the following conclusions are drawn. First, insurance company and brand power should be carefully developed and used as a tool to secure competitive advantages. Second, insurance company and brand power should be considered and continuously enhanced as an important asset for the insurance company. With growing brand importance, brand management is an essential step for powering brands.

• Structural Engineering and Mechanics
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• 제63권3호
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• pp.385-400
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• 2017

This paper presents an experimental study on the behavior of axially-loaded steel RHS (rectangular hollow section) compression members that are partially reinforced along their lengths with welded steel plates. 28 slender column tests were carried out to investigate the effects of the slenderness ratio of the unreinforced member and the ratio of the reinforced length of the member to its entire length. In addition to the slender column tests, 14 stub-column tests were conducted to determine the basic mechanical properties of the test specimens under uniform compression. Test results show that both the compressive strength and stiffness of an RHS member can be increased significantly compared to its unreinforced counterpart even when only the central quarter of the member is reinforced. Based on the limited test data, it can be concluded that partial reinforcement is, in general, more effective in members with larger slenderness ratios. A simple design expression is also proposed to predict the compressive strength of RHS columns partially reinforced along their length with welded steel plates by modifying the provisions of AISC 360-10 to account for the partial reinforcement.

• Geomechanics and Engineering
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• 제8권4호
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• pp.595-613
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• 2015

An experimental investigation into the uplift capacity of horizontal square plate anchors in sand with and without geogrid reinforcement is reported. The parameters investigated are the effect of the depth of the single layer of geogrid, vertical spacing of geogrid layers, number of geogrid layers, length of geogrid layers, the effects of embedment depth, and relative density of sand. A series of three dimensional finite element analyses model was established and confirmed to be effective in capturing the behaviour of plate anchor-reinforced sand by comparing its predictions with experimental results. The results showed that the geogrid reinforcement had a considerable effect on the uplift capacity of horizontal square plate anchors in sand. The improvement in uplift capacity was found to be strongly dependent on the embedment depth and relative density of sand. A satisfactory agreement between the experimental and numerical results on general trend of behaviour and optimum geometry of reinforcement placement is observed. Based on the model test results and the finite element analyses, optimum values of the geogrid parameters for maximum reinforcing effect are discussed and suggested.

• 한국항만경제학회지
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• 제20권1호
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• pp.153-172
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• 2004

With swelling of Chinese Economic scale, the competitive environment is swinging over the north-east Asia countries, Korea, Japan, China, and Taiwan. As the result of this circumstance, each countries in this area has been reformed their industries. According to the expanding in ocean logistic. The trends of competition on Hub port is looking forward much more severe year after year to preoccupy in logistics competitive within this Area. On the other hand, considering competitive environment & swelling of Chinese Economic scale, the structural reforms are imperative in korea. Korea have to convert the traditional sects into new high added value sects. In these trends, provincial government also should look for the plan for reinforcement of Regional competitiveness. The focus of this study is to look for the reinforcement methods on regional competitiveness of Gyeongnam Provincial Government. First, competitive industries in Gyeongnam, and second, Masan Free Trade Zone will be surveyed from data. Finally, the effects of New Hub port developing in Pusan-Jinhae will be discussed.

• International Journal of Concrete Structures and Materials
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• 제18권2E호
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• pp.111-116
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• 2006

The purpose of this study is to investigate the relations between unbonded tendon stress and its influential parameters, i.e. bonded reinforcement ratio, span/depth ratio, and loading type. To this end, the influence of such parameters was examined with twenty eight test results of previous studies. Afterwards, an experimental study was carried out with twenty one test specimens. The investigation of previous and current experiments revealed the followings; (1) The bonded reinforcement ratio and prestressing ratio were proved to be important variables on the unbonded tendon stress. (2) The ratio of span to depth and the type of loading affected the unbonded tendon stress partially although their effects varied with bonded reinforcement ratio. (3) AASHTO LRFD Code and Moon/Lim's design equations predicted the experimental results well with the safety margin.

