• Title/Summary/Keyword: Quality Judgment

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Judgment Decision, and Choice in Web Searching Behavior - Information Quality and Cognitive Authority - (웹 탐색과정에서 이용자들의 정보의 판단과 선택 -정보의 질 및 권위를 중심으로 -)

  • Rieh, Soo-Young
    • Journal of the Korean Society for Library and Information Science
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    • v.36 no.2
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    • pp.119-138
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    • 2002
  • This study examines the effects of the judgment of information quality and cognitive authority on Web searching behavior. Sixteen scholars from diverse disciplines participated in the experiments, and the data were collected combining search logs, think-aloud during the searches, and post-search interviews in the laboratory setting. The results identified two distinct kinds of judgment, predictive judgment and evaluative judgment. The facets of judgment and criteria used for making Judgments of quality and authority were analyzed associated with the types of task, status of users, and discipline areas of users.

Development of Fuzzy Method for Judging Lake Eutrophication Grades (퍼지이론을 이용한 호소의 부영양화등급 판정방법 개발)

  • Lee, Yong-Woon;Gwon, Yong-Woon
    • Journal of Environmental Impact Assessment
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    • v.15 no.1
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    • pp.35-43
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    • 2006
  • The eutrophication in lakes is caused by the inflow of excessive nitrogen and phosphorus, which are not only pollutants to reduce the value of water resource but also nutrients for algae growth that debases water quality. Several methods have been used to judge the eutrophication grades of lakes, but the judgment results can be different with one another even under same coditions because each method is different in judgment items and their standards. A method for overcoming the problem with the judgment of eutrophication grades is, therefore, developed in this study with the application of fuzzy theory. This method allows decision makers to represent the uncertainties (differences) of results by the existing judgment methods and also incorporate associated uncertainties directly into the judgment process, so the judgment results can be made that are more realistic and consistent than those made without taking uncertainty in account.

Judgment Gap Analysis between Service Provider and Consumer for Service Design

  • Hong, Seung-Kweon
    • Journal of the Ergonomics Society of Korea
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    • v.31 no.1
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    • pp.77-83
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    • 2012
  • Objective: The aim of this paper is to introduce a method that can measure and analyze the judgment gaps between service providers and customers. Background: It is important to understand the good service that service providers and customers are thinking. If there is judgment gap between service providers and customers, it would cause an unsatisfactory service. The judgment gap should be thoroughly investigated for a good service design. Method: Lens model is a human decision making model that was proposed by Brunswick(1952). This study indicates whether the Lens model can be applied to analyze judgment gaps between service providers and customers. As a case study, a library lending service was selected. 5 librarians and 15 customers participated in the experiment that investigates their judgments on a good service. The obtained data were analyzed by a modified lens model. Results: Cue weighting policies of consumers and service providers were similar, except that consumers gave higher weight on tangibility than service providers. Service providers and consumers had a good knowledge on the service quality, but they could not well apply the knowledge to judge it. Conclusion: The lens model may be used to analyze judgment gaps between service providers and consumers in the other service areas. The decision cues that were used in this study can be changed, depending on the characteristics of the target service. Application: The method that is proposed in this study may help to investigate and analyze both consumers' and service providers' judgments on a variety of services.

The Dark Side of Star Marketing: Celebrity Endorsement Contracts Can Lower Consumers' Judgment of Brand Growth When the Firm is Tech-Focused

  • Jang, Hojoon;Lee, Kyoungmi
    • Asia Marketing Journal
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    • v.20 no.3
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    • pp.63-81
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    • 2018
  • This research examines how the announcement of a celebrity endorsement contract with a brand can influence consumers' judgment of its future growth in a market. Using both behavioral experiments and an event study analysis, we find that when the brand is perceived to be technology-focused (versus marketing-focused), the information about the celebrity contract can lead consumers to view the brand's future as less promising. Furthermore, we identify consumers' inferences about the quality of the brand as a psychological factor underlying this effect. This paper provides evidence that star-marketing can sometimes signal management's misjudgment about resource allocation for a brand, which unduly invests in celebrity marketing at the expense of quality improvement for the product.

Factors Affecting LOSA Data Quality (LOSA Data 품질(Quality)에 영향을 미치는 요소)

  • Kyoung Ho Lee;Jang Ryong Lee
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.31 no.2
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    • pp.72-80
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    • 2023
  • Line Operations Safety Audit (LOSA) is a well known preventive aviation safety program for Threat and Error management (TEM). High quality LOSA data suitable for safety management is obtained when a flight crew flies at the same level of attention as ordinary flight. Factors contributing to LOSA data quality may include flight crew's understanding on LOSA purpose, observer's career, and characteristics of the organization responsible for LOSA operations. This study explored purposes of TEM and LOSA, as well as their relationship. Previous studies mentioned quality of LOSA data can be influenced by heuristic judgment, hawthorne effect, and priming effect. This study recognized the importance of LOSA data quality to be effectively used for preventive safety management. It was confirmed that the level of understanding on LOSA concept, experience of the observer, and the characteristics of the department in charge of LOSA operation could affect the quality of LOSA data.

