• Title/Summary/Keyword: Pursuing Value

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The Strategy Development of the Restaurant Industry through the AHP Analysis: Focusing on the Digital Conversion and Non-Contact Service after COVID-19 Pandemic (AHP 기법을 활용한 외식산업의 발전 전략에 관한 연구: COVID-19 팬더믹 이후의 디지털, 비대면 전환에 대한 인식)

  • Lee, Bong-Shik;Park, Min-Jae
    • Asia-Pacific Journal of Business
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    • v.12 no.4
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    • pp.271-288
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    • 2021
  • Purpose - The purpose of this study is to identify the critical factors that restaurant management should consider strategically when making a decision after COVID-19 under the digital transformation and non-contact service expansions environment. Design/methodology/approach - The thirty six experts and managers who have 5 years or more experience in restaurant industry in Korea participate this study. The Analytic Hierarchy Process (AHP) and SER-M were used to analyze the experts' opinion Findings - As a result of the analysis, 'management environment' (0.313) showed the highest relative importance priority, followed by 'brand (0.263)', 'management characteristics (0.254)', and 'physical factors (0.17)'. And, as for the sub-factor value, 'lifestyle (0.087)', 'awareness (0.084)', 'consumer desire (0.075)', and 'loyalty (0.068)' were ranked highest among the 19 influencing critical factors. Research implications or Originality - In the case of large restaurant enterprises, it is judged that the subject(CEO, Management) is actively pursuing a strategy to acquire the necessary resources for the given environment of digital transformation and customer demand for non-contact services. On the other hand, in the case of middle and small restaurant enterprises, it seems that they are fully aware of the demand for expansion of non-contact services and the digital transformation required in the post COVID-19 era, but information technology utilization ability, usage experience, technology acceptance ability, and education and training support for this are only available to large enterprises.

Long-term Growth Strategy of a Personal Service Robot Company: Focusing on the Case of Everybot (개인서비스용 로봇기업의 장기 성장전략: 에브리봇 사례를 중심으로)

  • Soo-Jung, Oh;So-Hyung, Kim
    • Journal of Industrial Convergence
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    • v.20 no.11
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    • pp.127-134
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    • 2022
  • With the recent advent of the Fourth Industrial Revolution, the importance of the platform business is increasing. Most global companies with high market value are known as platform companies. This change is changing the business model of companies in various industries. However, existing studies have mainly focused on information-intensive industries and large companies. Therefore, this study attempted to analyze the case of Everybot, which is successfully growing in the service robot industry. Everybot is known as a company that produces robot cleaners. However, according to the result, the company has focused on developing autonomous driving technologies and pursuing platform-based business strategies rather than product-based ones. The results of this study have theoretical and practical implications by showing how domestic small and medium-sized robot companies apply platform-based business strategies to achieve long-term growth with gaining leadership in the personal service robotics market.

Chinese SOEs and the Completion of Cross-border M&As: The Moderating Role of M&A Experience

  • Luo Jing;Young-Gon Cho;Jaekyung Ko
    • Journal of Korea Trade
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    • v.26 no.6
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    • pp.118-135
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    • 2022
  • Purpose - The purpose of this study is to investigate the relationships among Chinese state-owned enterprises (SOEs), previous M&A experience, and the probability of deal completion in cross-border mergers and acquisitions (CBMAs). Since Chinese SOEs tend to be recognized by host countries as agents of their home country government, this study argues that SOEs will face difficulties in completing CBMA deals. However, the study expects that these difficulties may vary depending on whether the firm has previous M&A experience because firms can gain the knowledge and capabilities necessary to implement subsequent M&As successfully from past M&A experience. Design/methodology - To investigate our argument, we conduct a logistic regression using a sample of 363 CBMA deals from 304 Chinese publicly listed firms during 2007 to 2017. We used SOEs as an independent variable, experience of domestic and foreign M&As as moderating variables, respectively, and CBMA deal completion as the dependent variable. Findings - The study shows a negative and significant relationship between Chinese SOEs and the completion likelihood of CBMA deals. We find that this negative relationship is strengthened when the firm had prior domestic M&A experience, whereas foreign M&A experience alleviated the negative relationship. Originality/value - The issue of government ownership has remained unclear since government intervention has both advantages and disadvantages in pursuing CBMAs. Our findings support literature that argues Chinese SOEs face legitimacy concerns in the host countries, thereby lowering their CBMA deal completion likelihood. Furthermore, the study enriches the literature by identifying different moderating effects of domestic and foreign M&A experience on the negative relationship between SOEs and CBMA deal completion.