• Steel and Composite Structures
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• 제34권5호
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• pp.671-679
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• 2020

The new energy-based criterion, named Reinforcement Strain Energy Density (ReiSED), is proposed to investigate the fracture behavior of the cracked orthotropic materials in which the crack is embedded in the matrix along the fibers. ReiSED is an extension of the well-known minimum strain energy density criterion. The concept of the reinforced isotropic solid as an advantageous model is the basis of the proposed mixed-mode I/II criterion. This model introduces fibers as reinforcements of the isotropic matrix in orthotropic materials. The effects of fibers are qualified by defining reinforcement coefficients at tension and shear modes. These coefficients, called Reduced Stress (ReSt), provide the possibility of encompassing the fiber fraction in a fracture criterion for the first time. Comparing ReiSED fracture limit curve with experimental data proves the high efficiency of this criterion to predict the fracture behavior of orthotropic materials.

• 통합자연과학논문집
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• 제6권3호
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• pp.151-157
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• 2013

The ion exchange resins were synthesized from 1-aza-18-crown-6 macrocyclic ligand attached to styrene (2th petroleum in 4th class hazardous material) divinylbenzene (DVB) copolymer with crosslinks of 1%, 6%, and 15% by substitution reaction. These synthetic resins were confirmed by chlorine content, elementary analysis, surface area, and IR-spectrum. The object of this study was to seperate the metal ion absorbed in reinforcement water fire extinguishing agent. As the results of the effects of pH, equilibrium arrival time, and crosslink of synthetic resin on metal ion adsorption for resin adsorbent, the metal ions were showed high adsorption at pH 3 or over and adsorption equilibrium of metal ions was about 2 hours. In addition, adsorption selectivity for the resin in water was the order of Al (III) > Ni (II) > Sm (III) ions, adsorbability of the metal ions was in the crosslinks order of 1%, 6%, and 15%.

• 한국콘크리트학회:학술대회논문집
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• 한국콘크리트학회 2005년도 추계 학술발표회 제17권2호
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• pp.339-342
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• 2005

This paper presents flexural test results of concrete beams reinforced with GFRP and conventional steel reinforcement for comparison. The beams were tested under static loading to investigate the effects of reinforcement ratio and compressive ,strength of concrete on cracking, deflection, ultimate capacity and mode of failure, This study attempts to establish a theoretical basis for the development of simple and rational design guideline. Test results show that ultimate capacity increases as the reinforcement ratio and concrete strength increase. The ultimate capacity increased up to $8\%-25\%$ by using high strength concrete. The deflection at maximum load of GFRP reinforced beams was about three times that of steel reinforced beams. For GFRP-reinforced beams, the ACI code 440 design method resulted in conservative flexural strength -estimates.

• 한국콘크리트학회:학술대회논문집
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• 한국콘크리트학회 2005년도 추계 학술발표회 제17권2호
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• pp.355-358
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• 2005

Corrosion of reinforced concrete structures in marine environment is one of the most important mechanisms of deterioration. Under Korean highway bridge, the time for the steel reinforcement in the concrete to exhibit initial signs of corrosion is within three decades. Therefore, 'SUM JIN' highway bridge, located in a corrosive marine environment on the south of Korea, had been examined the current condition of the steel reinforcement corrosion in concrete by half-cell potentials, chloride contamination of concrete and so on. According to the tests, the protecting film around the reinforcement is deteriorated and corrosion activity developed in tidal zone. The purpose of this paper is to report the effects of 'SUM JIN' highway bridge damaged by chlodide attack and to present the results of repair of 'SUM JIN' highway concrete bridge in domestic marine environment.

• 콘크리트학회논문집
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• 제12권3호
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• pp.57-66
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• 2000

The ductility is an important consideration in the design of reinforced concrete structures. In the seismic design of reinforced concrete columns, it is necessary to allow for relatively large ductilities that the seismic energy be absorbed without shear failure of significant strength degradation after the reinforcement yielding in columns. Therefore, prediction of the ductility should be as accurate as possible. This research investigate the ductile behavior of rectangular reinforced high-strength concrete columns like as bridge piers with confinement steel. The effects on the ductility of axial load, lateral reinforcement ratio, longitudinal reinforcement ratio, shear span ratio, and compressive strength of concrete were investigated analytically using layered section analysis. as the results, it was proposed the proper relationship between ductility and variables and formulated into equations.