• Asia Marketing Journal
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• v.16 no.2
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• pp.15-38
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• 2014

This paper explores the influence of pursuing goals on customer channel preference in Chinese rural market. With the rapid change in distribution channels and increase in multi-channels, it is necessary to understand the preference for channel choice as well as product choice. This study empirically validated the conceptual framework of the relationship between the pursuing goals and customer channel choice proposed by Balasubramanian, Raghunathan, and Mahajan (2005). Based on the survey data of 232 fertilizer customers in Chinese rural market, this study explores how economic, social, and psychological pursuing goals can impact customer channel preference by mediating variables of product utility and process utility. The results indicate that pursuing goals positively related with product utility and process utility, and product / process utility can mediate the relationship between pursuing goals and customer channel preference positively. Consequently, we can conclude that customers' economic-social-psychological pursuing goals can directly influence customer channel preference via their purchase process utility and product utility. This result also implies that product utility is effective on process utility during consumer's buying decision making, and process utility and product utility are not mutually independent. Therefore, purchase process utility is a "latent driving force" on customer's channel choice decision.

• Journal of Engineering Education Research
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• v.18 no.5
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• pp.11-21
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• 2015

The purpose of this study was to examine the effects of goal contents on failure tolerance in engineers (i.e., students and experts in engineering). Based on the goal contents theory, which is a sub-theory of self-determination theory, three intrinsic goals (i.e., self-growth, help, social concern) and two extrinsic goals (i.e., money, fame) were under investigation. A total of 398 participants (118 undergraduate students, 181 graduate students, 99 experts) answered survey questions. In the hierarchical multiple regressions, self-growth goal was entered as the first model, then, to the second model, the other four goals were added. The results showed that social concern goal significantly predicted failure tolerance among all engineer groups. Self-growth goal was closely associated with failure tolerance in undergraduate students and graduate students. Help goal was significant only among graduate students. These results suggest that pursuing intrinsic goals, especially, social concern goal is important to increase failure tolerance. Establishing infrastructure and educational climate for pursuing social concern goal can facilitate the development of personal expertise in engineers as well as the improvement of society.

• Knowledge Management Research
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• v.20 no.2
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• pp.137-153
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• 2019

This study aim to identifying important determinants of happiness from university students' view point. To identify the determinants of happiness, focus group interviews were conducted. After carrying content analysis, five main categories were identified: 'Enjoying the present(enjoy the hobby, group activities and trivial things)', 'Self-regulation not dictated by anyone', 'Pursuing self-generated personal goals(goal-oriented, process-oriented)', 'Enjoying hassle-free moment(physical comport, psychological comforts being alone), 'Forming a good relationships (wide range of relationships, quality of relationships). This result is expected to provide deep understanding of students' happiness in planning programs and policies.

• Journal of Advanced Navigation Technology
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• v.14 no.6
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• pp.990-995
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• 2010

We consider a problem of intelligent Integration Information system for research ship, and propose a design as one effective solution of the problem. The goals of the proposed design and system are as follows: management of engine, management of ship, researcher's work, education, training, manage schedule of the project, and thus to manage the whole life cycle of the research ship project. These goals are basically to facilitate and implement innovation- and enhancement-related activities which intelligent Integration Information system is fundamentally pursuing.

• International Journal of Internet, Broadcasting and Communication
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• v.15 no.4
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• pp.215-222
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• 2023

In this paper, we examine the roles, mutual relationships, and guidelines for a healthy life as exemplified by the characters Santiago and Manolin in Ernest Hemingway's novel "The Old Man and the Sea" and use this content to compare the happy home life of elderly couples in Korea. Through a metaphorical exploration of the lives of elderly husbands and wives in Korean society, the study examines their significance as the core of the family, particularly during their senior years. Ernest Hemingway's "The Old Man and the Sea" portrays Santiago as a unique embodiment of virtue and humanity. As an elderly male fisherman, he symbolizes a profound connection with the sea, as well as qualities such as courage, patience, and unwavering passion. His story underscores the importance of pursuing new goals and maintaining hope even in old age. The relationship between Santiago and Manolin provides insights into the dynamics of elderly husbands and wives in their domestic lives. Manolin's unwavering support for Santiago and his understanding of Santiago's dreams exemplify the significance of mutual support and the establishment of common goals for elderly couples. These characters serve as exemplary models for understanding and supporting one another within a family setting. Within the context of family life, applying these exemplary models and relationship dynamics fosters mutual respect, collaboration, emotional expression, and effective communication. Supporting each other and working towards common goals can enhance the family atmosphere, resolve conflicts, and enrich domestic life. Furthermore, when elderly couples share common goals and enjoy activities together, they strengthen their bond and create a more fulfilling family life. These shared activities deepen the affection between elderly husbands and wives and contribute to a thriving household. Through the characters of Santiago and Manolin in "The Old Man and the Sea," we present in this study a deeper understanding of the values and roles within the domestic lives and affection of elderly husbands and wives. Mutual respect, collaboration, emotional expression, communication, mutual support, common goals, hope, and shared domestic activities all play pivotal roles in maintaining a healthy family life and establishing happiness and well-being within the family. We expect this study to offer valuable insights into the fields of family studies, elderly welfare, and sociology.

• Journal of the Korea Institute of Military Science and Technology
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• v.21 no.3
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• pp.264-278
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• 2018

The support structure of an optical mirror system is the one of the important design elements because the one affects the optical aberrations of the mirror surface. In this paper, Lagrange equation of the moving body of the fast steering mirror system(FSM) has been formulated to use with optimization design. Major goals for optimization are to assign the reasonably flexible stiffness to the structure and to enhance the first natural frequency of the mirror and support system in aid of more affordable control bandwidth for the FSM. Pursuing these purposes with the proposed method, the finite element analysis(FEA), optimization technique and the Zernike polynomial estimation are used for the design effects. It is concluded that the proposed approach for design well guides toward the desired design goals with regards to both structural and optical performances.

