• 복식문화연구
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• 제26권1호
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• pp.1-18
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• 2018

In this study, the effects of anticipated regret and perceived uncertainty on price sensitivity or purchase hesitation in overseas purchasing are analyzed along with the effects of price sensitivity on purchase hesitation. The survey was conducted among internet fashion consumers with experience in overseas purchasing and 480 responses were used in the data analysis. The results showed the psychosocial anticipated regret positively influenced the price importance, and the service, product and psychosocial anticipated regret positively influenced the price search. The preference and psychology uncertainty positively influenced the price importance, and the information and psychology uncertainty positively influenced the price search. The price importance positively influenced payment stage hesitation and shopping cart abandonment, and the price search positively influenced purchase hesitation in overseas purchasing. The functional, service and psychosocial anticipated regret positively influenced payment stage hesitation, and the service and psychosocial anticipated regret positively influenced shopping cart abandonment and overall purchase hesitation. In addition, the perceived uncertainty positively influenced the payment stage hesitation, and the information and psychology uncertainty positively influenced the shopping cart abandonment and overall purchase hesitation. The results of this study will be helpful for developing the marketing strategy for customer relationship management for overseas internet shopping web-sites.

• 한국정보시스템학회지:정보시스템연구
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• 제24권3호
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• pp.75-94
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• 2015

Purpose While new versions of mobile applications could offer users better computing environment, users are not always comfortable with them for various reasons. Considering making update decisions is important task for users, it is crucial for us to understand users' behavior and attitude on app updates. The purpose of this study is to explain why mobile users succumb to both reactance toward the update and satisfaction to the current version, ultimately leading them to feel the regret by employing three theoretical perspectives including regret theory, status quo bias theory and the dual model. Design/methodology/approach Survey data collected from 204 mobile users was used to test the research model using partial least squares analysis. The results have shown that both reactance toward the update and satisfaction to the current version have negative impacts on individuals' decisions to update, which leading to their regret after updating the applications Findings By integrating both status quo bias and regret theory in the model, this study tried to explain why mobile users feel regret in application update settings. More specifically, this study has proposed a novel framework that introduces an individual's update decision on mobile applications.

• 스마트미디어저널
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• 제7권3호
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• pp.35-42
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• 2018

해외 온라인 직접구매 시장에서 소비자의 인지부조화는 어떤 방향으로 연구되고 있는가에 대한 물음과 국내에 비해서 서비스 측면에서 낮은 해외 온라인 직접구매 시장의 소비자 만족도에 대한 마케팅적 해결책을 제시하고자 본 연구를 수행하였다. 이러한 상황에서 연구를 수행한 결과는 다음과 같다. 첫째, 본 연구의 핵심개념인 후회정도, 후회해소노력, 반복구매의향, 전환구매의향 간의 관계는 모두 지지되었다. 이는 후회해소 과정을 거치는 경우에는 그렇지 않는 경우보다 구매에 대한 태도가 다르게 나타날 수 있다는 점을 시사하고 있다. 둘째, 후회에 대한 선행변수인 소비자혁신성에 대한 중요성을 확인하였다. 셋째, 소비자 후회는 지금까지 불만족으로 이어져 부정적 행동을 한다고 알려졌지만 다양한 후회해소과정을 거치면 반복구매로 이어질 수 있다는 것을 확인하였다.

• Journal of Information Processing Systems
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• 제20권2호
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• pp.239-251
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• 2024

Coronavirus disease 2019 (COVID-19) has severely curtailed travelers' willingness to carpool and complicated the psychological processing system of travelers' carpooling decisions. In the post-COVID-19 era, a two-stage decision model under dynamic decision scenarios is constructed by tracking the psychological states of subjects in the face of multi-scenario carpooling decisions. Through a scenario experiment method, this paper investigates how three psychological variables, travelers' psychological distance to COVID-19, anticipated regret, and experienced regret about carpooling decisions, affect their willingness to carpool and re-carpool. The results show that in the initial carpooling decision, travelers' perception gap of anticipated regret positively predicts carpooling willingness and partially mediates between psychological distance to COVID-19 and carpooling willingness; in the re-carpooling decision, travelers' perception gap of anticipated regret mediates in the process of experienced regret influencing re-carpooling willingness; the inhibitory effect of experienced regret on carpooling in the context of COVID-19 is stronger than its facilitative effect on carpooling willingness. This paper tries to offer a fact-based decision-processing system for travelers.

