• Title/Summary/Keyword: Qualitative Text Analysis

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Technology Planning through Technology Roadmap: Application of Patent Citation Network (기술로드맵을 통한 기술기획: 특허인용네트워크의 활용)

  • Jeong, Yu-Jin;Yoon, Byung-Un
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.11
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    • pp.5227-5237
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    • 2011
  • Technology roadmap is a powerful tool that considers relationships of technology, product and market and referred as a supporting technology strategy and planning. There are numerous studies that have attempted to develop technology roadmap and case studies on specific technology areas. However, a number of studies have been dependant on brainstorming and discussion of expert group, delphi technique as qualitative analysis rather than systemic and quantitative analysis. To overcome the limitation, patent analysis considered as quite quantitative analysis is employed in this paper. Therefore, this paper proposes new technology roadmapping based on patent citation network considering technology life cycle and suggests planning for undeveloped technology but considered as promising. At first, patent data and citation information are collected and patent citation network is developed on the basis of collected patent information. Secondly, we investigate a stage of technology in the life cycle by considering patent application year and the technology life cycle, and duration of technology development is estimated. In addition, subsequent technologies are grouped as nodes of a super-level technology to show the evolution of the technology for the period. Finally, a technology roadmap is drawn by linking these technology nodes in a technology layer and estimating the duration of development time. Based on technology roadmap, technology planning is conducted to identify undeveloped technology through text mining and this paper suggests characteristics of technology that needs to be developed in the future. In order to illustrate the process of the proposed approach, technology for hydrogen storage is selected in this paper.

The Effect of Expert Reviews on Consumer Product Evaluations: A Text Mining Approach (전문가 제품 후기가 소비자 제품 평가에 미치는 영향: 텍스트마이닝 분석을 중심으로)

  • Kang, Taeyoung;Park, Do-Hyung
    • Journal of Intelligence and Information Systems
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    • v.22 no.1
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    • pp.63-82
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    • 2016
  • Individuals gather information online to resolve problems in their daily lives and make various decisions about the purchase of products or services. With the revolutionary development of information technology, Web 2.0 has allowed more people to easily generate and use online reviews such that the volume of information is rapidly increasing, and the usefulness and significance of analyzing the unstructured data have also increased. This paper presents an analysis on the lexical features of expert product reviews to determine their influence on consumers' purchasing decisions. The focus was on how unstructured data can be organized and used in diverse contexts through text mining. In addition, diverse lexical features of expert reviews of contents provided by a third-party review site were extracted and defined. Expert reviews are defined as evaluations by people who have expert knowledge about specific products or services in newspapers or magazines; this type of review is also called a critic review. Consumers who purchased products before the widespread use of the Internet were able to access expert reviews through newspapers or magazines; thus, they were not able to access many of them. Recently, however, major media also now provide online services so that people can more easily and affordably access expert reviews compared to the past. The reason why diverse reviews from experts in several fields are important is that there is an information asymmetry where some information is not shared among consumers and sellers. The information asymmetry can be resolved with information provided by third parties with expertise to consumers. Then, consumers can read expert reviews and make purchasing decisions by considering the abundant information on products or services. Therefore, expert reviews play an important role in consumers' purchasing decisions and the performance of companies across diverse industries. If the influence of qualitative data such as reviews or assessment after the purchase of products can be separately identified from the quantitative data resources, such as the actual quality of products or price, it is possible to identify which aspects of product reviews hamper or promote product sales. Previous studies have focused on the characteristics of the experts themselves, such as the expertise and credibility of sources regarding expert reviews; however, these studies did not suggest the influence of the linguistic features of experts' product reviews on consumers' overall evaluation. However, this study focused on experts' recommendations and evaluations to reveal the lexical features of expert reviews and whether such features influence consumers' overall evaluations and purchasing decisions. Real expert product reviews were analyzed based on the suggested methodology, and five lexical features of expert reviews were ultimately determined. Specifically, the "review depth" (i.e., degree of detail of the expert's product analysis), and "lack of assurance" (i.e., degree of confidence that the expert has in the evaluation) have statistically significant effects on consumers' product evaluations. In contrast, the "positive polarity" (i.e., the degree of positivity of an expert's evaluations) has an insignificant effect, while the "negative polarity" (i.e., the degree of negativity of an expert's evaluations) has a significant negative effect on consumers' product evaluations. Finally, the "social orientation" (i.e., the degree of how many social expressions experts include in their reviews) does not have a significant effect on consumers' product evaluations. In summary, the lexical properties of the product reviews were defined according to each relevant factor. Then, the influence of each linguistic factor of expert reviews on the consumers' final evaluations was tested. In addition, a test was performed on whether each linguistic factor influencing consumers' product evaluations differs depending on the lexical features. The results of these analyses should provide guidelines on how individuals process massive volumes of unstructured data depending on lexical features in various contexts and how companies can use this mechanism from their perspective. This paper provides several theoretical and practical contributions, such as the proposal of a new methodology and its application to real data.

