• 제목/요약/키워드: Re-Investment Intention

검색결과 5건 처리시간 0.016초

부동산 투자의 선호특성이 투자만족도 및 재투자의사에 미치는 영향 분석 (Influence Analysis of Preference Characteristics for Real Estates Investment Satisfaction and Re-Investment Intention)

  • 백준석;이주형
    • 한국산학기술학회논문지
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    • 제17권2호
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    • pp.657-665
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    • 2016
  • 본 연구는 투자자의 부동산 투자의사결정에 있어 투자선호특성이 투자만족도를 경유하여 재투자의사에 미치는 영향구조를 분석하기 위해 투자선호특성을 규명하고, PLS구조방정식 모형을 활용하여 분석하였다. 분석결과, 우선 투자행동요인으로 구분된 수익성, 안전성, 위험성, 규제완화 중 수익성과 안정성 부문이 투자만족도에 유의한 영향을 미치는 것으로 나타났으며, 수익성 부문이 투자만족도에 큰 영향을 미치는 것으로 도출되었다. 다음으로 부동산특성요인으로 구분된 입지특성, 시설특성 중 입지특성이 투자만족도에 유의한 영향을 미치는 것으로 나타났다. 마지막으로 부동산 투자의 투자자 선호특성에 대한 투자만족도는 재투자의사에 유의한 영향을 미치는 것으로 나타났다.

The Effects of TSI(Transaction Specific Investment) on Dependence, Trust, Commitment and Re-Contract Intention

  • Yang, Jeong-Seok;Lee, Sang-Youn
    • 유통과학연구
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    • 제12권12호
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    • pp.19-26
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    • 2014
  • Purpose - This paper aims to test the effects of Korean food service franchisors' and franchisees' TSI (Transaction Specific Investment) on dependence and trust toward the franchisor and re-contract intention. The study examines the effects of both franchisors' and franchisees' TSI on dependence and trust, as compared with Ganesan (1994). Research design, data, and methodology - Data were collected from 495 Korean food service franchisees and analyzed with structural equation modeling using path analysis through SPSS 18.0 and AMOS 18.0. Results - 1) The franchisor's TSI has positive effects on the franchisee's dependence and trust toward the franchisor. 2) The franchisee's TSI has a positive effect on the franchisee's dependence toward the franchisor. 3) The franchisee's dependence and trust have positive effects on commitment. 4) The franchisee's dependence, trust, and commitment have a positive effect on re-contract intention. Conclusions - The franchisor's and franchisee's TSI affect the franchisee's dependence and trust toward the franchisor. The franchisee's dependence and trust influence commitment and re-contract intention. This has managerial implications for franchisors striving to raise franchisees' re-contract intention.

모바일 뱅킹 서비스의 편의적 가치가 고객만족과 재이용의도에 미치는 영향 : 기술우려감의 조절효과 (The Impact of Convenience Value of Mobile Banking Service on Customer Satisfaction and Re-Usage Intention : The Moderate Effect of Technology Anxiety)

  • 이성호
    • 한국IT서비스학회지
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    • 제14권2호
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    • pp.1-14
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    • 2015
  • As mobile distribution environment is changing rapidly and competition is more intensive in businesses today, technology based self service have been changed and developed. Among the change, financial institutes and consumers are interested in mobile banking services. This study attempted to investigate the impact of service convenience value on customer satisfaction and re-usage intention, and investigated the moderate effect of technology anxiety in the relationship between service convenience value and mobile banking service usage. For this study, data were gathered from respondents who have experience using mobile banking service and analyzed by structural equation model. A convenience value affected consumer satisfaction and re-usage intention toward mobile banking service. Also, this study found that the more technology anxiety, the less re-usage intention. The results show that management and investment to improve convenience value and to reduce technology anxiety make consumers' satisfaction and re-usage intention toward mobile banking service.