A Study on the Purchase Status of Athleisure wear and Consumers' Dissatisfaction with Online Shopping Post-COVID-19 (코로나19 이후 애슬레저웨어의 구매 현황 및 온라인 쇼핑 시 불만족에 관한 연구)

  • Eui Kyung Roh
    • Fashion & Textile Research Journal
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    • v.25 no.2
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    • pp.165-174
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    • 2023
  • This study analyzed the purchase status of athleisure wear and consumers' dissatisfaction with online shopping post-COVID-19. The target population comprised female consumers in their 20s to 50s who are interested in exercise and fashion. The study investigated differences according to age. It was found that athleisure wear was purchased once every two to three months and used as sportswear and/or daily wear. Purchase information was obtained via the Internet, and purchases were made online. Design, price, wear sensation, and textiles were the most important selection criteria, and T-shirts and leggings were the most frequently purchased garments. Additionally, textile characteristics such as moisture-absorbing and quick-drying as well as elasticity were evaluated as important. Online shopping of athleisure wear has increased since COVID-19 due to the time savings, low price, opportunity to compare several products, and delivery convenience. However, consumers were dissatisfied due to the differences between the screen image and the actual product, the inconvenience of returns, exchanges, and refunds, the lack of product information, product quality, and delivery. Furthermore, it was found that pursuing value of athleisure wear differed according to age. Consumers in their 20s and 30s required athleisure wear with the characteristics of sportswear and daily or urban wear and those in their 40s and 50s required garments with good performance as sportswear. Based on consumer feedback, it is necessary for manufacturers to provide product information that can improve product reliability.

A Study on the Reading Promotion Activities to Expand Social Roles of Public Libraries (공공도서관의 사회적 역할 확대를 위한 독서진흥활동에 대한 연구)

  • Lee, Yong-Hun
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.17 no.1
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    • pp.99-113
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    • 2006
  • As society has more interest in reading activities, it has become possible to secure social value of libraries through the promotion of reading. In this regard, the study aimed to analyze social tasks that the libraries face and suggest concrete methods through bibliographical examination. Currently, various regions of the nation have an increasing interest in libraries, particularly, children's libraries. The public libraries can expand their social roles by meeting these social requests. As a variety of activities by the public libraries to promote reading have helped people recognize the importance of libraries, more aggressive reading promotion activities are considered to help expand the roles of the public libraries and secure social base. Accordingly, the libraries need to take the initiative in implementing various measures by establishing a committee to adjust various reading promotion activities in the government and the public and private sectors, coming up with legal base, pursuing development of voluntary reading promotion programs, establishing an information network for reading and books, publishing book reviews, leading campaign for reading and reading promotion activities, supporting reading at home and expanding award system with regard to the promotion of reading.

Containing China versus Choking the Asian Economy

  • Inkyo Cheong;Byeongho Lim;Yeri Ryu
    • Journal of Korea Trade
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    • v.27 no.5
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    • pp.137-152
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    • 2023
  • Purpose - Although many existing studies on the US-China hegemonic conflict and decoupling have been published, most of them are qualitative and use descriptive analysis methods. Papers that quantitatively analyzed decoupling mainly estimate the effect of a tariff increase. However, this paper quantitatively analyzed the ripple effect by focusing on decoupling technology spillover between the United States and China. And, for the first time, it was suggested that the blocking of technology spillover could give a fatal blow to the East Asian economy as well as China. Design/methodology - The United States is pursuing decoupling with China, primarily in goods trade and blocking technology transfer. This paper sets up various scenarios and uses three computational general equilibrium (CGE) models to analyze the overall ripple effects of decoupling. A paper using the three CGE models for decoupling ripple effect analysis has not yet been published. Findings - Decoupling will hit the economies of regions with close economic ties to China more than others. According to simulation results of this study, the Chinese economy may suffer severe damage that is difficult to recover from, and the economies of Asian countries are predicted to deteriorate to the point of being choked. Originality/value - Existing papers that assessed the effect of decoupling mostly focus on estimating the effect itself through tariff hikes. This paper is meaningful in that it comprehensively analyzed decoupling by adding the effect of technology spillover blockade. In addition, another meaning can be found in that it quantified for the first time that it will deal a huge blow to the extent of choking the East Asian economy as well as China.