Trend and Implications of the Academic Research on the Digital Comics (디지털만화에 대한 학술연구의 동향과 함의)

  • Jeon, Gyongran;Park, Sung Dae
    • Cartoon and Animation Studies
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    • s.32
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    • pp.159-187
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    • 2013
  • The purpose of this study is to verify the status of current digital comics research trends and the characteristics in Korea. For this purpose, 87 articles and dissertations published between 19900 to 2012 were analysed by a meta-analysis methods. Digital comics platforms, topics, methods were examined to understand the landscape of the digital comics in Korean context. The main results of this study are as follow. First of all, the number of researches on the digital comics has been in the rise, and the various academic journals have published articles to understand the digital comics on the basis of their own academic background. Despite of the short history of digital comics researches, the range of research subjects has been broaden, and more integrated approaches have been taken from the various research fields. The content of articles, however, was skewed to a certain platform, topic and the method such as the website based comics, the text analysis, and the qualitative methodology. Thus, the more systematic and integrated approaches are needed to understand the digital comics issues and to build up the digital comics studies.

An analysis of the signaling effect of FOMC statements (미 연준 통화정책방향 의결문의 시그널링 효과 분석)

  • Woo, Shinwook;Chang, Youngjae
    • The Korean Journal of Applied Statistics
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    • v.33 no.3
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    • pp.321-334
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    • 2020
  • The US Federal Reserve (Fed) has decided to cut interest rates. When we look at the expression of the FOMC statements at the time of policy change period we can understand that Fed has been communicating with markets through a change of word selection. However, there is a criticism that the method of analyzing the expression of the decision sentence through the context can be subjective and limited in qualitative analysis. In this paper, we evaluate the signaling effect of FOMC statements based on previous research. We analyze decision making characteristics from the viewpoint of text mining and try to predict future policy trend changes by capturing changes in expressions between statements. For this purpose, a decision tree and neural network models are used. As a result of the analysis, it can be judged that the discrepancy indicators between statements could be used to predict the policy change in the future and that the US Federal Reserve has systematically implemented policy signaling through the policy statements.

Vocabulary Difference of South and North Korean English Textbook (남북한 영어교과서 어휘의 차이)

  • Kim, Jeong-ryeol
    • The Journal of the Korea Contents Association
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    • v.20 no.1
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    • pp.107-116
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    • 2020
  • This paper aims to explore the vocabulary difference between South and North Korean English textbooks as a first step toward a unified vocabulary list. To this end, both South and North Korean English textbooks in 2000s and 2010s are digitized into a corpus of text files, and a vocabulary list is constructed based on the corpus with reference to its concordances for the vocabulary use and contexts using AntConc 3.5.7. The vocabulary list of North Korean English textbooks are compared and found in their differences of quantity and quality of the English vocabulary in English education. Both quantitative and qualitative differences are found in between South and North Korean English textbook corpus. Both South and North aim that students learn about 3,000 words throughout the English education. North Korean English textbook contains more special academic vocabulary while South Korean English textbook is constrained by a strict vocabulary control which does not allow such a flexibility. Differences of vocabulary and their use are caused by the capitalistic market economy of South and the socialists' planned economy of North. Differences are also attributed to the religious words and grammatical vocabulary appearance.

