• Title/Summary/Keyword: R&D alliance

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The Contingent Effect of Marketing Alliances on Firm Profitability

  • Lee, Jongkuk
    • Asia Marketing Journal
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    • v.16 no.4
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    • pp.19-37
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    • 2015
  • Forming interfirm collaborative relationships has become a key aspect of a firm's marketing strategies to create value for customers and achieve greater firm performance. While empirical findings are mixed in previous studies, this study is an effort to identify boundary conditions for the benefits of marketing alliances. We investigate internal and environmental factors that may magnify or constrain the effect of marketing alliances on firm profitability. Given the complementary relationship between marketing and R&D activities, we focus on a firm's R&D intensity as an internal factor that may magnify the value of marketing alliances for firm performance. For environmental factors, we focus on industry turbulence and industry competitiveness. Industry turbulence refers to the degree to which industry market conditions change quickly and unpredictably, whereas industry competitiveness refers to the degree to which a firm faces competition in the industry. By testing these factors, we are intended to reveal boundary conditions that determine the value of marketing alliances for firm profitability. The analysis of firms in the diverse industries shows that while the main effect of marketing alliances on firm profitability is not significant, it becomes more positive when R&D investment is more intensive or when industry environment is more turbulent. The results of this study imply that just forming more marketing alliances may not be enough to increase firm profitability. Our findings imply that marketing alliances become more effective in a dynamically changing industry environment. That is, firms can cope with industry uncertainties more effectively by forming marketing alliances. At the same time, the moderating effect of R&D intensity implies that the internal investments in R&D magnify the effect of marketing alliances on firm profitability. The findings of this study contributes to the existing alliance literature in three aspects. First, this study enhances our understanding of the contingent value of marketing alliances by testing both internal and external factors that may influence the effectiveness of marketing alliances. Second, this study responds to the need for research that investigates actual performance resulting from interfirm relationships. Third, while previous studies primarily focused on a specific industry, this study extend previous findings of the boundary conditions for the benefits of marketing alliances in a broader context.

Empirical study for Testing OSGi-Service Platform on Embedded System by using Automated Test Tool (Automated Test Toolkit을 이용한 임베디드 시스템에서의 OSGi-Service Platform Test에 대한 사례연구)

  • Yeo, Gi-Dae;Kim, Eun-Hee
    • Proceedings of the Korean Information Science Society Conference
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    • 2005.07b
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    • pp.391-393
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    • 2005
  • DMS(Data Management Server)시스템은 DVM(Digital Variable Multi Air conditioning system) 관리, 제어, 모니터링을 수행하는 시스템으로 OSGi Service Platform을 미들웨어로 채택하고 있다. 본 논문에서는 OSGi Alliance에서 제공하는 Test Harness와 Test Suite을 기반으로 본 연구진이 개발한 OSGi Automated Test Toolkit인 MIRACLE을 이용한 DMS시스템 테스트 사례 연구에 관해 기술한다. 본 논문을 통해, MIRACLE을 이용한 임베디드 시스템에서의 OSGi Service Platform의 테스트 자동화에 대해 기여 할 수 있도록 한다.

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Genetic Variation in Growth and Body Dimensions of Jersey and Limousin Cross Cattle. 1. Pre- Weaning Performance

  • Afolayan, R.A.;Pitchford, W.S.;Weatherly, A.W.;Bottema, C.D.K.
    • Asian-Australasian Journal of Animal Sciences
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    • v.15 no.9
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    • pp.1371-1377
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    • 2002
  • During a 5-yr period, 1994-1998, pre-weaning and weaning data were collected on 591 calves produced by mating either straightbred Jersey, straightbred Limousin or $F_1$ (Limousin${\times}$Jersey) bulls to mature purebred Jersey or Limousin cows. Traits recorded included birth and weaning weight, height, length, girth, fat depth and a measure of muscle (ratio of stifle to hip width expressed as a percentage). All traits were analyzed assuming a model with sire and dam random effects that included effects of year and date of birth, sex, breed and year${\times}$sex interaction. Main effects were generally significant with few exceptions. Direct genetic effects were large for weight, height, girth and muscle with a breed trend from purebred Jersey (small) to purebred Limousin (large). At weaning, the maternal effect of the Jersey dam was positive for weight (10.9${\pm}$4.9 kg), girth (3.7${\pm}$1.0 cm) and muscle (6.0${\pm}$0.9%). Heterosis was highly significant and positive only for fat depth (1.5${\pm}$0.2 mm) with the $F_1$ progeny being the fattest, followed by the backcrosses, then purebred Jersey and purebred Limousin. Also, significant (p<0.001) but negative heterosis was observed for weight, girth and muscle. The change in ranking for fat depth relative to other traits is a reflection of the large heterotic effects relative to direct effects on fat depth. Epistatic effects were not significant on any trait at birth or weaning. This study has indicated the possibility of exploiting the positive heterotic and maternal effects for fat depth and muscularity to meet specific meat quality and quantity demand by consumers.