Analysis and study of Deep Reinforcement Learning based Resource Allocation for Renewable Powered 5G Ultra-Dense Networks

  • Hamza Ali Alshawabkeh
    • International Journal of Computer Science & Network Security
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    • v.24 no.1
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    • pp.226-234
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    • 2024
  • The frequent handover problem and playing ping-pong effects in 5G (5th Generation) ultra-dense networking cannot be effectively resolved by the conventional handover decision methods, which rely on the handover thresholds and measurement reports. For instance, millimetre-wave LANs, broadband remote association techniques, and 5G/6G organizations are instances of group of people yet to come frameworks that request greater security, lower idleness, and dependable principles and correspondence limit. One of the critical parts of 5G and 6G innovation is believed to be successful blockage the board. With further developed help quality, it empowers administrator to run many systems administration recreations on a solitary association. To guarantee load adjusting, forestall network cut disappointment, and give substitute cuts in case of blockage or cut frustration, a modern pursuing choices framework to deal with showing up network information is require. Our goal is to balance the strain on BSs while optimizing the value of the information that is transferred from satellites to BSs. Nevertheless, due to their irregular flight characteristic, some satellites frequently cannot establish a connection with Base Stations (BSs), which further complicates the joint satellite-BS connection and channel allocation. SF redistribution techniques based on Deep Reinforcement Learning (DRL) have been devised, taking into account the randomness of the data received by the terminal. In order to predict the best capacity improvements in the wireless instruments of 5G and 6G IoT networks, a hybrid algorithm for deep learning is being used in this study. To control the level of congestion within a 5G/6G network, the suggested approach is put into effect to a training set. With 0.933 accuracy and 0.067 miss rate, the suggested method produced encouraging results.

Operational Process and Success Factors of Corporate Venture in a Chinese Company: A Case Study of Haier (중국기업의 사내벤처 운영과정과 성공요인: 하이얼(Haier) 중심으로)

  • Yu-Rou Hou;Yuan-Jing Jin;Moon-Gu Huh
    • Asia-Pacific Journal of Business
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    • v.14 no.4
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    • pp.87-113
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    • 2023
  • Purpose - Focusing on Haier, a successful corporate venture in China, we analyse the operating mechanism and success factors of corporate venture, and reveal the necessary factors for the successful implementation of corporate venture. Design/methodology/approach - This study is a single case study centred on Haier, a successful corporate venture in China. Findings - The operational process of Haier's corporate venture includes six key aspects: project selection, team building, resource allocation and support, project implementation, risk control measures, performance evaluation and rewards. In terms of success factors, the support of top management with leadership capability of value creation and sharing is very important for the success of corporate venture. Secondly, a multi reward mechanism can be introduced to motivate employees and improve performance. Thirdly, it is important to integrate corporate culture into the operating mechanism of an corporate venture. Fourthly, flexible operations that break down rigid organisational boundaries and transform the organisation into a more open platform for entrepreneurship can increase the likelihood of success. Finally, empowering employees with operational discretion can also have a positive impact on the success of an Corporate Venture. Research implications or Originality - This study contributes to theory and practice by analysing the success conditions of corporate venture, providing new understanding and drawing new perspectives, especially from the experience of Haier. The results suggest strategies and flexibility for successfully pursuing corporate venture, and provide important experience for international companies to help them gain competitive advantage in global competition. It also helps corporate leaders to promote new directions and innovations and improve their strategies to respond to dynamic environments.

A Study of the Value of Contemporary Urban Agriculture as Represented by the Saekgyeong(穡經) by Seogye Park Se-dang(西溪 朴世堂) (서계 박세당(西溪 朴世堂) 색경(穡經)에 표방된 현대 도시농업적 가치에 관한 연구)

