• 제목/요약/키워드: Region marketing

검색결과 233건 처리시간 0.03초

환황해권 항만의 서비스 품질 각 차원이 고객만족에 미치는 상대적 영향에 관한 연구 (The Relative Effects of Three Dimensions of Service Quality of Ports in the Yellow Sea Region)

  • 김병일;유홍성
    • 한국항만경제학회지
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    • 제23권4호
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    • pp.1-22
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    • 2007
  • 본 논문은 인천항과 청도항, 천진항, 대련항을 대상으로 항만별 서비스품질 구성요인들 각각이 고객만족에 미치는 영향정도가 어떻게 다른지와 항만별 서비스품질의 각 차원 및 만족도에 대한 고객의 지각 수준을 비교하였다. 연구결과 항만서비스의 품질차원은 '내적품질', '외적환경품질', '상호작용품질'로 구분됨을 확인하였고, 대련항의 '외적환경품질'을 제외하곤 항만의 서비스품질 3차원 모두가 고객만족에 유의한 영향을 미치는 것으로 나타났다. 또한 항만간 서비스품질 각 차원에 대한 고객의 지각 수준을 그룹비교를 통해 살펴 본 결과 인천항은 '내적품질'에서 청도항, 천진항, 대련항에 비해 낮게 평가되었으며, '외적환경품질'의 경우도 청도항, 천진항에 비해 낮았지만, '상호작용품질'은 천진항과 대련항에 비해 높게 평가되었다. 그러나 항만에 대한 고객의 만족은 인천항이 청도항, 천진항에 비해 부족한 것으로 나타났다.

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국내 로타바이러스 감염의 역학 (Clinical Epidemiologic Profile of Rotavirus Infections in Korea)

  • 강진한
    • Pediatric Infection and Vaccine
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    • 제15권1호
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    • pp.5-11
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    • 2008
  • Primary rotavirus gastroenteritis infection usually occurs in infants under 2 years of age worldwide regardless of level of hygiene, quality of water, food or sanitation or type of behavior. In Korea, the disease mostly occurred in infants under 2 year old, and usually in late fall to early winter with the highest incidence shown in November until early 1990s. However, since then, relatively the age incidence of this infection has increased in children over 2 years old, and it has mainly occurred in late winter to early spring with the highest incidence shown between February and March. And rotavirus gastroenteritis serotypes varied year to year as well as varied by year within the same region in our country. The comparison of severity scores between age groups in Korea showed that severity score was lowest in infants less than 3 months and highest in infants more than 6 months and less than 12 months, and hospitalization period between age groups was longest in infants older than 3 months and less than 3 months and highest in infants more than 6 months and less than 12 months and less than 6 months. In this aspect, rotavirus vaccines should be given to infants less than 2 years of age in whom the incidence of rotavirus gastroenteritis is the highest, and vaccination should be ideally started before 3 months considering hospitalization period and severity of rotavirus gastroenteritis. However, It should be careful for the introduction of new rotavirus vaccine, and the effectiveness of rotavirus vaccines should be assessed by long-term post marketing surveillance. And we guess an multivalent vaccine may be an ideal rotavirus vaccine to prevent primary infection caused by variable rotavirus strains in Korea. In addition, clinical epidemiology studies on rotavirus gastroenteritis which evaluate the age and serotypes related severity should be continuously conducted in various regions.

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철도역세권 복합개발과 지역 활성화의 구조적 관계 (The Structural Relationship between Area Activation and Complex Development of Railway Station Area)

  • 최수범;이주형
    • 한국콘텐츠학회논문지
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    • 제16권4호
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    • pp.594-603
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    • 2016
  • 본 연구는 철도역세권을 단순한 개발과 계획적 측면에서만 접근하지 않고, 실제 개발에 따른 도입 기능 및 프로그램이 지역의 발전과 주민 삶의 질에 어떠한 영향을 미치며, 궁극적으로 철도역세권 복합화를 통한 지역 활성화 방안에 대해 정책적 시사점을 제시해 보고자 하였다. 연구 방법은 역세권 주변 실거주민들을 대상으로 철도역세권 복합개발이 지역 활성화에 미치는 요소와 구조를 PLS 구조방정식을 활용해 실증 분석하였다. 분석 결과, 지역경제 활성화에는 마케팅 지원, 환승시스템 지원, 설계 및 디자인 지원, 복합용도 개발 지원, 법 제도 개선 등의 소프트웨어 요소들과 교통 기능, 정보교류 기능, 상업업무 기능, 주거 기능, 어메니티 기능 등의 하드웨어 요소들이 유효한 영향을 미치는 것으로 나타났다. 그리고 지역주민 삶의 질 측면에서는 하드웨어적 요소가 유효한 영향을 미치는 것으로 분석되었으나 소프트웨어적 요소나 네트워크적 요소는 유효한 영향을 미치지 못하는 것으로 나타났다. 이에 비해 네트워크 요소는 지역경제 활성화와 주민 삶의 질에 크게 기여하지 못하는 것으로 나타나 이에 관한 정책적 보완이 필요하다.

