• Title/Summary/Keyword: Regret

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The anticipated regret, perceived uncertainty, price sensitivity, and purchase hesitation of internet fashion consumers - Focusing on overseas purchasing - (인터넷 패션 소비자의 예상된 후회와 지각된 불확실성, 가격민감도 및 구매 망설임에 관한 연구 - 해외 직접구매를 중심으로 -)

  • Kim, Jong-ouk
    • The Research Journal of the Costume Culture
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    • v.26 no.1
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    • pp.1-18
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    • 2018
  • In this study, the effects of anticipated regret and perceived uncertainty on price sensitivity or purchase hesitation in overseas purchasing are analyzed along with the effects of price sensitivity on purchase hesitation. The survey was conducted among internet fashion consumers with experience in overseas purchasing and 480 responses were used in the data analysis. The results showed the psychosocial anticipated regret positively influenced the price importance, and the service, product and psychosocial anticipated regret positively influenced the price search. The preference and psychology uncertainty positively influenced the price importance, and the information and psychology uncertainty positively influenced the price search. The price importance positively influenced payment stage hesitation and shopping cart abandonment, and the price search positively influenced purchase hesitation in overseas purchasing. The functional, service and psychosocial anticipated regret positively influenced payment stage hesitation, and the service and psychosocial anticipated regret positively influenced shopping cart abandonment and overall purchase hesitation. In addition, the perceived uncertainty positively influenced the payment stage hesitation, and the information and psychology uncertainty positively influenced the shopping cart abandonment and overall purchase hesitation. The results of this study will be helpful for developing the marketing strategy for customer relationship management for overseas internet shopping web-sites.

User's Regret on Update Decisions of Mobile Applications (모바일 애플리케이션 업데이트 선택에 대한 사용자 후회)

  • Park, Sang-Cheol
    • The Journal of Information Systems
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    • v.24 no.3
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    • pp.75-94
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    • 2015
  • Purpose While new versions of mobile applications could offer users better computing environment, users are not always comfortable with them for various reasons. Considering making update decisions is important task for users, it is crucial for us to understand users' behavior and attitude on app updates. The purpose of this study is to explain why mobile users succumb to both reactance toward the update and satisfaction to the current version, ultimately leading them to feel the regret by employing three theoretical perspectives including regret theory, status quo bias theory and the dual model. Design/methodology/approach Survey data collected from 204 mobile users was used to test the research model using partial least squares analysis. The results have shown that both reactance toward the update and satisfaction to the current version have negative impacts on individuals' decisions to update, which leading to their regret after updating the applications Findings By integrating both status quo bias and regret theory in the model, this study tried to explain why mobile users feel regret in application update settings. More specifically, this study has proposed a novel framework that introduces an individual's update decision on mobile applications.

Consumer regrets of online direct overseas buying experience (온라인 해외직접구매 경험 소비자의 후회 연구)

  • Kim, Myung Jin
    • Smart Media Journal
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    • v.7 no.3
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    • pp.35-42
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    • 2018
  • This study was conducted to propose a marketing solution for overseas online direct purchase market customer's relatively low satisfactory level in services provided, compared to that in domestic market. From the investigation, we have obtained the following results. First, relationships between regret level, regret effort, and repetition intention support that attitudes toward purchasing may be different when the regret is settled. Second, consumer's innovativeness is very important as a leading variable for regret. Third, unlike consumer regret previously known to lead dissatisfaction and negative behavior, regret also can cause repetitive purchasing through different regretting processes.

Post-COVID-19 Syndrome: The Effect of Regret on Travelers' Dynamic Carpooling Decisions

  • Li Wang;Boya Wang;Qiang Xiao
    • Journal of Information Processing Systems
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    • v.20 no.2
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    • pp.239-251
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    • 2024
  • Coronavirus disease 2019 (COVID-19) has severely curtailed travelers' willingness to carpool and complicated the psychological processing system of travelers' carpooling decisions. In the post-COVID-19 era, a two-stage decision model under dynamic decision scenarios is constructed by tracking the psychological states of subjects in the face of multi-scenario carpooling decisions. Through a scenario experiment method, this paper investigates how three psychological variables, travelers' psychological distance to COVID-19, anticipated regret, and experienced regret about carpooling decisions, affect their willingness to carpool and re-carpool. The results show that in the initial carpooling decision, travelers' perception gap of anticipated regret positively predicts carpooling willingness and partially mediates between psychological distance to COVID-19 and carpooling willingness; in the re-carpooling decision, travelers' perception gap of anticipated regret mediates in the process of experienced regret influencing re-carpooling willingness; the inhibitory effect of experienced regret on carpooling in the context of COVID-19 is stronger than its facilitative effect on carpooling willingness. This paper tries to offer a fact-based decision-processing system for travelers.