A Study on the Community Solidarity and Services of University Libraries (대학도서관의 지역사회연대와 서비스에 관한 연구)

  • Chang, Woo-Kwon
    • Journal of Korean Library and Information Science Society
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    • v.40 no.1
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    • pp.23-45
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    • 2009
  • An university form alliance with the organic relationships the community as a delivery room of human cultural in it's formation and development. The university library is to service knowledge and information resources of it to residents, and education R&D learning of a university constituent. This study research and analyse to the service status of the university library in home abroad and consider necessity and importance of the community solidarity of it. Also it brings up the plans to revigority the community solidarity and services of university libraries in the side of lifelong study, R&D support, knowledge and information service, the community contribution and so on.

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The Value of Entrepreneurial Orientation and Social Capital for Enhancing Collective Performance in R&D Collaborations of Korean Ventures (벤처기업의 R&D협력에서 사회적 자본과 기업가적 지향성이 협력성과에 미치는 영향)

  • Seo, Ribin
    • Journal of Korea Technology Innovation Society
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    • v.20 no.1
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    • pp.1-33
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    • 2017
  • In the last decades, technology-oriented small firms, i.e. venture businesses, have been increasingly engaged in R&D collaborations with external parties as strategic means for technological innovation. Despite ample evidence on the benefit of such collaborations for the firms, there has been less attention to examining whether and how the firms' social interactions with cooperating partners and their managerial characteristics contribute to that benefit. Drawing on the theories of social capital and entrepreneurial orientation, this study is to remedy this gap. The theory of social capital, referring to a sum of the value and potential resources embedded in social relationships of collectives, provides an integrated view of social factors among cooperating partners, e.g. strong ties, network stability, trust, reciprocity, shared vision and value. It categorizes these factors into structural, relational, and cognitive dimensions of social capital. Entrepreneurial orientation theory captures firms' managerial characteristics as a combination of innovativeness, proactiveness, and risk-taking. This addresses firms' managerial process to utilize and combine internal and external resources for wealth creation and opportunity realization. Against this background, this study investigates what roles social capital among cooperating R&D partners and entrepreneurial orientation of the collaborating firms play for collective performance improvement in R&D collaborations. In terms of the collective performance, this study adopts two indicators: technological competitiveness and business performance. Technological competitiveness refers to the contribution of a technology developed by a cooperative R&D project to competitive advantage of a firm while business performance is defined as the financial and economic outcome of a collaboration. Using a sample of 218 Korean ventures engaging in R&D collaboration with external parties, the author finds the significant effects of social capital (i.e. structural, relational, and cognitive dimensions) and entrepreneurial orientation (i.e. innovativeness, proactiveness, and risk-taking) on both of the technological competitiveness and the business performance. Further, the higher the social capital among R&D partners, the more likely it is to foster the entrepreneurial orientation at firm-level. Most importantly, the entrepreneurial orientation at firm-level is an significant mediator of the relationship between social capital and collective performance. Beyond these novel empirical findings, this study contributes to the literature on R&D collaboration. The findings' implications for management and policy are deeply discussed in the conclusion.

Design and Implementation of a Indoor Location Recognition System for u-Healthcare (u-헬스케어를 위한 실내위치인식 시스템의 설계 및 구현)

  • Choi, Jae-Ho;Kim, Dae-Young;Lee, Jong-Eon;Cha, Si-Ho;Cho, Kuk-Hyun
    • Proceedings of the Korean Information Science Society Conference
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    • 2008.06d
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    • pp.302-306
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    • 2008
  • 최근 고령화 인구 증가에 따라 u-헬스케어가 주목을 받고 있으며 다양한 분야의 기술을 융합한 새로운 제품 및 서비스 시장을 창출할 것으로 전망된다. 또한 '언제 어디서나'라는 유비쿼터스의 사상에 기초하여 다양한 서비스를 제공하기 위해 위치인식 서비스의 중요성이 커지고 있다. 본 논문에서는 거주자의 위치 탐색 및 추적을 위한 서비스를 제공하는 시스템을 설계 및 구현한다. 이 시스템은 센서와 RFID를 통해 사용자의 움직임을 데이터화 하고 우너격지에서 모니터링 할 수 있는 실내위치인식 시스템으로 현재 홈네트워크 미들웨어 중 가장 큰 주목을 받고 있는 OSGi(Open Service Gateway initiative) Alliance의 플랫폼을 사용하여 재사용성과 확장성이 높도록 설계 및 구현한다.

