• Journal of Venture Innovation
• /
• v.2 no.2
• /
• pp.79-94
• /
• 2019

The purpose of this study is to explore the factors affecting rural experience by applying the unified push-pull-mooring model. The theoretical model is an unified PPM model that introduces new variables based on PPM. The pull factor of the newly introduced variables were reconstructed based on the Schmitt's Experience model and ServQual model. The hypothesis is set as follows. The push factor will have a negative effect on experience satisfaction and the pull factor(experience attributes, service quality)will have a positive effect on experience satisfaction. Also, mooring factors will have a negative effect on experience satisfaction. The research model of this study was tested by structural equation model based on 314 effective questionnaire data. Service quality had a positive effect on experience satisfaction. Mooring factors have a negative effect on experience satisfaction. Push factor and experience attributes factor were analyzed to have a no significance effect on experience satisfaction. These results theoretically test that the mooring factors also have an important effect on the experience satisfaction in the rural experience. Based on the Schmitt's Experience model and ServQual model introduced as a pull factor, the proposed unified PPM model proved to be a useful analysis framework. In practice, it was able to provide implications on what factors should be strategically and marketingly focused to activate the 6th industry experience.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.9 no.5
• /
• pp.1289-1295
• /
• 2008

Recently, it is progressing a study for supporting various application services using OpenAPI(Application Program Interface). But it is not enough a study related OpenAPI(Open Application Interface) to access many collected context data of sensor networks for ubiquitous application services. Therefor, this paper presents Pull/Push service model based on sensor networks, and implements OpenAPI fer Pull/push application services. And, we design and implement OpenAPI using web service for Pull application services. This Pull OpenAPI supports users the context data of temperature and humidity using the remote service based on .Net framework in sensor networks. And, we design and implement OpenAPI using TCP/IP socket interface for Push application services in sensor network. This Push OpenAPI provides users a state of temperature, humidity collecting in sensor networks. Consequently, user can develop easily various application services as supporting OpenAPI instead of closed application interface of sensor networks based on existed specific database.

• Proceedings of the SAREK Conference
• /
• 2007.11a
• /
• pp.594-599
• /
• 2007

This study represents numerical analysis on the fluid flow and concentration characteristics by scattering fume at push-pull ventilation system. And the principal point is making optimum on improve an existing ventilation system. This phenomenon simulated about local ventilation system by using commercial CFD tool and base on these fact has find improvements. Advanced model shows most low different pressure and velocity which are suction capability at inlet surface of pull hood has most uniformity. When compared with existing model, Improved model has more good ventilation performance.

• The Journal of Information Systems
• /
• v.30 no.4
• /
• pp.71-94
• /
• 2021

Purpose The purpose of this study is to verify impacts of factors, representing Push-Pull-Mooring(PPM) on switch intention to OTT(Over-The-Top) service in demand for content and to find relationship between factors through empirical analysis. Design/methodology/approach This study designed a research model by deriving factors affecting the intention to switch on OTT service based on the Push-Pull-Mooring framework and researches on OTT service. To test the hypothesis, a total of 357 responses were collected from individuals with experience in using OTT service and analyzed using SPSS26 and SmartPLS3.0. Findings According to the empirical analysis result, this study confirmed that the push, pull, and mooring factors proposed in this study had a significant effect on switching intention on OTT service. In addition, this study confirmed that both low switching cost and need for variety had a significant effect except for hypothesis H8.

• The KIPS Transactions:PartA
• /
• v.11A no.3
• /
• pp.207-212
• /
• 2004

This paper provides the higher user QoS(Quality of Service) by analyzing media service model between server and client in single VoD(Video on Demand) environment and applying it to parallel VoD environment. Media service model is divided into the Client Pull, Server Push, and IPP(Interleaving Pull & Push) model. A server sends data based on client's request in the Client Pull Model. A server one-sidedly sends data without client's request in the Server Pull model. And the WP model unites above two models. For a parallel VoD environment, We built the PMSS system which provides the parallel media streaming services that one client is simultaneously served by several servers. In the single and parallel VoD environment, We compare and analyze the performance of service models with respect to network delay and data size in buffer. In this experiment, we found that IPP service model keeps the least network delay and stable client buffer in the parallel VoD environment. This result shows that PMSS can provide the more quality of service.

