• Journal of the Korea Society of Computer and Information
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• v.17 no.2
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• pp.197-206
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• 2012

A exisiting recommedation system using association rules has the problem, such as delay of processing speed from a cause of frequent scanning a large data, scalability and accuracy as well. In this paper, using a Implicit method which is not used user's profile for rating, we propose the personalized recommendation system which is a new method using the FP-tree mining based on RFM. It is necessary for us to keep the analysis of RFM method and FP-tree mining to be able to reflect attributes of customers and items based on the whole customers' data and purchased data in order to find the items with high purchasability. The proposed makes frequent items and creates association rule by using the FP-tree mining based on RFM without occurrence of candidate set. We can recommend the items with efficiency, are used to generate the recommendable item according to the basic threshold for association rules with support, confidence and lift. To estimate the performance, the proposed system is compared with existing system. As a result, it can be improved and evaluated according to the criteria of logicality through the experiment with dataset, collected in a cosmetic internet shopping mall.

• Journal of the Korean Institute of Plant Engineering
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• v.23 no.4
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• pp.57-64
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• 2018

User-based collaborative filtering is a method of recommending an item to a user based on the preference of the neighbor users who have similar purchasing history to the target user. User-based collaborative filtering is based on the fact that users are strongly influenced by the opinions of other users with similar interests. Item-based collaborative filtering is a method of recommending an item by comparing the similarity of the user's previously preferred items. In this study, we create a recommendation model using user-based collaborative filtering and item-based collaborative filtering with consumer's consumption data. Collaborative filtering is performed by using RFM (recency, frequency, and monetary) technique with purchasing data to recommend items with high purchase potential. We compared the performance of the recommendation system with the purchase amount and the performance when applying the RFM method. The performance of recommendation system using RFM technique is better.

• Journal of the Korea Society of Computer and Information
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• v.15 no.12
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• pp.227-235
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• 2010

This paper proposes the recommendation system which is advanced using RFM method and Association Rules in e-Commerce. Using a implicit method which is not used user's profile for rating, it is necessary for user to keep the RFM score and Association Rules about users and items based on the whole purchased data in order to recommend the items. This proposing system is possible to advance recommendation system using RFM method and Association Rules for cross-selling, and also this system can avoid the duplicated recommendation by the cross comparison with having recommended items before. And also, it's efficient for them to build the strategy for marketing and crm(customer relationship management). It can be improved and evaluated according to the criteria of logicality through the experiment with dataset collected in a cosmetic cyber shopping mall. Finally, it is able to realize the personalized recommendation system for one to one web marketing in e-Commerce.

• Proceedings of the KSRS Conference
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• 2003.11a
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• pp.1143-1145
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• 2003

Some of satellites such as IKONOS don't provide the orbital elements so that we can’ utilize the physical sensor model. Therefore, Rational Function Model(RFM) which is one of mathematical models could be a feasible solution. In order to improve 3D geopositioning accuracy of IKONOS stereo imagery, Rational Polynomial Coefficients(RPCs) of the RFM need to be updated with Ground Control Points(GCPs). In this paper, a method to improve RPCs of RFM using GCPs and 3D cube is proposed. Firstly, the image coordinates of GCPs are observed. And then, using offset values and scale values of RPC provided, the image coordinates and ground coordinates of 3D cube are initially determined and updated RPCs are computed by the iterative least square method. The proposed method was implemented and analyzed in several cases: different numbers of 3D cube layers and GCPs. The experimental results showed that the proposed method improved the accuracy of RPCs in great amount.

• Proceedings of the Korean Society of Computer Information Conference
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• 2012.07a
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• pp.135-137
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• 2012

A existing recommedation system using association rules has the problem, which is suffered from inefficiency by reprocessing of the data which have already been processed in the incremental data environment in which new data are added persistently. We propose the recommendation technique using incremental frequent pattern mining based on RFM in e-commerce. The proposed can extract frequent items and create association rules using frequent patterns mining rapidly when new data are added persistently.