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A Study on the Characteristics of Companies Using Technologies of the 4th Industrial Revolution in Response to Global Competition (글로벌 경쟁에 대응한 4차 산업혁명 기술 활용의 기업 특성 연구)

  • Jung-Hwan Cho;Tae-Hwang Kim
    • Korea Trade Review
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    • v.46 no.2
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    • pp.355-368
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    • 2021
  • The purpose of this study is to analyze the factors affecting innovation activities related to the introduction of the 4th Industrial Revolution technology for Korean firms faced to the severe global trade and competition environments. This paper conducted an empirical analysis using the 'The Survey of Business Activities' distributed by the Statistics Korea in 2019. According to the results of the analysis, it was found that the firm size, labor cost, R&D, and intellectual property rights had a significant influence on the firms' adoption of the 4th industrial revolution technology. It was also found that the dummy variables such as strategic alliance between companies, review of entry into a new business, transfer of main business operations, and holding of subsidiaries had statistically significant effects on innovation activities. In addition, this paper showed that the firm characteristics had impacts on innovation activities of firms by the 4th industrial revolution technology type. In order for Korean firms to adapt to the challenges by the 4th Industrial Revolution, it is important to provide policy support and an environment in line with the characteristics of the firms.

Flora and Vegetation of Mt. Gwaebyung and Galmi-bong, Gangwon Province, Korea (강원도 괘병산과 갈미봉 일대의 식물상과 식생)

  • Kim, Yoo-Shin;Kim, Nam-Young;Kim, Young-Seol;Lee, Hak-Bong;Kim, Se-Chang;Kim, Ji-Hong;Park, Wan-Geun
    • Journal of Korean Society of Forest Science
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    • v.101 no.2
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    • pp.226-235
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    • 2012
  • Floristic composition and phytosociological studies in Mt. Gwaebyung and Galmi-Bong were investigated to classify forest vegetation and distribution of vascular plants. We investigated two study sites from April to September, 2011. Total 477 taxa with 93 families, 279 genera, 408 species, 4 subspecies, 56 varieties and 9 forms were distributed in Mt. Gwaebyung and Galmi-Bong. Korean endemic species were composed of 8 families with 11 genera and 11 species. The plant species which is designated as protected species by the Ministry of Environment, Korea was 2 families, 2 genera and 2 species. Also plant species which is designated by the Korea National Arboretum was 16 taxa with 13 families, 14 genera, 15 species and 1 variety. A naturalized plants were 17 taxa. The Naturalization index and Urbanization index were 3.6% and 5.3% respectively. Pteridophyta-calculation (Pte-Q) was 1.00. Life form spectra was $H-D_4-R_5-e$ type and the highest percentage of useful plant resources were medicinal plant (77.5%). The forest vegetation in Mt. Gwaebyung and Galmi-bong was classified into 1 order, 1 alliance and 4 communities; Rhododendro - Quercetalia mongoliaceae, Lindero-Quercion mongolicae, Quercus mongolica Typical Community, Pinus densiflora-Quercus mongolica Community, Larix kaempferi Community and Sasa borealis-Quercus mongolica Community.

Characteristics and Technology Development Mode of Local Hidden Champions in Korea : How are they different? (지역 강소기업의 특성과 기술개발 방법 : 독일 강소기업과의 비교를 중심으로)

  • Huh, Moon-Goo
    • Journal of Digital Convergence
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    • v.13 no.8
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    • pp.221-234
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    • 2015
  • The purpose of this paper is to investigate the differences between successful SMEs in Korea and German hidden champions, with respect to both strategic importance and performance of major competitive dimensions, and mode of technology development. Data were collected through survey and public databases, and the sample comprises successful SMEs located in regional area in Korea. The results show that Korean hidden champions are relatively low regarding specialization of business domain and globalization while German hidden champions have positioned in global niche market. It is also found that local firms utilize technology alliances actively for technology development while German hidden champions rely heavily on internal R&D as a primary source of innovation. Based upon these results, policy directions for fostering local hidden champions were suggested.

