• 한국염색가공학회지
• /
• 제25권4호
• /
• pp.337-344
• /
• 2013

This study aims to understand the advertising recall effect in accordance with color scheme of advertising by subdividing it into brand, picture, color, and style. The results of this study are like following. In the results of the study on advertising recall, first, there were significant differences in picture and color recall. The picture recall was the highest in complementary color scheme while color scheme was shown the highest in single and complementary color schemes. Regarding the advertising recall in accordance with subscription time of fashion magazines, second, the advertising recall can be different in accordance with subscription time of magazine, major, purchase experience, and interest. In case of picture advertising recall depending on major, third, majors highly recognized complementary color scheme in picture recall and also similar color scheme in color recall. Regarding the advertising recall depending on experience in purchasing magazines, purchasers highly recognized complementary color scheme in picture recall and also tone-in-tone color scheme in color recall. In case of the advertising recall in accordance with interest in fashion advertising, the group with interest highly recognized complementary color scheme in picture recall and also similar color scheme in color recall.

• 디지털융복합연구
• /
• 제16권4호
• /
• pp.1-10
• /
• 2018

우리나라는 매년 리콜 상품의 수는 꾸준히 증가하고 있으나 소비자의 리콜 참여율 자체는 매우 저조하다. 본 연구는 소비자의 적극적인 리콜 참여를 위해 필요한 요소를 리콜 역량으로 보아 리콜 역량의 구성 요소 파악, 리콜 경험에 영향을 미치는 리콜 역량 요소를 규명하고자 하였다. 이를 위하여 우리나라 성인 소비자 1,626명을 대상으로 리콜 경험 및 리콜 역량을 조사하였으며 그 결과 리콜 역량의 하위 요인으로 리콜 참여 의지, 리콜 관련 기술, 리콜 제도 인식, 주관적 지식, 객관적 지식의 5가지 요인을 도출하였다. 조사 대상자 중 리콜 경험, 비경험자로 구분하여 각각의 리콜 역량을 비교한 결과 5개 하위 영역 모두에서 통계적으로 유의한 차이가 나타났고, 실천적 역량으로서 리콜 관련 기술 요인과 주관적 지식 역량이 리콜 경험에 가장 큰 영향을 나타내는 요인으로 나타났다. 리콜 제도의 실효성 제고를 위해서는 정책 대상자인 소비자의 특성을 정확히 파악하는 것이 중요하며, 소비자의 리콜 역량의 강화를 통한 리콜 참여율 제고를 위해 리콜 정보 개선하고 정보탐색 접근도를 높이는 것이 중요함을 강조하였다는 것에 의의가 있다. 소비자 지향적인 리콜 제도로 개선하고 소비자의 리콜 관심도 증진을 위한 환경 조성에 정부, 학계, 단체 등의 유기적인 협력이 이루어지는 것이 요구된다.

• 산업경영시스템학회지
• /
• 제28권1호
• /
• pp.72-83
• /
• 2005

Recall aims to remove the products hazardous to consumers or users from the commerce. However, a recall with a poor decision making procedure could results in disaster to corporations. Therefore, recall managers should establish a proper recall plan in advance to minimize the damage to business. The purpose of the study is to propose a computerized recall management system(RMSys) to handle recall process systematically and timely manners. RMSys, a recall decision-making procedures software, consists of two different modules such as recall decision-making module and recall procedure module. RMSys on the basis of the world wide web is designed to be compatible to ERP(Enterprise Resources Panning). RMSys could play a role as a management support system to help the corporations recall the hazardous products with minimum efforts.

• 산업경영시스템학회지
• /
• 제43권4호
• /
• pp.93-106
• /
• 2020

This research explores how imported automobile companies can develop their strategies to improve the outcome of their recalls. For this, the researchers analyzed patterns of recall demand, classified recall types based on the demand patterns and examined response strategies, considering plans on how to procure parts and induce customers to visit workshops, recall execution capacity and costs. As a result, recalls are classified into four types: U-type, reverse U-type, L- type and reverse L-type. Also, as determinants of the types, the following factors are further categorized into four types and 12 sub-types of recalls: the height of maximum demand, which indicates the volatility of recall demand; the number of peaks, which are the patterns of demand variations; and the tail length of the demand curve, which indicates the speed of recalls. The classification resulted in the following: L-type, or customer-driven recall, is the most common type of recalls, taking up 25 out of the total 36 cases, followed by five U-type, four reverse L-type, and two reverse U-type cases. Prior studies show that the types of recalls are determined by factors influencing recall execution rates: severity, the number of cars to be recalled, recall execution rate, government policies, time since model launch, and recall costs, etc. As a component demand forecast model for automobile recalls, this study estimated the ARIMA model. ARIMA models were shown in three models: ARIMA (1,0,0), ARIMA (0,0,1) and ARIMA (0,0,0). These all three ARIMA models appear to be significant for all recall patterns, indicating that the ARIMA model is very valid as a predictive model for car recall patterns. Based on the classification of recall types, we drew some strategic implications for recall response according to types of recalls. The conclusion section of this research suggests the implications for several aspects: how to improve the recall outcome (execution rate), customer satisfaction, brand image, recall costs, and response to the regulatory authority.