• 대한간호학회지
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• 제48권5호
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• pp.578-587
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• 2018

Purpose: This study aimed to understand the mechanisms of decision regret and stress of family surrogates' end-of-life decision making using an exploratory path model. In particular, the research identified the direct effects of perceptions of uncertainty and effective decisions on decision regret and stress, and examined the indirect effects of being informed, having clear values, and being supported for decision regret and the stress of end-of-life decision making through the mediating variables of perceptions of uncertainty and effective decisions. Methods: Data were collected from 102 family surrogates who had participated in end-of-life decision making for patients with terminal cancer in a tertiary hospital. Results: Perception of effective decisions was a significant direct predictor of decision regret, and uncertainty was a significant predictor of stress among the participants. Being informed, having clear values, and being supported had a significant indirect influence on decision regret through the perception of effective decisions among family surrogates. However, only having clear values had a significant indirect influence on stress through the perception of uncertainty. The model explained 63.0% of decision regret and 20.0% of stress among the participants and showed a good fit with the data, ${\chi}^2=12.40$ (df=8, p=.134), TLI=.97, and RMSEA=.07. Conclusion: Nurses can support family surrogates in end-of-life decision-making processes to decrease their decision regret by providing information about end-of-life care choices, clarifying personal values, and supporting the decision-making process, and to relieve their stress by facilitating the clarification of personal values.

• 복식문화연구
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• 제18권4호
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• pp.655-669
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• 2010

This study focused on examining methods for the favorable relationship between internet shopping mall and customers from a point of view that it was necessary for internet fashion market getting faced with keen competition to change its marketing focus from securing new customers to customer retention strategies. Measurement instruments were selected to measure these variables and a questionnaire was made. Data was collected in 491 men and women in their twenties residing in Gwangju city using the questionnaire. The analysis results were summarized as follows: First, in the failure to purchase fashion products in internet shopping mall, as consumer's favorable internet shopping attributes, their possibility of complaining and repurchase intentions became higher, and had negative effect on regret and dissatisfaction. Second, attributions of the result of a failure to purchase fashion products in internet shopping mall were found to increase regret and dissatisfaction. Third, customers experiencing regret and dissatisfaction showed a very high possibility of complaining but their possibility of repurchase intentions had negative affect.

• Communications for Statistical Applications and Methods
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• 제10권2호
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• pp.619-626
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• 2003

Given a prior guess for the unknown value of P(Y

• 논리연구
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• 제17권3호
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• pp.425-440
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• 2014

최근 김한승 교수는 그의 논문 "확률과 시간에 관한 두 가지 퍼즐"(2014)에서 수리기사의 역설을 소개하고 이에 대한 흥미로운 논의를 내놓았다. 김한승(2014)에 따르면, 수리기사 역설에서 '오전'이 참일 확률과 '오후'가 참일 확률은 동일하지만 후회라는 감정의 본성상 '오후'를 선택하는 것이 합리적이다. 본 논문에서 필자는 김한승 교수가 수리기사 역설을 이해, 진단하는 방식에 대해 문제 제기를 하고(1, 2절), 그 역설의 한 가지 가능한 해결 방향에 대해 간략히 논의한다(3절). 필자가 보기에 후회의 감정은 수리기사 역설을 일으키는 중요한 원천이 아니며, 오히려 문제의 상황이 정말로 역설적인 이유는 후회의 부정적인 효용을 고려하지 않는다 하더라도 여전히 퍼즐이 발생하기 때문이다.

• 공학교육연구
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• 제26권4호
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• pp.3-10
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• 2023

The underrepresentation of women in engineering has received considerable attention. A series of policies and practices have been developed to promote gender-balanced participation in engineering. This study focuses on gender disparities in reasons for the choice of engineering majors and regret of that choice. The regression results show that compared to their male counterparts, women are found to select an engineering major primarily based on their high school GPA or CSAT scores rather than their aptitudes and interests. Accordingly, women regret their major choice more than men due to mismatched expectations and abilities or unsatisfactory postgraduate labor market outcomes. The findings provide policy insights to improve gender equity in engineering by further enhancing career education in secondary schools.

• 통상정보연구
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• 제9권4호
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• pp.415-438
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• 2007

There has been a gradual increase in distribution of counterfeit products and resulting damage cases from companies and consumers. It examines which antecedent variables have significant effects on consumer perceived satisfaction or regret. To test the related hypotheses, such antecedent variables as the utilitarian value, the hedonic value, legal regulations, and ethical mentality of consumers were examined and also did whether these factors have differences between Korean and Chinese consumers. Findings from the empirical analysis are as follows. First, Korean and Chinese consumers' perceived utilitarian value and hedonic value in counterfeit products in contrast to original products are found to have a positive influence on consumer perceived satisfaction with counterfeits while they have a negative influence on consumer perceived regret with counterfeits. Second, in the case of Korean consumers, the hypothesis that legal regulations on counterfeit products will influence the degree of regret with counterfeit products has been rejected. And it is found that the more ethical Korean consumers are, the more regretful for their post purchase they feel. Third, in the case of Chinese consumers, the hypothesis that legal regulations and ethical on counterfeit products will influence the degree of regret with counterfeit products has been rejected. Therefore, it can be said that the results in this paper provide significant implications for government policy, legal regulation and enforcement, and some need for a change in consumer consciousness and attitude as well as for marketing strategies of Korean and Chinese famous brand manufacturing companies.