• Information Systems Review
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• v.18 no.2
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• pp.59-77
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• 2016

Although various recommendation techniques have been applied to the e-commerce market, few studies compare the intent to use these techniques from the customer's perspective. In this paper, we conduct a comparative analysis of customers' intention to use five recommendation techniques widely adapted by online shopping malls and focus on the differences in purchasing electronic goods and apparel products. The recommendation techniques are as follows: best-seller recommendation, merchandiser recommendation, content-based recommendation, collaborative filtering recommendation, and social recommendation. Additionally, we examine which factors influence customer intent to use the recommendation services. Data were collected through a survey administered to 220 e-commerce users with prior experience with recommendation services. Collected data were examined using analysis of variance and regression analysis. Results indicate statistically significant differences in customers' intention to use recommendation services according to the recommendation technique. In particular, the best-seller recommendation technique is preferred when purchasing electronic goods, whereas the content-based recommendation technique is preferred for apparel purchases. Factors such as personal characteristics and personality, purchasing tendency, as well as perception of the product or recommendation service affect a customer's intention to use a recommendation service. However, the influence of these factors varies depending on the recommendation technique. This study provides guidelines for companies to adopt appropriate recommendation techniques according to product categories and personal characteristics of customers.

• Science of Emotion and Sensibility
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• v.9 no.spc3
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• pp.179-185
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• 2006

This study examines and compares various recommendation techniques which have been used successfully in other fields and seeks for opportunity to improve design personalization service more effectively. Throughout the literature study, several major recommendation techniques were identified, namely 'contents-based filtering', 'collaborative filtering', and 'demographic filtering'. In order for finding out relative advantages and disadvantages, a case study was carried out by applying different techniques. The result showed that in general, demographic filtering was evaluated least efficient among the techniques. Content-based filtering showed the best efficiency among them. Another significant finding was that the collaborative filtering had a better efficiency as the number of test subjects is increased. In conclusion, we suggest that design recommendation services can be improved by applying contents-based or collaborative filtering for better efficiency of recommendation. And, if the number of test subjects is large enough, it may be possible to remarkably improve the efficiency of design recommendation services by using collaborative filtering.

• Journal of Information Management
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• v.33 no.1
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• pp.1-17
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• 2002

This study examined several recommendation techniques to construct an effective book recommender system in a library. Experiments revealed that a hybrid recommendation technique is more effective than either collaborative filtering or content-based filtering technique in recommending books to be borrowed in an academic library setting. The recommendation technique based on association rule turned out the lowest in performance.

• The Journal of Society for e-Business Studies
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• v.14 no.4
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• pp.167-179
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• 2009

This paper introduces techniques to recommend standardized tags using tag ontology. Tag recommendation consists of TWCIDF and TWCITC; the former technique automatically tags a large quantity of already existing document groups, and the latter recommends tagging for new documents. Tag groups are created through several processes, including preprocessing, standardization using tag ontology, automatic tagging and defining ranks for recommendation. In the preprocessing process, in order to search semantic compound nouns, words are combined to establish basic word groups. In the standardization process, typographical errors and similar words are processed. As a result of experiments conducted on the basis of techniques presented in this paper, it is proved that real-time automatic tagging and tag recommendation is possible while guaranteeing the accuracy of tag recommendation.

• Asia pacific journal of information systems
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• v.14 no.2
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• pp.131-149
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• 2004

Collaborative filtering is one of popular techniques for personalized recommendation in e-commerce sites. An advantage of collaborative filtering is that the technique can work with sparse evaluation data to predict preference scores of new alternative contents or advertisements. There is, however, no in-depth study about the sparsity effect of customer's evaluation data to the performance of recommendation. In this study, we investigate the sparsity effect and hybrid usages of customers' evaluation data and purchase data using an experiment result. The result of the analysis shows that the performance of recommendation decreases monotonically as the sparsity increases, and also the hybrid usage of two different types of data; customers' evaluation data and purchase data helps to increase the performance of recommendation in sparsity situation.

