• Title/Summary/Keyword: Quality Management of Education

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A Study on the Effect of Educational Service Quality and Communication on Customer Loyalty through Customer Satisfaction and Customer Trust (교육서비스품질과 의사소통이 고객만족 및 고객신뢰를 매개로 고객충성도에 미치는 영향에 관한 연구)

  • KIM, Eun Joung;HA Jeong Ok;PARK, Jong Woo
    • Journal of Korean Society for Quality Management
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    • v.52 no.1
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    • pp.57-75
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    • 2024
  • Purpose: The purpose of this study is to recognize the importance of a cooperative relationship in which parents of early childhood education institutions share responsibility and authority, and to suggest ways to establish efficient management strategies. Methods: The survey was conducted through online responses using Google surveys and SNS. The collected data was collected using SPSS 22.0 and Smart PLS 4.0 statistical programs. Results: Among the 13 hypotheses, only expertise in educational service quality was confirmed to have no effect on customer trust. The verification results of 11 mediation effects confirmed that customer satisfaction does not mediate the relationship between non-verbal communication and customer loyalty, and that customer trust does not mediate the relationship between expertise and verbal communication on customer loyalty. Conclusion: We presented basic data for establishing a marketing strategy that can improve the quality of services of infant and toddler education institutions and increase management performance.

The Link between Organizational Learning Capability and Quality Culture for Total Quality Management: A Case Study in Vocational Education

  • Lam Victor MY;Poon Gary KK;Chin KS
    • International Journal of Quality Innovation
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    • v.7 no.1
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    • pp.195-205
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    • 2006
  • Both the total quality management (TQM) and learning organization (LO) appear to be promising approaches for organizational transformation towards a more effective, efficient, and responsive organization in the past. The evolutionary development and theory supports for these two fields are distinct but they appear to have more in common than they have in distinctiveness. However, there is little synergy developed between these two fields both in academic research and industrial applications. It is possibly due to the fact that both the academia and industry are taking a limiting polarized view of TQM and LO and hence not getting the benefits of linking the two. This paper tries to establish a link between the organizational learning capability and the quality culture for TQM implementation based on a case study on the largest vocational education institution, the Vocational Training Council, of Hong Kong. The study reveals that there is a strong positive correlation between organizational learning capability and quality culture. The exploratory explanations for the links between the organizational learning capability constructs and the quality culture constructs are also discussed in this paper. The findings of the study support other literatures that TQM should be embedded in LO and serves as an enabler for organizational learning (OL) in transforming and creating organizations which continuously expand their abilities to change and shape their future.

The Effects of Success Factors of Six Sigma on Job Satisfaction and Quality Performance (6시그마 성공요인이 직무만족과 품질성과에 미치는 영향)

  • Jang, Gil-Sang;Park, Hee-Hyun
    • Journal of the Korea Safety Management & Science
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    • v.17 no.1
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    • pp.309-320
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    • 2015
  • This study is an empirical study on the relationships among success factors of six sigma(support of top management, education and training, performance-based reward, customer and quality focused thought), job satisfaction, and quality performance. In particular, mediating effect of job satisfaction on the relationship between success factors of six sigma and quality performance is empirically analysed to find causes and impacts among these variables. A survey was conducted on the employees working in 'H' company which is applying six sigma at Ulsan City. The survey questionnaires were sent to 300 people and 216 of them were returned. Data obtained was analyzed with SPSS 18.0. The study results are as follows: First, there were positive relationships between critical success factors of six sigma(except support of top management) and job satisfaction. Second, there was also a positive relationship between job satisfaction and quality performance. Third, there were also positive relationships between critical success factors of six sigma(except support of top management) and quality performance. Finally, job satisfaction were full mediating effects on the relationship between critical success factors of six sigma(education and training, performance-based reward) and quality performance. Critical success factors of six sigma(customer and quality focused thought) had a partial mediating effect on quality performance. On the other hand, support of top management had no mediating effect on quality performance.