The Meaning of Dating and Marriage among Well-Educated Korean Couples at the Optimal Marriageable Age (고학력 결혼적령기 커플들의 연애와 결혼에 대한 의미 및 젠더 정체성)

  • Sin, Hye Lim;Joo, Susanna
    • Journal of Family Relations
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    • v.21 no.1
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    • pp.77-98
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    • 2016
  • Objectives: The aim of this study was to explore perceived meanings of dating and marriage among well-educated Korean couples who were in optimal marriageable ages. Particularly, an emphasis was placed on finding out where the traditional gender norms and post-modern contexts intersect on the couples' course of dating and marriage. Method: We undertook a qualitative analysis of 8 couples (age: 26-34) dating. Participants were limited to university graduates of upper-middle rank universities in Seoul, South Korea. The rationale for choosing such sample was based on the idea that characteristics of class is inherent in the act of dating and marriage, and that such characteristics lead to different contextual experiences in dating and marriage. This study was based on interviews conducted over a three-month time span. The interviews were first transcribed into research text and then subjects and key categories were drawn from the transcripts for analysis. Results: Participants sought meanings of joy, learning, and self-improvement in dating, and they were free from traditional gender norms in their romantic relationships. They viewed marriage as having a permanent companionship with their partner, becoming independent from their parents, and/or a social norm to be followed. Participants reported mixed perceptions about marriage in such fashion that they described their parents' relationship in terms of a gendered leader-supporter relationship, while viewing their own relationship as being genderless partners. In transition to parenthood, however, they regressed to traditional gender norms dichotomized as women being a homemaker and men being a breadwinner. In sum, participants displayed expectations that were inconsistent with regard to dating and marriage over the study period. That is, during the course of dating and early marriage, they did not hold separated gender norms; however, when transitioning from being a newly married couple to giving their first childbirth, expectations shifted to traditional gender norms and values. Conclusion: This suggests that it is not marriage, but the experience of childbirth and motherhood, which strengthen traditional gendered norms, engendering regeneration of the gender norms in families. The results indicate that there is a need to promote co-parenting behavior among the newly-married couples and to educate gender equality about parent roles or for parents in South Korea so that they can overcome traditional gendered norms in family.

Analysis of Korean Writing Textbooks Based on the Rationale and Knowledges for Writing (쓰기이론과 쓰기지식에 기초한 한국어 쓰기교재 분석)

  • Lee, Ran
    • The Journal of the Korea Contents Association
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    • v.21 no.5
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    • pp.324-337
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    • 2021
  • This study examined the position and the characteristics of Korean writing textbooks in the rationales for writing education. Also, it explored the activities of writing knowledge formation based on the rationales in order to further propose some suggestions for the development of writing textbooks afterward. For this, it chose four Korean writing textbooks and presented the analyzed results through the processes consisting of material gathering, open coding, deep coding, expression and presentation as ones for the text qualitative analysis. First, it researched how the rationales such as formalism, cognitivism, and social constructivism were applied to and manifested in those textbooks. Furthermore, it examined how the language activities in the textbooks were shown from the four dimensions such as the knowledge of language structure, the process knowledge, the context knowledge, and the content knowledge; in particular, it focused on the content knowledge. It found out the results as follows. The rationales in structuring the chapters were not consistent with inner structures and contents. All the four writing knowledges were applied to each textbook; however, the emphasis and the proportion were different in each textbook. Also, it pointed out the textbook which contains diverse activities to be able to help the learners form the content knowledge and this sort of textbook is more effective from the perspective of social constructivism. Based on those results, it discussed several points which can be considered in the development and the selection of Korean writing textbooks later.

Learning Material Bookmarking Service based on Collective Intelligence (집단지성 기반 학습자료 북마킹 서비스 시스템)

