• 제목/요약/키워드: REVISED IMPORTANCE-PERFORMANCE ANALYSIS

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HMR Selection Attributes in Large Discount Stores by Using Revised IPA (수정 IPA를 활용한 대형 마트의 HMR 선택속성에 관한 연구)

  • Lee, Eun-Yong;Jeon, Yu-Jung
    • Journal of the East Asian Society of Dietary Life
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    • v.26 no.6
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    • pp.473-480
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    • 2016
  • As the lifestyle of people today is evolving, the desire for convenient but nutritious food to replace home-cooked meals is increasing. As the market for Home Meal Replacement (HMR) has already reached 17 hundred billion Won, many studies on HMR selection attributes have been conducted, using traditional Importance-Performance Analysis (IPA). However, it was found that traditional IPA had some limitations. Therefore, the study used both traditional and the Revised IPA to examine the selection attributes of HMR sold at large discount store to compare outcomes. The results of the study show that by using the Revised IPA, many attributes differed from those found by the traditional IPA. Consequently, the study revealed aspects that have both linear and nonlinear relationships with customer satisfaction. Implications of this study could provide the foundation of business strategies for HMR manufacturers.

An Exploratory Study on the Quality Attributes of Hotel Kiosks Using Revised IPA Analysis (수정된 IPA를 활용한 호텔 키오스크 품질 속성에 관한 탐색적 연구)

  • Lee Sangjae;Seo Jungwoon
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.19 no.3
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    • pp.77-88
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    • 2023
  • This study focuses on hotel kiosks that have begun to be introduced in earnest in mid-priced hotels, and the quality attributes of hotel kiosks, which are expected to be introduced throughout the hotel industry in the future, and validates them using a revised IPA(Importance-Performance Analysis). An online survey was conducted targeting hotel users who had used hotel kiosk devices, and difference analysis and IPA analysis were conducted on 239 people, excluding 61 who responded insincerely. As a result of the verification, there was no significant difference in hotel kiosk quality attributes by age, but there was no significant difference by age. It was found that there was a significant difference. As a result of analyzing the difference between importance and satisfaction, it was found that there was a partially significant difference. These results suggest standards for quality attributes in hotel kiosks and provide academic implications for future research and practical implications for hotel management practitioners.

Management Capabilities of Rural Tourism Business Operators - Focusing on R-IPA - (농촌관광 사업자의 경영역량 중요도-성취도 분석 - R-IPA를 중심으로 -)

  • Kyung-Hee Kim;Don-Gak Lee
    • Journal of Agricultural Extension & Community Development
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    • v.31 no.3
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    • pp.115-126
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    • 2024
  • This study aims to examine the importance-performance for management capabilities of the rural tourism business operators using the Revised Importance-Performance Analysis(R-IPA). To make up for the limitations of the traditional Importance-Performance analysis method, the R-IPA analysis method based on the Kano's three-factor model was applied to establish a management capabilities for better credibility and validity. Online survey measuring 15 items for management capabilities of rural tourism business were conducted for domestic rural tourism business operators based on power allocation sampling method. The results identified three attributes(e.g., business concept, negotiation, organizational competency) that belong to "concentrate here" quadrant and five attributes(e.g., self-awareness, environmental awareness, goal setting, network, supervisory competency) that belong to "keep up the good work" quadrant. The result of this study provides rural tourism operators with valuable information on management capabilities that potentially increase the business performance. The results suggest a way to effectively allocate resources into management strategies.

A study on the Service Quality Attributes of Serving Robot: Using revised IPA analys (수정된 IPA 분석을 이용한 서빙로봇 선택속성 연구)

  • Seo Jungwoon;Han Jonghun
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.20 no.3
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    • pp.129-139
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    • 2024
  • This study is a study on the service quality attributes of serving robots, which have recently been introduced in the restaurant industry, and was verified using revised IPA analysis. An online survey was conducted on consumers who used serving robot services, and 300 respondents were analyzed by difference analysis and IPA analysis, excluding 13 who responded insincerely. The verification results showed that there was no significant difference in the service quality attributes of serving robots by age, but there was a significant difference by age. Those in their 50s and 60s showed higher interest than those in their 20s and 30s. The difference analysis results of importance and satisfaction showed that there was a partial significant difference. The results of revised IPA analysis showed that interest in serving robots was high, but the service was not yet satisfactory. These results suggest the current level of consumer awareness of the service quality attributes of serving robots and provide academic implications for follow-up research and practical implications for a restaurant management expert.

