• 대한가정학회지
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• 제48권1호
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• pp.97-110
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• 2010

The purpose of this study was to identify development strategies of high value-added cultural products in order to help promote Jeonnam cultural tourism festivals. In order to achieve this purpose, we carried out a market survey of cultural products sold in cultural tourism festivals held successfully within the Jeonnam area.The subjects of this study were local festivals which were labeled as cultural tourism festivals by the Ministry of Culture, Sports and Tourism from 2000 to 2008. The results of this study were as follows: Firstly, a store survey was conducted to analyze the categories of products on offer. As a result, the most frequent product was accessories (46.2%), followed by clothing and miscellaneous goods (25.2%), ceramic products (14.8%), interior decoration products (9.1%), and stationery (4.6%). Secondly, in the design motif used for cultural products, most products did not contain festival or local images. Cultural products with festival images made up 47.2% of the range, while only 2.3% of products on offer contained local imagery. The remaining 50.3% of cultural products for sale did not use festival or local images. Finally, in terms of materials used, most products used metal (36.7%), followed by textiles (32.9%), ceramic (13.8%), wood (6.2%), plastic (6.2%), paper (3.6%), and leather (0.2%). For price range, 52.4% of product were equal to or below 10,000 won, followed by 33.1% between 10,000-30,000 won. The results of this study showed that the cultural products of Jeonnam festivals lacked symbolism of the region or festival itself. Furthermore, items and the price ranges were not diverse enough. A possible solution would be to address this short coming, but more importantly, design a marketing and commercial strategy tailored towards the promotion of cultural products which contain both regional and festival imageries.

• 한국지역지리학회지
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• 제8권1호
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• pp.40-64
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• 2002

1900년대 초부터 근대공장제 요업의 중심지 중의 하나를 이루고 있는 경남 밀양시의 요업이 지닌 입지 특성을 구명하였다. 밀양시의 요업은 국가정책과 경기변동에 따라 양적 변화를 보이면서, 기업의 신설과 폐업에 의한 도시내부의 감소현상과 외연부의 증가현상으로, 도시내부에 집적한 요업이 외연부로 분산하는 외향적인 공간변화를 수반하였다. 유리한 원료와 교통조건을 지닌 밀양시에 일본인의 투자를 계기로 신규 산업으로 입지한 요업은 그 후 지역 내에 성장해 온 잠재 기업가와 이들 기업의 지역 내 입지로 지속되었다. 이들의 입지결정에 개인적 요인, 원료, 용지, 용수, 시장이 큰 영향을 미쳤다. 그러나 기존 집적지역에 원료 고갈, 혼잡, 토지 부족으로 인한 입지 불리성, 기업의 확장정책, 공업분산정책, 교통(도로)조건의 개선 등으로 인해 요업이 외연부로 분산하고 있다.

• 융합경영연구
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• 제9권5호
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• pp.39-50
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• 2021

Purpose: This study is to analyze the changes of consumption patterns to diagnose the economic impacts on consumers' market during COVID-19, and to suggest implications to overcome the new social and economic crisis of Jeju Island. Research design, data, and methodology: We collected a set of credit card transaction records issued by BC Card Company from merchants in Jeju Special Self-Governing Province for past 4 years from 2017 to 2020 from the Jeju Data Hub run by Jeju Special Self-Governing Province. The big data contains details of approved credit card transactions including the approval numbers, amount, locations and types of merchants, time and age of users, etc. The researchers summed up amount in monthly basis, transforming big data to small data to analyze the changes of consumption before and after COVID-19. Results: Sales fell sharply in transportation industries including airlines, and overall consumption by age group decreased while the decrease in consumption among the seniors was relatively small. The sales of Yeon-dong and Yongdam-dong in Jeju City also fell significantly compared to other regions. As a result of the paired t-test of all 73 samples in Jeju City, the p-value of the mean consumption of the credit card in 2019 and 2020 is significant, statistically proven that the total consumption amount in the two years is different. Conclusions: We found there are sensitive spots that can be strategically approached based on the changes in consumption patterns by industry, region, and age although most of companies and small businesses have been hit by COVID-19. It is necessary for local companies and for the government to be focusing their support on upgrading services, in order to prevent declining sales and job instability for their employees, creating strategies to retain jobs and prevent customer churn in the face of the crisis. As Jeju Province is highly dependent on the tertiary industry, including tourism, it is suggested to create various strategies to overcome the crisis of the pandemic by constantly monitoring the sales trends of local companies.