  • Jang, Jincheul;Jung, Sukhwan;Lee, Seulki;Jung, Chihoon;Yoon, Wan Chul;Yi, Mun Yong
    • Journal of Intelligence and Information Systems
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    • v.20 no.2
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    • pp.179-192
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    • 2014
  • Keeping in line with the recent changes in the information technology environment, the online learning environment that supports multiple users' participation such as MOOC (Massive Open Online Courses) has become important. One of the largest professional associations in Information Technology, IEEE Computer Society, announced that "Supporting New Learning Styles" is a crucial trend in 2014. Popular MOOC services, CourseRa and edX, have continued to build active learning environment with a large number of lectures accessible anywhere using smart devices, and have been used by an increasing number of users. In addition, collaborative web services (e.g., blogs and Wikipedia) also support the creation of various user-uploaded learning materials, resulting in a vast amount of new lectures and learning materials being created every day in the online space. However, it is difficult for an online educational system to keep a learner' motivation as learning occurs remotely, with limited capability to share knowledge among the learners. Thus, it is essential to understand which materials are needed for each learner and how to motivate learners to actively participate in online learning system. To overcome these issues, leveraging the constructivism theory and collective intelligence, we have developed a social bookmarking system called WeStudy, which supports learning material sharing among the users and provides personalized learning material recommendations. Constructivism theory argues that knowledge is being constructed while learners interact with the world. Collective intelligence can be separated into two types: (1) collaborative collective intelligence, which can be built on the basis of direct collaboration among the participants (e.g., Wikipedia), and (2) integrative collective intelligence, which produces new forms of knowledge by combining independent and distributed information through highly advanced technologies and algorithms (e.g., Google PageRank, Recommender systems). Recommender system, one of the examples of integrative collective intelligence, is to utilize online activities of the users and recommend what users may be interested in. Our system included both collaborative collective intelligence functions and integrative collective intelligence functions. We analyzed well-known Web services based on collective intelligence such as Wikipedia, Slideshare, and Videolectures to identify main design factors that support collective intelligence. Based on this analysis, in addition to sharing online resources through social bookmarking, we selected three essential functions for our system: 1) multimodal visualization of learning materials through two forms (e.g., list and graph), 2) personalized recommendation of learning materials, and 3) explicit designation of learners of their interest. After developing web-based WeStudy system, we conducted usability testing through the heuristic evaluation method that included seven heuristic indices: features and functionality, cognitive page, navigation, search and filtering, control and feedback, forms, context and text. We recruited 10 experts who majored in Human Computer Interaction and worked in the same field, and requested both quantitative and qualitative evaluation of the system. The evaluation results show that, relative to the other functions evaluated, the list/graph page produced higher scores on all indices except for contexts & text. In case of contexts & text, learning material page produced the best score, compared with the other functions. In general, the explicit designation of learners of their interests, one of the distinctive functions, received lower scores on all usability indices because of its unfamiliar functionality to the users. In summary, the evaluation results show that our system has achieved high usability with good performance with some minor issues, which need to be fully addressed before the public release of the system to large-scale users. The study findings provide practical guidelines for the design and development of various systems that utilize collective intelligence.

Development of Six Thinking Hats Online Synchronous Discussion Tool to Facilitate Structured Interaction and Communication (구조화된 상호작용과 의사소통을 촉진하기 위한 육색사고모자 온라인 실시간 토론 도구 개발)

  • Koo, Yang-Mi;Seo, Jeong-Hee
    • Journal of The Korean Association of Information Education
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    • v.16 no.1
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    • pp.107-121
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    • 2012
  • The purpose of this study is to develop online synchronous discussion tool based on De Bono's six thinking hats and to investigate availability and improvements of the tool. Analysis of previous studies about synchronous online discussion and six thinking hats and development of design strategies from 3C model, communication, coordination, cooperation, were done. Six thinking hats online synchronous discussion tool was developed and applied four times for 5 weeks in the 'fundamentals of computer science' course of college students majored in computer science. Qualitative data from open-ended survey and reflection paper of students, and field note of participant researchers were analyzed. As a result, six thinking hats online synchronous discussion tool facilitated student's interaction and communication in the aspect of communication, coordination, and cooperation of 3C model. However, some improvements are needed to overcome the limits of text-based online communication and to use six thinking hats online synchronous discussion tool as a tool to promote structured interaction and communication.

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The Correlation between Social Media and the Behaviors of the Supreme Court in Korea (소셜미디어와 대법원 판결의 상관 관계에 대한 분석)

  • Heo, Junhong;Seo, Yeeun;Lee, Seoyeong;Lee, Sang-Yong Tom
    • Knowledge Management Research
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    • v.22 no.3
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    • pp.31-53
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    • 2021
  • As a communication channel for individuals, social media is affecting various areas such as business, economy, politics, and society. One of the less-studied areas is the law. Therefore, this study collected various information from social media and analyzed its impacts on the legal decisions, especially the Supreme Court decisions in Korea. This study was conducted by compiling information from Internet news articles and public responses. We found that when the negative reactions from the public got higher, the trial duration until the supreme court making the final decisions became shorter. However, we were not able to find the significant relationship between social media reactions and dismissal of appeal nor annulment. Our study would contribute to the information systems and knowledge management research in a sense that the social analytics is applied to the area of legal decisions, instead of using conventional qualitative study methodology. Our study is also meaningful to the practitioners because that big data analytical business can be applied to the field of law by creating a new database for the emerging legal technology. Finally, law makers can think of a better way to standardize the legal decision process to minimize the reverse effects from social media.