• 한국콘텐츠학회논문지
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• 제18권10호
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• pp.1-10
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• 2018

본 연구는 인터넷 개인방송을 통하여 최근 제품을 구매한 경험이 있는 중국 소비자를 대상으로 하여 제품을 소개한 중국의 인터넷 개인 방송자인 왕홍, 방송 콘텐츠, 그리고 제품과 관련된 요인들이 소비자가 구매한 제품 만족에 어떤 영향을 미치는지 탐색하고, 이러한 만족도가 해당 왕홍을 통한 쇼핑에 대한 소비자 충성도에 영향을 줄 수 있는지 검증하고자 하였다. 분석 결과 왕홍이 방송하는 콘텐츠의 오락성보다 정보성에 대한 소비자의 인식이 구매 제품 만족도에 유의한 영향을 주는 것으로 나타났고, 왕홍이 지닌 특성들 중 친밀성을 제외한 신뢰성과 독특성이 방송 구매 제품에 대한 만족도에 긍정적인 영향을 미치는 것을 알 수 있었다. 또한 제품과 관련된 측면에서는 제품이 소비자의 이미지나 가치관에 잘 부합한다고 생각할수록, 그리고 왕홍의 이미지와 방송 제품 간 적합성이 높다고 여길수록 제품에 대한 만족도가 높았다. 제품 구매에 만족한 소비자일수록 향후 해당 왕홍이 방송을 통해 소개하는 제품을 지속적으로 구매하려는 소비자 충성도가 크다는 사실도 확인할 수 있었다.

• 복식문화연구
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• 제19권1호
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• pp.214-229
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• 2011

The purpose of this study is to find strategic methods of quality management for customer satisfaction when developing clothing for middle and elderly women. For this study was middle and elderly women who were living in Seoul and Kyonggi-do. SPSS 11.5 statistical program was used for data analysis and to conduct factor analysis, reliability verification, paired-sample t-test, frequency analysis and percentage. The result were as follows; First, middle and elderly women's behavioral characteristic in purchasing clothing, the average price of formal suit was 700 thousand won and the time for purchasing was less than 3 months. They tended to purchase mostly by themselves on their own, and they purchase their own formal suit. Second, The body parts that influence the fit the most are in the order of waist circumference, shoulder width, chest circumference. Third, Regarding the difference of importance and satisfaction on the fit by body part that the middle and elderly women by body part, there was no significant different in neck circumference and shoulder swerve. Overweighing middle and elderly women showed difference in importance and satisfaction on all body parts. Underweighing middle-aged to aged women showed a significant difference in importance and satisfaction in the order of circumference of hips. Fourth, middle-aged women in 50s showed higher importance than satisfaction in the order of waist circumference, and elderly women in 60s should higher importance than satisfaction in rise length, jacket length. Aged women in 70s and above should significant difference only in the height of collar.

• 융합정보논문지
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• 제11권7호
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• pp.202-209
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• 2021

본 연구에서는 친환경 종이 용기 화장품 구매 동기와 만족 및 재구매 의도에 어떠한 영향을 미치는지 알아보고자 하였다. 이를 위해 설문조사 실시하여 총 184명의 설문지를 분석했다. 주요 결과는 다음과 같다. 구매 동기의 구성요소인 상징성, 심미성, 실용성은 만족에 모두 유의한 영향을 미치며 재구매 의도에는 심미성과 실용성이 유의한 영향을 미치는 것으로 나타났다. 또한, 친환경 종이 용기 화장품에 대한 만족이 재구매 의도에 유의한 영향을 미치는 것으로 나타났다. 그러므로 친환경 종이 용기 화장품 마케팅 관리자는 만족과 재구매 의도에 가장 큰 영향을 미치는 구매 동기 요인인 실용성을 강조한 마케팅 방안을 제시해 나아가야 한다고 판단된다.