PRC Maritime Operational Capability and the Task for the ROK Military (중국군의 해양작전능력과 한국군의 과제)

  • Kim, Min-Seok
    • Strategy21
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    • s.33
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    • pp.65-112
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    • 2014
  • Recent trends show that the PRC has stepped aside its "army-centered approach" and placed greater emphasis on its Navy and Air Force for a wider range of operations, thereby reducing its ground force and harnessing its economic power and military technology into naval development. A quantitative growth of the PLA Navy itself is no surprise as this is not a recent phenomenon. Now is the time to pay closer attention to the level of PRC naval force's performance and the extent of its warfighting capacity in the maritime domain. It is also worth asking what China can do with its widening naval power foundation. In short, it is time to delve into several possible scenarios I which the PRC poses a real threat. With this in mind, in Section Two the paper seeks to observe the construction progress of PRC's naval power and its future prospects up to the year 2020, and categorize time frame according to its major force improvement trends. By analyzing qualitative improvements made over time, such as the scale of investment and the number of ships compared to increase in displacement (tonnage), this paper attempts to identify salient features in the construction of naval power. Chapter Three sets out performance evaluation on each type of PRC naval ships as well as capabilities of the Navy, Air Force, the Second Artillery (i.e., strategic missile forces) and satellites that could support maritime warfare. Finall, the concluding chapter estimates the PRC's maritime warfighting capability as anticipated in respective conflict scenarios, and considers its impact on the Korean Peninsula and proposes the directions ROK should steer in response. First of all, since the 1980s the PRC navy has undergone transitions as the focus of its military strategic outlook shifted from ground warfare to maritime warfare, and within 30 years of its effort to construct naval power while greatly reducing the size of its ground forces, the PRC has succeeded in building its naval power next to the U.S.'s in the world in terms of number, with acquisition of an aircraft carrier, Chinese-version of the Aegis, submarines and so on. The PRC also enjoys great potentials to qualitatively develop its forces such as indigenous aircraft carriers, next-generation strategic submarines, next-generation destroyers and so forth, which is possible because the PRC has accumulated its independent production capabilities in the process of its 30-year-long efforts. Secondly, one could argue that ROK still has its chances of coping with the PRC in naval power since, despite its continuous efforts, many estimate that the PRC naval force is roughly ten or more years behind that of superpowers such as the U.S., on areas including radar detection capability, EW capability, C4I and data-link systems, doctrines on force employment as well as tactics, and such gap cannot be easily overcome. The most probable scenarios involving the PRC in sea areas surrounding the Korean Peninsula are: first, upon the outbreak of war in the peninsula, the PRC may pursue military intervention through sea, thereby undermining efforts of the ROK-U.S. combined operations; second, ROK-PRC or PRC-Japan conflicts over maritime jurisdiction or ownership over the Senkaku/Diaoyu islands could inflict damage to ROK territorial sovereignty or economic gains. The PRC would likely attempt to resolve the conflict employing blitzkrieg tactics before U.S. forces arrive on the scene, while at the same time delaying and denying access of the incoming U.S. forces. If this proves unattainable, the PRC could take a course of action adopting "long-term attrition warfare," thus weakening its enemy's sustainability. All in all, thiss paper makes three proposals on how the ROK should respond. First, modern warfare as well as the emergent future warfare demonstrates that the center stage of battle is no longer the domestic territory, but rather further away into the sea and space. In this respect, the ROKN should take advantage of the distinct feature of battle space on the peninsula, which is surrounded by the seas, and obtain capabilities to intercept more than 50 percent of the enemy's ballistic missiles, including those of North Korea. In tandem with this capacity, employment of a large scale of UAV/F Carrier for Kill Chain operations should enhance effectiveness. This is because conditions are more favorable to defend from sea, on matters concerning accuracy rates against enemy targets, minimized threat of friendly damage, and cost effectiveness. Second, to maintain readiness for a North Korean crisis where timely deployment of US forces is not possible, the ROKN ought to obtain capabilities to hold the enemy attack at bay while deterring PRC naval intervention. It is also argued that ROKN should strengthen its power so as to protect national interests in the seas surrounding the peninsula without support from the USN, should ROK-PRC or ROK-Japan conflict arise concerning maritime jurisprudence. Third, the ROK should fortify infrastructures for independent construction of naval power and expand its R&D efforts, and for this purpose, the ROK should make the most of the advantages stemming from the ROK-U.S. alliance inducing active support from the United States. The rationale behind this argument is that while it is strategically effective to rely on alliance or jump on the bandwagon, the ultimate goal is always to acquire an independent response capability as much as possible.