• Journal of the Society of Disaster Information
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• v.16 no.3
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• pp.493-504
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• 2020

Purpose: The purpose of this study is to propose an analytical methodology for selecting the priority of preventive projects in the course of carrying out disaster prevention projects that improve disaster-hazardous areas. Method: Data analysis was performed using RFM model which can divide data grade and perform target marketing based on Recency, Frequency, and Monetary. Result: The top 10% of the area with high RFM value was mainly in the East Sea and the South Sea coast, and the number of damage in private facilities was high. Conclusion: In this study, we used the RFM model to select the priority of disaster risk and to implement the regional disaster risk using GIS. These results are expected to be used as basic data for selecting priority project sites for disaster prevention projects and as basic data in the decision-making process for disaster prevention projects.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.20 no.2
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• pp.155-164
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• 2002

In this study, in order to discuss the geometric correction methods of high-resolution IKONOS satellite image, the existing polynomial model and RFM which is able to rectify satellite image without auxiliary data are applied to IKONOS satellite image data. Then the accuracy of ground point versus number of GCPs and each order of RFM are assessed. A numerical instability is removed by application of Tikhonov regularization method. As the results of this study, the root mean square errors of RFM is decreased more than 2 pixels in comparison with the two dimensional polynomial model.

• Korean Journal of Remote Sensing
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• v.19 no.2
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• pp.149-157
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• 2003

In this study, for efficient replacement of sensor modelling of high-resolution satellite imagery, image segmentation method is applied to the test area of the SPOT-3 satellite imagery. After that, a third-order polynomial model in the sectioned area is compared with the RFM which Is to the entire in the test area. As results, plane error of the third-order polynomial model is lower(approximately 0.8m) than that of RFM. On the other hand, height error of RFM is lower(approximately 1.0m).

• Journal of the Korea Society of Computer and Information
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• v.13 no.2
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• pp.41-50
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• 2008

This paper proposes the recommendation system which is a new method using RFM method in mobile internet environment. Using a implict method which is not used user's profile for rating, is not used complicated query processing of the request and the response for rating, it is necessary for user to keep the RFM score about users and items based on the whole purchased data in order to recommend the items. As there are some problems which didn't exactly recommend the items with high purchasablity for new customer and new item that do not have the purchase history data. in existing recommendation systems, this proposing system is possible to solve existing problems, and also this system can avoid the duplicated recommendation by the cross comparison with the purchase history data. It can be improved and evaluated according to the criteria of logicality through the experiment with dataset, collected in a cosmetic cyber shopping mall. Finally, it is able to realize the personalized recommendation system with high purchasablity for one to one web marketing through the mobile internet.

• Proceedings of the Korean Society of Computer Information Conference
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• 2013.07a
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• pp.185-187
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• 2013

유비쿼터스 컴퓨팅이 생활의 일부가 되어가면서 정보의 양도 급속도로 늘어나고 있으며, 이로 인해 많은 데이터 속에서 정보를 찾아내는 기술이 부각되고 있다. 고객 기반의 협력적 필터링을 이용한 고객 선호도 예측 방법에서는 아이템에 대한 사용자의 선호도를 기반으로 이웃 선정 방법을 사용하므로 아이템에 대한 내용을 반영하지 못할 뿐만 아니라 희박성 문제를 해결하지 못하고 있다. 그리고 비슷한 선호도를 가진 일부 아이템의 정보를 바탕으로 하기 때문에 아이템의 속성은 무시하는 경향이 있다. 본 논문에서는 유비쿼터스 상거래에서 RFM(Recency, Frequency, Monetary) 분석 기반의 SOM을 이용한 군집방법을 제안한다. 제안 방법은 고객의 구매 데이터 기반의 유사한 속성의 데이터끼리의 클러스터링을 통해 보다 빠른 시간 내에 고객 성향에 맞는 추천이 가능한 구매 패턴 추출이 가능하다.