Family Surrogates' Decision Regret and Psychological Stress about End-of-Life Cancer Treatments: Path Analysis (말기 암환자 가족의 대리적 연명의료 결정에 대한 치료결정 후회 및 심리적 스트레스: 경로모형 분석)

  • Kim, Su Hyun
    • Journal of Korean Academy of Nursing
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    • v.48 no.5
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    • pp.578-587
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    • 2018
  • Purpose: This study aimed to understand the mechanisms of decision regret and stress of family surrogates' end-of-life decision making using an exploratory path model. In particular, the research identified the direct effects of perceptions of uncertainty and effective decisions on decision regret and stress, and examined the indirect effects of being informed, having clear values, and being supported for decision regret and the stress of end-of-life decision making through the mediating variables of perceptions of uncertainty and effective decisions. Methods: Data were collected from 102 family surrogates who had participated in end-of-life decision making for patients with terminal cancer in a tertiary hospital. Results: Perception of effective decisions was a significant direct predictor of decision regret, and uncertainty was a significant predictor of stress among the participants. Being informed, having clear values, and being supported had a significant indirect influence on decision regret through the perception of effective decisions among family surrogates. However, only having clear values had a significant indirect influence on stress through the perception of uncertainty. The model explained 63.0% of decision regret and 20.0% of stress among the participants and showed a good fit with the data, ${\chi}^2=12.40$ (df=8, p=.134), TLI=.97, and RMSEA=.07. Conclusion: Nurses can support family surrogates in end-of-life decision-making processes to decrease their decision regret by providing information about end-of-life care choices, clarifying personal values, and supporting the decision-making process, and to relieve their stress by facilitating the clarification of personal values.

The Effects of Internet Shopping Mall Attributes and Regret on the Complaining Behavior and Repurchase Intentions (인터넷 쇼핑몰 속성 지각과 후회가 불평 행동과 재구매 의도에 미치는 영향)

  • Kang, Ji-Hyun;Chung, Myung-Sun
    • The Research Journal of the Costume Culture
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    • v.18 no.4
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    • pp.655-669
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    • 2010
  • This study focused on examining methods for the favorable relationship between internet shopping mall and customers from a point of view that it was necessary for internet fashion market getting faced with keen competition to change its marketing focus from securing new customers to customer retention strategies. Measurement instruments were selected to measure these variables and a questionnaire was made. Data was collected in 491 men and women in their twenties residing in Gwangju city using the questionnaire. The analysis results were summarized as follows: First, in the failure to purchase fashion products in internet shopping mall, as consumer's favorable internet shopping attributes, their possibility of complaining and repurchase intentions became higher, and had negative effect on regret and dissatisfaction. Second, attributions of the result of a failure to purchase fashion products in internet shopping mall were found to increase regret and dissatisfaction. Third, customers experiencing regret and dissatisfaction showed a very high possibility of complaining but their possibility of repurchase intentions had negative affect.

What is paradoxical about the Cable Guy paradox? (수리기사의 역설, 무엇이 역설적인가?)

  • Won, Chiwook
    • Korean Journal of Logic
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    • v.17 no.3
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    • pp.425-440
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    • 2014
  • In his recent paper, Hanseung Kim (2014) discusses the Cable Guy paradox and argues that given the nature of regret, it is rational to bet on the cable guy's afternoon arrival, though it is equally probable for him to arrive in the morning or afternoon interval. In this paper, I argue that regret is not essential to the paradox in that the paradox still arises even if we ignore regret. I then briefly discuss a possible way to proceed to resolve the paradox.

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Gender Disparity in Engineering: Why Chose an Engineering Major and Why Regret It? (공학계열 전공 선택 동기와 후회에 대한 남녀 차이)

  • Kam, Jihye
    • Journal of Engineering Education Research
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    • v.26 no.4
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    • pp.3-10
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    • 2023
  • The underrepresentation of women in engineering has received considerable attention. A series of policies and practices have been developed to promote gender-balanced participation in engineering. This study focuses on gender disparities in reasons for the choice of engineering majors and regret of that choice. The regression results show that compared to their male counterparts, women are found to select an engineering major primarily based on their high school GPA or CSAT scores rather than their aptitudes and interests. Accordingly, women regret their major choice more than men due to mismatched expectations and abilities or unsatisfactory postgraduate labor market outcomes. The findings provide policy insights to improve gender equity in engineering by further enhancing career education in secondary schools.

A Comparative Study on the Effects of Purchase Factors in Counterfeit Products on Satisfaction and Regret for Counterfeit Products of Korean and Chinese Consumers (한.중 소비자들에 대한 복제품 구매요인이 복제품 만족과 후회에 미치는 영향에 관한 비교연구)

  • Choi, Heung-Seob;Kong, Hee-Sook
    • International Commerce and Information Review
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    • v.9 no.4
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    • pp.415-438
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    • 2007
  • There has been a gradual increase in distribution of counterfeit products and resulting damage cases from companies and consumers. It examines which antecedent variables have significant effects on consumer perceived satisfaction or regret. To test the related hypotheses, such antecedent variables as the utilitarian value, the hedonic value, legal regulations, and ethical mentality of consumers were examined and also did whether these factors have differences between Korean and Chinese consumers. Findings from the empirical analysis are as follows. First, Korean and Chinese consumers' perceived utilitarian value and hedonic value in counterfeit products in contrast to original products are found to have a positive influence on consumer perceived satisfaction with counterfeits while they have a negative influence on consumer perceived regret with counterfeits. Second, in the case of Korean consumers, the hypothesis that legal regulations on counterfeit products will influence the degree of regret with counterfeit products has been rejected. And it is found that the more ethical Korean consumers are, the more regretful for their post purchase they feel. Third, in the case of Chinese consumers, the hypothesis that legal regulations and ethical on counterfeit products will influence the degree of regret with counterfeit products has been rejected. Therefore, it can be said that the results in this paper provide significant implications for government policy, legal regulation and enforcement, and some need for a change in consumer consciousness and attitude as well as for marketing strategies of Korean and Chinese famous brand manufacturing companies.

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