• Journal of the Korean Society of Clothing and Textiles
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• v.41 no.3
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• pp.446-457
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• 2017

This study surveys the usage and satisfaction of car seat covers, analyzes the satisfaction and luxuriousness of materials used and provides basic data on optimum car seat covers that improve consumer satisfaction, stability, and comfort, while driving. The survey was conducted on 150 people in their 20s to 60s with a car. Consequently, achromatic colored car seat covers were used most and the satisfaction with black was very high. Interior & exterior harmony and the pursued car image were considered important, this consumer psychology impacted the color selection for car seat covers. The satisfaction reasons were different according to materials. Genuine leather was highly regarded in interior & exterior harmony (20.8%), excellent seat sensation (17.7%), excellent tactile sensation (11.5%), and luxuriousness (8.5%). For artificial leather, interior & exterior harmony (16.5%) and easiness of stain removal (13.6%) was rated high and fabric had excellent seat sensation (12.3%) and economics (10.8%). The material, heated and ventilated device affected car seat cover satisfaction. The luxurious image of car seat covers was pursed and was perceived mainly with a sense of sight. Luxury car seat covers were mainly created with materials. Genuine leather and black car seat covers increased luxuriousness. For car seat covers, those with flexibility, excellent compressive elasticity, and thickness were perceived as luxurious.

• Journal of the Korean Society of Costume
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• v.64 no.7
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• pp.172-183
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• 2014

The term "new woman" (신여성 [Sinyeoseong], 新女性) refers to an idealized image of contemporary women during the so-called modern period in East Asia. In Korea, these "modern girls" were also referred to as modan (毛斷), or "cut-hair", reflecting changes in appearances that rejected the traditional value system in favor of "the new" in everyday life. Although it was used to refer to the perceived educated leaders of this new period, it also had the negative connotation of referring to frivolous women only interested in the latest fashion. The popular discourse on this "new woman" was constantly changing during this early modern period in East Asia, ranging from male-driven women's movements to women-driven liberal and socialist movements. The discourse often included ideals of what constituted female impeccability in women's domestic roles and enlightened views on housekeeping, yet in most cases the "new woman" was also expected to be a good wife and mother as well as a successful career woman. The concept of the "new woman" was also accompanied by an upheaval in women's social roles and their physical boundaries, and resulted in women repositioning themselves in the new society. The new look was a way of constructing their bodies to fit their new roles, and this again was rapidly reproduced in visual media. Newspapers, magazines, and plays had gained immense popularity by this time and provided visual material for the age with covers, advertisements, and illustrations. This research will explore the fashion of the "new woman" through archival resources, specifically magazines published in the 1920s and 1930s. It will investigate how women's appearances and the images they pursued reflected the ideal image of the "new woman." Fashion information providers, trendsetters, and levels of popular acceptance will also be examined in the context of the early stage of the fashion industry in East Asia, including production and distribution. Additionally, as the idea of the "new woman" was a worldwide phenomenon throughout the 19th and early 20th century, the effect of Japanese colonialism on the structure of Korean culture and its role as a cultural mediator will also be considered in how the ideal image of beauty was sought, and whether this was a western, colonial, or national preference.

• Journal of Service Research and Studies
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• v.11 no.2
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• pp.21-36
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• 2021

This study investigated the means-end chain theory more concretely through the APT hard laddering technique. This is carrying out a questionnaire survey targeting users by hair salon type, and the items drawn from the qualitative laddering technique are applied. The technique is a comparative analysis of each attribute, consequences, and value item by analyzing each step's questions. The results are as follows. First, hairdresser's ability, acceptance of individual-customized opinions, and cheap price were the most mentioned items in the selection attributes. As for the consequences items, image transformation, neatness, novelty, and psychological stability were drawn in order. The items indicated as important among the value items were satisfaction, followed by happiness, confidence, beauty, and bond. Second, the remarkable selection attributes, irrelevant of hair salon type, was revealed as hairdresser's ability and the key values pursued when using a hair salon were drawn as satisfaction, confidence, and beauty. From this result, it was found that meeting the desire of consumers using hair salons can be linked with ultimately pursued values. It was also verified that partial differences were shown by hair salon type and this meant that consumers' desire and expected benefits were different by hair salon type. Although this study drew value perception through comparison with hair salon types based on the means-end chain theory, it was confirmed that the most important selection attribute was hairdresser's ability and they select and use hair salons to gain satisfaction and confidence.

