• Korean Journal of Human Ecology
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• v.19 no.3
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• pp.537-553
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• 2010

Culture represents forms of life appeared in various dimensions. Advertisements which represent these forms of life show the most important social and cultural phenomenon. The necessity of research on the cultural characteristics of society has been raised because the effectiveness of advertisement could have been varied depending on the cultural value. Moreover, within a society, values reflected by advertisements tend to vary in different eras. Thus, this study aims to clarify the differences between cultural values from different eras through an analysis of cultural characteristics and symptoms with consideration of the time flow. This study also examines the meanings of cultural characteristics highlighted by the study. For the investigation, two Korean women's magazines were selected, from 1955 to 2008. Data were analyzed using chi-squared test which was conducted with Crosstab using the PASW statistics 17.0 Program. The results were as follows: there were changing aspects from traditional values to modern values by years. Additionally, each period was described using several keywords. The keywords were divided by decade: in the '50s keywords were 'lifestyle change', 'material value increase' and the 'challenge to traditional values', in the '60s keywords were 'American culture acceptance', 'material success', in the '70s keywords were 'the rise of nonmaterial value', 'rationalism' and 'egalitarianism', in the '80s 'individualism', 'Life style and culture group differentiation', 'conspicuous consumption', in the '90s 'globalization', 'emphasis on personality sensitivity', 'health-oriented', 'improve the quality of life', while in the '00s keywords were 'spread of digital life', 'rational consumption patterns', 'the 3rd distribution'. Through the research, important changes in the cultural characteristics of Korea were observed. Furthermore, we may be able to think of the most effective way of advertising by identification of the cultural characteristics of the society.

• The Journal of Art Theory & Practice
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• no.9
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• pp.151-170
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• 2010

As an art group, De Stijl (1917-1931) led a total art movement encompassing painting, sculpture, design, and architecture. Among these, architecture, as a model of the total art pursued by the group, was encapsulated by the term 'plastic architecture.' The term reflects architecture's shared features with plastic art, especially its pictorial characteristics. Firstly, De Stijl architecture shares geometric form with painting. Assembled in simple, clear and rational structures, the geometric forms signified universal forms, and extended the pictorial experimentation that Mondrian exercised through Neo-Plasticism to architecture. Constructed with colour fields made of concrete wall, De Stijl architecture is geometric abstract painting embodied in space. Together with such pictorial characteristics, large plate glass windows, narrow window frames, and cantilever structure minimize the building's visual weight. De Stijl architecture, which appears suspended in the air, is an architectural version of the abstract paintings of the era that revealed unknown spaces beyond perspective. De Stijl architecture is also an 'open' architecture, where the units placed as if radiating from the center form relations with each other flexibly and organically. The observer in such a space is encouraged to experience space within time, as his/her physical and visual mobility and extension are maximized. De Stijl architecture is an example of how the time-space continuum, represented within picture frame through Cubism, Futurism, and abstract art, can be realized in space. By transforming the ideal space of painting into real space in this way, 'plastic architecture' turned out to be an architectural manifestation of the utopianism of the era, aimed at building a society in 'perfect harmony.' However, such rationalism and universalism are not free from the violence of totalization that deletes various differences. This is evident in the history that followed as the geometric form of architecture and urban planning proliferated across the globe, engulfing the diverse natural landscapes and local cultures.

• Korean Institute of Interior Design Journal
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• v.20 no.3
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• pp.98-109
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• 2011

To interpret a change of discourse can be a method to understand architectural space in progress. With this idea, features of modern age which motivated sense of the contemporary were considered in this study and subsequently characteristics of contemporary space differentiated from the modern were researched. First of all, features of subject which provided a base of modern thoughts were contemplated. The word 'modern' is used in wide and various terms but basically its core conception consists of reason and universal rationality. The subject of the modem age has vision-centric features just like an ideal representation principle of perspective. Given the fact, it was confirmed that a position to become a right subject, that is, a position controlled by reason existed and that it was to guarantee subject a truth. However, the contemporary subject keeps changing with a purpose of escaping from modern characteristics. It presents a tendency to escape from rationalism of the modern age and Platonism of the ancient Greece which established a basis of western ideology. The subject-centered ideas came to focus on the structure and relationship firmed fundamentally in deep inside of subject. The contemporary subject which escaped from the stiffen ideas bears a meaning through events taking place on immanence surface and serialization. Also, the contemporary architectural space is considered to go abreast with the change and trend. In conclusion, this study proved that features of event-oriented architectural space based on the changing contemporary subject appear as process-based space, user-participated space and individual-cognition space and the like.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.126-135
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• 2013

