• Title/Summary/Keyword: Quantity of Message

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Health Education Strategies through the Use of Mass Media (매스 미디어를 이용한 보건교육 전략)

  • 최윤희
    • Korean Journal of Health Education and Promotion
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    • v.7 no.2
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    • pp.15-21
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    • 1990
  • It is evidenced that the mass media can play an important role in communicating information to the public. Although some campaigns have failed to achieve success, application of mass communication principles should increase the likelihood of effectiveness. Specifically, campaign strategies should attempt to select message sources that are perceived as credible by the audience. In designing and disseminating messages, the quality of content should be emphasiged as well as the quantity of presencation. The context of message reception should be carefully considered. Selection of channels depends on the configuration of source, superior for most purposes. The crucial role of precampaign audience analysis should not be overlooked.

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The Influence of Impulse Buying Tendency, Price, and Scarcity Message on Apparel Choice and Purchase Intention at the time of Internet Group Buying (인터넷 공동구매시 충동구매성향과 가격, 희소성 메시지가 의류제품에 대한 호의도와 구매의도에 미치는 영향)

  • Hwang, Sun-Jin;Baek, So-Ra
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.10
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    • pp.1519-1529
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    • 2009
  • This study investigates the influences of the impulse buying tendency of consumers, apparel price and scarcity messages on purchasing behavior at the time of purchase on the internet. This study was comprised of 2 (impulse buying: high versus low) $\times$ 2 (price of Internet purchase products: high apparel price versus low apparel price) $\times$ 2 (scarcity message: quantity scarcity message versus time scarcity message) with three mixed elements. The subjects of this study were 400 college students in the Seoul and Gyeonggi area. A total of 95 students who had a high tendency for impulsive purchase and 104 who had a low tendency participated in the survey. Data are analyzed by factor analysis, T-test, and ANOVA. The results of this study are as follows. 1. At the time of group buying on the Internet, impulse buying tendency, apparel price, and scarcity message had a statistically significant interaction effect on consumer preferences. 2. At the time of purchase on the Internet, impulse buying tendency, apparel price, and scarcity message did not have a statistically significant interaction effect on the intention of consumers to make a purchase. However, there was a significant difference in the intention to make a purchase based on impulse buying tendency and apparel price.

Realization of a Web based Remote Monitoring Server for SMD In Line System (SMD 조립 설비의 웹기반 원격 관리 서버 구축)

  • Lim, S. J.;Park, K. T.;Lyou, J.
    • Proceedings of the Korean Society of Precision Engineering Conference
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    • 2001.04a
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    • pp.529-532
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    • 2001
  • A Remote Monitoring Server(RMS) server which uses Internet and World Wide Web is constructed for SMD in-line system. Hardware base consists of server computer, virtual SMD in-line system and other computers. Software includes assignment of server, RDBMS and various modules in server home page. Web browser provide production quantity, bad PCB quantity, error number and error message in virtual SMD module, user information in setup module, detailed error information in fault diagnosis module, fault history in fault history module and customer information in customer service management module. These functions of the RMS helps a decrease of non-operation time and a service response as fast as possible.

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The Viral Effect of Online Social Network on New Products Promotion: Investigating Information Diffusion on Twitter (신제품 프로모션에 대한 온라인 소셜네트워크의 구전효과 분석 : 트위터의 정보전달과정을 중심으로)

  • Kim, Hyung-Jin;Son, In-Soo;Lee, Dong-Won
    • Journal of Intelligence and Information Systems
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    • v.18 no.2
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    • pp.107-130
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    • 2012
  • In Twitter, a user can post a message below 140 characters on his/her account, and can also repost a message of other users who the user follows. The message posted by the user in turn can be seen and reposted by other users who follow the user, which is called Re-tweet (RT). While some messages spread widely, other messages have relatively less or no RT. What factors cause these quantity variances of RT originated from original messages? How can the messages become influential in online social networks? As an effort to answer the above questions, we focused on information vividness, message characteristics, and originator characteristics. In perspective of managerial implication, we expect that the findings of this paper will provide corporations with helpful insight on the Word-of-Mouth (WOM) effect for efficient and effective advertisements and communications when they send a message of new products or services through Social Network Services. In perspective of academic implication, we identify the effect of contents of a message on WOM, which has been dealt with by few social network researches.

Design and Implementation of A Location-based Energy-Efficient Routing Protocol using Quantity of Energy Consumed (에너지 사용량을 이용한 위치 기반 에너지 효율적인 라우팅 프로토콜 설계 및 구현)

  • Jang, You-Jin;Kim, Yong-Ki;Chang, Jae-Woo
    • Journal of Korea Spatial Information System Society
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    • v.12 no.1
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    • pp.1-9
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    • 2010
  • Recently, wireless sensor networks(WSNs) technology has been considered as one of the most critical issues in the ubiquitous computing age. The sensor nodes have limited battery power, so they should consume low energy through their operation for the long-lasting lifetime. Therefore, it is essential to use energy efficient routing protocol. For this, we propose a location-based energy-efficient routing protocol which constructs the energy efficient route by considering the quantity of Energy consumed. In addition, we propose a route reconstruction algorithm to handle the disconnection of message transmission. Finally, we show from performance analysis using TOSSIM that our protocol outperforms the existing location based routing protocols in terms of energy efficiency.