  • Lim, Jung-Eon;Sung, Jong-Sang
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.33 no.1
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    • pp.76-87
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    • 2015
  • The present study examines the Saekgyeong (Classic of Husbandry; 1676), an agricultural manual dating from the Joseon Dynasty (1392-1910), and the agricultural thought of its author by Park Se-dang (pen name: Seogye; 1629-1703), a scholar. Its purpose lies in exploring the value of contemporary urban agriculture based on an examination of the attitudes toward agriculture, the values pursued through agriculture, and the ways of dealing with and using land as evinced by the classic and its author. Confirmed through an examination of Park's agricultural philosophy and the Saekgyeong, the results of the present study are as follow. First, there is the socioeconomic value of pursuing the stability of and promoting the economic independence of indigent petty peasants through productivity improvement. Second, there is the experiential value of exploration through experience and agricultural field practice for study. Third, there is the environmental value of endeavoring to overcome an infertile natural environment through agricultural methods that sought to accommodate the land by reading the flow and phenomena of nature. Fourth, there is the practical value of compiling the Saekgyeong and seeking to broaden its use as a guidebook containing agricultural methods appropriate to the land and the wisdom for life.8) When examined in terms of contemporary urban agriculture, the significance of the four values above is as follows: the socioeconomic effect of encouraging urban agricultural activities as a means of welfare for socially alienated classes and promoting the creation of jobs; the enhancement of the significance of study through hands-on activities from an educational perspective; the recycling and recovery of resources and the enhancement of environmental consciousness for the recovery of urban ecology; and a practical spirit that seeks to contribute directly to society through academic research that contributes to practical life and approaches familiar to the populace. The present study sought to find the value of urban agriculture, under discussion in diverse ways in recent years, in the thoughts of our ancestors, who pondered on agriculture. Despite differences in the periodic background, the significance of the present study lies in its in-depth reexamination of the fundamental significance of diverse agricultural values that are being pursued today.

Qualitative Study about Value Cognition and Benefits of Consumer on Culture-Art products (문화예술상품에 대한 소비자의 가치인식과 추구혜택에 관한 질적 연구)

  • Rhee, Young-Sun;Shin, Eun-Joo
    • Asia Marketing Journal
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    • v.12 no.4
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    • pp.27-54
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    • 2011
  • This research attempted to present the efficiency of culture marketing to the organizations producing culture-art products and to the companies utilizing art and suggest the practical viewpoints to the culture and art policy agencies. The methodology used was to take an in-depth look at the consumer value cognition and benefits of culture-art products in contemporary consumption culture from a social context by conducting a total of 12 Focus Group Interviews, consisting of 58 males and females in their 10s~50s who can represent culture-art product consumers. The culture-art products refer to the artist's spiritual, actual act of creating or to the end products with economic exchange value. They are also sense goods and merit goods that affect the mental state of consumers. By looking at culture-art products as consumer merit goods, this research examined consumer value cognition of culture-art products based on the characteristics culture-art products. As a result, this research determined that consumers view culture-art products largely as 'aesthetic and sensuous merit goods', 'actual and individual merit goods', and 'social public property'. As 'aesthetic and sensuous merit goods', culture-art products are considered as the products of an artist's creative activities; as 'social public property', culture-art products have a public value in terms of ownership; and as 'actual and individual merit goods', culture-art products act on the spirit and reality of a consumer in terms of consumption. As a result of analyzing the benefits of culture-art products based on the above-mentioned consumer value cognition, it was observed that the benefits of culture-art-product consumption are chiefly divided into 'aesthetic character-oriented', 'social relationships-oriented', and 'individual benefits-oriented' depending on how consumers see culture-art products. A 3-conceptional structures model was constructed according to the relationship between consumer value cognition of culture-art products and the benefits. This research revealed that consumers who pursue the aesthetic value or sense of beauty as the central reason experience culture-art products themselves, enjoy intellectual quests, and pursue their satisfaction by expressing affection for and interests in culture-art products. On the other hand, consumers who pursue social value as the central reason as a means of communication by perceiving culture-art products as a public property of society, pursue sympathy with people close to them through the symbolic power of culture-art product consumption or the joy of self-display. Consumers who perceive art products as spiritual and actual merit goods and pursue consumer value as a central reason want to express their own personality, develop themselves, and differentiate themselves or identify themselves with others in the context of social relations for the ultimate goal of living a happy and satisfied life while pursuing to satisfy imminent and actual necessities as emotional stability and rest. The fact that culture-art product benefits could vary according to how a consumer perceives them implies that consumer value cognition of culture-art products and their benefits significant affect consumers' decision in choosing and consuming various culture-art products. It turned out that such benefits from the consumption of culture-art products reflect the complex contemporary consumption culture of rational consumption, symbolic consumption, experiential consumption, and social reflective consumption. This research identified conceptional structures of consumer value cognition on culture-art products and benefits that can be used for studying and understanding culture-art products consumers who pursue a variety of consumption values. They can also be used by private companies in utilizing art, as well as by national agencies in enhancing the population's quality of life. However, since this research could only conceptually grasp consumer perception of culture-art products and reveal the dimension of classification due to its own limitations arising from characteristic investigation, quantitative data on the benefits of culture-art product consumers should be measured in future studies through a quantitative investigation, while using the value cognition of culture-art products and the individual characteristics of consumers as variables based on this research.

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