• Hwankyungkyoyuk
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• v.21 no.3
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• pp.41-47
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• 2008

This study aims to examine the reasons of changes in motivation of pre-service teachers who major in environmental education. Qualitative case study methods were adopted to collect and analyze data from six(6) pre-service teachers in environmental education department. Researchers conducted semi-structured interviews with them on the levels of motivation toward their studios. The study results are as follows. The levels of motivation toward their studies were shown differently by each of the pre-service teachers. Some of the pre-service teachers reported that their levels of motivation toward environmental education had changed since the college entrance. The reasons for the changes include 'suitability of environmental education to personal propensity,' 'college courses they took', and 'personal experiences.' Some of the pre-service teachers reported that the levels of motivation for their majors did not changed since he or she was pursuing other goals rather than being an environmental educator.

• Electronics and Telecommunications Trends
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• v.39 no.2
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• pp.66-76
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• 2024

Artificial-intelligence (AI) semiconductors are crucial for securing national core competitiveness, including dominating the AI and data ecosystem and succeeding in the Digital New Deal. When examining the macroenvironment, the global division of labor in the semiconductor industry has weakened owing to the technological competition between the United States and China. Major countries are aiming to build the entire semiconductor ecosystem around their territories. As a result, these countries are formulating policy goals tailored to their realities and actively pursuing key policies such as research and development, securing manufacturing bases, workforce development, and financial support. These policies also focus on intercountry cooperation and bold government policy support, which is deemed essential. To secure core competitiveness in AI semiconductors, South Korea needs to examine the policy directions of major countries and actively formulate and implement policies for this semiconductor industry.

• Hwankyungkyoyuk
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• v.22 no.3
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• pp.49-62
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• 2009

This study started from the need to change the technocentric view of environment into the ecocentric one to overcome ecological crisis today. Thus, the purposes of this study are to reorganize characteristics of ecocentrism, to analyze ecocentrism of Native North Americans as a realistic model, and to finally find suggestions to environmental education. The results of this study can be summarized as follows; Frist, the ecocentric perception on relationship between human beings and nature pursues co-existence through harmony and balance based on holistic understandings. And the ecocentric perception on relationship among human beings attempts to preserve environment by overcoming rule structure among them. The ecocentric perception on relationship between human beings and spirituality is to set life goals to achieve spirituality rather than to pursue material life. Second, Native North Americans have a holistic world view that human beings and nature are an inseparable one through the symbol of 'the Sacred Circle'. They also lived simple lives which satisfies vital needs instead of pursuing material lives in terms of the perception on relationship among human beings. When it comes to the perception on relationship between human beings and spirituality, they feel sacredness from all things in daily life and want to have peaceful relationships with their own inside through spirituality toward 'Mother Earth'. Third, the ecocentrism of Native North Americans make suggestions that environmental education confirm again what roles of human beings are in ecosystem, and that it helps students develop ecological sensitivity by giving them many opportunities to go to field trips. Furthermore, environmental education helps them positively think about and actively choose simple life. In addition, it has to be designed to help students seek sacredness in daily life through ecological imagination. This study has values of newly organizing characteristics of each ecocentric idea by integrating it from complementary aspects, and pursuing direction of ecocentrism and its realistic possibility by analyzing the ecocentrism of Native North Americans as a model of ecological life.

• Quality Improvement in Health Care
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• v.5 no.2
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• pp.324-334
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• 1998

Background : Strategic planning is an organizationwide or systemwide, ongoing look into the future usually of 2~3 years, based on objective analysis of the current environment and trends, but it can incorporate both short-term and long-term goals. The strategic planning process includes external analysis, internal analysis, issue analysis, development of mission, vision and values, and lastly development of organizational goals and objectives. As a part of the strategic quality planning process, certain service lines, important organizationwide functions, or key processes supporting these functions can be prioritized to expedite and roll out certain strategic goals. This is called strategic quality initiatives. Methods : We organized a quality improvement team, a subgroup of 21st century vision planning corps of our medical center, and pursued QI activities for improvement of healthcare environment, particularly in the admission setting. We developed a strategic quality initiative based on the results of patient satisfaction surveys, and carried out functions of self-directed work team. Results : The strategic goal was to be the benchmark for peer group hospitals in Korea for providing cost-effective best-practice. The QI team included 3 medical doctors, 1 nurse, 1 social worker, and 1 QI consultant as well as many operational members to support services and quality initiatives met every Tuesday for 18 weeks. Outcome objectives were to improve patient satisfaction score. The issues included in the objectives were comfort, temperature, noise, cleanliness of the admission wards, quality and education of patient meals, matters regarding the admission process, and an appurtenant facility such as restaurant or convenience store. Every issue was discussed and recommendations, conclusions and opportunities were implemented. Conclusions : By developing a strategic quality initiative as a part of the strategic quality planning process, and pursuing a self-directed work team, certain sen/ice lines, important organizationwide functions, or key processes supporting these functions can be improved effectively within a short period. Strategic quality initiatives serve to support, or roll out, certain strategic goals that are relevant to performance improvement and development of specific measurable outcome objectives, and associated performance measure for each initiative. Each strategic quality initiative should include a statement of intent outcome objectives, and performance measures. We will come back with follow up of the strategic quality initiative, for improvement of healthcare environment, and results of patient satisfaction re-survey.