• 한국식품영양학회지
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• 제35권2호
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• pp.150-158
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• 2022

The purpose of this study was to assess consumption and satisfaction with fresh-cut produce in Korean adults. In this study, an online survey November 9~13, 2020 was conducted with 982 Korean adults age 19~64 (490 males and 492 females) with experience in purchasing fresh-cut produce in the past year. Among all respondents, the percentage with experience in buying 'washed or peeled vegetables' was the highest (71.18%), followed by those in buying 'packaged salads/sprouts/ssam vegetables' (64.15%), 'pre-cut fruits/fruit cups' (59.98%), 'pre-cut or minced vegetables' (56.01%), and 'washed or peeled fruits' (53.67%), respectively. Among the types of fresh-cut produce, 'packaged salads/sprouts/ssam vegetables' showed the highest satisfaction score at 3.73 pts, and the overall satisfaction score of fresh-cut produce consumption was also 3.73 pts. Compared to male respondents, female respondents showed a significantly higher percentage of respondents that purchased 'packaged salads/sprouts/ssam vegetables' (p=0.0409), significantly higher satisfaction scores (p=0.0124), and a higher percentage of respondents considering 'freshness' important when purchasing (p<0.0001). Additionally, the group with high household income comprised a significantly higher ratio of respondents considering 'eco-friendly or organic status' important. The study results may facilitate identify areas for improvement of fresh-cut produce in the future.

• 지식경영연구
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• 제9권2호
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• pp.129-146
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• 2008

Customers' evaluation of Website with satisfaction is critical in electroniccommerce. Previous research has studied in a distinct approach; especially IT oriented constructs-perceived usefulness, easy of use and marketing oriented constructs-product, shopping experience, service quality. Despite those important previous studies regarding the usage and the purchase of goods and services, how consumers are satisfied and why consumers leave Web sites without purchasing have not been extensively researched. This study explored those determinants of consumer satisfaction with Web site using expectation-disconfirmation theory (EDT). The present paper extends the range of EDT from antecedents of expectation to consequence of satisfaction. The result suggests that experience and familiarity has an impact on expectation as well as perceived performance and satisfaction. Second, higher expectation makes a negative impact on disconfirmation of expectation. Third, positive disconfirmation of expectation makes a positive impact on satisfaction. Forth. satisfaction produces loyalty and repurchasing intention. Finally, loyal customer has stronger intention to repurchase than satisfied customer.

• 한국IT서비스학회지
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• 제13권3호
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• pp.275-298
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• 2014

The purpose of this study is to verify the difference between the importance level and the satisfaction level of each purchase decision factor of smart phone. Through review of literatures about purchase decision factors, we have derived about attributes of 6 factors. T-test, importance performance analysis (IPA), and regression analysis were conducted to identify priorities among the details of the importance and satisfaction and to analyze the effect relationship between satisfaction of each factor and overall satisfaction. Looking at a few high-priority order, battery capacity, memory capacity, fast and accurate repair, the adequacy of the repair cost, and processor in the top five factors were shown to be an important factor when purchasing smart phones. The results of this study can provide the marketing strategies for smart phone suppliers. In addition, these results imply what factors of smart phones should be more considered before launching into chinese smart phone market.

• 한국조리학회지
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• 제17권4호
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• pp.204-218
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• 2011

본 연구에서는 약선 요리의 문제점을 도출하여 향후 약선 음식이 나아가야 할 방향을 제시하고, 약선 전문식당의 고객유지 및 고객확보를 위한 마케팅 전략을 수립하여 외식산업의 한 축으로 성장할 수 있는 효율적인 운영방향을 제시하는데 본 연구의 목적이 있다. 영향요인인 구매동기의 성인병예방, 지방함유량, 무공해식품, 식품균형이 재구매의도와 추천의도에 미치는 영향에 관한 가정을 검증한 결과, 약선 요리의 구매동기는 성인병, 지방, 무공해식품 등 건강에 대한 소비자의 욕구를 충족할 수 있는 약선 요리의 수준이 높을수록 재구매의도와 추천의도에 유의적인 영향을 미친다는 검증결과가 나타났다. 영향요인인 구매동기의 성인병예방, 지방함유량, 무공해식품, 식품균형이 매개요인인 만족도에 미치는 영향에 관한 가설을 검증한 결과, 지방함유량을 제외한 성인병예방, 무공해식품, 식품균형이 유의적인 영향을 미치는 것으로 밝혀졌다. 따라서 이러한 연구의 분석결과를 바탕으로, 약선요리와 약선 전문식당 운영에 대한 유용한 정보를 제시하고자 하였다.