• 복식문화연구
• /
• 제21권3호
• /
• pp.338-347
• /
• 2013

In this study, it was explored a research model consisting of slogan attitude, brand familiarity, brand attitude, brand recall, and product category recall of retailers. Experimental research was conducted with 3,028 males and females in their 20's to 40's using stimuli of 10 slogan-brand sets from various types of retailers. In results, the research model developed based on the literature was confirmed and supported by data. In the model test, all hypotheses were supported. The effects of slogan attitude and brand familiarity on brand attitude were confirmed. Also, brand familiarity affected brand recall. Category recall was predicted by brand attitude and brand recall. As consumers have better attitude toward slogans, they tend to have better attitude toward the brand. As consumers are more familiar with the brand, they are likely to better recall brands when they are exposed to the slogan. As consumers have better attitude toward brand and better recall the brand, they tend to better recall the business category when they see the slogan. Study findings may help marketers to develop better strategies for slogan use by considering diverse variables related to consumer responses toward slogan attitudes.

• 아동학회지
• /
• 제16권2호
• /
• pp.125-138
• /
• 1995

The purpose of the present research was to study developmental trends in categorical organization strategy. The subjects were 160 children - 40 nine - year - old boys, 40 nine - year - old girls, 40 seven - year - old boys, 40 seven - year - old girls. All subjects received one of three lists of items differing in category representativeness in either a free -recall or a sort -recall task. The selection of list materials permitted separation of the effects of age differences in category knowledge from those of knowledge per se on children's recall behavior. The tasks were administered to children individually with the memory task followed by the metamemory task. The data was analyzed with three - way ANOVA arid Pearson's correlation coefficient. The results were that (1) Children's recall, clustering, and metamemory increased with age, while age effects for clustering were restricted to the sort - recall/high typicality condition. At each age level, children showed higher level of recall, clustering and metamemory for category typical rather than atypical list, and sort - recall than free-recall. Level of clustering and metamemory were superior in the sort - recall task and for items of high category typicality. (2) 9 - year - old children were capable of deliberately and efficiently using category organization as a memory strategy at least when appropriate contextual support was present (as determined by task requirements and list materials: sort - recall/high typicality).

• 감성과학
• /
• 제24권1호
• /
• pp.3-10
• /
• 2021

본 연구는 생각/생각회피 과제를 이용하여 의도적 생각회피, 즉 생각억제와 생각대체의 효과를 종합적으로 검증하였다. 이를 위해 연관성이 높지 않은 2음절 단어자극을 선정하고, 단일집단을 대상으로 회상조건(단서회상, 표적회상)과 훈련조건(생각, 생각억제, 생각대체, 기저선)의 정확회상률을 비교하였다. 그 결과, 훈련조건과 관계없이 표적회상에 비해 단서회상의 정확기억률이 높은 것으로 나타났으며, 회상조건과 관계없이 다른 조건에 비해 생각조건의 정확회상률이 높은 것으로 나타났다. 또한 회상조건과 훈련조건의 상호작용 효과의 경향성이 나타났으며, 세부적 검증 결과. 생각억제의 경우, 회상조건 간 차이가 나타나지 않은 반면에 생각대체의 경우에는 표적회상에 비해 단서회상의 정확기억률이 높은 것으로 나타났다. 이러한 결과는 생각억제와 생각대체전략이 모두 의도적으로 생각을 회피하는데 효과적이라는 것과 더불어 생각억제와 생각대체전략이 서로 다른 원리에 의해 발생할 수 있음을 시사한다.