• 국제지역연구
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• 제20권2호
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• pp.235-256
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• 2016

한국 지방정부들은 일찍부터 중국, 미국, 일본을 중심으로 하는 시장성이 크거나 잠재력이 높은 지역에 대하여 경쟁적으로 해외사무소를 설치하였다. 이것은 교류협력을 보다 적극적이고 선제적인 대응전략을 수립 하고자는 목적에서 시작되었다. 그러나 해외사무소가 본래 취지와는 다르게 예산투입 대비 만족스런 성과가 나오지 않는 것이 문제점이며 최근에 들어서는 운영 자체에 대한 비판의 목소리도 커지고 있다. 우리나라 지방정부별 중국사무소의 운영 현황에 대한 심층 분석과 교류협력 확대방안 모색을 위해 직접 10개의 지방자치단체를 방문하여 담당자 인터뷰를 하였다. 분석결과 지방정부들은 민간과 협력 네트워크 구성, 해외사무소의 전문성 강화, 투자유치를 위한 역할 증대, 해외사무소 개설시 메가시티 선호, 해외사무소의 운영비 절감을 중점적으로 추진하고 있다.

• 한국식생활문화학회지
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• 제36권5호
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• pp.421-429
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• 2021

Local non-timber forest products can be easily accessed by tourists. These also provide opportunities for tourists to experience the local culture. Many local governments are paying constant attention to the development of non-timber forest product brands to revitalize the local economy and increase the profits of local farmers. Although there are many forest products and tourism resources in each region of Korea, there is no local specialized strategy to sell non-timber forest products and promote consumers' purchase intentions. In this study, we aimed to explore the consumers' perceived creating shared value (CSV) and its association with purchasing behavior of non-timber forest products in Jeongeup city, Korea. Data were collected from 1,066 consumers who had purchased non-timber forest products. Purchasing patterns of local specialty products differed depending on consumers' perceived CSV levels. In addition, consumers with higher levels of perceived CSV showed higher awareness and familiarity with Jeongeup city and experienced Jeongeup city's non-timber forest products. Our findings suggest that improving consumer perception towards CSV of non-timber forest products can be used as a marketing strategy for local non-timber forest products to revitalize the local economy.

• 디지털융복합연구
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• 제19권6호
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• pp.143-162
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• 2021

국내 순수전기차 시장은 초기 시장형성 단계이므로 보급확대를 위해서는 고객의 순수전기차에 대한 인식과 구매 의사에 관한 연구가 필요하다. 본 논문은 고객세분화를 위한 이론적 프레임을 전기차 사용 경험 전후에 고객의 전기차 구매 의사를 기반으로 도출하였다. 특히 순수전기차 사용 경험이 있는 서울 및 제주지역 응답자만을 대상으로 한 설문조사를 통해 고객의 구매 의사와 우려 요인들을 실증분석하였다. 로지스틱 회귀모델의 분석 결과, 경험 고객이 차내 냉난방기기에 대한 우려가 클수록 고객의 구매 의사는 감소하고, 고객의 전기차의 일일 주행거리가 길수록 구매 의사는 증가한다. 또한 순차형 프로빗 모델의 분석 결과, 경험 고객의 전기차의 주행거리, 사고 시 A/S, 경사로 주행에 대한 우려가 클수록 고객이 냉난방기기에 대해 우려가 증가했다. 본 논문은 정책입안자 및 기업에게 전기차 관련 고객세분화, 연구개발, 마케팅 전략, 지원정책 수립과 관련하여 시사점을 제공할 수 있다.

• Acta Via Serica
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• 제7권2호
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• pp.153-178
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• 2022

This study analyzes the traces of East-West cultural exchange focusing on the palmette pattern expressed on Sassanid Persian and Silla Korean carpets. The results of the study are as follows. The palmette, which originated in ancient Egypt, is an imaginary flower made up of the transformation of a lotus, which combined with the Mesopotamian quadrant (四分法) and expanded to a four-leaf palmette and further to an eight-leaf palmette by applying the octant (八分法). The palmette, which was brought to Assyria, Achaemenid Persia, Parthia, Greece, and Rome, can be seen lavishly decorated with plant motifs characteristic of the region. Sassanid Persia inherited the tradition of the palmette pattern, which applied the quadrant and octant seen in several previous dynasties. On the one hand, it has evolved more splendidly by combining the twenty or twenty-one-leaf palmette and the traditional pearl-rounded pattern decoration of Sassanid Persia. These Sassanid Persian palmette patterns can be found through the palmette patterns depicted on the ceilings of the Dunhuang Grottoes located on the Silk Road. The palmette pattern of the Dunhuang Grottoes was expressed in the form of a fusion of Persian Zoroastrianism, Indian Buddhism, and indigenous religions. In the Tang Dynasty, it shows the typical palmette pattern of four and eight leaves in the medallion composition, which were mainly seen in Persian palmettes. The palmette pattern handed down to Silla can be found on a Silla carpet, estimated to be from around the 8th century, in the collection of Shoso-in (正倉院), Japan. The Silla carpet shows a unique Silla style using motifs such as peonies and young monks, which were popular in Silla while following the overall design of the Persian medallion.

