• 가족자원경영과 정책
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• 제6권1호
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• pp.149-165
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• 2002

This study is to understand consumer's information search activity and satisfaction. When they buy the elderly related goods through internet market and to get some ideas for silver industry on internet shopping. The 382 subjects by online banner formatted Questionnaires were analyzed by frequency, percentage, standard deviation, Person's relation and regression analysis by SPSS PC program. The major findings are summarized as follows. (1) The most respondents were young and well-educated. In terms of psychological variables, the degree of the consumer's perception for internet usefulness and using capability were relatively high. (2) Information search amount of the group who have experienced purchasing elderly related goods through internet shopping and had low perception of internet risk is higher than other group. (3) The variables influenced mostly on consumer satisfaction were the age, the sex, the purchasing experience from Internet shopping, the Internet using capacity and the perception of internee usefulness as well as of the perception of internet risk.

• 디지털산업정보학회논문지
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• 제15권1호
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• pp.123-132
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• 2019

As the one-person households with economic power have increased, the consumption culture changed as well. The primary purpose of this study is to investigate the on-line shopping motivation of one-person households in terms of consumer value. Economic value, emotional value, convenience value, social value were identified as affecting factors of satisfaction and intention to re-use of on-line shopping purchasing based on prior studies of on-line shopping behavior. This study tested the hypothesized model targeting 244 one-person households who have purchased products in on-line shopping mall. According to the results of analysis by using R, economic value, emotional value are significantly related to the consumer satisfaction but convenience value, social value are not. Consumer satisfaction of online purchasing was also shown to be related to the intention to re-use. However no difference between men and female was shown in shopping motivations. The research result can provide useful guidelines and strategies for one-person households with online shopping malls.

• 한국의류산업학회지
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• 제10권2호
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• pp.198-208
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• 2008

The study applies lifestyles based on the list of values(LOV) to the college student-consumers, classifies them and compares traits. The study also looks into store images of internet fashion shopping malls and differences in purchasing behaviors. The results of the study show that there are three types, namely 'self-confidence and pursuit-of-success type,'family-oriented and responsible type', and 'passive and popular-culture-consumer type'. Among the elements constituting the store images of internet fashion shopping malls, there were considerable differences between groups on 'product and information service' element and 'convenience' element. On shopping mall purchasing behavior, the study confirmed some differences on 'information source', 'product purchase amount', and 'payment method' when purchasing a product. Furthermore, there were considerable differences on shopping mall satisfaction level and repurchasing intention between groups by lifestyle-type.

• 한국의류산업학회지
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• 제21권4호
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• pp.497-508
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• 2019

Snowboarder accidents at ski resorts are increasing; therefore, it is essential to wear protective wrist, hip and knee protectors when snowboarding. However, most studies focus on the improvement of gear or expansion of safety facilities with few studies on protectors that directly safeguard the body from accidents caused by tumbling. Protectors currently on the market do not properly consider the needs of the users. Therefore, this study investigates the reality of usage and satisfaction rate of those that use snowboarding protectors along with factors deemed important upon wearing them to provide the grounds for the development of comfortable protectors. Subjects were 1,058 adults in their 20s to 40s. First, a survey was conducted regarding demographic traits as well as the wearing and purchasing of protectors. Second, 325 people that purchased and wore protectors were investigated in regards to the wearing satisfaction rate of current commercial protectors. The results showed that 86% of the 1,058 subjects wore protectors; knee protectors (72%), hip protectors (57%) and wrist protectors (38%). Important factors upon purchasing and wearing satisfaction were studied according to demographic traits, snowboarding experience, and number of snowboard rides for one season. As a result, the damage rate increased along with the number of snowboard rides for one season. Important factors considered when purchasing varied significantly according to sex, age, snowboarding experience, and favored slopes. The results of this study will help in the design of comfortable protectors for snowboarders.

• 한국의류학회지
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• 제26권2호
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• pp.251-262
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• 2002

The purpose of this study is understanding female high school student's make-up culture by developing the recognition criteria for their make-up behavior and anxiety in purchasing cosmetics. This study targeted 524 female high school students who attended vocational and academic high school located in Daegu, Korea. SPSS WIN package was used fur statistics and MANOVA, ANOVA, LSD post-verification was conducted for data analysis. The conclusion of this study is as fellowed ; (1) Academic groups showed statistically different tendency to 6 reasons of make-up behavior ; interest in make-up was chosen most for the reason and etiquette, make-up satisfaction, aesthetics, fashion, synchronism comes next in the order. (2) In case of vocational group, it also showed different tendency to 6 reasons of make-up behavior ; interest in make-up was also most highly chosen reason as the academic group and etiquette was next and then make-up satisfaction, aesthetics, fashion were same level and synchronism was shown to be the lowest chosen reason in the order. (3) Academic group showed different level of anxiety from the 11 reasons of anxiety in purchasing cosmetics ; also anxiety of material was highly chosen reason and then fitness, price, color, quality, utility, purchasing, after service, fashion, label-trust, other people's comments comes next for the reason. (4) Vocational group also showed different level of anxiety from 11 reasons of anxiety in purchasing cosmetics; also anxiety of material was highest reason (same as the academic group) and then fitness, color, quality, price, utility, after service, label-trust, fashion, buying, other people's comments comes next for the reason.