• The Journal of the Korea Contents Association
• /
• v.22 no.1
• /
• pp.224-239
• /
• 2022

Despite an impressive growth of online sales, the bricks-and-mortar bandwagon still remain high-profile in the realm of consumer channel switching behavior. Different from the existing research exploring the consumer switching behavior from the offline to the online retailer, this study is an effort to investigate why and when do consumers switch from the online to the offline channel by applying the push-pull-mooring framework. Thus, structural equation modeling and SPSS were used to test the established hypotheses. The results, as expected, show that both push factors (i.e., perceived risk and dissatisfaction) and pull factors (alternative attractiveness and perceived ownership) are positively related to a consumer's intention to switch from the online to the offline channel. Moreover, all of expected interactions between push factors and mooring factors (i.e., switching costs, variety seeking, and subjective norms), and between pull factors and mooring factors are supported, except for the interactions between push factors and switching costs as well as between pull factors and subjective norms. Finally, implications and limitations are discussed.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2016.10a
• /
• pp.43-44
• /
• 2016

시스템 자원의 효율성에 대한 관심이 높아짐에 따라 성능데이터의 효과적인 전송에 대한 연구가 지속되고 있다. 본 논문에서는 기존 성능데이터의 Push & Pull 전송 방식에 변동률 기반 예측 알고리즘 적용함으로써 성능데이터의 중복 수치 처리하여 효율적인 성능데이터를 전송하도록 하였다.

• Journal of Korea Society of Industrial Information Systems
• /
• v.25 no.3
• /
• pp.61-82
• /
• 2020

This study was conducted to investigate the transformation of shopping behavior from showrooming to webrooming under multi-channel environment. By applying the push-pull-pooring (PPM) theory, we conceptualized the lack of utilitarian shopping value of showrooming as a push effect, the experiential shopping value of webrooming as a pull effect and the showrooming lock-in as mooring effect. Using structural equation model based on 276 sample data, we identified that the utilitarian shopping value of showrooming and the experiential shopping value of webrooming have a positive effect on the intention of webrooming, and that the showrooming mooring had a negative effect on the intention of webrooming.

• The Journal of the Acoustical Society of Korea
• /
• v.19 no.4
• /
• pp.107-114
• /
• 2000

This work is aimed to develop a new type of the Push-Pull ultrasonic transducer that can provide higher sound pressure level and simpler internal structure than conventional types. The driving part of the newly designed transducer is positioned in the middle of the cylinder, and its optimum geometry is determined by using the FEM package, ANSYS. Through FEM model analysis, the effects of all of its geometrical variables such as transducer length, transducer radius, and the edge shape of the end cap have been examined, and the results have led to the optimum geometry. The newly designed transducer has been found to give better performance than that of traditional ones.

• Proceedings of the IEEK Conference
• /
• 2005.11a
• /
• pp.1105-1108
• /
• 2005

Media service model is divided into 3 models that are Client Pull, Server Push, and IPP(Interleaving Pull & Push) model. In most single VOD(Video On Demand) environment, Client Pull model was sufficient to play the movie Because most media contents has a low bitrate and resolution. But according to an increment of the demand of the high definition media, Client Pull model is not sufficient. Parallel VOD environment is made of several of VOD servers and provides the parallel media stream simultaneously for one client. We compared and analyzed the performance of service models with respect to network delay and data size in buffer in the single and parallel VOD environment and we found that IPP service model keeps the least network delay and stable client buffer state in the parallel VOD environment.