• Title/Summary/Keyword: Pursuit

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Image and Altitude on the Alpha-Numeric Brand Name of Fashion Products (패션제품의 숫자 결합 상표명에 대한 이미지와 태도에 관한 연구)

  • Park Hye-Won;Ryou Eun-Jeong
    • The Research Journal of the Costume Culture
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    • v.13 no.3 s.56
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    • pp.494-502
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    • 2005
  • The purposes of this study were to investigate the images on the alpha numeric brand name of fashion products, to identify the influences of clothing pursuit benefit on the brand name image and to determine the significant images on the attitude and purchasing intention. The data were collected via a self-administered questionnaire from 270 male and female students of undergraduate school in Kyongnam province during the March, 2004. Using SPSS 12.0 package, Cronbach's a, frequency analysis, factor analysis, and multiple regression analysis were performed. The results could be summarized as follows: First, the image dimensions of alpha-numeric brand name were composed of natural, new, active, urban, impactive and interesting image. Clothing pursuit benefits were composed of the brand value, attractiveness, fashion, individuality and economic value pursuit, Second, Clothing pursuit benefits had an significant effect on the image preference of alpha-numeric brand name. Especially, individuality pursuit and attractiveness pursuit have influenced on the natural, new, active, urban images. Third, the new, active, impactive, natural images had significant effects on the attitude, purchasing intention and conformity of products.

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The Study of Impulse Buying Behavior according to Consumption Value in Mobile Fashion Shopping Mall (모바일 패션 쇼핑몰에서 소비가치에 따른 충동구매행동 연구)

  • Kang, Eunmi
    • Fashion & Textile Research Journal
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    • v.17 no.3
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    • pp.372-381
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    • 2015
  • This study investigates differences in fashion products attributes, mobile shopping mall attributes, impulse buying behavior, and satisfaction according to mobile shoppingconsumption value. The findings provide new information on marketing strategy for mobile shopping malls. A total of 283 usable questionnaires were obtained from college students. Data were analyzed by frequency analysis, factor analysis, and ANOVA using SPSS 21.0 for Windows. The results were as follows. First, according to the consumption value, consumer were classified into 3 groups: social/functional oriented, indifference and epistemic/emotional oriented. Second, the conspicuous-functional pursuit group considered utility and exhibition more important in regards to fashion products attributes for the consumption value group, the personality pursuit group also considered aesthetics and utility more important than other groups. Third, conspicuous-functional pursuit group considered continuous management more importantin regards to the importance ofmobile shopping mall attributes for the consumption value group, the personality pursuit group considered informationexchange more important than the other groups. Fourth, the conspicuous-functional pursuit group and Personality pursuit group considered impulse purchase behavior more important than the emotionalpursuit group. The conspicuous-functional pursuit group considered satisfaction after impulse purchase behavior more important than other groups.

A study on the sociocultural attitude toward appearance and pursuit of clothing benefits depending on narcissism (자기애 성향에 따른 외모에 대한 사회문화적 태도 및 의복추구혜택에 관한 연구)

  • Cho, Hyojung;Cho, Nam Hae
    • The Research Journal of the Costume Culture
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    • v.23 no.1
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    • pp.11-23
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    • 2015
  • The purpose of this study was to investigate the differences in female college students' sociocultural attitude toward appearance and pursuit of clothing benefits according to their narcissism. Data collection was conducted through survey for female college students, and a total 221 questionnaires were used for data analyses. For analysis of data, frequency analysis, factor analysis, reliability analysis, and one-way ANOVA were applied. The results were summarized as follows. First, the factor analysis on narcissism resulted in two dimensional structures: self-initiated and other-dependent narcissism. The respondents were categorized into four narcissism groups, such as compositive, self-initiated, other-dependent, and withdrawn narcissism groups. Second, the factor analysis on sociocultural attitude toward appearance resulted in two dimensional structures: internalization and awareness. Five dimensions of pursuit of clothing benefits were identified: individuality, self-expression, fashion, comfort, and social recognition pursuit. Third, there were significant differences among the categorized narcissism groups in sociocultural attitude toward appearance and pursuit of clothing benefits. The results confirm that narcissism has an impact on sociocultural attitude toward appearance and pursuit of clothing benefits. It is expected that this study provides insight for apparel makers or retailers to develop their marketing strategies.

Path Following Performance of Pure Pursuit Algorithm-Based Mobile Robot (Pure pursuit 알고리즘 기반 모바일 로봇의 경로 추종 성능 분석)

  • Yang, Seung Geon;Lee, Juyoung;Kim, Hyeonsoo;Lim, Seung-Chan
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2022.10a
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    • pp.532-535
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    • 2022
  • Path following algorithms have been intensively studied for various mobile platforms such as planetary exploration, unmanned delivery, and autonomous driving. However, ensuring high accuracy in practical applications is challenging due to enormous uncertainty inherent in real environment. In this paper, we aim to reveal the guideline for the design and implementation by investigating the path following performance of mobile robot controlled by the pure pursuit algorithm. To this end, we evaluate the accuracy of the pure pursuit algorithm when tuning the look ahead distance and deploying erroneous actuator.