• 마케팅과학연구
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• 제19권4호
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• pp.1-10
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• 2009

本研究的目的是对咖啡店的 "重要性"（顾客在光顾咖啡店以前的感知）和积极或消极的 "满意度"（顾客在光顾咖啡店以后的感受）之间的差距进行分类, 并分析这些差距对对购买行为的影响. 为此, 我使用重要性和满意度之间的差距作为选择咖啡店的解释变量, 并通过使用有序Probit模型（OPM）来实证分析差距对购买行为（整体满意度和愿意到再次光顾）的影响方向和大小. 先前使用IPA的研究评估了差距影响的方向和大小的象限, 但是在分析差距对顾客的影响方面却失败了. 在本研究中, 我评估了积极和消极的差距对顾客满意度和愿意去再光顾的影响. 通过使用OPM,我量化了积极和消极的差距对顾客整体满意度和愿意去再光顾的影响. 每个人的支出, 光顾的频率和购买咖啡的地方对顾客整体满意度有最积极的影响. 光顾的频率, 在每人的支出之后, 然后是购买咖啡的地方对顾客整体满意度有最积极的影响. 因此每个人的支出和光顾的频率对顾客整体满意度有最积极的影响. 这一发现意味着一个在咖啡店每次或每周花费5000韩元的顾客的实际的满意度越高（差距), 其整体满意度和愿意去再光顾就越高. 虽然经济效益对总体满意度和愿意去再光顾有显著影响, 但是大专和大学的学生仍然愿意去咖啡馆并愿意消费5000韩元, 因为他们不只是购买咖啡本身而且将咖啡店作为其他活动的场所, 例如工作, 和朋友见面或是放松的地方. 学院和大学的学生还可以在咖啡店通过个人电脑上网, 看电影, 学习, 因此, 咖啡馆应对顾客提供适当的设施和服务. 咖啡店品牌的积极差距对愿意去再光顾有积极的影响表明顾客满意度越高, 顾客越愿意去再光顾. 另一方面, 这一因素的消极差距意味着顾客满意度越低, 顾客再光顾的意愿也越低. 因此, 在本研究中, 与其他评估的因素相比, 品牌因素对满意度有较大的影响. 鉴于国内咖啡文化变得越来越高级, 大专院校的学生对这一趋势也很敏感, 所以学生有很多可选择的品牌. 在韩国最高级的咖啡店, 外墙是玻璃建造的并可以打开, 内部是充满异国情调的开放式厨房. 这些高级咖啡店作为标志的功能复合大专院校学生的品味. 韩国咖啡店已成为一个文化品牌. 从品牌因素来看, 为了让顾客觉得这些咖啡店是高级的, 高质量的设备和提供更好服务的措施应当建立起来. 韩国咖啡馆作为蓬勃发展的行业品牌竞争加剧的结果表明, 提供与竞争对手不同的额外服务是有必要的. 顾客可以免费使用扫描仪. 另一个可以用来提高品牌的战略是提供和经营为集体学习而准备的讨论会议室. 如果咖啡馆采取这些类型的策略, 学院/大学的学生将更有可能认为他们承担的费用是值得的, 随后, 他们将可能更满足这些咖啡馆的品牌, 并更愿意再次光顾. 性别和学习年数对总体满意度和再光顾的意愿有最消极的营销. 女学生比男学生更容易满足和再光顾. 三, 四年级的学生比一, 二年级的学生更容易满足和再光顾. 喝咖啡的学生, 单独在咖啡店看书, 用笔记本电脑是很容易被注意到的. 高年级学生为了有效地利用时间用于自我发展和寻找工作往往独自光顾咖啡店. 从积极的差距来看, 经济效率这一因素对总体满意度和愿意再光顾有最大的影响. 与咖啡价格一起, 学生实际满意度（差距）越高, 总体满意度和再光顾的意愿也越高. 有消极差距的经济效率队再光顾有消极营销的结果表明较小的消极差距可以让再光顾的意愿更高. 在持续恶化的市场环境中, 坐落在大专院校附近的咖啡店采取诸如积分或会员卡, 和信用卡 公司的战略联盟, 发展套餐菜单或季节菜单和免费咖啡服务这些战略来提高竞争力. 就消极差距而言产品功率也有消极的影响, 这表明较高的负差距会导致较低的再光顾的意愿. 因为还有更多的客户比前几十年, 在这十年里更喜欢咖啡, 新一代的客户, 即学院/大学的学生, 希望除了咖啡还有更重菜单项目. 因此, 咖啡店应当增加配菜项目, 如华夫饼, 糕, 蛋糕, 三明治和沙拉. 例如, 星巴克韩国正在努力加强卖草莓糕, 艾草香味, 南瓜产品, 并提供免费的咖啡或奶油. 总而言之, 咖啡馆应注重提高其经济效率, 品牌和产品功率, 以加强大专院校学生的满意度. 由于店铺毗邻学大专院校可享受地缘优势, 就经济效率, 品牌和产品功率而言提供不同的服务, 很可能会提高客户满意度和回访. 咖啡厅的品牌, 因此, 应不断创新和变化, 以满足顾客的愿望. 由于这项研究只是针对在首尔的大专院校的学生, 需要针对不同地区和年龄组的比较研究来概括本研究的结果和建议.