보건소 건강증진사업에서의 전략적 사업영역 결정 (Determination of Strategic Business Units in the Health Promotion Service Adreas of Health Center)

  • 이선희;조희숙;박혜숙;박영숙;김한중;손명세;이지전;이상욱
    • 보건행정학회지
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    • 제8권2호
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    • pp.110-124
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    • 1998
  • Determining of Strategic Business Units in the organization is a major critical process for improving the organizational performance. On increasing the demands for extension in function of health center, many health centers are trying to provide the various services. But most health center determined the kind and level of service without scientific considerations. The purposes of this study are to develope the model for determination of strategic business units in health center and to test the availability of implementation for it. Our model is rooted from the McKinsey matrix analysis of Product Portfolio Analysis which used widely in marketing field. We modified the evaluation criteria of the McKinsey matrix analysis for health care field appropriately. Our evaluation criteria are categorized into two concepts; contribution of service, availability of service. At first, in terms of contribution of service, market size, market growth rate, needs and demands of regional people, existences of alternative services in that region, correspondence with health policy. The other component, availability of service are included the availability of manpower, financial availability, the level of knowhow on service, acceptance of health care manpower. In the result of analysis, we could conclude that antismoking and antialcoholics education programs, health screening program are important strategically in that aspects of contributions and availability of services. Also, vaccination program is important in that aspect of service availability and diet and exercise program, health library are meaningful in the aspect of service contribution. Therefore, we think that efforts to investigate the evaluation criteria for priority setting or determination of service area in health center are useful challenges.

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자기감시성과 패션브랜드 럭셔리 수준에 따른 패션제품의 명화 주입 효과에 관한 연구 (Art Infusion Effect on Fashion Products according to Self-monitoring and the Luxury Level of Fashion Brands)

  • 최효정;황선진;여준상
    • 한국의류학회지
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    • 제39권2호
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    • pp.175-189
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    • 2015
  • This study empirically confirmed how an art infusion into fashion products affect consumer's preference through Study 1 and Study 2. Study 1 examined the effect of an art infusion and the difference of an art infusion effect according to self-monitoring scale by designing groups composed of 2 (art infusion: infusion versus non-infusion) ${\times}2$ (self-monitoring: high versus low). Study 2 examined the difference of an art infusion effect according to the luxury level of fashion brands by designing groups composed of 2 (art infusion: infused versus non-infused) ${\times}2$ (fashion brand luxury levels: high versus mid versus low). This study was conducted using a convenience sample of women in their 20s and 30s residing in the Seoul and Daegu region. In Study 1, 162 participants were randomly assigned to two experiment situations of art infusion. In Study 2, 192 participants were randomly assigned to six experiment situations of art infusion and luxury level of fashion brands. For the data analysis, we conducted reliability analysis, two-way ANOVA and simple main effect analysis using SPSS 18.0 statistics package. The results of Study 1 and 2 are as follows. First, consumer's preference was shown to be higher for fashion products with art infusion rather than fashion products without art infusion. Second, the positive effect of art infusion on consumer's preference was significant in the group of high selfmonitors. But there was a non-significant effect of art infusion in the group of low self-monitors. Lastly, the positive effect of art infusion on consumer's preference is higher in the case of a mid-level luxury brand rather than in the case of a high-level luxury brand and low-level luxury brand.