• Journal of the Korean Society of Costume
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• v.58 no.8
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• pp.30-46
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• 2008

This study aims to develop an academic costume design representing the university identity of Seoul Women's University. As a formal dress and uniform symbolizing the dignity of study, academic costume arouses self-esteem of the owner and represents the symbolic order. UI(University Identity) is a system that embodies the identity of the university and create a certain image, and thus actively delivers the image pursued by the university. The study method to develop a new academic costume design of Seoul Women's University includes the theoretical background of UI and academic costume, investigation on the current rendition of academic costume, home and abroad, and a survey to collect the basic data for academic costume design development. Most of the respondents presented negative opinions on the existing academic costume and graduation cap, which do not show any clear distinction from those of other universities. They made a pressing demand for the development of an academic costume that well represents the image of the university by reflecting the university feature and symbol. As a result of the survey, it turned out that they preferred an academic costume with short length balloon sleeves to the exiting one, and that as for neck line and front hook, those of the existing one were preferred. This study developed and presented 9 different models of graduation gowns and 5 different caps based on the theoretical investigation and survey concerning academic costume. It is expected that the academic costume representing the university identity not only arouses self-esteem of the owner, but also enhances the university's position.

• Archives of design research
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• v.17 no.4
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• pp.223-232
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• 2004

The pedestrian space on the roads shows virtually different images, depending on the local uniqueness that exists in the roadsides, to the one walking. This sort of characteristics of the region originated from the physical special structures of the roadside building the form of the place. Thus, because of the structural difference of the roadside, Pedestrian sense the difference of regions through other images. Research focused on issues of the local roadside sidewalk spaces as what roadside structure is the type that brings out the unique images of the region, and what facets are pursued additionally here, is needed. A roadside of a prosperous region filled with many Pedestrians is selected as the range for the experiment in order to analyze the structure and image of the pedestrian space. Among the roads of the selected region, the structure of the pedestrian space on the roads with more than four lanes was evaluated. As result of the analysis, the images of 10 pedestrian space could be classified into two groups by the difference in proportions of the Df/H(the width of the sidewalk and the height of the roadside building) and the D/H(the width of the road and the height of the roadside building). In order to observe the images of the pedestrian space classified into two groups, the adjectives used to describe the image of scenery were researched, enabling one to induce the images of the two groups form them. One of the images is the image of prosperities, and the other is the image of pleasantness. In addition, as result to the evaluation focused on the characteristic of the roadside buildings in the selected area, it could be divided into two groups, i.e., the commercial region and the business region. The image of prosperities was sensed on the sidewalks of the commercial region, while the image of pleasantness was seen on that of the business region. This study enabled the acknowledgment that in a pedestrian space on a road structure with more than four lanes, the Pedestrian sense different images, depending on the proportional difference in the width of the sidewalk & the height of the roadside building, and the width of the road & the height of the roadside building. This result is expected to be a good reference when a road structure reflecting the uniqueness of its region is to be designed, and especially when the structure of a pedestrian space is to be created.

• Journal of Digital Convergence
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• v.14 no.5
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• pp.411-420
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• 2016

Movement of Province Government Office of Chungcheongnam-do is pursued to balance regional development of South Chungcheong Province. The Head Office was built in Naepo area(Hongsung & Yeasan) which is located in the center of Chungnam geographically to promote balanced regional development. Stage two goals for 2015 of city construction is staying at the level of 20 %. The cause is very complicated, but it can be explained by central government agencies in the establishment of the Sejong City and relocation of the central government policy support. This study is looking for new strategies to get competitive power and Regional Festival which leads the mood and industry in the new city, Naepo.

• Journal of the Korean Society of Costume
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• v.30
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• pp.239-259
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• 1996

This research is to observe background of origination and process of changing style for men's suits and also to observe the root of aes-thetics which has made the changing style be maintained for nearly 200 years. The aesthetic characteristics are 1)The revival of the Neo-Classicism beauty in the 18th century could be regarded as the root of incipient style of the modern men's suits design. And the cutters recreated ancient nude hero which was an object of envy at that time and also reproduced men's suits through modifying the existed suits to make the ancientnude conform with the sewing regulations in order to describe and convey the perfect image of gender,. 2) The cutter who pursued merit of the classicismic aesthetics in the late 18th cen-tury artistically upgraded English rough country coat to keep pace with Nordic coat style of netherland Russia Germany while in constrast with the coat style mode which was in fashion in France and Italy then And also they changed the English country coat to a noble natural clothing structure in relation to ancient sculpture to keep the English tradition. 3) Im the 18th century Neo-Classicism art emphasized transparent and monochromatic beauty and thus color was limitedly used. In the use of the limited color however ancient aesthetical simple purity was well described within the more realistic outline. In those days the cutter who admired the English neo-Classicism removed color-luster and preferred colorless finished dimly and transparently. And thus color of the men's suits become to be also dim colored in los brightness. This means that it did not express pure beauty but brought such effect of the Classicism beauty that the nude itself was figured out.