The purpose of this study is to identify characteristic of Swedish craft and modern design in especially furniture and interior design through the philosophy and humanitarian functionalism of Svenskt Tenn. The study completed through researching what the design paradigm of architecture and furniture design in those days was, and theoretically analyzing how this unique brand became a leading modern Swedish style in the European stream of functionalism design. Working upon this research, the study concludes the concept of the humanitarian functionalism design what Firma Svenskt Tenn wanted to realize through analyzing the aspects of form and material of Josef Frank' works who mainly contributed to form the Svenskt Tenn's unique design identity and comparing them to the other design examples of those days. The result are as follows: 1) Organic composition of space and elements, styles and functions, 2) Unique space composition of amalgamation, 3) Open space with abstract patterns, 4) Furniture shapes of displaying space environment, 5) Overcoming the limits of pragmatic functionalism based on rationalism.

• Archives of design research
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• v.18 no.2 s.60
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• pp.101-110
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• 2005

Simulacre is one of the major topics in the Western philosophy since Plato. Since the 20th century, the Western philosophy is based on rationalism toward 'absolute truth' founded on Platonic Ideas. The concept of Simulacre is ignored and rejected until the modern days. However, Simulacre is gaining its attention at this time of image. and the time of Simulacre. The concept of postmodern Simulacre started from Walter Benjamin is developed by Gnther Anders, Jacques Derrida, Gilles Deleuze, and Jean Baudrillard. This study, based on the Jean Baudrillard's concept of Simulacre, examines today's Simulacre phenomena and analyzes the cinematic works of Oshii Mamoru who displays the concept of Simulacre in his films. Analyzing and evaluating his recent visual works based on Simulacre theory with such superficial methods as advanced special visual effects is a mistake that demeans Simulation? (Matrix). Today, Simulacre phenomena are scattered all over our life. The search of its substance and the analysis of his artworks will be a foundation that makes a new alternative suggestion.

• Korean Institute of Interior Design Journal
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• v.18 no.2
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• pp.50-60
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• 2009

The change of idea about overall politics, society, technology, and culture in 20th century led to the change of kitchen which is the central space of household affairs as well. Frankfurt kitchen of Margarete Schuette Lihotzky which was introduced for the first time at Germany International Trade Exhibition in 1927 functionally designed small space of $6.5m^2$ with considering move-line and convenience. This is the beginning of kitchen type which has built-in sink and cupboard that is regarded as an universal option these days, and this has extensively been applied to kitchen system throughout the world after the repetitive development in America, Sweden and Switzerland. And improved kitchen of Park Gil-Yong which was influenced by rationalism introduced from the house improvement campaign and the opening of a port which were progressed in Korea in $1919{\sim}1930$ is the first stand-up kitchen which improved the inefficiency of Korean conventional kitchen. The purpose of this study is to understand the change aspect of kitchen through the rationalization in each country by comparing the introduction background of the times, change of space for residence and kitchen, and the characteristics of kitchen plan which had influence at the turning point on the kitchen in Korea, Europe on the side of efficiency at the same period, take into consideration of our residing-culture which has rapidly been changed between tradition and modernity, and to see the direction of kitchen design which copes with the unique residential environment.

• The Journal of the Korea Contents Association
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• v.16 no.5
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• pp.583-590
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• 2016

There are so many study on Heumheum Sinseo as a lawbook. But the study on Heumheum Sinseo as investigation and forensic manual is uncommon. So this study was performed to find the value of Heumheum Sinseo as investigation and forensic manual. In Heumheum Sinseo, we could find the basic ideology of a sense of justice on humanitarianism and rationalism, and democratic thoughts on criminal law such as the presumption of innocence, speedy investigation clause and Limiting the admissibility of the confession. And so many scientific method on crime investigation are described in Heumheum Sinseo. We expect that this study serve as moment for us to be able to find it have 'practical' value to us.

