• Title/Summary/Keyword: Quality of service

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A Study on Mobile Communication Service Quality and Mobile Phone Product Quality in Brand Awareness (브랜드 인지도에 따른 이동 통신 서비스 품질과 핸드폰 제품 품질에 관한 연구)

  • Han, Kyong-Hee;Cho, Jai-Rip
    • Journal of the Korea Safety Management & Science
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    • v.10 no.3
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    • pp.203-216
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    • 2008
  • As the service quality measurement has been developed, various fields of service quality measurement have evolved. Especially the development of the mobile communication service and its status has been watched with keen interest. The growth of mobile communications has not developed alone. It evolved with the growth of the mobile communications company and the device manufacturer. This research investigates the mutual relation sand influence between the service quality and the device quality. This is a distinguished phenomenon within the existing research. Currently in Korea mobile devices can be purchased independently of network provider; however, there are also arrangements whereby the manufacturer supplies devices through only selected service providers. The model of service quality measurement is not a simple fragment model for the service quality anymore. It is required to establish the ultimate model for the service quality to determine if the customer differentiates between the device and service quality. Knowing if a customer differentiates between device and service can aid strong brands when deciding which partners to select for collaborative strategies. The aim of this research is to determine the significant difference between the models of service quality measurement based on differing levels of brand awareness.

A Study on Development of Multi-item Scale for Assessing Airline Cabin Service Quality (항공객실서비스 품질 측정 모형 개발에 관한 연구)

  • Kim, Yoonjin;Kim, Youn Sung
    • Journal of Korean Society for Quality Management
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    • v.45 no.3
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    • pp.483-501
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    • 2017
  • Purpose: Recognizing the limitations of the previous researches that measured the quality of airline service quality only with partial evaluation items of cabin service quality. the purpose of this study is to standardize and develop assessment of the airline cabin service quality with considering the characteristics of cabin service and customer needs. Methods: The proposed method of this paper was the empirical items of airline cabin service quality was derived through reviewing and comparing the previous researches, industrial indicators like Skytrax and KS-SQI and NCS. Results: The result of this research proposed CSQ (Cabin SERVQUAL) which could consist of seven dimensions, separated by five direct customer satisfaction factors and two indirect factors required for providing customer service. Conclusion: The developed CSQ can be used for airline service quality measurement which will achieve establishing a strategy to improve customer satisfaction and satisfaction of Airline's employee.

A Study on the Service Quality Evaluation of University Administrations - The utilization of DMAIC process 6sigma - (대학행정 서비스품질 평가 연구 - 6시그마 DMAIC 프로세스 이용 -)

  • Koo, Il-Seob;Cho, In-Hee;Jung, Kyung-Hee
    • Journal of the Korea Safety Management & Science
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    • v.10 no.4
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    • pp.209-218
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    • 2008
  • The growth in services has focused issues of service quality both for commercial enterprises and across a range of public services and government institutions. The education sector, in particular, has undergone radical change to meet the needs of its varied constituents. This paper examines key issues in internal service, customer satisfaction, service quality, relational commitment as they apply in one particular education sector. The purpose of this study is to analyze effect of internal service on customer satisfaction, educational service quality. First, In the dimension of internal service, many factors affect internal customer's evaluation for overall satisfaction. They are categorized as five factors; tangibles, reliability, responsiveness, assurance, empathy. The results of this study supported the proposed conceptual framework overall. Therefore, we identified that internal service quality is the antecedent of an internal customer satisfaction, and the consequent variables of an internal customer satisfaction are educational service quality, external customer satisfaction. The major findings of this study are summarized as follows. First, some factors(tangibles, reliability, responsiveness, assurance, empathy) affected positively internal customer satisfaction. Second, external service quality affected positively educational service quality, external satisfaction. In other words, the more internal customers have experienced internal service, the higher internal service quality deliver educational service quality.

The Design of Service Quality Information Systems for Telephone Communication (전화통신 서비스품질정보시스템 설계에 관한 연구)

  • 염창선
    • Journal of Korean Society for Quality Management
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    • v.29 no.3
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    • pp.97-108
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    • 2001
  • The information system for measuring and analyzing service quality of telephone network is designed on the service quality scheme recommended by ITU(International Telecommunication Union) in this study. The information system is composed of the equipments which measure service quality and the systems which analyze the measured data. The schedule algorithm for effectively operating measurement equipments which are located over public switched telephone network is proposed. The functions of the Information system are Introduced. The information system improves the service quality effectively.

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A Study on Evaluating Korean International Airports' Service Quality and Critical Service Quality Factors for Customers' Satisfaction (한국 국제공항의 서비스품질 평가와 고객만족을 위한 주요서비스 품질요인에 관한 연구)

  • 장대성
    • Journal of Korean Society for Quality Management
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    • v.30 no.4
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    • pp.26-43
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    • 2002
  • This study was conducted to identify the differences in service quality between Incheon and Kimpo international airports and critical factors influencing satisfaction of their customers. According to the results of the study, all service quality factors of Incheon international airport except the service factor of geographical location were better than those of Kimpo international airport. However, all service quality factors of the two airports were evaluated inferior to those of American, western European and Japanese international airports. In addition the service quality factors such as response, safety, airport facility and geographical location were found as critical factors influencing satisfaction of the airport customers. The service quality factor of geographical location of Incheon international airport was measured much inferior comparing with other service quality factors. Thus, the results of this study suggest that the Korean government deliberate and benchmark the international airports of western Europe and the USA in determining the geographical location when planning new international airports.