• Journal of the Korea Fashion and Costume Design Association
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• v.12 no.1
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• pp.89-101
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• 2010

The purpose of this study was to investigate the fashion item of the symbolic fashion icons in the 20th century. The symbolism of fashion icons was grouped into four classes according to the influence of a social-cultural change. 1. Icons between dream and reality: A dreary emotion that was caused by material richness has a longing for an ideal image. A typical style was Art Nouveau style, which pressed into a grotesque S-bend. While as the world placed on a economic reconstruction after World War I, rational fashion icon which pursued more function and simplify than cumbersome style and complexity came out. 2. Icons between solid and liquid: A solid icons was connected with a mode of female body during World War 1. This extremely stylized female figure. Flowing fabrics enveloped the stylized female figure and they brought a liquid icons into relief. 3. Icons between uniformity and variety: At a time when uniformity was appeared strongly within 20th century is during World War II and about 1940-1950. The uniformal icon was classified into uniformity by uniform and by mass production. A repugnance for the uniformity and imitation of fashion was tried a new fashion style. It could be called with the various of fashion icon. 4. Icons between social secession and rediscovery: In 1950-1960, 1970-1990, and the end of 20th century, the advent of the young culture was born a consumer who newly breaks in fashion. It could be included within the domain of social secession icon. While the rediscovery of fashion icon was associated with experimental new fibers, leotard, suitable replacement for wool or acrylic knit, silk that could stretch in any direction, new fabrics that were transparent, took color beautifully, and could be painted, tie-dyed, or embroidered.

• Journal of the Korean Society of Costume
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• v.56 no.1 s.100
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• pp.81-96
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• 2006

Fashion is very superficial. However, it is expressed through the culture that is a cause of internal change and therefore its contents are defined by the cultural features. In this study, to study the aesthetic properties of the French fashion, the internal fashion contents are defined according to the cultural characteristics of France and based on the definition, the external features are investigated. The cultural characteristic was analyzed based on the reference literatures on the French culture. Based on the cultural characteristics of France, the aesthetical properties of the contemporary French fashion can be analyzed as follows: ${\cdot}$Dualism is the internal contents of the French culture with multiple sources, and it implies that opposing values such as female and male, traditionalism and modernism, simplicity and decoration are coexisting. Simplicity is pursued but decorative elements are in harmony and new phase of time is reflected while certain style has lasted for a long period of time to become a tradition. Furthermore, a rational trend combining masculinity and femininity, simultaneously exist with a trend that emphasizes feminine image. ${\cdot}$Multiculturism is a mysterious feature that has adapted the oriental or other cultural factors into the forms, patterns, colors and material of costumes. It has also been reconstructed with the French and the modern tastes. ${\cdot}$Avant-gardism is pursuing a novel aesthetic value against the former value system. It recognizes the human body as an object of figurative arts therefore emphasizes the body with geometric shapes to deny the fixed-idea, or engraft new materials and technologies to express the futuristic aspects.

• Journal of radiological science and technology
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• v.41 no.2
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• pp.109-113
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• 2018

Despite the continuous development of software, it is continuously pursued to enlarge the examination area of FOV in order to reduce the factors of inconsistency in images that appear in continuous examination during wide area examination using contrast agent such as whole body angiography. In this study, we investigated the optimal FOV by comparing the SNR values according to the changes of FOV. The change of the FOV was gradually changed to $270{\times}200$, $300{\times}223$, $330{\times}244$, $360{\times}266$ and $380{\times}281$. SE images at TR 450 msec and TE 10 msec, FSE images at TR 2,000 msec, TE 80 msec, and GE images were scanned at TR 117 msec, and TE 16 msec. SNR values were calculated from the mean values of signal intensities of five phantom images and the signal intensity values of four background standard deviations. As a result of the study, the signal intensity and the SNR value according to the change of the FOV value gradually increased as the FOV was increased, but it was found that the SNR value decreased at a constant size. In conclusion, the results are different from previous studies that the SNR increases as the FOV increases. The cause of these results could not be confirmed. However methods that can be imaged and included within the effective FOV should be considered.