• 한국의상디자인학회지
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• 제9권3호
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• pp.115-132
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• 2007

The purpose of this research is that to study of musical performer's purchasing behavior, satisfaction and design preference, and to give the information for better performance costume market based on that result. The target for the survey is limited only for above 4th grade female students and have experienced more than three times of performances. Total 364 questionnaires are used for this research. The SPSS was used for the analysis. The results were, first, in the survey of place of purchasing, specialty shop for musical performance shop was the most. The most group for the budget that they spent was under 100,000 Won. Rational price for costume would be 150,000-300,000 Won. Most people purchase costume before 2 weeks and compare 3-4 stores mostly. There were not many complaints about being comfort for costume itself. The preference for costume was different depends on not only scale of performance but also whether solo, duet or trio or more. Also harmony with other person costume was most consideration factor when they perform duet or more. For the choice of shop factor following were considered the most important; various selections, kindness of sales persons and possibility for trying various costumes. However, locations of shop or delivery service were not important relatively. For the choice of costume factor, design color, comfort and functionality were considered the most important but price, quality and decoration were not. For 'the satisfaction after purchase costume' factor, people's opinions, best appearance on the stage and meeting image with themselves were considered the most important. Second, on the subject for 'design preference of costume based on type of performance', people chose different color of dress depends on what types of performance. In case of solo, they prefer vivid primary color; in case of trio or more, they prefer black; in case of duet, they prefer pastel tone. As for preference of sleeve design, all of them prefer non-sleeve type.

• 한국식품영양학회지
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• 제32권1호
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• pp.50-60
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• 2019

The importance and satisfaction with the purchasing characteristics and choice attribute of home meal replacement (HMR) products for consumers aged between 20 and 40, or over 50. In addition to identify the factors that must be first considered in the development of HMR products importance-performance analysis. 791 consumers aged between 20 and 40, or over 50, living in Seoul have experience in purchasing HMR participated in the survey. The survey consisted of four sections: The purchasing characteristics of HMR, the importance and satisfaction with HMR choice attribute, and general questions. T-tests and IPA were conducted to compare the groups of consumers aged between 20 and 40, or over 50. The factor analysis show the following results: 0.899 for "convenience", 0.094 for "hygiene", 0.871 for "quality", 0.834 for "taste", and 0.822 for "price". The average score of the importance of the choice attribute when purchasing HMR products 3.50. For consumers aged between 20 and 40, the score 3.49. For consumers over 50, the score 3.52. There is a significant difference "hygiene (p<0.001)", "quality (p<0.05)", and "price (p<0.05)". For consumers aged between 20 and 40, the score 3.72. For consumers over 50, the score was 3.78. There a significant difference only in "hygiene (p<0.05)". The results of the IPA demonstrate that the categories that belong to "Focus here" are "new HMR products" and "diverse HMR products" for all consumers aged between 20 and 40 and over 50. Hence, food companies should endeavor to develop new and diverse HMR products first.

• 한국콘텐츠학회논문지
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• 제19권2호
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• pp.296-304
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• 2019

아마존고의 출시와 함께 온라인 기업들이 온라인 디지털 사업에서 축적한 자산과 역량에 기반하여 오프라인으로 진출하는 O4O의 시대가 열렸다. 디지털 콘텐츠 업계에서도 O4O 전략을 시행하는 회사들이 늘고 있다. 본 논문은 디지털 콘텐츠 업계 O4O의 대표적인 사례인 카카오프렌즈를 대상으로 온-오프라인 연계 마케팅을 연구한 결과물이다. 온라인에서 캐릭터 체험이 어떤 경로를 통해 오프라인 연관 상품의 구매 의향으로 연결되는지를 브랜드 경험과 브랜드 태도에 대한 선행연구 모형을 준용하여 탐구하였다. 연구 결과, 온라인 디지털 콘텐츠를 경험한 것은 경험만족도와 브랜드 선호도 및 브랜드 신뢰도를 매개로 하여 구매의도에 영향을 미친다는 것을 확인하였다. 그러나 체험만족도가 구매의도에 영향을 미친다는 가설은 기각되었다. 디지털 콘텐츠 기업을 포함하여 온-오프라인 트랜스미디어 마케팅을 수행하는 기업은 소비자의 구매의도를 높이고자 할 때, 체험만족도를 끌어올리는 것보다는 브랜드 선호도와 브랜드 만족도를 제고하는 데 집중할 필요가 있다.