Use of Near Infrared Spectroscopy in the Meat Industry

  • Akselsen, Thorvald M.
    • 한국축산식품학회:학술대회논문집
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    • 한국축산식품학회 2000년도 국제심포지엄 및 제26차 추계학술발표회
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    • pp.1-14
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    • 2000
  • The Near Infrared region of the energy spectrum was first discovered by Hershel in the year 1800. The principles of NIR is based on light absorption of specific organic chemical bonds. The absorption at each wavelength is measured and a spectre is obtained. The spectre is then treated mathematically and with the absorption data is converted to absolute units via a calibration. In the last two decades it has developed dramatically. With the invention of computers and the ability to treat a large amount of data in a very short time the use of NIR for many different purposes has developed very fast. During the last decade with the aid of very powerful PC's the application of NIR technology has become even more widespread. Now or days development of very robust calibrations can be done in a relatively short time with a minimum of resources. The use of Near Infrared Spectroscopy (NIR) in the Meat industry is relatively new. The first installations were taken into operation in the 80ties. The Meat Industry in often referred to as rather conservative and slow to embrace new technologies, they stay with the old and proven methods. The first NIR instruments used by the Meat Industry, and most other industries, were multipurpose build, which means that the sample presentation was not well suited to this particular application, or many other applications for that sake. As the Meat Industry grows and develops to meet the demands of the modern markets, they realise the need for better control of processes and final products. From the early 90 ties and onward the demand for 'rear time' rapid results starts growing, and some suppliers of NIR instruments (and instruments based on other technologies, like X-ray) start to develop and manufacture instrumentation dedicated to the particular needs of the Meat Industry. Today it is estimated that there are approximately 2000 rapid instruments placed in the Meat industry world-wide. By far most of these are used as at-line or laboratory installations, but the trend and need is moving towards real on-line or in-line solutions. NIR is the most cost effective and reproducible analytical procedure available for the twenty first century.

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수산보조금 금지 시대의 유류 공급 정책에 대한 연구 (A Study on the Effectiveness of the Oil Supply Policy for Korean Fisheries Industry in the Era of Subsidy Prohibition)

  • 강연실
    • 수산경영론집
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    • 제33권1호
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    • pp.43-68
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    • 2002
  • In the fisheries industry, the cost of oil Is the greatest factor, contributing 25% 40% of the cost of production. In order to support fisheries, the government has supplied large amounts of money for oil to the fisheries industry. However, the elimination and restriction against the subsidy of fisheries has been actively discussed throughout international organizations Including the WTO. The purpose of this thesis is to study the existing issue of subsidies on the fisheries Industry, which is currently disputed in international organizations, and predict a future policy about the oil supply that considers the most important factors on fisheries. In chapter 2, the paper begins by outlining the tendencies of discussion in relation to the subsidy on fisheries among international organizations, and categorizes them on the basis of their types. Chapter 3 defines the current conditions and characteristics of the Korean subsidy on fisheries and analyzes which portions of the subsidy on fisheries should be eliminated first when it is prohibited. In chapter 4, procedures and problems for producing tax-free oil are discussed, because tax-free oil has a higher possibility of being ruled out. Chapter 5 proposes a reasonable plan concerning oil supply policies for maintenance or enrichment of the fishing industries, post the elimination of subsidies. Conclusions were drawn in eight areas as a result of this study: 1) securing the large storage of oil, 2) extending customers of oil to include non-fishermen, 3) coordinating the segmentation of marketing area, 4) diversification of the sales goods, 5) producing oil sales experts, 6) developing original brands, 7) expanding the purchasing area to buy oil in the international market, and 8) operating funds to stabilize oil price. It would not be appropriate to wait until international organizations decide to ban the subsidy of fisheries. Corresponding plans ( such as securing the large storage of oil) tend to be large scale and long-term projects because they take a number of years, from designing the oil storage tank to selecting the proper region and initiating the construction. Therefore, it is strongly suggested that any extensive and time consuming projects including preparation for the tax-free oil should be completed in new actions before the ban by the international organizations.

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의류매장환경의 구성요소에 따른 쇼핑특성 (A Study on the Characteristics of Shopping according to Environmental Elements of Clothing store)

