• Asia Marketing Journal
• /
• 제14권4호
• /
• pp.57-75
• /
• 2013

It is a well-established theory that emotion is influential in cognitive processing. Extensive prior research on emotion has shown that emotional factors, such as affect, mood, and feeling, play as information indicating whether he or she has enough knowledge. Most of their findings focused on the effect of emotional valence (i.g., one's subjective positivity or negativity related with the emotion). Recently, several studies on emotion suggest that there is another dimension of emotion, which affects the type of cognitive processing. The studies argue that emotional certainty facilitates heuristic processing, whereas emotional uncertainty promotes systematic processing. Based on the findings, current study examines the effect of certainty on attitudes and recall. Specifically, the authors investigate the effect of certainty on how much effort individuals use to process advertising information and how certainty affects attitude formation toward the advertised product. The authors also focus on recall to clarify the working mechanism of certainty on attitudes, because recall performance reflects the depth of information processing. Based on previous findings, the authors hypothesize that uncertainty (vs. certainty) leads to more favorable attitudes as well as better recall, and conduct an experiment using a fictitious advertisement with 218 participants. The results confirm the predicted effects of certainty only on attitudes not recall. A possible explanation of this discrepancy between attitudes and recall lies in the measurement method, unaided recall. To rule out this possibility, the authors perform an additional analysis with the participants who recall any correct information of the target advertisement. The results show certainty has a negative effect on both attitudes and recall. A bootstrapping test reveals that recall mediates the effect of certainty on attitudes. This result confirms that certainty decreases elaboration, which in turn leads to less favorable attitudes relative to uncertainty. Additionally, our data shows the association among certainty, recall, and attitudes by showing the indirect effect of certainty on attitudes via recall. This research encourages practitioners in the field to emphasize that they should focus on target audiences' emotional certainty before they provide the persuasive message, by showing that uncertainty promotes effortful processing, which in turn leads to better memory and more favorable attitudes.

• 산업경영시스템학회지
• /
• 제28권1호
• /
• pp.72-83
• /
• 2005

Recall aims to remove the products hazardous to consumers or users from the commerce. However, a recall with a poor decision making procedure could results in disaster to corporations. Therefore, recall managers should establish a proper recall plan in advance to minimize the damage to business. The purpose of the study is to propose a computerized recall management system(RMSys) to handle recall process systematically and timely manners. RMSys, a recall decision-making procedures software, consists of two different modules such as recall decision-making module and recall procedure module. RMSys on the basis of the world wide web is designed to be compatible to ERP(Enterprise Resources Panning). RMSys could play a role as a management support system to help the corporations recall the hazardous products with minimum efforts.

• 디지털융복합연구
• /
• 제16권4호
• /
• pp.1-10
• /
• 2018

우리나라는 매년 리콜 상품의 수는 꾸준히 증가하고 있으나 소비자의 리콜 참여율 자체는 매우 저조하다. 본 연구는 소비자의 적극적인 리콜 참여를 위해 필요한 요소를 리콜 역량으로 보아 리콜 역량의 구성 요소 파악, 리콜 경험에 영향을 미치는 리콜 역량 요소를 규명하고자 하였다. 이를 위하여 우리나라 성인 소비자 1,626명을 대상으로 리콜 경험 및 리콜 역량을 조사하였으며 그 결과 리콜 역량의 하위 요인으로 리콜 참여 의지, 리콜 관련 기술, 리콜 제도 인식, 주관적 지식, 객관적 지식의 5가지 요인을 도출하였다. 조사 대상자 중 리콜 경험, 비경험자로 구분하여 각각의 리콜 역량을 비교한 결과 5개 하위 영역 모두에서 통계적으로 유의한 차이가 나타났고, 실천적 역량으로서 리콜 관련 기술 요인과 주관적 지식 역량이 리콜 경험에 가장 큰 영향을 나타내는 요인으로 나타났다. 리콜 제도의 실효성 제고를 위해서는 정책 대상자인 소비자의 특성을 정확히 파악하는 것이 중요하며, 소비자의 리콜 역량의 강화를 통한 리콜 참여율 제고를 위해 리콜 정보 개선하고 정보탐색 접근도를 높이는 것이 중요함을 강조하였다는 것에 의의가 있다. 소비자 지향적인 리콜 제도로 개선하고 소비자의 리콜 관심도 증진을 위한 환경 조성에 정부, 학계, 단체 등의 유기적인 협력이 이루어지는 것이 요구된다.