• Journal of Nutrition and Health
• /
• 제34권6호
• /
• pp.688-700
• /
• 2001

Nutrient intakes estimated using a 24-hr recall, a dirt record and a food frequency questionnaire(FFQ) were compared in a group of ninety-four elderly people(21 males, 73 females) in Cheongju, a city in Chung-Buk province. Mean intakes for energy, protein, Ca, p, Na, K thiamin and niacin obtained from the diet record were higher than those from the 24-hr recall. Mean intakes for energy, protein, Ca, P, Na, K thiamin, niacin and vitamin C from the FFQ were higher than those obtained from the 24-hr recall or the diet record. Correlation coefficients between the nutrient intake values from the 24-hr recall and those from the diet record ranged from 0.84 to 0.95 and were significantly correlated(p < 0.001). About 80% of the subjects in the lowest quintile by the 24-hr recall were also in the lowest two quintiles by the diet record. While the percentage fallen into the opposite category ranged from 0% to 15%. For most nutrients, at least 65% of the subjects when classified by the 24-hr recall fell into the same quintile when classified by the diet record, and the mean kappa value was 0.7. About 52% of the subjects in the lowest category by the 24-hr recall fell into the lowest two categories by FFQ. The mean percentage of the subjects in the lowest quintile by the diet record or in the lowest two quintiles by the FFQ was 51%. For most nutrients, at least 24% of each of the subjects when classified by both the 24-hr recall and the diet record fell into the same category when classified by the FFQ. The kappa values between the 24-hr recall or the diet recall and the FFQ were 0.17. These data indicate that in elderly subjects the 24-hr recall can provide very similar information to that obtained from the diet record but the FFQ can not provide good information if the right FFQ method is not used for only elderly subjects.

• Asian Pacific Journal of Cancer Prevention
• /
• 제14권10호
• /
• pp.5901-5904
• /
• 2013

Objective: To compare the effectiveness of different methods of recall for repeat Pap smear among women who had normal smears in the previous screening. Design: Prospective randomized controlled study. Setting: All community clinics in Klang under the Ministry of Health Malaysia. Participants: Women of Klang who attended cervical screening and had a normal Pap smear in the previous year, and were due for a repeat smear were recruited and randomly assigned to four different methods of recall for repeat smear. Intervention: The recall methods given to the women to remind them for a repeat smear were either by postal letter, registered letter, short message by phone (SMS) or phone call. Main Outcome Measures: Number and percentage of women who responded to the recall within 8 weeks after they had received the recall, irrespective whether they had Pap test conducted. Also the numbers of women in each recall method that came for repeat Pap smear. Results: The rates of recall messages reaching the women when using letter, registered letter, SMS and phone calls were 79%, 87%, 66% and 68%, respectively. However, the positive responses to recall by letter, registered letter, phone messages and telephone call were 23.9%, 23.0%, 32.9% and 50.9%, respectively (p<0.05). Furthermore, more women who received recall by phone call had been screened (p<0.05) compared to those who received recall by postal letter (OR=2.38, CI=1.56-3.62). Conclusion: Both the usual way of sending letters and registered letters had higher chances of reaching patients compared to using phone either for sending messages or calling. The response to the recall method and uptake of repeat smear, however, were highest via phone call, indicating the importance of direct communication.

• Asia Marketing Journal
• /
• 제14권4호
• /
• pp.57-75
• /
• 2013

It is a well-established theory that emotion is influential in cognitive processing. Extensive prior research on emotion has shown that emotional factors, such as affect, mood, and feeling, play as information indicating whether he or she has enough knowledge. Most of their findings focused on the effect of emotional valence (i.g., one's subjective positivity or negativity related with the emotion). Recently, several studies on emotion suggest that there is another dimension of emotion, which affects the type of cognitive processing. The studies argue that emotional certainty facilitates heuristic processing, whereas emotional uncertainty promotes systematic processing. Based on the findings, current study examines the effect of certainty on attitudes and recall. Specifically, the authors investigate the effect of certainty on how much effort individuals use to process advertising information and how certainty affects attitude formation toward the advertised product. The authors also focus on recall to clarify the working mechanism of certainty on attitudes, because recall performance reflects the depth of information processing. Based on previous findings, the authors hypothesize that uncertainty (vs. certainty) leads to more favorable attitudes as well as better recall, and conduct an experiment using a fictitious advertisement with 218 participants. The results confirm the predicted effects of certainty only on attitudes not recall. A possible explanation of this discrepancy between attitudes and recall lies in the measurement method, unaided recall. To rule out this possibility, the authors perform an additional analysis with the participants who recall any correct information of the target advertisement. The results show certainty has a negative effect on both attitudes and recall. A bootstrapping test reveals that recall mediates the effect of certainty on attitudes. This result confirms that certainty decreases elaboration, which in turn leads to less favorable attitudes relative to uncertainty. Additionally, our data shows the association among certainty, recall, and attitudes by showing the indirect effect of certainty on attitudes via recall. This research encourages practitioners in the field to emphasize that they should focus on target audiences' emotional certainty before they provide the persuasive message, by showing that uncertainty promotes effortful processing, which in turn leads to better memory and more favorable attitudes.