• Journal of the Korean Institute of Landscape Architecture
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• v.26 no.2
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• pp.1-14
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• 1998

The purpose of this study is to find out how the urban landscape of Korea, especially Seoul, changed during the last half century since 1945. The modernization of Korea, which had begun in 1960's after the chaotic period caused by Korean War, influenced the rapid growth of cities and the radical changes of its structures. But the Western-minded planning theories based on rationalism and positivism was directly applied in developing our traditional cities and consequently the modern urban landscape including urban pattern, architectural style, and commercial and residential landscape revealed disharmony, discrepancy and inconsistency in skylines, streetscape and so on. The findings are summarized as follows. 1. Because the urban structure and pattern changed in undesirable manner in terms of land use and traffic circulation, cities as a whole resulted in exclusive and heterogeneous landscape, and citizens lost their identity and felt alienated. 2. Because the architectural forms of important and monumental buildings which influenced the character of streetscape were not so successful in inventing contemporary Korean Style in true sense, we still have difficulty in creating the urban landscape of originality and legibility. 3. Because from the beginning of this era almost all highrise buildings were designed by modernism-oriented western architects, the commercial landscape of central cities did not evoke a sense of place, and after the introduction of postmodernism this tendency is ore striking even in everyday ordinary streetscape. 4. The newly formed residential landscape which was mainly composed of highly dense and highrise apartment, not only evolved very overwhelming and ugly visual impact but also exposed many social problems in living condition, neighboring and face-to-face contact. In conclusion, in ordr to define the 'Koreanness' of our urban landscape, we have to struggle to combine traditional architectural heritage and native townscape with Western shape, thought and theory, no matter how difficult it may be.

• Hwankyungkyoyuk
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• v.9 no.1
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• pp.72-89
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• 1996

Environmental problem and eco-crisis don't mean pollution itself any more, although general people have believed that environmental problems can be resolves by removing pollution. The mos important is environmental problems are linked with social structure which individualism, rationalism is extremely prevailed in the market oriented capitalism society, so public value is ignored especially. In the point of environmental education, this is very important because environmental education is not completed through schooling process, such s class learning, discussion. observation etc, but in the our practical life itself. This means that environmental education can be done by changing of lifestyle anywhere we live, and anytime. But any places governed our social life are polluted by efficiency pursuiting individualism in market oriented capitalism society. So environmental education can't hold the water in this system, in the aspect that we can't stimulate feelings of the student and general people, getting to public resource value and harmony with nature by throwing individual mind away. It is big problem. In this field, I have thought the unique space and social structure which can be used as environmental education place is small-planning community, such as Kibbutz in Israel, educational community Finhorn in Scotland, harmony community Yamagicism Village in Japan and DURE in Korea etc. For the research of this educational possibility in these small community, I visited and investigated immediately, and confirmed. In this thesis, I insist that the training process and practical life experience in this community themselves are good environmental education. So, in case of YAMAGICISM in Japan and FINDHORN in Scotland, DONGSASUP program in Korea, I introduce these small community environmental- education program.

• Journal of Families and Better Life
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• v.21 no.5
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• pp.25-40
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• 2003

Since Korea open her ports to the West, she had undergone a great change under the alien influences both on the macro-social and micro-social aspects. This study aims to review the korean housing, corresponding with the everyday life, during the period of transition between the 1876 - 1910 and to interpret its process of modernization and the meaning of modernity. With regards to understand the holistic human relationship and place pf living through history, this study takes the Nobert Elias' Civilization Theory as a theoretical basis. References were therefore, made to various records of foreign missionary at the time, with respect not only to macro sociological changes but also to changes of everyday life. It is of course to take physical and structural aspects of housing architecture into consideration. These works, thus, led to presuming the housing culture of said period. In order to investigate modern character of korean housing, distinctively represented by spatial structure, considerations were made to various architectural examples according to the social and residential status both in urban and rural area. As a results, this paper came to the remarks as follows; 1. It is understood, that the process of modernization is a part of the process of civilization as synthetic process. It is integrated with the change of socio-cultural aspects and everyday life. 2. Korean housing in the said period shows various different residential status and grade of civilization according to the social status as well as economical status. Modern housing was not in general yet. 3. Housing for high classes and middle classes in Seoul shows a tendency of assimilation and imitation after western model. But some examples within the housing of high classes represent its own modernity, that is based on the rationalism and equalization 4. In the housing of lower classes, it was very far from the benefits of civilization. It could analogize from the immature control of disgrace, from undevelopment of individual territory and from uncultivation of rationality in the housing space.