Barcode-based Low-cost Portable Training Attendance Management System Development (바코드 기반의 저가 이동형 교육출석관리시스템 개발)

  • Lee, Hak-Jun;Sim, Hyun;Son, Cheol-Su;Oh, Jae-Chul
    • The Journal of the Korea institute of electronic communication sciences
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    • v.8 no.11
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    • pp.1733-1740
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    • 2013
  • An important factor in education is ensuring reliable quality of education. There are a variety of ways based on criteria to ensure the quality of education. To ensure quality management, attendance is important which is highly reliable rating at the account education of Ministry of Employment and Labor and sevice training of Health Care. In contrast, the service training of health care professionals was consisting of formal attendance management, quality of education has been raised as a problem. Recently developed USN-based attendance management system is effective. But if education is proceed at a large number of small scale in the area of education, cost, portability, systeme management, the reliability of the Trainee's attendance remained as problems to solve. To address these needs, this paper quoted low-cost attendance management system which was desighned and implemented by barcode and PC camera. As a result the actual maintenance training system showed a 98% satisfaction in terms of administrator and 95% satisfaction in terms of Trainee.

The Impact of Strategic Planning Factors on Service Quality: An Empirical Study of Private Universities in Oman

  • AL-AZRI, Mahmood;AL-JUBARI, Ibrahim;ALBATTAT, Ahmad
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.7
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    • pp.557-569
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    • 2021
  • The study investigates the impact of strategic planning (SP) factors on service quality (SQ) in private universities (PUs) in Oman and how they fit together in the development of higher education institutions (HEIs). The reports of the Ministry of Higher Education (MoHE) in Oman revealed that the service quality in private universities is unsatisfactory. This study employs a quantitative method. Data were collected from a sample of 730 academics and administrators. Structural Equation Modeling (SEM) based on AMOS software was applied for data analysis. The results of the structural paths showed that, among the strategic planning factors, only environmental scanning and leadership had a direct significant impact on service quality. However, mission statement and participation had insignificant direct impact on service quality. The findings suggest that environmental scanning and leadership are critical factors in predicting service quality dimensions of private universities. The findings add to the body of knowledge particularly in the Omani context, which can be useful in the neighboring countries as well. The study combines two different popular models in addressing service quality. The study also clarified the importance of each factor of the strategic planning process, which give a comprehensive picture of the university.

Effects of Education Service Quality on Relationship Management from the Service Distribution Perspective (교육서비스 품질이 관계관리에 미치는 영향: 서비스 유통 관점에서)

  • Cho, Hyun-Jin
    • Journal of Distribution Science
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    • v.13 no.3
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    • pp.41-49
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    • 2015
  • Purpose - Universities are placing a greater emphasis on relationship management as a source of competitive advantage due to increasingly competitive environments and social changes. The purpose of this study is to analyze the relationships among education service quality, relationship quality, and relationship performance from the perspective of service distribution. In other words, this study is focused on the role of education service quality with regard to relationship management. In this study, education service quality is divided into lecture, job assistance, student-faculty interaction, student-student interaction, facility welfare, and scholarship welfare quality components; relationship quality is composed of satisfaction and commitment; and relationship performance is divided into recommendation and defection intentions. Research design, data, and methodology - This study aims to identify how the various elements of education service quality affect satisfaction. Further, it aims to test the relationships among satisfaction, commitment, recommendation intentions, and defection intentions. Distribution and marketing students were randomly selected for the experiment. Out of the 380 administered questionnaires, a total of 361 respondents provided complete and usable data. The sample consisted of 232 males (64.3%) and 129 females (35.7%). The variables of the proposed model were measured through assessments that were measured on a 5-point Likert scale. Using Lisrel 8.7, a structural model was analyzed and the path coefficients were estimated. Results - The overall fit of the model was acceptable (χ2=1121.8 (df=603, P=0.00), GFI=0.967, NFI=0.974, CFI=0.981, RMR=0.021). The results generally supported the hypothesized relationships of the proposed model, except for Hypothesis 1. First, lecture, job assistance, student-faculty interaction, student-student interaction, and facility welfare quality were revealed to have positive effects on satisfaction. In particular, lecture and facility welfare quality had the strongest effects on satisfaction. However, scholarship welfare quality did not significantly affect satisfaction; this means that Hypothesis 3-2 was not supported. Second, satisfaction was positively related to commitment and recommendation intentions but it was negatively related to defection intentions. Third, commitment was positively related to recommendation intentions but it was negatively related to defection intentions. Conclusions - This study emphasizes the influence of education service quality on satisfaction in the long-term. In addition, this research has the following implications for university relationship management. First, the findings suggest that the various dimensions of education service quality have differing effects on satisfaction. In particular, lecture and facility welfare quality are found to be the most important factors in increasing the level of satisfaction. Therefore, university managers need to prioritize enhancing lecture quality and upgrading educational facilities. Second, satisfaction also improves through job assistance systems and opportunities for social interactions. Therefore, university managers should reinforce their job skills programs and should provide opportunities for social relationships to develop. Finally, it is important for university managers to take a relationship approach to maximizing relationship performance. Therefore, university managers should work to increase student recommendations and prevent their defections based on satisfaction and commitment.

