• 디지털융복합연구
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• 제19권2호
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• pp.307-314
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• 2021

본 연구는 척추·관절질환 환자 만족도와 병원 추천 의향을 분석하고 만족도에 영향을 미치는 요인을 확인하기 위해 수행되었다. 이에 2019년 서울지역 소재 척추·관절 전문병원에서 환자 만족도와 추천 의향을 조사하였고, 인구·사회적 특성과 환자 만족도와의 관련성, 만족도 영향요인 및 추천 의향 등을 분석하였다. 분석 결과 외래의 경우 직원 용모·복장의 단정함과 청결도, 직원 친절도, 시설환경 쾌적성에서 환자 만족도가 높게 나타났고, 대기시간 관련 문항에서 환자 만족도가 낮게 나타났다. 입원의 경우 간호 영역과 병원환경 영역에서 여성의 만족도가 높았다. 하위 영역별로는 간호 영역 중 고객 존중 및 예의, 고객 경청, 담당 간호사에서 환자 만족도가 높게 나타났고, 병원환경 영역은 전반적인 병원 청결도와 안전 문항에서 만족도가 높았다. 환자 만족도와 주변에 해당 병원을 추천할 의향이 있는지를 묻는 문항 간 상관관계 분석에서는 환자 만족도와 병원 추천 의향은 양의 상관관계가 있는 것으로 나타났다. 척추·관절 질환 환자 만족도와 추천 의향 평가 결과는 척추·관절 전문병원에서 의료서비스 질 향상과 병원경영 전략 수립을 위한 기초 자료로 활용될 수 있을 것이다.

• 한국콘텐츠학회논문지
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• 제7권12호
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• pp.191-198
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• 2007

본 연구의 목적은 수안보 온천제의 참관객들이 축제의 운영성과, 행사내용, 축제 이미지, 편의시설에 대한 평가와 이에 대한 호응도와 추천의도를 알아보기 위함이다. 연구의 결과는 다음과 같다. 첫째, 축제평가에서 60대의 노인계층이 축제를 긍정적으로 평가하였다. 이는 온천축제의 성격상 노인계층에게 많이 어필되기 때문이다. 따라서 노인계층에게 소구될 수 있는 전통차 만들기, 허브 마사지의 건강 체험중심의 Eco-therapy 프로그램을 제공함으로써 더 많이 유인할 수 있을 것이다. 둘째, 축제 이미지와 편의시설은 높은 호응도뿐만 아니라, 주변지인들에게 강력한 추천의도를 갖고 있는 것으로 나타났다. 활쏘기, 말타기, 가마타기, 사극복장입기의 전통체험중심의 내용을 통하여 이미지 제고와 편안히 쉴 수 있는 편의 및 휴식공간을 제공해야 할 것이다.

• 대한간호학회지
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• 제24권4호
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• pp.678-695
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• 1994

The purpose of this study was to investigate knowledge, attitudes and practices of women toward breast self-examination and to identify factors that may influence compliance with breast examination. The subjects for this study were 282 women in three hospitals located in In-Chun. Data were collected during the period from October 15 to 30, 1993 by means of a structured questionnaire. The data were analyzed using the SAS program and include descriptive statistics, 1-test, ANOVA, Pearson correlation coefficient and stepwise multiple regression. The results of study are as follows : 1. The mean knowledge score for the total sample was 13.58. Factors affecting the women's knowledge of breast cancer and BSE were : age, level of education, experience with breast cancer patients, experience in learning BSE, information about BSE, self-practice of BSE, level of intention to perform BSE, and participation in a BSE class. 2. Elements related to attitude included : (a) perceived feeling of susceptibility to breast cancer, and (b) belief about the effectiveness of BSE. The mean perceived susceptibility score was 1.62 and the mean effectiveness score was 4.22. Factors affecting the women's perceived susceptibility to breast cancer were exercise for health, level of intention to perform BSE , intention to recommend to others and self-practice of BSE. The relation between the womens' belief about effectiveness of BSE and level of intention to perform BSE and intention to recommend to others were statistically significant. 3. The mean self-practice score for the total sample was 4.01. Factors affecting the women's practice were experience with breast cancer patients, information about BSE, experience in learning BSE, enlisting the help of significant peers, and level of intention to perform BSE. Results indicated 35.8% of the total sample practiced BSE. The most frequent reason women gave for not performing BSE was “Didn’t knew about BSE technique”, “Didn’t think do it”. 4. No relation was found between knowledge and attitudes and practices. 5. When all the variables were examined for their contribution to the variance in the practice of BSE, it was found that confidence in ability to detect a mass by BSE, knowledge about breast cancer and BSE, and experience with breast cancer patients were significant variables and explained 35.8% of the variance. From the results of this study it can be said that women need to be taught proper BSE technique so they can become more proficient in detecting breast abnormalities.