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A Study on Matching Pursuit Interpolation with Moveout Correction (시간차 보정을 적용한 Matching Pursuit 내삽 기법 연구)

  • Lee, Jaekang;Byun, Joongmoo;Seol, Soon Jee;Kim, Young
    • Geophysics and Geophysical Exploration
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    • v.21 no.2
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    • pp.103-111
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    • 2018
  • The recent research aim of seismic trace interpolation is to effectively interpolate the data with spatial aliasing. Among various interpolation methods, the Matching Pursuit interpolation, that finds the proper combination of basis functions which can best recover traces, has been developed. However, this method cannot interpolate aliased data. Thus, the multi-component Matching Pursuit interpolation and moveout correction method have been proposed for interpolation of spatially aliased data. It is difficult to apply the multi-component Matching Pursuit interpolation to interpolating the OBC (Ocean Bottom Cable) data which is the multi-component data obtained at the ocean bottom because the isolation of P wave component is required in advance. Thus, in this study, we dealt with an effective single-component matching Pursuit interpolation method in OBC data where P-wave and S-wave are mixed and spatial aliasing is present. To do this, we proposed the Ricker wavelet based single-component Matching Pursuit interpolation workflow with moveoutcorrection and systematically investigated its effectiveness. In this workflow, the spatial aliasing problem is solved by applying constant value moveout correction to the data before the interpolation is performed. After finishing the interpolation, the inverse moveout correction is applied to the interpolated data using the same constant velocity. Through the application of our workflow to the synthetic OBC seismic data, we verified the effectiveness of the proposed workflow. In addition, we showed that the interpolation of field OBC data with severe spatial aliasing was successfully performed using our workflow.

On Linear Discriminant Procedures Based On Projection Pursuit Method

  • Hwang, Chang-Ha;Kim, Dae-Hak
    • Journal of the Korean Data and Information Science Society
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    • v.5 no.1
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    • pp.1-10
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    • 1994
  • Projection pursuit(PP) is a computer-intensive method which seeks out interesting linear projections of multivariate data onto a lower dimension space by machine. By working with lower dimensional projections, projection pursuit avoids the sparseness of high dimensional data. We show through simulation that two projection pursuit discriminant mothods proposed by Chen(1989) and Huber(1985) do not improve very much the error rate than the existing methods and compare several classification procedures.

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Effect of Occupational Value and Social Support on College Students' Career Decision Status (대학생의 직업가치, 사회적 지지가 진로결정수준에 미치는 영향)

  • Gyeong-Sun Jeong;Keyoung-Im Lee
    • Journal of The Korean Society of Integrative Medicine
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    • v.11 no.4
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    • pp.83-93
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    • 2023
  • Purpose : This study examined the effects of college students' occupational value and social support on their career decision status. Methods : This research was conducted between May 6 and May 30 in 2023 with 228 college students from city B in South Korea as the study participants. The frequency, percentage, mean, and standard deviation of the collected data were analyzed, while t-test, ANOVA test, Scheffe's test, Pearson correlation coefficient, and a multivariate regression analysis were conducted using the SPSS/WIN 22.0 program. Results : The analysis revealed that the research subjects had an average occupational value of 3.58±.44, social support of 4.18±.56, and a career decision status of 2.82±.59. Notably, a significant difference in the career decision status of the students was observed with regard to their fields of major (F=2.36, p=.019), However, no other variable demonstrated a significant difference. The confidence level pertaining to career decision-making was found to be positively correlated with the pursuit of status and self-direction (r=.25, p<.001), pursuit of creativity (r=.16, p=.017), pursuit of relationship (r=.35, p<.001), pursuit of diversity and change (r=.16, p=17), pursuit of interest (r=.19, p=.003), pursuit of compensation (r=.29, p<.001), pursuit of professionalism (r=.46, p<.001), material support (r=.25, p<.001), appraisal support (r=.35, p<.001), informational support (r=.32, p<.001), and emotional support (r=.29, p<.001). Moreover, the indecision level related to career decision-making demonstrated a positive correlation with the pursuit of excellence (r=.17, p=.010). The factors that affected the confidence level of career decision-making included appraisal support (β=.29, p<.001) and pursuit of compensation (β=.19, p=.003), whose collective explanatory power was 15 %. It was further observed that appraisal support (β=-.27, p<.001), pursuit of professionalism (β=-.16 p=.017), pursuit of excellence (β=.17, p=.005), and the field of major (β=-.16, p=.012) largely influenced the indecision level related to career decision-making, together bearing an explanatory power of 17 %. Conclusion : The results of this study have important implications for enhancing college students' career decision status. Moreover, further research investigating the diverse variables that affect students' career decision status is necessary, along with effective endeavors to improve education and develop programs that positively affect college students' career decision status.