• KIPS Transactions on Software and Data Engineering
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• v.10 no.10
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• pp.399-406
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• 2021

With the steady growth of the content industry, the need for research that automatically recommending content suitable for individual tastes is increasing. In order to improve the accuracy of automatic content recommendation, it is needed to fuse existing recommendation techniques using users' preference history for contents along with recommendation techniques using content metadata or features extracted from the content itself. In this work, we propose a new graph-based music recommendation method which learns an LSTM-based classification model to automatically extract appropriate tagging words from sound data and apply the extracted tagging words together with the users' preferred music lists and music metadata to graph-based music recommendation. Experimental results show that the proposed method outperforms existing recommendation methods in terms of the recommendation accuracy.

• Proceedings of the CALSEC Conference
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• 2004.02a
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• pp.239-250
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• 2004

The preference of customers change as time goes by. The existing Collaborative Filtering (CF) techniques has no room for including this change yet, although these techniques have been known to be the most successful recommendation technique that has been used in a number of different applications. In this study, we proposed a new methodology for enhancing the quality of recommendation using the customers' dynamic behaviors over time. The proposed methodology is applied to a large department store in Korea, compared to existing CF techniques. Some experiments on the real world data show that the proposed methodology provides higher quality recommendations than other CF techniques, especially better performance on heavy users.

• KIPS Transactions on Software and Data Engineering
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• v.7 no.12
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• pp.461-468
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• 2018

Developers spend a significant amount of time exploring and trying to understand source code to find a source location to modify. To reduce such time, existing studies have recommended the source location using statistical language model techniques. However, in these techniques, the recommendation does not occur if input data does not exactly match with learned data. In this paper, we propose a code location recommendation method using Recurrent Neural Networks and interaction histories, which does not have the above problem of the existing techniques. Our method achieved an average precision of 91% and an average recall of 71%, thereby reducing time for searching and exploring code more than the existing recommendation techniques.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.40 no.4
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• pp.154-163
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• 2017

Collaborative filtering, one of the most widely used techniques to build recommender systems, is based on the idea that users with similar preferences can help one another find useful items. Credit card user behavior analytics show that most customers hold three or less credit cards without duplicates. This behavior is one of the most influential factors to data sparsity. The 'cold-start' problem caused by data sparsity prevents recommender system from providing recommendation properly in the personalized credit card recommendation scenario. We propose a personalized credit card recommender system to address the cold-start problem, using multiple user profiles. The proposed system consists of a training process and an application process using five user profiles. In the training process, the five user profiles are transformed to five user networks based on the cosine similarity, and an integrated user network is derived by weighted sum of each user network. The application process selects k-nearest neighbors (users) from the integrated user network derived in the training process, and recommends three of the most frequently used credit card by the k-nearest neighbors. In order to demonstrate the performance of the proposed system, we conducted experiments with real credit card user data and calculated the F1 Values. The F1 value of the proposed system was compared with that of the existing recommendation techniques. The results show that the proposed system provides better recommendation than the existing techniques. This paper not only contributes to solving the cold start problem that may occur in the personalized credit card recommendation scenario, but also is expected for financial companies to improve customer satisfactions and increase corporate profits by providing recommendation properly.

• KIPS Transactions on Computer and Communication Systems
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• v.12 no.1
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• pp.25-40
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• 2023

Recommendation systems are frequently used by users to generate intelligent automatic decisions. In the study of movie recommendation system, the existing approach uses largely collaboration and content-based filtering techniques. Collaborative filtering considers user similarity, while content-based filtering focuses on the activity of a single user. Also, mixed filtering approaches that combine collaborative filtering and content-based filtering are being used to compensate for each other's limitations. Recently, several AI-based similarity techniques have been used to find similarities between users to provide better recommendation services. This paper aims to provide the prospective expansion by deriving possible solutions through the analysis of various existing movie recommendation systems and their challenges.