Construction of New Concept of Symmetric Coordinated Use of Both Hands

  • Donghua, Wang
    • International Journal of Quality Innovation
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    • v.2 no.2
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    • pp.121-126
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    • 2001
  • Based on the creative education theory, the study of the symmetric coordinated use of both hands is the application of both the quality education ideal and the understanding principles of the creative education to the training of using hands. In the light of relevant concepts of the 'Domain' theory and the expertise of both the Chinese and foreign specialists in this field, this article discusses the relation between the tapping of mental creativity, scientific use of hands and the animation of the right hemisphere of the brain with the aim of constructing a new concept of the symmetric coordinated use of both hands.

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A Study on the Impact of Customer Relationship Management Strategy on Relationship Quality and Customer Loyalty: Focused on for Parents Who Use Infant and Toddler Education Institutions (고객관계관리전략이 관계품질과 고객로열티에 미치는 영향에 관한 연구: 영유아교육기관 이용 부모를 대상으로)

  • Kim, Eun Joung;Yoon, Hyo Jung;Park, Jong Woo
    • Journal of Korean Society for Quality Management
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    • v.52 no.2
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    • pp.303-322
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    • 2024
  • Purpose: The purpose of this study is to examine the structural paths of relationship quality in the relationship between customer relationship management strategies perceived by parents of service users and customer loyalty, and to provide basic data for improving institutional operations to enhance service quality. Methods: The collected data were analyzed using the SPSS 22.0 and Smart PLS 4.0 statistical analysis programs to check and verify the data. Results: The results of the study showed that all of the relationships between customer relationship management strategies and the sub-dimensions of relationship quality, except for professionalism and customer orientation, have a positive impact on customer satisfaction. Additionally, the mediation effect of customer trust was rejected in the verification process. Finally, it was found that customer orientation and professionalism have a sequential mediating effect on the relationship between customer satisfaction and customer trust in the relationship between customer loyalty and customer relationship management strategies. Conclusion: Through the research results, it can be concluded that early childhood education institutions should consistently and continuously respond to ensure that service users, parents, have confidence in the services provided, which is an important strategic point.

The Relationship between Environmental Conservation Consiousness, Environmental Conservation Behavior and Qualify of Life - Centered on Seoul City Housewives- (환경보전의식 및 환경보전행동과 삶의 질의 관계에 대한 연구 - 서울시 주부를 중심으로-)

  • 최남숙;이소영
    • Journal of Family Resource Management and Policy Review
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    • v.6 no.1
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    • pp.135-147
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    • 2002
  • The purpose of this study was to achieve regarding the environmental problem due to excessive economic development for human being's continous life and to try to enhance the quality of life. The major findings of this study are as followings: 1) Environmental consciousness and activity are closely correlated and also postively related to quality of life. Accordingly, environmental consciousness should be inspired and the environmental activities performed successfully to enhance the quality of life so that we can lead higher quality of life. 2) Income takes the highest position in the life-influncing factor with the following sequence of environmental consciousness, preservation acitivity, housekeeper's education level and age. So, earlier and steady education are important in raising the education level to have people equipped with environmental consciousness and activity. Moreover, we should be able to create income through education to enhance the quality of life. Accordingly, we should take a positive measure for enhancing environmental preservation and quality of life to meet two solutions, such as mankind's continuous development and value-oriented life.

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