Examining User Perception about Airline Untact Service Quality (항공사 비대면 서비스 품질에 대한 이용자 인식 연구)

  • Lee, Sojeong;An, Jaeyoung;Yun, Haejung
    • Journal of Korean Society for Quality Management
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    • v.50 no.3
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    • pp.545-570
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    • 2022
  • Purpose: The purpose of this study was to explore dimensions to improve airline non-face-to-face(untact) service quality and identify shadow work dimensions in the digital environment among them. Methods: This study conducted mixed method. First of all, For finding out the dimensions of airline untact service quality, in-depth interviews were conducted from passengers. The collected data through the survey were analyzed using improved importance-performance analysis(IPA). Second, An online survey was conducted to quantitatively analyze user perception about airline untact service quality, and the importance performance of service quality at each dimension was identified through the revised IPA method. Results: The results of this study are as follows; Through in-depth interviews, 11 dimensions found out and 32 measurement items were developed. and then, through the revised IPA analysis, passengers were highly satisfied with "Cleanliness of in-flight service" and "Reliability of self check-in". Also, We found 3 shadow work dimensions such as "Ease of use of self check-in", "Usefulness of self check-in", and "Responsiveness of self check-in". Conclusion: Airline service providers have to keep high-satisfaction services and urgently improve less satisfied services. In particular, the dimensions related to shadow work have to be improved.

Landscape Characteristics of Mountain Villages Recognized by Residents - Focusing on Importance-Performance Analysis - (주민들이 인식하는 산촌의 경관 유형 특성 - IPA 분석을 중심으로 -)

  • Ko, Arang;Kim, Young Jin;Kim, Seong Hak;Kim, Ye Ji
    • Journal of Korean Society of Rural Planning
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    • v.26 no.2
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    • pp.1-12
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    • 2020
  • This study aimed to define characteristics of mountain village landscapes perceived by locals to sustainably preserve and manage mountain village landscapes. We selected landscape resources of mountain villages by reviewing previous studies and conducting field surveys and surveyed mountain villages' locals to investigate the characteristics of their perceptions of the mountain village landscapes. The surveys were conducted from March to October 2019, in the form of 1:1 questionnaire survey. In consequence, highly reliable 150 responses were analyzed. IPA method(Revised Importance-Performance Analysis) was used in the analysis. It is found that, in landscapes, the first quadrant is 'Cultivated land, Forest', the second quadrant is 'Coastal, Forestry and Agriculture Facility', the third quadrant is 'Forest Service·Profitable Facility, Settlement, History and Culture', and the fourth quadrant is 'Riparian, Street'. In conclusion, locals of mountain villages are perceiving the mountain village landscapes based on their livelihoods and daily lives, and the mountain village landscapes are closely related to their lives. The results of this study are expected to be utilized as fundamental resources in establishing policies regarding sustainable conservation and management of mountain village landscapes which led by locals.

Exploration of the dimensionality of Iran's trade show performance and application of R-IPA (이란 전시회 성과요인 탐색 및 무역박람회에 수정된 중요도-성취도분석 (R-IPA) 적용 방안)

  • Yoon-say Jeong
    • Korea Trade Review
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    • v.45 no.4
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    • pp.45-63
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    • 2020
  • This study aims to identify the dimensions of trade show performance in Iranian trade shows and apply the revised importance-performance analysis. The IPA method integrates two types of indirect importance and a composite I-P mapping using traditional four-quadrants, as well as a diagonal line on a two-dimensional grid. Based on the analysis results, this study presents several suggestions to contribute to the development of the trade show industry. First, it is noted that the dimensionality of trade show performance in a developing country context can be different from that of prior literature. Taking different industry development stages of a show hosting countries, examining the dimensions of each trade show performance with every effort to derive proper exhibitors' implications is necessary. Second, the use of statically-derived importance is recommended while considering respondents' convenience to reduce their time and fatigue when collecting data at the busy booths. Further, applying composite I-P mapping is suggested as an effective diagnostic tool to provide optimal trade show strategies for the exhibitors under the dynamic and ever-changing global business environment.