• 한국엔터테인먼트산업학회논문지
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• 제15권8호
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• pp.131-143
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• 2021

본 연구에서는 온라인 플랫폼 뮤지컬 관람 방식의 만족도에 영향을 미치는 요인을 알아보고 그 요인들이 온라인 플랫폼을 통한 뮤지컬 관람의 추천 의도 및 재관람 의도에 미치는 영향을 알아보았다. 또한, 조사대상자의 뮤지컬에 대한 관여도가 온라인 플랫폼 뮤지컬 관람의 만족도와 추천 의도 및 재관람 의도 사이에서 미치는 영향을 분석하였다. 독립변수인 온라인 플랫폼 뮤지컬의 만족도는 영상 품질, 편의성, 경제성, 상호작용성 등으로 구분하고 종속변수는 온라인 플랫폼 뮤지컬의 추천 의도, 재관람 의도로 구분하였으며, 뮤지컬에 대한 관여도를 조절변수로 하여 총 20개의 가설을 설정하였다. 온라인 플랫폼을 통한 뮤지컬 관람 경험이 있는 관객 1,454명을 대상으로 2021년 8월 28일부터 9월 7일까지 온라인 설문조사를 실시하여 총 1418명의 답변을 유효 표본으로 사용하였다. AMOS Ver. 18.0.0을 이용한 확인적 요인분석으로 온라인 플랫폼 뮤지컬 만족도에 영향을 미치는 요인을 분석하였고 SPSS를 통한 회귀분석으로 각 독립변수가 종속변수에 미치는 영향과 독립변수와 종속변수 사이에서 갖는 조절변수의 조절 효과를 분석하였다. 분석 결과, 온라인 플랫폼 뮤지컬의 만족도를 구성하는 요인은 표준화 경로계수가 편의성 > 영상 품질 > 경제성 > 상호작용성 순으로 나타나 온라인 뮤지컬 관람 방식이 새로운 공연예술의 관람 패러다임으로 정착하기 위해 가장 먼저 중시해야 할 만족 요인으로 편의성과 영상 품질 요인이 제시되었다. 한편, 온라인 플랫폼 뮤지컬 관람의 만족도는 모든 만족 요인의 경로에서 온라인 플랫폼 뮤지컬 관람 추천 의도 및 재관람 의도에 정(+)의 영향을 미치는 것으로 나타났다. 또한, 온라인 플랫폼 뮤지컬 관람 만족도와 추천 의도 및 재관람 의도 사이에서 뮤지컬에 대한 관객의 관여도가 갖는 조절 효과는 영상품질과 추천 의도의 사이에서만 유의한 영향을 미치는 것으로 나타났다. 이는 뮤지컬에 대한 관여도가 높은 관객은 온라인 플랫폼 뮤지컬의 영상 품질에 대한 만족도가 높아야만 주변에 추천할 의향을 가진다고 해석된다. 특히 중요한 점은 온라인 플랫폼 뮤지컬 관람의 만족도에는 편의성 요인이 가장 큰 영향을 미치는 것으로 나타났지만, 온라인 플랫폼 뮤지컬의 추천 의도와 재관람 의도에는 영상 품질 요인이 가장 큰 영향을 미치는 것으로 나타났다는 점이다. 이러한 결과는 현전성이 특징인 뮤지컬을 온라인 플랫폼을 통해 관람하는 것에는 편의성이 가장 큰 가치가 된다는 것, 즉 신체적 현전을 통한 현전성을 느낄 수 없는 조건에서는 온라인 플랫폼의 편의성이 주된 만족도 요인으로 작용함을 나타내며, 온라인 플랫폼을 통해 뮤지컬을 관람한 관객은 우선적으로 영상 품질의 질적 수준에 만족하였을 때 추천 의도와 재관람 의도를 가진다는 것을 시사한다.

• 한국치위생학회지
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• 제11권5호
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• pp.741-747
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• 2011

Objectives : The purpose of this study was to examine factors related to the satisfaction level of patients with dental hygienists services. Methods : Questionnaire survey was carried out targeting 157 dental hygienists. The collected data was performed frequency & percentage, independent t-test and Pearson's correlation coefficient analysis. Results : 1. The mean score of kind of dental hygienists was 3.07 out of a maximum 4 points and level medical treatment of dental hygienists 2.94, friendly of dental hygienists 2.75. 2. Regarding the correlation between kind, level medical treatment, friendly of dental hygienists had a statistically significant correlation of r=0.677 which was the highest correlation factor(p<0.01). 3. dental satisfaction, dental reuse intention between intention recommendation, they were statistically significant different with dental satisfaction(p<0.05) 4. Regarding the correlation between dental satisfaction, dental reuse intention, intention recommendation had a statistically significant correlation of r=0.705 which was the highest correlation factor(p<0.01). Conclusions : Dental care service, dental hygienists have significant and their to revisit and recommend.