A Study on Knowledge Media System using the Concept of Special Document (전문 문서 개념을 사용한 지식 미디어 시스템에 관한 연구)

  • 손영수
    • Journal of the Korean Society of Manufacturing Technology Engineers
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    • v.5 no.4
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    • pp.63-73
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    • 1996
  • The knowledge of the specialized fields has been changed rapidly in the both side of quantity and quality. A hyper media as a knowledge based system is so fixed in the linked media in mutual that we couldn't tell it information provision with the view of users. In this paper, we propose the way of offering intellectual and flexible information which is the same with demand in the side of user, selecting, searching and composing the hypertext at the point of user's view through the design of knowledge media system. Three concepts are used in order to challenge the knowledge media system : special document, agent system and ontology. The special document is a ensure that its activities are coordinated with those of the others within the community, providing a uniform control mechanism. Finally, ontology is a language for exchanging knowledgement, which is a message exchanged among agents to ensure the proper interaction among them. The combination of these three concepts is used to design the prototype of knowledge media system.

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An Effect of Information Society on Contemporary Fashion Design (정보화 사회가 현대 의상디자인에 미친 영향에 대한 연구)

  • 이유경
    • Journal of the Korea Fashion and Costume Design Association
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    • v.1 no.1
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    • pp.35-51
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    • 1999
  • This study was aimed to analyze how images of information society were embodied in contemporary fashion design. To find out images of information society expressed in contemporary fashion design, this paper reviewed the characteristics of information society, and, found out six categories of contemporary fashion design in which the information society was expressed. Cyber environment causes techno style clothing which is characterized by the metallic or lustrous material and mechanical message. And interest in new materials increased significantly. Time-space compression makes the meaning of time and space change, therefore the past, present and future are coexist in the contemporary fashion design. The boundaries has loosed, so, heterogeneous materials and colors are used in fashion design all together. Variety and plurality affect expression of individuality and self-concept. Flexibility increased, so, soft and pliable clothing increased, too. Finally, quality of life is considered as more important value than quantity, so, luxurious look and zen style appear. Also, minimalism which is characterized as simplicity and purity affects the contemporary fashion design.

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An Encryption Key Distribution System in LAN Environment Using Time Quantum (Time Quantum을 이용한 LAN에서의 암호화 키이 분배방식)

  • 류황빈;이재광
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.17 no.6
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    • pp.629-639
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    • 1992
  • This paper examines the security vulnerability, demanded service, layering consideration for local area networks(LANs), and proposes a new key distribution system suitable to local area networks. the new key distribution system Is applicable to time quantum in encrytion key and then the time used arid the quantity of encryption message using the encryption key are limited. A system suggested in this paper can achive some higher concurrency of key and authentication of the opposite party. Even through a encryption key expose by reason of wiretapping of a frame unit, It has achived some more security and safety, because the contens of all traffic messages are not known.

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Distributed Security for Web Application Contents Protection (웹 어플리케이션 콘텐츠 보호를 위한 분산 보안)

  • Heo, Jin-Kyoung
    • Journal of Digital Contents Society
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    • v.9 no.1
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    • pp.125-130
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    • 2008
  • User web service is increasing by development of internet technology. Quantity of encrypted data that transmitted through the network are increasing by development of encipherment technology. We have many problems; it is caused by technical development and service increase of user requests. It is like that, we have reliability of contents and illegality copy problem of internet contents in web application system. It is contents protection skills in web that encipherment technology, authentication and digital signature. We need message encoding and secret key for solve vulnerability of encipherment in web application system. In this paper, we propose a distributed secure system that can data confidentiality and user authentication. It prevent performance degradation from bottle neck in encipherment server, and improve service quality.

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Improved Tree-Based ${\mu}TESLA$ Broadcast Authentication Protocol Based on XOR Chain for Data-Loss Tolerant and Gigh-Efficiency (데이터 손실에 강하고 효율적 연산을 지원하는 XOR 체인을 이용한 트리기반 ${\mu}TESLA$ 프로토콜 개선)

  • Yeo, Don-Gu;Jang, Jae-Hoon;Choi, Hyun-Woo;Youm, Heung-Youl
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.20 no.2
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    • pp.43-55
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    • 2010
  • ${\mu}TESLA$ broadcast authentication protocol have been developed by many researchers for providing authenticated broadcasting message between receiver and sender in sensor networks. Those cause authentication delay Tree-based ${\mu}TESLA$[3] solves the problem of authentication delay. But, it has new problems from Merkel hash tree certificate structure. Such as an increase in quantity of data transmission and computation according to the number of sender or parameter of ${\mu}TESLA$ chain. ${\mu}TPCT$-based ${\mu}TESLA$[4] has an advantages, such as a fixed computation cost by altered Low-level Merkel has tree to hash chain. However, it only use the sequential values of Hash chain to authenticate ${\mu}TESLA$ parameters. So, It can't ensure the success of authentication in lossy sensor network. This paper is to propose the improved method for Tree-based ${\mu}TESLA$ by using XOR-based chain. The proposed scheme provide advantages such as a fixed computation cost with ${\mu}$TPCT-based ${\mu}TESLA$ and a message loss-tolerant with Tree-based ${\mu}TESLA$.