프랜차이즈 모기업 핵심역량 자원이 가맹점 관계결속과 재계약의도에 미치는 영향 (Effects of Core Competence and Resource Sharing on the Relational Bond among Franchisees and on Re-contract Intention in the Franchising Parent Companies)

  • 허영욱;주말찬
    • 유통과학연구
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    • 제12권4호
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    • pp.11-22
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    • 2014
  • Purpose - The domestic franchise industry has made significant contributions to industry such as investment, employment, and community economy development, facilitating growth potential. The franchise industry provides management knowhow transfer between parent companies and franchisees as per contracts addressing use of business signs, franchisees' independent position, franchisor support, and royalties to be paid to the franchisors. However, many franchisors lack management knowhow and provide insufficient support because of poor control of franchisees and not having a systematic approach to support. This results in dissatisfied franchisees and failure to establish long-term relationships. Few studies have examined relational commitment and/or re-contract intention by support resources between franchisors and franchisees, despite a considerable output of theories and studies of the growth of the franchise industry. The purpose of this study, therefore, was to examine the effects of the ability to provide resources on relational commitments and re-contract intention, and to suggest causal relationships and implications. Research design, data, and methodology - The subject was domestic franchisors registered with the Association of Franchise with more than 50 franchisees. Franchisees under contract for 2 years and considering re-contract of their franchise 2 years later were used. The subjects totaled 300 franchisees in Seoul. A questionnaire survey was used to investigate the subject of franchisees' concessions during the 10 days from November 21, 2013 to November 30, 2013. After excluding 16 surveys with poor answers, 284 responses were finally used. Four areas and 44 questions were used. A nominal scale was used for four common characteristics questions including gender, ages, educational background, and franchise managing time. Questions regarding ability, relational commitment, and re-contract intention made use of a Likert 5-point scale. Data coding and data cleaning were used. SPSS 18.0 was used as follows. First, frequency analysis was done to investigate demographic characteristics. Second, exploratory factor analysis was done to verify validity of testing tools, and Cronbach's α coefficient was used to verify reliability. Third, correlation analysis and multiple regression analysis were done. An exploratory factor analysis was done to verify validity of concepts. A correlation analysis was done to test relationships between the variables, and multiple regression analysis was done to verify franchisor's ability, franchisees' relational commitment, and re-contract intention. Results - The following were the outcomes. First, store operation management, finance operation management, and human resource management affected the calculated bond. Second, store operation management and finance operation management affected the emotional bond. Third, store operation management, finance operation management, human resource management, and marketing management affected the prescriptive bond. Fourth, calculated bond and prescriptive bond had an effect on re-contract intention. Conclusions - As stated above, in franchise management, parent companies' offer and instruction of core competence to their franchisees as an information resource could improve the relational bond by helping them grow together through the resource sharing. Consequently, core competence factors were promoting factors that could improve franchisees' re-contract intention for a long time.

해외관광상품의 서비스품질이 고객만족, 재 구매의도에 미치는 영향에 관한 연구 (5A Study on Impact between Customer Satisfaction and Re-purchase Service Quality of Foreign tourism products)

  • 최승일;김동일
    • 한국산학기술학회논문지
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    • 제11권8호
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    • pp.2853-2859
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    • 2010
  • 해외 관광 상품의 개발과 촉진은 민간 외교부문과 국가이미지 제고뿐만 아니라 경제적인 측면에서도 중요한 변수이다. 또한 해외 관광 상품은 국내 관광산업의 활성화와 외국인의 국내 방문에도 긍정적인 효과를 줄 수 있다. 그러므로 여행 산업의 개발과 촉진은 특정국가의 경쟁력과 발전 기회를 제공하며, 다른 산업의 투자유치에도 영향을 준다. 따라서 본 연구에서는 이러한 해외 관광 상품의 서비스품질이 고객만족과 재 구매 의도에 미치는 영향을 분석하고, 향후 관광산업의 경쟁력 강화요인을 검증 하였다. 연구분석 결과에서는 서비스품질의 유형성, 확신성, 공감성은 고객만족에 영향을 미치는 것으로 나타났으며, 신뢰성과 반응성은 고객만족에 별 다른 영향을 미치지 못하는 것으로 나타났다. 본 연구는 향후 관광산업의 특성을 분석하거나, 해외 관광 상품의 주요 성공요인이 될 수 있는 변수를 개발하는데 지침을 제공할 수 있을 것이다.