• 한국식품영양학회지
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• 제30권2호
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• pp.356-362
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• 2017

The aims of this study was to investigate the satisfactions with school food service and its influencing factors for elementary and middle school parents. We surveyed parents regarding their concerns about food ingredients and dietary life, perceptions of free school food service, the necessity of food supply systems such as school food service centers, and the satisfaction about the quality and management of school food services. Compared to the last year, concerns about food ingredients and dietary life as well as perceptions about free school food services decreased. The reported necessity of supply system such as school food service centers and co-purchasing was lower than in 2015. The satisfaction about the school food service decreased, compared to 2015. More individuals had higher concerns about local food and stated the necessity for school food supply systems, as well as a higher satisfaction about the quality and management of school food services. In conclusion, it is important to emphasize characteristics of school food services such as co-purchasing local foods.

• 디지털융복합연구
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• 제19권5호
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• pp.41-46
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• 2021

본 연구는 코로나로 인해 언텍트 환경이 조성되면서 모바일 쇼핑환경에서 AR기술의 편의성이 사용자들의 구매의도에 미치는 영향을 분석하고, 구매만족도의 조절효과도 검증하였다. SPSS에 의한 가설점증 결과, 편리성은 구매의도와 구매만족도에 모두 정(+)의 영향을 미치며, 구매만족도는 편리성과 구매의도 간에 부분적인 조절역할을 하는 것으로 검증되었다. 연구 결과는 모바일 쇼핑에서 사용자에게 AR 기술을 이용한 다양한 정보를 신속하고 정확하게 제공하여 소비자들의 신뢰를 높이고, 즐거움을 제공해 사용자들이 구매의도를 유발할 수 있으며, 언택트 마케팅효과를 보다 구체적으로 구현할 수 있을 것으로 기대한다.

• 대한지역사회영양학회지
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• 제28권4호
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• pp.293-301
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• 2023

Objectives: This study aimed to examine the effect of eating habits and dietary attitudes on dessert consumption among university students in Gwangju Province, South Korea. Methods: A survey was conducted from May to June 2022. Out of 300 distributed questionnaires, 261 valid responses were included in the analysis. The survey assessed dessert selection, satisfaction, consumer attitudes and behaviors, as well as factors influencing satisfaction. Results: Both genders reported purchasing desserts 2 to 3 times per week, primarily after lunch, due to the convenience of dessert accessibility. Males favored ice cream, bakery items, and fruits, while females preferred bakery items, ice cream, and fruits in that sequence. 'Having fun' was identified as the most common motivation for dessert consumption post-meal. Notable gender disparities emerged regarding perceptions of dessert consumption, including its role in stress relief, potential for nutritional imbalance, positive effects, and preferences for seasonal menus. Significant gender-based differences also manifested in intentions to purchase dessert, responsiveness to price changes, and inclination to recommend desserts to others. Conclusions: This study offers foundational data on university students' dessert purchasing behaviors, perceptions, and satisfaction levels, intending to inform strategies promoting healthier dietary habits.

• 한국조리학회지
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• 제20권4호
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• pp.296-309
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• 2014

본 연구는 외식업체의 식자재 관리수행과 구매방식 등이 기업의 경영성과와 성과만족에 미치는 영향관계를 확인하고자 하였다. 연구결과를 도출하기 위해 식자재관리, 구매방법 그리고 경영성과에 관한 이론적 고찰을 시행하였다. 본 연구의 분석결과는 다음과 같다. 첫째, 식자재 유통방식, 식자재 관리는 유통시스템만이 성과만족에 유의한 영향을 미쳤다. 둘째, 식자재 관리수행도 하위요인 중 식자재 유통방식, 식자재 관리는 식자재 관리 만족과 유통시스템 만족은 경영성과에 유의미한 영향을 미쳤다. 셋째, 식자재 공급방식, 식자재 만족, 구매방법 만족도는 식자재와 공급방식의 만족요인이 성과만족에 유의한 영향을 미쳤다. 넷째, 식자재 구매방식 하위요인 중 식자재의 만족은 경영성과향상에도 유의한 영향을 가지고 있는 것으로 나타나, 외식업체의 효율적인 식자재 관리 수행과 유통시스템 만족요인이 경영성과에 유의한 영향을 미치는 것을 알 수 있다.