• 농촌계획
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• 제24권1호
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• pp.89-97
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• 2018

Recently, interest in rural tourism for urban dwellers has increased, and rural communities are chosen as tourist destinations. Under these circumstances, the study was designed to analyze the effects of the quality of service at rural stay sites on customer satisfaction and recommendation intention. The analysis method analyzes the demographic characteristics of the survey participants and characteristics of participation in rural stay. And the quality of service for the experience of rural stay was analyzed with SERVQUAL'S five-dimensional type, reliability, assurance, responsiveness, empathy, tangible and customer satisfaction, intent of recommendation and regression. Major analysis shows that the survey subjects were found to have an average age of 41.8 years, 49 to 59 years old, and a high degree of university graduation. And as characteristic of participation, the form of company was family and relatives, the form of family meeting was many summer, the reservation was Internet, and payment by cash and card were many. As a result of the hypothesis testing, reliability, assurance, responsiveness, and empathy among the quality of service of rural stay were affected in customer satisfaction. In addition, the quality of service and the intent to recommend it were statistically significant, reliability, assurance and empathy. Therefore, it is deemed necessary to make efforts to improve service quality as the quality of service at rural stay places has relevance to customer satisfaction and recommendation intention.

• 한국유기농업학회지
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• 제21권2호
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• pp.171-187
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• 2013

The environment-friendly agricultural product market receives consumers' great interests despite relatively few studies focused on consumers' decision making process of the environment-friendly agricultural products. This paper examines what factors influence on consumers' attitude and buying behavior on the environment-friendly agricultural product. In order to find the relative importance of each factor's influence, this study adopts multiple regression method based on the survey results of 500 people with the systematic random sampling. The results showed that consumers' favorable attitude towards the environment-friendly agricultural product were influenced by taste, freshness, food safety, and positive attitudes toward the environment-friendly agricultural product promotion. In addition, consumers' purchase intention was influenced by taste, food safety, environmental concern, and the promotion. Respondents recommend the environment-friendly agricultural product when they believe that the environment-friendly agricultural product had the values of taste, environmental concern, and promotion. Women are more active in buying and recommending the environment-friendly agricultural product; however, the price was not the statistically meaning factor. This study provides empirical data that was used for marketing and increasing the sales of the environment-friendly agricultural product. Future research was advised to examine more thoroughly on the relationships between the promotion efforts and purchase intention and the occasions when the price becomes the issue in the buying decision of the environment-friendly agricultural product.

• 보건의료산업학회지
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• 제13권2호
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• pp.15-25
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• 2019

Objectives: Guardians of patients have a great deal of influence on decision-making in the course of care in Korea. The purpose of this study was to explore the effect of nursing service satisfaction on hospital re-use intention in the guardians of patients admitted to comprehensive nursing care units. Methods: The survey was conducted on 151 guardians of patients hospitalized in comprehensive nursing care units of two general hospitals for four months beginning in September 2017. The data were analyzed with descriptive statistics, t-tests, Pearson's correlation coefficient, and multiple regression analyses using SPSS/Win 21 software. Results: Nineteen percent of variance in hospital re-use intention was accounted for by reliability (t=3.31, p=.001), empathy (t=2.49, p=.014), and recommendations from others (t=2.49, p=.014). The explanatory power was significant (F=13.06, p<.001). Conclusions: To promote hospital reuse, nurses need to improve the quality of their nursing services. Emphasis should be on reliability and empathy among nursing service components. It is also necessary to consider ways to encourage guardians who used hospitals to recommend them to their acquaintances.

• 아태비즈니스연구
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• 제12권3호
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• pp.235-250
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• 2021

Purpose - This study analyzed the correlation and influence between social support, trust (seller, brand), and continuous purchase intention in C2C social commerce in China. Design/methodology/approach - To test the hypothesis, SPSS and Smart PLS 3.0 statistical packages were used based on the collected data. Findings - First, it was confirmed that social support (emotional support, informational support) had a positive effect on trust in sellers. Second, it was found that trust in sellers had a positive effect on brand trust. Third, both seller trust and brand trust have a positive effect on consumers' continuous purchase intention. Research implications or Originality - When consumers gain emotional and informational support from sellers, trust in sellers will be effectively improved. Companies wishing to improve brand credibility of their products will have to outsource the sale of their products to trusted sellers. The C2C social commerce platform should build its own trust rating system, recommend sellers with high reliability ratings, and encourage sellers to provide consumers with a lot of information about their brand.

• 한국의류학회지
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• 제35권7호
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• pp.816-827
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• 2011

There is an increasingly fierce competition in the current fashion industry due to equalized technology, a shortened fashion cycle and changing lifestyle; however, it is not easy to map out successful marketing strategies that influence the outcome of business administration. This study discussed the importance of changing environments for the fashion industry and of CSR activities. The findings of the study were as follows. First, consumers who found the fashion company to perform more appropriate CSR activities rated its CSR activities more favorably. Second, consumers who considered the company's CSR activities more suitable for themselves viewed the CSR activities more favorably. Third, consumers who rated a fashion company's CSR activities more favorably showed a more favorable attitude to the company. Fourth, consumers who viewed a fashion company's CSR activities more favorably had a greater intention to recommend the company. Fifth, consumers who viewed a fashion company's CSR activities more favorably had a more buying intention for the company. Sixth, the consumers who took a more favorable attitude to a fashion company had a stronger recommendation intention for that fashion company. Seventh, the consumers who showed a more favorable attitude to a fashion company had a bigger buying intention. Eighth, the consumers who had a greater recommendation intention for a fashion company had an increased buying intention as well.