Service Quality Measurement of In-Flight Meal Service: A Comparison between Korean and Foreign-Based Airlines

  • Baek, Seung-Hee
    • Journal of Community Nutrition
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    • v.8 no.3
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    • pp.153-159
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    • 2006
  • The current exploratory study investigates and compares the perceptions of the service quality of in-flight meals through the evaluation of recent consumers (within 2 weeks) of services provided by Korean and foreign-based airlines. Twenty (20) items for measuring service quality were categorized into three factor dimensions of 'food quality', 'employee service', and 'professionalism'. Among these, 'employee service' was rated highest by Korean and foreign-based airlines. When items representing each service quality dimension were analyzed and compared, only the 'food quality' dimension of Korean-based airlines was perceived higher than that of other foreign-based airlines. Findings also revealed a spectrum with some items with higher or lower mean values within each service quality dimension. Results of this study can expectedly be used to benefit both from a theoretical and practical point of view by providing empirical data that measure the service quality of in-flight meal service.

A Study on the Service Quality in Family Restaurant (패밀리 레스토랑의 서비스 품질에 관한 연구)

  • Kim Do Yeong;No Yeong Man
    • Journal of Applied Tourism Food and Beverage Management and Research
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    • v.14 no.2
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    • pp.17-22
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    • 2003
  • Although researchers have, during the past decade, become increasingly interested in customer satisfaction customer reaction, and service quality issues, very little of research has devoted to the family restaurant. Family restaurant industry is among the fastest growing sectors of the tourism market. This paper discusses the importance of the family restaurant product and service quality, and presents the relationship among service quality, customer satisfaction, and customer reaction. The literature supports the value of family restaurant's service quality and relation between service quality and customer reaction. Exploratory study examined customer's satisfaction with service quality components and customer's reaction with satisfaction. The survey was conducted in four phases; service quality, customer reaction(satisfaction, repurchase intention, and word of mouth), restaurant information, general profile of customer. The results of the study show that service quality(product's quality, physical character) provided family restaurant customer with the overall satisfaction, and service quality affected on customer reaction(repurchase intention, positive word of mouth). Also overall satisfaction affected on repurchase intention and positive word of mouth.

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The Effects of Service Quality on Customer Satisfaction in Case of Dissatisfied Customers

  • Kang, Byung-Suh;Cho, Chul-Ho;Baek, Jong-Deuk
    • International Journal of Quality Innovation
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    • v.8 no.1
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    • pp.27-39
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    • 2007
  • In this study, we investigated the effects of service quality on customer satisfaction in education service industry, focusing on the opinion of dissatisfied customers who have decided to switch the service provider. Additionally, in professional service industries such as law, hospital, and education, customers expect visible results which are often ignored in earlier service quality studies. Customer's comprehensive assessment of the professional service depends on both process quality experienced during service delivery and service result perceived after service delivery. The hypotheses on the causal relationships among service quality, customer satisfaction, intention to switch service provider, and service performance were tested by using Structural Equation Model.

Service Quality of Internet-based Lecture and In-class Lecture at the University Level (대학수준에서 인터넷 강의와 강의실 강의의 서비스 품질에 관한 연구)

  • Yoon, Jae-Hong
    • Journal of Korean Society for Quality Management
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    • v.34 no.4
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    • pp.65-77
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    • 2006
  • This study try to find the service quality factors of internet-based lecture and in-class lecture on the university level. The service quality factors of internet-based lecture are information quality and system quality factors which affect education service value, and customer satisfaction. This affects the service performance. The service quality factors of in-class lecture are tangibility, reliability, responsibility, assurance and empathy factors also affect education service value and customer satisfaction. This leads to service performance. This result will be helpful to enhance the service quality of university level lectures.

The Influence of Service Quality, Product Quality, Price on Store Patronage for Apparel Stores (의류점포의 서비스품질, 제품품질과 가격이 점포애고에 미치는 영향)

  • 김지연;이은영
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.1
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    • pp.12-21
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    • 2004
  • The purposes of this research were (1) to identify service quality and apparel quality in apparel stores, (2) to examine the influence of service quality, product quality and price on customer satisfaction, (3) to examine the influence of service quality, product quality, price and customer satisfaction on repurchase intention that is important feature of store patronage. The data was collected from 435 female students, career women, and house wives using questionnaire and analyzed by frequency analysis, factor analysis, reliability analysis and regression. The results of this research were as follows: (1) Service quality in apparel stores was divided into six factors: facilities and policy/ salesperson VMD/ after service/ impression and atmosphere/ promotion. (2) Product quality was divided into four factors: objective feature/ expressive feature/ wearing sensation/ fitness. (3) Service quality, product quality, price influenced customer satisfaction. (4) Product quality, price and customer satisfaction influenced repurchase intention directly, but service quality influenced repurchase intention indirectly. (5) Service quality factors that influenced customer to have repurchase intention were facilities and policy, salesperson, and VMD. (6) Product quality factors that influenced customer to have repurchase intention were objective feature and wearing sensation.