• Human Ecology Research
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• 제60권3호
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• pp.443-458
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• 2022

Generation MZ, a generic term for millennials and members of Generation Z, is an innovation-leading consumer group in the current market. This study aimed to examine the impact of the ethical consumption tendencies of millennials and Generation Z on the purchase intention of social enterprise fashion products. Data were collected from Generation MZ (15-40 years old) by quota sampling based on the demographic variables of gender, age, and region, respectively. Eight hundred responses were analyzed by descriptive statistics, factor analysis, t-test, and regressions using SPSS software. Three value factors (egoistic, altruistic, and biospheric) and three ethical consumption tendency factors (resource saving tendency, eco-friendly tendency, and consciousness of corporate responsibility) were determined by factor analyses. The results confirmed that women, who showed a higher ethical consumption tendency in all three factors, were more altruistic and biospheric than men. Furthermore, women portrayed a more favorable attitude and purchase intention towards fashion products of social enterprises. The results demonstrated that members of Generation Z were more altruistic and biospheric than millennials. Additionally, the attitude, purchase intention, and willingness to pay premium prices were higher in Generation Z members. It was confirmed that higher biospheric values correlated with greater values for the three ethical consumption tendency factors. The altruistic value affected both the resource saving tendency and eco-friendly trend, while the egoistic value had an effect on the resource saving tendency. Both attitude and purchase intention were positively influenced by all three of the ethical consumption tendency factors, and affected the willingness to pay premium prices. This was subsequently influenced by the resource saving tendency and consciousness of corporate responsibility. The results of this study contribute to understanding Generation MZ as a consumer group, and the establishment of marketing strategies for fashion companies.

• 한국응용과학기술학회지
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• 제39권2호
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• pp.348-358
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• 2022

본 연구는 여성 소비자의 외모만족도가 아이 메이크업 관심도 및 메이크업 관리행동에 미치는 영향을 검증하고, 아이 메이크업 화장품 시장에서의 마케팅 전략 수립 및 화장품 개발의 기초 자료를 제공하고자 하였다. 수도권 지역의 20-50대 여성을 대상으로 399부의 자료를 최종 분석하여 사용하였다. 연구결과, 첫째, 일반적 특성에 따른 외모만족도, 아이 메이크업 관심도, 아이 메이크업 관리행동에서는 각 요인에 따라 차이가 나타났으나, 아이 메이크업에 대한 관심은 자신에 대한 관리로부터 시작되며 유행을 따르는 것에 관심을 가지는 것을 알 수 있었다. 둘째, 외모만족도가 아이 메이크업 관심도에 미치는 영향에서는 이목구비에 대한 외모만족도가 높을수록 아이 메이크업 관심도가 높게 나타났다. 셋째, 외모만족도가 아이 메이크업 관리행동에 미치는 영향에서는 피부상태에 대한 외모만족도가 높을수록 유행선도형 메이크업 관리행동이 높게 나타났다. 결론적으로 외모만족도가 높을수록 아이 메이크업 관심도가 높아지고 메이크업 관리행동에 영향을 미치는 것을 알 수 있었다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제17권7호
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• pp.1807-1822
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• 2023

Innovation and rapid increased functionality in user friendly smartphones has encouraged shutterbugs to have picturesque image macros while in work environment or during travel. Formal signboards are placed with marketing objectives and are enriched with text for attracting people. Extracting and recognition of the text from natural images is an emerging research issue and needs consideration. When compared to conventional optical character recognition (OCR), the complex background, implicit noise, lighting, and orientation of these scenic text photos make this problem more difficult. Arabic language text scene extraction and recognition adds a number of complications and difficulties. The method described in this paper uses a two-phase methodology to extract Arabic text and word boundaries awareness from scenic images with varying text orientations. The first stage uses a convolution autoencoder, and the second uses Arabic Character Segmentation (ACS), which is followed by traditional two-layer neural networks for recognition. This study presents the way that how can an Arabic training and synthetic dataset be created for exemplify the superimposed text in different scene images. For this purpose a dataset of size 10K of cropped images has been created in the detection phase wherein Arabic text was found and 127k Arabic character dataset for the recognition phase. The phase-1 labels were generated from an Arabic corpus of quotes and sentences, which consists of 15kquotes and sentences. This study ensures that Arabic Word Awareness Region Detection (AWARD) approach with high flexibility in identifying complex Arabic text scene images, such as texts that are arbitrarily oriented, curved, or deformed, is used to detect these texts. Our research after experimentations shows that the system has a 91.8% word segmentation accuracy and a 94.2% character recognition accuracy. We believe in the future that the researchers will excel in the field of image processing while treating text images to improve or reduce noise by processing scene images in any language by enhancing the functionality of VGG-16 based model using Neural Networks.