• Educational Technology International
• /
• 제20권2호
• /
• pp.137-168
• /
• 2019

This study examined the effects of information volume and distribution on learners' cognitive load and recall in a mobile augmented reality (AR) environment. Information volume refers to the degree of information users are provided in a learning task, while information distribution indicates the way in which information is distributed, either in a virtual or real format. Sixteen undergraduate students participated in the study, which employed a 2 × 3 randomized block factorial design with repeated measures. Information volume and distribution were independent variables, and factors in learners' cognitive load (mental effort, perceived ease of use, and perceived task difficulty) and recall test scores were the dependent variables. Information volume had significant main effects on perceived ease of use and task difficulty, and recall test scores, while information distribution had significant main effects on perceived task difficulty and test scores. A detailed discussion and implications are provided.

• Journal of Nutrition and Health
• /
• 제34권6호
• /
• pp.688-700
• /
• 2001

Nutrient intakes estimated using a 24-hr recall, a dirt record and a food frequency questionnaire(FFQ) were compared in a group of ninety-four elderly people(21 males, 73 females) in Cheongju, a city in Chung-Buk province. Mean intakes for energy, protein, Ca, p, Na, K thiamin and niacin obtained from the diet record were higher than those from the 24-hr recall. Mean intakes for energy, protein, Ca, P, Na, K thiamin, niacin and vitamin C from the FFQ were higher than those obtained from the 24-hr recall or the diet record. Correlation coefficients between the nutrient intake values from the 24-hr recall and those from the diet record ranged from 0.84 to 0.95 and were significantly correlated(p < 0.001). About 80% of the subjects in the lowest quintile by the 24-hr recall were also in the lowest two quintiles by the diet record. While the percentage fallen into the opposite category ranged from 0% to 15%. For most nutrients, at least 65% of the subjects when classified by the 24-hr recall fell into the same quintile when classified by the diet record, and the mean kappa value was 0.7. About 52% of the subjects in the lowest category by the 24-hr recall fell into the lowest two categories by FFQ. The mean percentage of the subjects in the lowest quintile by the diet record or in the lowest two quintiles by the FFQ was 51%. For most nutrients, at least 24% of each of the subjects when classified by both the 24-hr recall and the diet record fell into the same category when classified by the FFQ. The kappa values between the 24-hr recall or the diet recall and the FFQ were 0.17. These data indicate that in elderly subjects the 24-hr recall can provide very similar information to that obtained from the diet record but the FFQ can not provide good information if the right FFQ method is not used for only elderly subjects.

• 한국문헌정보학회지
• /
• 제8권
• /
• pp.73-101
• /
• 1981

Retrieval effectiveness is the principal criterion for measuring the performance of an information retrieval system. The effectiveness of a retrieval system depends primarily on the extent to which it can retrieve wanted documents without retrieving unwanted ones. So, ultimately, effectiveness is a function of the relevant and nonrelevant documents retrieved. Consequently, 'relevance' of information to the user's request has become one of the most fundamental concept encountered in the theory of information retrieval. Although there is at present no consensus as to how this notion should be defined, relevance has been widely used as a meaningful quantity and an adequate criterion for measures of the evaluation of retrieval effectiveness. The recall and precision among various parameters based on the 'two-by-two' table (or, contingency table) were major considerations in this paper, because it is assumed that recall and precision are sufficient for the measurement of effectiveness. Accordingly, different concepts of 'relevance' and 'pertinence' of documents to user requests and their proper usages were investigated even though the two terms have unfortunately been used rather loosely in the literature. In addition, a number of variables affecting the recall and precision values were discussed. Some conclusions derived from this study are as follows: Any notion of retrieval effectiveness is based on 'relevance' which itself is extremely difficult to define. Recall and precision are valuable concepts in the study of any information retrieval system. They are, however, not the only criteria by which a system may be judged. The recall-precision curve represents the average performance of any given system, and this may vary quite considerably in particular situations. Therefore, it is possible to some extent to vary the indexing policy, the indexing policy, the indexing language, or the search methodology to improve the performance of the system in terms of recall and precision. The 'inverse relationship' between average recall and precision could be accepted as the 'fundamental law of retrieval', and it should certainly be used as an aid to evaluation. Finally, there is a limit to the performance(in terms of effectiveness) achievable by an information retrieval system. That is : "Perfect retrieval is impossible."

