• The Journal of Information Systems
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• v.30 no.4
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• pp.71-94
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• 2021

Purpose The purpose of this study is to verify impacts of factors, representing Push-Pull-Mooring(PPM) on switch intention to OTT(Over-The-Top) service in demand for content and to find relationship between factors through empirical analysis. Design/methodology/approach This study designed a research model by deriving factors affecting the intention to switch on OTT service based on the Push-Pull-Mooring framework and researches on OTT service. To test the hypothesis, a total of 357 responses were collected from individuals with experience in using OTT service and analyzed using SPSS26 and SmartPLS3.0. Findings According to the empirical analysis result, this study confirmed that the push, pull, and mooring factors proposed in this study had a significant effect on switching intention on OTT service. In addition, this study confirmed that both low switching cost and need for variety had a significant effect except for hypothesis H8.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.5
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• pp.1289-1295
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• 2008

Recently, it is progressing a study for supporting various application services using OpenAPI(Application Program Interface). But it is not enough a study related OpenAPI(Open Application Interface) to access many collected context data of sensor networks for ubiquitous application services. Therefor, this paper presents Pull/Push service model based on sensor networks, and implements OpenAPI fer Pull/push application services. And, we design and implement OpenAPI using web service for Pull application services. This Pull OpenAPI supports users the context data of temperature and humidity using the remote service based on .Net framework in sensor networks. And, we design and implement OpenAPI using TCP/IP socket interface for Push application services in sensor network. This Push OpenAPI provides users a state of temperature, humidity collecting in sensor networks. Consequently, user can develop easily various application services as supporting OpenAPI instead of closed application interface of sensor networks based on existed specific database.

• Journal of Digital Convergence
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• v.16 no.2
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• pp.127-137
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• 2018

As the next generation technology, leading 4th industrial revolution has been progressed, the goods and services converged by the technology are being released in a market. The smart appliances among them attracts users' attentions as a key promising industry. Thus, this study investigates the factors that influence switching intention to smart appliances based on Push-Pull-Mooring framework. We collected 217 survey responses and formed structural equation modeling with AMOS 22.0. The results show that functional deprivation, money deprivation, alternative attractiveness had an effect on the switching intention to smart appliances. In addition, low switching cost is related to the relationship between external variables and switching intention. The results expect to provide useful information to the smart appliance-related companies.

• The Journal of the Korea Contents Association
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• v.22 no.1
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• pp.224-239
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• 2022

Despite an impressive growth of online sales, the bricks-and-mortar bandwagon still remain high-profile in the realm of consumer channel switching behavior. Different from the existing research exploring the consumer switching behavior from the offline to the online retailer, this study is an effort to investigate why and when do consumers switch from the online to the offline channel by applying the push-pull-mooring framework. Thus, structural equation modeling and SPSS were used to test the established hypotheses. The results, as expected, show that both push factors (i.e., perceived risk and dissatisfaction) and pull factors (alternative attractiveness and perceived ownership) are positively related to a consumer's intention to switch from the online to the offline channel. Moreover, all of expected interactions between push factors and mooring factors (i.e., switching costs, variety seeking, and subjective norms), and between pull factors and mooring factors are supported, except for the interactions between push factors and switching costs as well as between pull factors and subjective norms. Finally, implications and limitations are discussed.

• Journal of Venture Innovation
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• v.2 no.2
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• pp.79-94
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• 2019

The purpose of this study is to explore the factors affecting rural experience by applying the unified push-pull-mooring model. The theoretical model is an unified PPM model that introduces new variables based on PPM. The pull factor of the newly introduced variables were reconstructed based on the Schmitt's Experience model and ServQual model. The hypothesis is set as follows. The push factor will have a negative effect on experience satisfaction and the pull factor(experience attributes, service quality)will have a positive effect on experience satisfaction. Also, mooring factors will have a negative effect on experience satisfaction. The research model of this study was tested by structural equation model based on 314 effective questionnaire data. Service quality had a positive effect on experience satisfaction. Mooring factors have a negative effect on experience satisfaction. Push factor and experience attributes factor were analyzed to have a no significance effect on experience satisfaction. These results theoretically test that the mooring factors also have an important effect on the experience satisfaction in the rural experience. Based on the Schmitt's Experience model and ServQual model introduced as a pull factor, the proposed unified PPM model proved to be a useful analysis framework. In practice, it was able to provide implications on what factors should be strategically and marketingly focused to activate the 6th industry experience.

• Proceedings of the Korea Multimedia Society Conference
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• 2000.11a
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• pp.62-65
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• 2000

본 논문에서는 Sun의 JMF(Java Media Framework)를 이용하여 웹 기반 실시간 스트리밍 시스템의 설계 및 구현을 제시한다. 웹 기반 실시간 스트리밍 시스템 구현은 미디어 소스의 채택 부분에서 볼 때 크게 두 부분으로 나누어질 수 있는데, 첫 번째는 서버 측의 로컬 파일 시스템에서 미디어를 읽어오는 On-Demand 형식의 PULL 방식과 두 번째는 캡처된 영상 또는 음성을 RTP를 이용하여 실시간 처리할 수 있는 PUSH 방식을 들 수 있다. PULL 방식의 경우, 미디어파일들을 DB화시켜 JDBC를 이용하여 On-Demand 재생을 구성할 수 있으며, PUSH 방식의 경우, 각종 캡쳐 장비를 이용하여 얻은 미디어 소스를 RTP 송신하여 실시간 미디어 재생을 구성할 수 있다.

