• Title/Summary/Keyword: RFM Analysis

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A Study on Analysis of ITU-R Radiowave Propagation Algorithms for Engineering Analysis Function Improvement of Radio-Frequency Management System (ITU-R 전파전파 알고리즘 재분석을 통한 국내 환경에 적합한 전파관리시스템 기능 개선 연구)

  • 김유미;이일근;배석희
    • The Journal of Korean Institute of Electromagnetic Engineering and Science
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    • v.14 no.1
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    • pp.33-40
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    • 2003
  • Radio frequency management system(RFMS) is being operated to facilitate national spectrum management and monitoring in Korea. To improve the engineering analysis function in RFMS, criteria for the automated selection of the propagation model adequate to the radio station service environment considered are proposed. Those criteria are derived from the specified parameters obtained through the analysis of related ITU-R propagation & diffraction loss models which are to be used in RFMS. Then, using criteria acquired, computer program is made to achieve the automated selection of the most appropriate propagation algorithm, among the ones provided in RFMS, to the environment in which the engineering analysis is required. Furthermore, an illustrative example is shown with the proposals fur increasing the efficiency of the engineering analysis in RFMS.

A Study on the Customer Relationship Management Method Using Real-Time IoT Data (실시간 IoT 데이터를 활용한 고객 관계 관리 방안에 관한 연구)

  • Bae, Ji Won;Baek, Dong Hyun
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.42 no.2
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    • pp.69-77
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    • 2019
  • As information technology advances, the penetration of smart devices connected to the Internet, such as smart phone and tablet PC, has rapidly expanded, and as sensor prices have fallen the Internet of Things has begun to be introduced in the industry. Today's industry is rapidly changing and evolving, requiring companies to respond to the new paradigm of business. In this situation, companies need to actively manage and maintain customer relationships in order to acquire loyal customers who bring them a high return. The purpose of this study is to suggest a method to manage customer relationship using real time IoT data including IoT product usage data, customer characteristics and transaction data. This study proposes a method of segmenting customers through RFM analysis and transition index analysis. In addition, a real-time monitoring through control charts is used to identify abnormalities in product use and suggest ways of differentiating marketing for each group. In the study, 44 samples were classified as 9 churn customers, 10 potential customers, and 25 active customers. This study suggested ways to induce active customers by providing after-sales benefit for product reuse to a group of churn customers and to promote the advantages or necessity of using the product by setting the goal of increasing the frequency of use to a group of potential customers. Finally, since the active customer group is a loyal customer, this study proposed an one-on-one marketing to improve product satisfaction.

Buying Pattern Discovery Using Spatio-Temporal Data Mart and Visual Analysis (고객군의 지리적 패턴 발견을 위한 데이터마트 구현과 시각적 분석에 관한 연구)

  • Cho, Jae-Hee;Ha, Byung-Kook
    • Journal of Information Technology Services
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    • v.9 no.1
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    • pp.127-139
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    • 2010
  • Due to the development of information technology and business related to geographical location of customer, the need for the storage and analysis of geographical location data is increasing rapidly. Geographical location data have a spatio-temporal nature which is different from typical business data. Therefore, different methods of data storage and analysis are required. This paper proposes a multi-dimensional data model and data visualization to analyze geographical location data efficiently and effectively. Purchase order data of an online farm products brokerage business was used to build prototype datamart. RFM scores are calculated to classify customers and geocoding technology is applied to display information on maps, thereby to enhance data visualization.

Visualized Preference Transition Network Based on Recency and Frequency

  • Masruri, Farid;Tsuji, Hiroshi;Saga, Ryosuke
    • Industrial Engineering and Management Systems
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    • v.10 no.4
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    • pp.238-246
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    • 2011
  • Given a directed graph, we can determine how the user's preference moves from one product item to another. In this graph called "preference transition network", each node represents the product item while its edge pointing to the other nodes represents the transition of user's preference. However, with the large number of items make the network become more complex, unclear and difficult to be interpreted. In order to address this problem, this paper proposes a visualization technique in preference transition analysis based on recency and frequency. By adapting these two elements, the semantic meaning of each item and its transition can be clearly identified by its different types of node size, color and edge style. The experiment in a sales data has shown the results of the proposed approach.

A Real-Time Intrusion Detection based on Monitoring in Network Security (네트워크 보안에서 모니터링 기반 실시간 침입 탐지)

  • Lim, Seung-Cheol
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.13 no.3
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    • pp.9-15
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    • 2013
  • Recently, Intrusion detection system is an important technology in computer network system because of has seen a dramatic increase in the number of attacks. The most of intrusion detection methods do not detect intrusion on real-time because difficult to analyze an auditing data for intrusions. A network intrusion detection system is used to monitors the activities of individual users, groups, remote hosts and entire systems, and detects suspected security violations, by both insider and outsiders, as they occur. It is learns user's behavior patterns over time and detects behavior that deviates from these patterns. In this paper has rule-based component that can be used to encode information about known system vulnerabilities and intrusion scenarios. Integrating the two approaches makes Intrusion Detection System a comprehensive system for detecting intrusions as well as misuse by authorized users or Anomaly users (unauthorized users) using RFM analysis methodology and monitoring collect data from sensor Intrusion Detection System(IDS).