• Asia Marketing Journal
• /
• 제26권3호
• /
• pp.145-155
• /
• 2024

This study examines how a model's pose that signals power influences consumers' recall ability of price information in advertisements. To extend prior findings on social judgments, we suggest that the direction of consumers' gaze and willingness to pay attention to the model vary depending on the model's pose. Study 1 explores how consumers' perception of the power of the model affects their price recall ability. In particular, consumers demonstrate better price recall for items displayed at the bottom of the ad when the model adopts a powerful pose and items displayed at the top when the model in the ad assumes a submissive pose. Study 2 investigates the influence of the perceived power of a model's pose on price recall depending on the visibility of the model's face and reveals that consumers demonstrate better price recall for items displayed at the top when the model's face is not visible even when the model adopts a powerful pose. Ultimately, this research provides new insights to help marketers identify ideal locations for displaying price information in ads. More theoretical and practical implications are also discussed.

• 한국언론정보학보
• /
• 제81권
• /
• pp.299-328
• /
• 2017

본 연구는 소셜미디어에서의 뉴스 정보 수용을 기존의 전통적인 신문기사 형식의 뉴스 읽기와 비교 분석했다. 전통적인 신문기사 읽기 조건과 비교할 때 소셜미디어를 통한 뉴스 전달은 대화저널리즘 양식으로 이뤄진다고 보았으며 이러한 양식의 차이가 뉴스 정보의 기억과 구성에 어떤 차이를 만들어내는지를 유사실험을 통해 관찰했다. 실험에서는 동일한 내용의 가상의 기사를 전통적인 신문기사 형식과 소셜미디어의 대화체 이야기 정보 방식으로 제작해 신문기사 조건과 소셜미디어 조건에 활용했다. 뉴스의 이해 정도를 정보 기억(전체 내용 기억, 주요 내용 기억, 내용을 틀리게 기억한 정도, 부가적인 정보의 기억, 사실 정보 획득)과 구성(인과관계 기억)의 두 가지 측면에서 관찰했다. 분석결과, 신문기사 조건은 소셜미디어 조건보다 정보 기억에서 더 뛰어났다. 전체 내용의 기억 정도, 주요 내용을 기억한 정도, 부가적인 정보를 기억한 정도, 사실 정보 획득 등에서 신문기사 조건이 우세했으며, 내용을 틀리게 기억한 정도는 소셜미디어 조건이 더 높은 것으로 나타났다. 인과관계 기억의 경우, 일반적 인과관계를 기억하는 정도는 소셜미디어 조건이 더 뛰어났지만 해당 기사에 특정한 인과관계를 기억하는 정도는 신문기사 조건이 소셜미디어 조건보다 유의미하게 더 높은 것으로 나타났다. 이러한 연구결과는 전통적인 신문기사 형식이 뉴스 내용을 이해하는 데 도움이 됨을 시사하고 있다.

• Journal of Information Processing Systems
• /
• 제13권3호
• /
• pp.435-447
• /
• 2017

Associative and bidirectional associative memories are examples of associative structures studied intensively in the literature. The underlying idea is to realize associative mapping so that the recall processes (one-directional and bidirectional ones) are realized with minimal recall errors. Associative and fuzzy associative memories have been studied in numerous areas yielding efficient applications for image recall and enhancements and fuzzy controllers, which can be regarded as one-directional associative memories. In this study, we revisit and augment the concept of associative memories by offering some new design insights where the corresponding mappings are realized on the basis of a related collection of landmarks (prototypes) over which an associative mapping becomes spanned. In light of the bidirectional character of mappings, we have developed an augmentation of the existing fuzzy clustering (fuzzy c-means, FCM) in the form of a so-called collaborative fuzzy clustering. Here, an interaction in the formation of prototypes is optimized so that the bidirectional recall errors can be minimized. Furthermore, we generalized the mapping into its granular version in which numeric prototypes that are formed through the clustering process are made granular so that the quality of the recall can be quantified. We propose several scenarios in which the allocation of information granularity is aimed at the optimization of the characteristics of recalled results (information granules) that are quantified in terms of coverage and specificity. We also introduce various architectural augmentations of the associative structures.

• 한국정보기술응용학회:학술대회논문집
• /
• 한국정보기술응용학회 2005년도 6th 2005 International Conference on Computers, Communications and System
• /
• pp.21-25
• /
• 2005

In this paper, we constructed a two-phase spam-mail filtering system based on the lexical and conceptual information. There are two kinds of information that can distinguish the spam mail from the legitimate mail. The definite information is the mail sender's information, URL, a certain spam list, and the less definite information is the word list and concept codes extracted from the mail body. We first classified the spam mail by using the definite information, and then used the less definite information. We used the lexical information and concept codes contained in the email body for SVM learning in the $2^{nd}$ phase. According to our results the spam precision was increased if more lexical information was used as features, and the spam recall was increased when the concept codes were included in features as well.