• Fashion & Textile Research Journal
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• v.14 no.3
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• pp.381-389
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• 2012

This study presents a marketing communication strategy from the aspect of new consumption orientation. Consumer preference on ads media, on-line ads media, and WOM usage were examined for new consumption orientation groups. This study was executed in a question survey format. A total of 182 questionnaires were obtained and data were analyzed by PASW 18.0 and AMOS 7. The results were as follows. First, 8 types of consumption orientation factors were revealed; 'impulsive purchase', 'promotion oriented', 'social contribution', 'passive conformity', 'innovative', 'conspicuous', 'rational', and 'environmental conservation'. Then 4 groups were formed, 'Rational & Positive', 'Conspicuous Conforming', 'Positive Social Interested' and 'Low Price Oriented'. Second, communication responses were analyzed through consumption orientation groups. The 'Rational & Positive' group responded positively to every type of advertising media (especially new media). The 'Conspicuous Conforming' and 'Positive Social Interested' groups preferred traditional media such as TV, radio, and magazines; in addition, the 'Low Price Oriented' group liked only online banner ads. For WOM preference, the 'Rational & Positive' and 'Positive Social Interested' group preferred verbal consumer information like WOM. In distribution types, the just 'Positive Social Interested' group revealed a significant result for internet shopping malls. The results from this study will help establish marketing communication strategies based on the features of consumption orientation.

• Korean Journal of Adult Nursing
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• v.16 no.1
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• pp.111-122
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• 2004

Purpose: The purpose of this study was to describe the using pattern of alternative therapies in the elderly. Method: 197 subjects, persons who were more than 60 years old, we interviewed. We modified and complemented Shin's(2000) instrument in accordance with purpose of this study. Data were analyzed statistically by using SAS program. Result: 1. It was shown that 66.84% of subjects have utilized one or more types of alternative therapy. 2. It was shown that the most frequently used types are acupuncture (48.83%), and ethmoid bone therapy (42.75%). 3. Acupuncture was shown to be the most satisfactory type of therapy (14.50%). 4. There was a significant difference in the use ratio by sex; female 73.47% and male 60.20%. 5. Among users of alternative therapies, the most frequent responses to each question were as follows; 1. Motive of Use - "for complete cure of symptoms" (32.31%). 2. Side effects - "no side effects" (95.97%). Conclusion: We found that elderly persons used alternative therapies more frequently than others perpulations. Diet therapy and Hand therapy were most commonly used in older people. Although the elderly use alternative therapy, they cannot place confidence in its scientific reliability. Therefore, we need to examine the effects of alternative therapy.

• Journal of Industrial Technology
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• v.3
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• pp.69-74
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• 1983

For the determination of a reservoir capacity Rippl's mass-curve method has long been used with the past river flow data assuming the same flow records will be repeated in the future. This study aims to find out a better method for determining the reservoir capacity by employing the analytical theory based on the stochastic process. For the present study the synthetic generation methods of Thomas-Fiering type was used to synthetically generate 50 years of monthly river inflows to three single-purpose reservoirs and three multi-purpose reservoirs. The generated sequences of monthly flows were analyzed based on the range concept. With the optimum operation rule of the reservoirs as the one which maximizes the water-use downstream the waterrelease from the reservoir was determined and with due consideration to the mean inflows and the range of monthly flows the required reservoirs capacity was stochastically determined. It was possible to repersent the so-determined reservoir capacity in terms of the mean monthly inflows and the number of subseries in the determination of ranges. It is suggested that the result obtained in this study would be applied to approximately estimate, in the stage of preliminary design, the required capacity of a reservoir in question with the limited information such as the mean monthly inflow and the period of reservoir operation.

• Language and Information
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• v.13 no.1
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• pp.93-125
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• 2009

We examine attributive possessive constructions in Korean in examples like wuli manwula 'my wife' and wuli nala 'my country', where an apparently plural pronoun wuli 'our' is used to convey the singular meaning of 'my.' An example like wuli manwula has been a frequent topic of joke, because it clearly contains the literal sense of 'shared wife.' This type of use and the frequent use of wuli in an exclusive my context led many to claim that these are products of Korean culture which emphasizes groups and group solidarity over individuality, the example wuli manwula being the extreme case. Drawing on the work of Taylor (1989; 1996), Croft (2001; 2003), Haspelmath (1997; 2003), and 윤재학 (2003), we compare the meanings of Korean and English possessive constructions and seek a more linguistically based account for the data. In particular, it is shown that (i) wuli in question is not really the plural form of nay 'my', (ii) the possessive constructions in Korean are more conservative and limited in possible relations than the English counterparts are, and that (iii) these two facts interact to produce the afore-mentioned uses.

• The Journal of Korean Society for School & Community Health Education
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• v.1 no.2
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• pp.141-146
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• 2000

The purpose of this study was to inform teachers or researchers relating teaching boys and girls of basic data for valid obesity education. The researcher collected 10 students(5 boys and 5 girls) and measured skinfold thickness and body-fat-percentile(% body fat) on 3 parts of the body every month during a year. The researcher checked the spring(March), summer(July), autumn(October) and winter(January) data consecutively and tried to answer the question that which season especially need the preventive education of obesity. The result as followed ; 1. The skinfold and BFP in summer were more bigger than those in winter but these differences were not significant. 2. Girls have a propensity to get higher skinfold and BFP than boys but these differences were not significant neither. Briefly speaking, in 12 months, the skinfold and BFP(compared in summer) in winter season has the highest and it showed that it was necessary to teach students to preserve their appropriate body fat through diverse activities. The researcher expects successive studies for much more students and by type of students are executed for supporting these results.