Analyzing Customer Purchase Behavior of a Department Store and Applying Customer Relationship Management Strategies (백화점 고객의 구매 분석 및 고객관계관리 전략 적용)

  • Ha Sung Ho;Baek Kyung Hoon
    • Korean Management Science Review
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    • v.21 no.3
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    • pp.55-69
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    • 2004
  • This study analyzes customer buying-behavior patterns in a department store as time goes on, and predicts moving patterns of its customers. Through them, it suggests in this paper short-term and long-term marketing promotion strategies. RFM techniques are utilized for customer segmentation. Customers are clustered by using the Kohonen's Self Organizing Map as a method of data mining techniques. Then C5.0, a decision tree analysis technique, is used to predict moving patterns of customers. Using real world data, this study evaluates the prediction accuracy of predictive models.

Segmenting Outpatients by the Analysis of Usage and Revenue Indicators (병원이용빈도와 진료수익성 분석을 통한 외래환자 시장세분화)

  • Ryu, Sang-Hee;Paik, Soo-Kyung
    • Korea Journal of Hospital Management
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    • v.7 no.4
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    • pp.152-171
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    • 2002
  • The research objective is segmenting outpatients for CRM(Customer Relationship Management) in medical service. Using modified RFM(Recently, Frequency, Monetary) method based on frequency and profitability in the hospital, the data were analyzed with the data mining technique. The result can be summarized as follows : The outpatients were semented into the four groups: 1) the loyal patient group, who have kept visiting until recently and give high profitability; 2) potential loyal patient group, who give lower profitability but high frequency of use, 3) potential withdrawer patient group, who have lower frequency of use but give high profitability and; 4) withdrawer patient group, who give low frequency of use and have not visited recently.

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A study on Radiowave Interference Analysis Algorithms for Enhancement of Radio-Frequency Management System (전파 분석 알고리즘 및 전파 간섭 분석 기준 연구를 통한 전파 관리 시스템 기능 강화 방안 도출)

  • Kim, Yu-Mi;Rhee, Ill-Keun;Bae, Suk-Hee
    • Journal of IKEEE
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    • v.7 no.2 s.13
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    • pp.281-287
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    • 2003
  • This paper proposed an improvement scheme for effective usage of radio-frequency management system(RFMS), which has been operated to facilitate national spectrum management and monitoring in Korea. Based on the wave propagation models, interference analysis algorithms, and sharing criteria recommended by ITU-R, we derived criteria for the automated selection of the channel interference analysis algorithms and sharing conditions adequate to the environment to be analysed. Then using the obtained criteria, computer and program has been made and shown to select the most appropriate propagation models, interference analysis algorithms, and sharing criteria from the ones provided in RFMS, with the illustrative example.

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Comparison and Analysis of Matching DEM Using KOMPSAT-3 In/Cross-track Stereo Pair (KOMPSAT-3 In/Cross-track 입체영상을 이용한 매칭 DEM 비교 분석)

  • Oh, Kwan-Young;Jeong, Eui-Cheon;Lee, Kwang-Jae;Kim, Youn-Soo;Lee, Won-Jin
    • Korean Journal of Remote Sensing
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    • v.34 no.6_3
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    • pp.1445-1456
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    • 2018
  • The purpose of this study is to compare the quality and characteristics of matching DEMs by using KOMPSAT-3 stereo pair capture in in-track and cross-track. For this purpose, two stereo pairs of KOMPSAT-3 were collected that were taken in the same area. The two stereo pairs have similar stereo geometry elements such as B/H, convergence angle. Sensor modeling for DEM production was performed with RFM affine calibration using multiple GCPs. The GCPs used in the study were extracted from the 0.25 m ortho-image and 5 meter DEM provided by NGII. In addition, matching DEMs were produced at the same resolution as the reference DEMs for a comparison analysis. As a result of the experiment, the horizontal and vertical errors at the CPs indicated an accuracy of 1 to 3 pixels. In addition, the shapes and accuracy of two DEMs produced in areas where the effects of natural or artificial surface land were low were almost similar.

Evaluation on extraction of pixel-based solar zenith and offnadir angle for high spatial resolution satellite imagery (고해상도 위성영상의 화소기반 태양 천정각 및 촬영각 추출 및 평가)

  • Seong, Seon Kyeong;Seo, Doo Chun;Choi, Jae Wan
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.39 no.6
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    • pp.563-569
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    • 2021
  • With the launch of Compact Advanced Satellite 500 series of various characteristics and the operation of KOMPSAT-3/3A, uses of high-resolution satellite images have been continuously increased. Especially, in order to provide satellite images in the form of ARD (Analysis Ready Data), various pre-processing such as geometric correction and radiometric correction have been developed. For pre-processing of high spatial satellite imagery, auxiliary information, such as solar zenith, solar azimuth and offnadir angle, should be required. However, most of the high-resolution satellite images provide the solar zenith and nadir angle for the entire image as a single variable. In this paper, the solar zenith and offnadir angle corresponding to each pixel of the image were calculated using RFM (Rational Function Model) and auxiliary information of the image, and the quality of extracted information were evaluated. In particular, for the utilization of pixel-based solar zenith and offnadir angle, pixel-based auxiliary data were applied in calculating the top of atmospheric reflectance, and comparative evaluation with a single constant-based top of atmospheric reflectance was performed. In the experiments using various satellite imagery, the pixel-based solar zenith and offnadir angle information showed a similar tendency to the auxiliary information of satellite sensor, and it was confirmed that the distortion was reduced in the calculated reflectance in the top of atmospheric reflectance.