A Study on Improvement of Facilities in Daegu.Kyungpook Public Arboreta (대구.경북의 공립수목원 시설물 개선방안에 관한 연구)

  • Kang, Shin-Koo;Moon, Jong-Tae;Jeong, Eun-Seong;Han, Sang-Yoel
    • Journal of Korean Society of Forest Science
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    • v.101 no.1
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    • pp.104-112
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    • 2012
  • This study was carried to improve the facilities in Daegu Kyungpook public Arboreta. On the basis of visitor's performance, satisfaction and implicitly derived importance, this study conducted Revised Importance- Performance Analysis, Exploratory Factor Analysis and Regression Analysis between extracted performance factors and overall satisfaction. As a result, 'Plant and Arboretum's Landscape' factor was seemed to affect overall satisfaction quite a bit and need to keep up the good work because the attributes belonged to this factor had high importance-performance in Daegu Arboretum. The attributes located in 2 quadrant and had a relatively large effect on overall satisfaction were 'Management of information board', 'Capacity of restroom' and 'Accessibility to restroom' in Daegu Arboretum. These attributes are needed to be improved as soon as possible. Kyungpook Arboretum also had similar results in 'Plant and Arboretum's Landscape' factor but 'Parking Lot' factor was more influential to overall satisfaction compare to Daegu Arboretum. Especially, 'Capacity of parking lot' attribute, one of 'Parking Lot' factor, was the first one to be improved because it had high importance and low performance.

A Study on the Exhibitors' Objectives and Choice Attributes of Participating in Trade Fairs Using R-IPA (R-IPA를 활용한 무역박람회 참가업체의 전시회 선택요인과 참가목적에 관한 연구)

  • Kim, Yong-Suk;Jeong, Yoon-Say
    • Korea Trade Review
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    • v.44 no.1
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    • pp.57-73
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    • 2019
  • The purposes of this study are to propose exhibition planning and management skills of trade fair organizers and to provide suggestions on the direction of government policies related to fair items. This study analyzes exhibitor objectives of exhibition participation and exhibition choice attributes using revised importance-performance analysis. This research uses visitor level, organizer services and market attraction of hosting country, as explanatory variables affecting companies' trade show choices. It also utilizes sales and non-sales purposes of participants as variables of exhibitors' objectives. As a result of the empirical analysis and examination of prior research, this study presents some recommendations for exhibition organizers and governments of hosting countries. First, the exhibition organizer should consider the importance of the number of visitors. Thus, the organizer should focus on prior marketing activities to attract visitors. Second, the organizer should make a trade fair plan in compliance with participants' needs. Third, policy authorities should provide environment of free competition among players.

Comparative Analysis in Risk Perception of Daycare Center between End-Users and Construction Experts by Applying Traditional and Revised Importance-Performance Analysis (전통 및 수정 중요도-성과도 분석을 통한 어린이집 사용자와 건축 전문가의 공간 별 리스크 인식 비교 분석)

  • Lee, Kyung-Tae;Kim, Hong-Ju;Jekal, Jae-Woong;Kim, Jae-Won;Kim, Ju-Hyung
    • Korean Journal of Construction Engineering and Management
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    • v.23 no.1
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    • pp.3-15
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    • 2022
  • Daycare center is an important space for children's mental, physical and social development. Each space of daycare center should be designed and constructed considering interests of end-users such as children and teachers. However, insufficient related guidelines and standardized design and construction of daycare center to moderate potential risks of each space. This arises from the difference in perception of each space between end-users (head and sub teachers) and construction experts (designers and contractors). Therefore, research framework was developed for analyzing the factors of perception differences of each space in daycare center between these groups applied traditional and modified Importance-Performance Analysis (IPA). By comparing risk perception between end-users and experts in two methods, it can be support as construction guide for daycare center in the future and will help minimize conflicts in construction among stakeholders. Moreover, it was found that traditional IPA is comfortable to catch prior project perception of participants, and revised IPA is considered to judge outputs by identifying participant's importance based on the satisfaction of the project performance. Therefore, if IPAs are applied according to the characteristics of the circumstances, it is possible to analyze the perception difference between end-users and construction experts based on the context before and after the construction of the daycare center.