• Journal of Arbitration Studies
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• v.25 no.3
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• pp.155-184
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• 2015

This paper addresses the question of what kinds of dispute resolution choices can effectively handle complex intellectual property disputes, given the rising importance of IP, the increasing frequency and complexity of IP disputes, and the lack of research on dispute resolution strategies. For this analysis, the study adopted the analytic hierarchy process approach, which covers complex, multi-criteria decision problems, to quantify the expert's judgments on IP dispute resolution choice. Its results show that the effectiveness of resolution methods differs, depending on the type of IP dispute classified into seven issues, which are (i) requirement for validity of IP right, (ii) range and duration of IP right, (iii) transfer of IP right, (iv) licensing, (v) use of IP right, (vi) declaration of IP infringement, and (vii) estimation of damage. The disputes over IPR ownership and IP infringement remain challenging issues in due to strong requirement of the cross-border enforcement. Alternative dispute resolution (ADR), especially arbitration, is determined to be a more effective method to deal with international IP disputes, but various advanced types of ADR techniques should be further developed to deal with the increasing complexity of IP disputes.

• The Journal of Korean Academic Society of Nursing Education
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• v.4 no.1
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• pp.107-119
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• 1998

This study tried to answer the question : 'How does the human communication happen at the oriental medicine hospital between nurse and patient?' To answer that, a micro-ethnographic research method was used. Researcher visited T university hospital of oriental medicine and observed nurse-patient communication from September 1997 to December 1997. The data was obtained through participant observation, interview, audio-tape recording, home video camera, field note-taking, and related documents. After reviewing the whole data and deliberate analysis, first, I learned that most oriental medicine nurses communicate with their patients for their routine nursing job like recording, hand-over to the next duty, report to doctor, etc. I named this type of communication as 'ritual communication'. Second, I can define major argument as follow : Human communication of oriental medicine between nurse and patient is performed more frequently and variously when nurse contacts the patient for the routine nursing activities than for the incidental activities. As a result of these understandings, I suggest that oriental nursing need to develop the body of knowledge and expand its role and independent nursing activity. Also the bureaucratic hospital management centered doctors must be changed reasonalbly.

• Journal of the Korean Home Economics Association
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• v.39 no.10
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• pp.169-186
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• 2001

The purpose of the study was to verify validity and reliability of performance assessment in home economics by applying performance assessment tools developed by Korean Curriculum Assessment Institute and by the researcher to a class of 17 high school female students in a rural area. For the purpose of this study, the research question was formulated and addressed:“How are the validity and reliability of performance assessment in home economics\ulcorner” The results of the study were as follows. 1. The results of testing validity a. Thirteen high school home economics teachers, whose average teaching years is ten years verified high validity in the contents of performance assessment. b. In the validity of the items that is verified being based on the scores of high school entrance examination of 2000 school year, the essay type showed its characteristics as performance assessment. c. The generalizability among assessment methods was not high. 2. The results of testing reliability Both Cronbach's $\alpha$, inter-item reliability of the assessment tools used in the research, and reliability among the raters were high. But reliability among the tasks was relatively low. This study proposed that the diverse performance methods, the increasing number of assessment, the explicit assessment criterion, and scoring criterion are needed to satisfying validity and reliability of performance assessment.

• Journal of Advanced Navigation Technology
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• v.15 no.4
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• pp.646-654
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• 2011

Recently, the task in which the number of people of the emergency medical technician whom it boards the ambulance is unreasonably insufficient and in which the fire fighter one person gets in the ambulance and which transfers the patient comes into question often. When the emergency patient is generated, it has to transfer to the special hospital in which above anything else, the measure which is quick and exact is needed and where there is the medical device which is suitable for particularly, the patient. This paper implementations the emergency medical system by the smart phone. The implemented system monitors the heart beat of the patient the monitoring among the patient transport with the real-time type. It can grasp the medical history information of the patient, and etc. in the past. And the system provides the emergency hospital which the patient requires and the pre-hospital phase provides the environment in which the disposition which is quick and efficient is possible to the emergency patient.

• Journal of Korean Academy of Nursing Administration
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• v.15 no.3
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• pp.336-345
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• 2009

Purpose: The purpose of this study was to examine job status and job satisfaction among clinical research coordinators. Method: Subjects were 91 clinical research coordinators participating in clinical trials at hospitals in Korea. Data were collected from July to August, 2008 using a structured questionnaire that include informed consent, and question as pertaining to, general characteristics, job related characteristics, and job satisfaction. The collected data were analyzed using SPSS 12.0 version. Result: Almost half of the subjects were called as nurse researcher. Major tasks included participant screening (100%), participant scheduling (100%), and obtaining informed consent from participants (98.9%). The most difficult aspect of work was salary (28.6%). The mean score on the job satisfaction was 80.21 (range: 54.00-109.00). Item related to promotion ranked lowest in job satisfaction. There were significant differences in job satisfaction according to the type of hospital (t=-3.640, p<.001), title (t=7.894, p=.001), and route for information of CRC (t=4.970, p=.001). Conclusions: Subjects feel poorly compensated, unrecognized, and perceive a limited career path. These factors are likely to diminish job satisfaction over time. Attention to these aspects through education program and criteria for clinical research coordinators could be helpful.