• The Journal of Information Systems
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• v.27 no.2
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• pp.221-245
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• 2018

Purpose This study aims to investigate the factors that influence switching intention of Smart Appliances. We focuses on Push-Pull-Mooring theory and status quo bias as factors related to switching behavior. Design/methodology/approach This study developed an model to explain the switching intention of Smart Appliances and conducted structural equation modeling with AMOS22.0. To test the proposed hypotheses, we collected 319 survey responses from smart appliances's users. Findings The results indicated that low usefulness and low ease of use had an effect on the switching intention of smart appliances. The results also indicated that attractiveness of the alternative and social norms had an effect on the switching intention of smart appliances. Lastly, The difference between the relation of push effect and switching intention and the relation of pull effect and switching intention was found to be due to the level of status quo bias. The academic and managerial implications were discussed based on the results of empirical analysis.

• Journal of Information Technology Applications and Management
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• v.27 no.5
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• pp.49-68
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• 2020

The Push-Pull-Mooring (PPM) model employ to explore the factors that affect the switching intention of mobile game players by analyzing the online survey data of 240 mobile game players in China. From the perspective of PPM model, Dissatisfaction with the current mobile game can promote players to leave the current mobile game, and other more attractive mobile games can pull players out of the current mobile game. As a mooring factor, habit can affect players' switching decisions. Players who have formed strong habits in current mobile games are more likely to resist or ignore the attractiveness of other mobile games and stay in the current mobile games rather than migrate to other mobile games. Another result shows that the more dissatisfied with the current mobile game, the higher the quality of alternative (relative challenge) mobile game, and the lower the investment size in the current mobile game, the more reluctant the players are to continue to maintain the relationship with the current mobile game. The higher the player's commitment to the current mobile game, the more likely it is to maintain the relationship with the current mobile game. The empirical results show that the framework of this study is highly consistent with the results of PPM model, and confirming that they can well apply to mobile game situations.

• Information Systems Review
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• v.16 no.3
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• pp.135-160
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• 2014

Most Social Network Service (SNS) provide online chat, video and file sharing, blogging and others. Because of this advantage, people depend on SNS to communicate with others. However, recently SNS encourage people to reveal too much information broadly so SNS users are concerned about privacy invasion and data spill. They also feel fatigue in process of touching people they don't know while using SNSs. That is the reason why they attempt to switch from opened SNS to Closed SNS. Therefore, the purpose of this study is to empirically investigate and analyze the effect of the factors on the SNS users' switching behavior when using SNS. To accomplish this purpose, this research adopted "Push-Pull-Mooring (PPM)" framework. The PPM is proposed by population geologist, who used it to explain the incentives of demographic migration. Following PPM model, this research empirically examines the three categories of antecedents for SNS switching intention toward closed SNS: push (i.e., weak connection, privacy concern, relative complexity), pull (i.e., enjoyment, belongingness, peer influence), mooring (i.e., SNS fatigue, user resistance) factors. The survey was conducted for 285 users on SNS communities in Korea. The results of this study are as follows; First, wear connection and privacy concern are significantly related to SNS switching intention. Second, enjoyment and belongingness are significantly related to SNS switching intention. Finally, the results show that SNS fatigue has a moderating effect on the links between push factors and SNS switching Intention. Also, user resistance has a moderating effect on the links between pull factors and SNS switching Intention. These findings contribute to the SNS literature both theoretically and practically.

• Journal of the Korea Institute of Military Science and Technology
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• v.13 no.3
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• pp.397-404
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• 2010

Recently, there is on-going research about tactical data link system based on the legacy radio. Tactical data link based on legacy radio is operated mostly in narrow bandwidth under 25khz. Communicating traffics in nodes participated at network need to be minimized for distributing tactical data in narrow bandwidth. In addition, the data distributing structure is necessary for distributing tactical informations such as a situation awareness and so on to war fighters. However, conventional server-client system wastes a lot of time to obtain information for war fighters as user uses pull system to gather necessary information by seeking it one by one. Especially, the fighter pilot is supposed to dedicate into a situation awareness and fight mission in every seconds but seeking information of a user terminal while aircraft maneuvering affects as obstacle to concentrate engaging hostiles. therefore, push technology, the tactical data distributing system, is necessary for war fighters to receive fixed tactical data automatically without putting attention to it. This paper propose the UMPC tactical data link push framework. the UMPC tactical data link is a tactical data link system based on the legacy radio. Proposed push framework is verified by composing experiment environment and testing.