A Study on the Consumer Ethnocentrism, Animosity and Product Judgment Effect on Foreign Products Purchase Intention : A Comparative Study between Korean and Japanese Electronic Products in China (소비자의 자민중심주의, 적대감 및 제품평가가 외국제품 구매의도에 미치는 영향에 관한 연구 : 한국과 일본 전자제품 구매에 대한 중국소비자를 중심으로)

  • Jung, Sung-Hoon;Yuan, Wang Li
    • International Commerce and Information Review
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    • v.15 no.1
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    • pp.185-206
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    • 2013
  • Recent studies validate the idea that consumer judgment of products can affect consumer purchase intentions. Consumers judge products based on product quality, after sales satisfaction, and other visible values, but consumers also judge products on country-of-origin image, brand image and such intangible values. In this paper, we will examine consumer ethnocentrism and animosity, which are frequently responsible for country-of-origin prejudices, because the offending (i.e. exporting) nation has engaged in economic, political, or even military activities that the consumer finds difficult to forgive. The results of the study show a positive effect of product judgment on consumer purchase intentions, but consumer ethnocentrism and animosity negatively affect product judgment and consumer purchase intentions of foreign products. In the Chinese market, ethnocentric Chinese consumers have negative perceptions of foreign products with negative intentions to buy them. Chinese consumers have strong animosity for Japanese products, which negatively affect product judgments and purchase intentions to buy; therefore, Japanese corporations should increase cooperation with Chinese corporations. Conversely, for Korean companies, product judgment primarily affects consumers' intentions to buy; consequently, Korean companies should improve their product quality, after-sales satisfaction, brand image and other tangible aspects to improve consumer judgment.

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The Relationship Between Three-Level Review System and Audit Quality: Empirical Evidence from China

  • TANG, Kai;YAN, Sibei;BAE, Khee Su
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.5
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    • pp.135-145
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    • 2022
  • To improve audit quality, certain Chinese auditing firms have added a third-level review by an additional signing auditor to the general evaluation by a signing auditor team consisting of an engagement auditor and a partner. Nonetheless, our research-based on 36,033 firm-year observations from 2004 to 2019 reveals that compared to the general review system, auditor teams under the three-level review system are less likely to issue modified audit opinions when abnormal financial conditions arise. This finding suggests that, while larger auditor teams' knowledge, experience, and information advantages can theoretically sharpen their judgment, their performance is more susceptible to interference from divergent opinions, the diffusion of responsibility, and lower energy invested by individual auditors, ultimately impairing their judgment regarding the audited enterprises' abnormal financial conditions. That is, the three-level review system, which aims to improve audit quality, actually worsens audit quality. This conclusion remains valid after the problems of heteroscedasticity and endogeneity are addressed by using firm-level cluster robust standard errors and two-stage regression. We hope that our research will draw the attention of auditing firms, prompting them to reconsider the rationality of the three-level review system.

Suitability Judgment of Storage Conditions by Internal Gas Concentration of 'Fuji' Apples under CA Storage (CA저장 중 후지 사과의 내부 기체농도에 의한 저장조건의 적합성 판단)

  • Chung, Hun-Sik;Choi, Jong-Uck
    • Korean Journal of Food Science and Technology
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    • v.31 no.5
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    • pp.1295-1299
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    • 1999
  • This study was conducted to develop a index for the judgment of suitability of storage conditions by internal gas concentration of 'Fuji' apples under CA storage, and was examined the relationship between the levels of quality characteristics(flesh firmness, titratable acidity and surface green color) and the infernal ethylene and carbon dioxide concentrations of apples. The levels of quality characteristics were not decreased for terms of storage when the infernal ethylene concentration of apples was below 10 ppm, but the levels of quality characteristics were sharply decreased when it was above 10 ppm of Internal ethylene. The high levels of quality characteristics were maintained by the lower internal carbon dioxide concentration of apples, especially at below 2% of internal carbon dioxide. These result showed that the suitable condition for CA storage of 'Fuji' apples was a condition for having below 10 ppm of internal ethylene and below 2% of internal carbon dioxide in apples. The internal ethylene and carbon dioxide concentrations of apples during CA storage can be used as a crucial index for the suitability judgment of storage conditions.

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Voice Classification of Trained Classic Singers (성악가의 성종 구분에 관한 문헌적 고찰)

  • Nam, Do-Hyun;Paik, Jae-Yeon;Choi, Hong-Shik
    • Journal of the Korean Society of Laryngology, Phoniatrics and Logopedics
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    • v.18 no.1
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    • pp.56-61
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    • 2007
  • Introduction: Actually classification of classic singers' voice depends on habitual judgment by voice teachers or voice trainer referring to vocal timbre, vocal range and vocal quality. Such judgments, however, may turn out to be incorrect because they are based on subjective opinions. Therefore, more objective methodology is required. Method: Foreign dissertations searched through Pub Med, along with foreign and domestic journals, were reviewed regard ing how singers' voice has been categorized. Results: Vocal range, vocal timbre, voice quality, fundamental frequency of habitual speaking, length of vocal tract, the length from cricoid cartilage to thyroid cartilage's thyroid notch and length of vocal fold, tone of passaggio as well as traditional approaches such as perceptual judgment used by professional singers have been used for categorize the voice classification. Conclusion: To optimize categorizing singers' voice, vocal range, vocal timbre, voice quality, fundamental frequency of habitual speaking, length of vocal tract, the length from cricoid cartilage to thyroid cartilage's thyroid notch and length of vocal fold, tone of passaggio may be totally recommended.

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