  • 김주희;박옥련
    • 한국의류산업학회지
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    • 제11권1호
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    • pp.66-74
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    • 2009
  • The purpose of this study is to identify the factors mainly recognized by customers regarding environmental elements of clothing store. The respondents are classified into several groups according to their preferences on the environmental elements of clothing store. Also the relationship between the factors and the shopping characteristics of customers is reviewed based on the results. This survey was carried out through a questionnaire of male and female university students(Busan region) in their twenties. The data were analyzed by using Factor analysis, Cluster analysis, one-way ANOVA, Duncan test as a post identification and regression analysis. The results of this research can be summarized as follows; The perceived 7 factors about environmental elements of clothing store were service policy, store atmosphere, product variety, shopping convenience, trend of products, freedom of shopping and reception service. The respondents were classified into three groups(high recognizing group, middle recognizing group and low recognizing group) by the level of recognizing 7 factors. There were significant differences among 3 groups divided by the degree of recognizing the factors regarding environmental elements of clothing store and there was the meaningful relationship between these 7 factors and shopping characteristics. The high recognizing group has shopping characteristics like more shopping time, large expenditure for clothing and a lot of comparative stores. They are frequently in contact with clothing shopping environment and easily purchase clothes. Finally, the factors perceived by the environmental elements of clothing store significantly affected the shopping characteristics of the customers. So, store managers have to look for the perceived environmental elements of store by business and seek after the marketing factors which efficiently stimulate consumer.

호텔레스토랑의 식공간 연출이 고객감정반응과 행동의도에 미치는 영향에 관한 연구 (Effect of the Creating of Hotel Restaurant's Dinning Place on the Customers Emotional Response and Behavior Intension)

  • 안형상;조용범
    • 한국조리학회지
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    • 제21권1호
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    • pp.116-128
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    • 2015
  • 본 연구는 부산 경남권의 호텔레스토랑을 방문하여 이용 중인 고객을 대상으로 식공간 연출이 고객감정반응을 통해 고객 행동의도를 높이는지의 간접효과 및 고객감정반응의 매개효과를 검증하여, 지속적으로 호텔 레스토랑을 방문할 수 있는 마케팅 전략의 기초 자료를 제시하고자 하였으며, 식공간 연출은 고객감정반응을 통해 행동 의도에 긍정적인 효과를 미쳤으며, 식공간 연출과 행동의도 간의 관계에서 고객감정반응은 부분매개효과를 가지는 것으로 나타났다. 이를 통해 파악할 수 있는 시사점은 다음과 같다. 첫째, 호텔 레스토랑을 찾는 고객이 다시 찾거나, 다른 사람에게 홍보할 수 있는 행동을 유도하기 위해서는 기본적으로 레스토랑의 식공간이 미각적, 시각적, 청각적, 촉각적, 후각적으로 좋은 연출이 이루어질 수 있도록 전략을 수립하여야 할 것이다. 둘째, 호텔 레스토랑의 식공간이 미각적, 시각적, 청각적, 촉각적, 후각적으로 좋은 연출이 이루어질 수 있기 위해서는 고객의 감정이 즐겁고, 설레이며, 분위기에 끌려야 하고, 분위기에 압도 당하는 기분이 들어 놀라움을 느낄 수 있도록 해야 한다. 셋째, 고객의 긍정적인 감정 반응을 끌어올리는 식공간 연출은 호텔레스토랑을 다시 찾고, 홍보하는 행동 유도를 극대화 할 수 있다.

우리나라 TSR Service Operators의 발전 방향에 관한 연구 (The Management Strategies of TSR Service Operators in Korea)

  • 장동진;신한원;신영란
    • 한국항만경제학회지
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    • 제27권4호
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    • pp.145-164
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    • 2011
  • 최근 동북아시아지역의 교역규모가 급성장함에 따라 동북아시아 경제권이 세계경제에서 점유하는 비중이 점차 늘어나고 있다. 이러한 대륙 국가들과의 주요 연결로서 가장 큰 구심점 역할을 하고 있는 것이 Trans Siberian Railway(TSR) 등이라고 할 수 있다. TSR 이용의 경우 국내 도로운송과 부산항과 극동 러시아 항만간 해상운송, 대륙횡단철도, 최종목적지 도착이후의 도로운송을 포함하고 있어 항공운송을 제외한 복합운송의 전 영역에 걸쳐 있으며 최근 들어 국내 철도 화물운송을 활성화시켜 대륙횡단철도와 연계하여 운영하는 것에 대한 방안도 활발하게 논의되고 있다. 따라서 본 연구는 첫째, 러시아 및 중앙아시아향(向) 화물 운송의 선봉장 역할을 하고 있는 우리나라 TSR Service Operator들의 특징 및 역할을 파악하고 둘째, TSR Service Operator의 SWOT 분석으로 대변되는 대내 외적인 환경 분석과 우리나라 TSR Service Operator의 현황을 분석하고 셋째, 이를 바탕으로 우리나라 TSR Service Operator가 지속적인 경쟁우위를 확보하고 유지할 수 있는 발전 방향을 제시하는데 그 목적이 있다.