A study on Mongol women's imported apparel selection behavior according to their conspicuous consumption orientation (몽골 여성들의 과시적 소비성향에 따른 수입의류 선택행동)

  • Munkhtuya, Bavuudorj;Kim, Yongsook
    • The Research Journal of the Costume Culture
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    • v.20 no.6
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    • pp.811-825
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    • 2012
  • The purpose of this study was to identify imported apparel selection behavior according to Mongol women's conspicuous consumption orientation. A self-administered questionnaire was used for data collection. First, factors of conspicuous consumption orientation were high price and luxury brand, fashion style, altruism, prestige, and brand. Mongol women were segmented into the price and prestige pursuit group, the fashion and brand pursuit group, the altruism pursuit group, and the conspicuous consumption retard group. Second, factors of motivating the selection of imported apparel were value, symbolism, and aesthetics, and Mongol women considered the aesthetics of imported apparel important. Married Mongol women in their 30's chose imported apparel because of its symbolism. More married women selected imported apparel because of its value and more educated women selected imported apparel because of its aesthetics. Women with higher apparel expenditure selected imported apparel because of its value and symbolism. Quality, diversity, and the fit of imported apparel were the selection criteria for Mongol women and they were satisfied with the quality, diversity, and fit of the imported apparel. Brand awareness was very important when selecting imported apparel but the women's satisfaction level was significantly low. Third, more women in their 30's, unmarried, or with a lower educational level were found in the price and the prestige pursuit group, and the price and prestige pursuit group and the altruism pursuit group selected imported apparel for its aesthetics. More unmarried women in their 30's with a higher educational level were found in the fashion and brand pursuit group and selected imported apparel for its value, symbolism, and aesthetics. More unmarried women in their 20's with a higher educational level were found in the altruism pursuit group, but unmarried women in their 20's with a lower educational level were found in the conspicuous consumption retard group.

A Study on Sociocultural Attitudes and Appearance Management Behavior in accordance with Gender Role Identity

  • Park, Eun-Hee
    • Journal of Fashion Business
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    • v.16 no.3
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    • pp.107-124
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    • 2012
  • The purpose of this study was to classify types in sense of gender role identity and to figure out the difference among sociocultural attitude, benefits of clothing pursuit, and appearance management behaviors by sense of gender role identity types. Questionnaires were administered to 455 people in their twenties and thirties living in Daegu and Kyoungbuk area. Data were analyzed by using frequency, factor analysis, credibility, $X^2$-test, ANOVA, Duncan-test, and t-test. The findings are as follows. First, Men of androgyny group showed the highest rate of 38.5% followed by undifferentiation(22.9%), masculineness(21.0%), and feminineness(17.6%). Women of undifferentiation group showed the highest rate of 33.2% followed by feminineness (25.2%), androgyny(22.0%), and masculineness(19.6%). Second, factors of sociocultural attitude were internalization and recognition. Benefits of clothing pursuit consists of the factors such as consciousness of others, personality, and vogue pursuit. Factors of appearance management behaviors were dressing, skin management, plastic surgery management, weight management, health management, and hair management. Third, the result from the difference between sociocultural attitude and benefits of clothing pursuit by sense of gender role identity types, men of androgyny and feminineness showed highest in recognition while women of androgyny showed highest in internalization and recognition. The result of the difference in benefits of clothing pursuit by sense of gender role identity shows that both men and women of androgyny group have high tendency for being conscious of others, personality pursuit, and vogue pursuit while men of undifferentiation and masculineness have low interest in dressing in relationship with others. Fourth, the examination of the difference in appearance management behavior by sense of gender role identity types found men of androgyny group managed dressing, skin, weight, health and hair most while women dress and health most. Men of undifferentiation group managed dressing and weight least, while men of masculineness health, and men of feminineness hair least.

Improvements of pursuit performance using episodic parameter optimization in probabilistic games (에피소드 매개변수 최적화를 이용한 확률게임에서의 추적정책 성능 향상)

  • Kwak, Dong-Jun;Kim, H.-Jin
    • Journal of the Korean Society for Aeronautical & Space Sciences
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    • v.40 no.3
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    • pp.215-221
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    • 2012
  • In this paper, we introduce an optimization method to improve pursuit performance of a pursuer in a pursuit-evasion game (PEG). Pursuers build a probability map and employ a hybrid pursuit policy which combines the merits of local-max and global-max pursuit policies to search and capture evaders as soon as possible in a 2-dimensional space. We propose an episodic parameter optimization (EPO) algorithm to learn good values for the weighting parameters of a hybrid pursuit policy. The EPO algorithm is performed while many episodes of the PEG are run repeatedly and the reward of each episode is accumulated using reinforcement learning, and the candidate weighting parameter is selected in a way that maximizes the total averaged reward by using the golden section search method. We found the best pursuit policy in various situations which are the different number of evaders and the different size of spaces and analyzed results.