• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.3
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• pp.85-97
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• 2013

The purpose of this study was to examine purchasing conditions and consumer complaint for outdoor sportswear items. The data used for a study were the complaint facts of 256 cases that were received at the Consumer Complaint Center of Gyeongnam YWCA during the period from July 2011 to April 2013. The statistical methods used to analyze data were Frequency Analysis and $x^2$-test by SPSS 14. The results of purchasing conditions analysis for outdoor sportswear items were as follows. According to outdoor sportswear items, purchasing place, purchasing price, and materials showed significant difference. The department store showed the highest ratio, but the ratio showed difference according to items. The price between over 100,000 won and under 200,000 won was most in case of T-shirts, padding, down jumper, aloha shirts, and pants. It showed as T-shirts and pants mixed spinning materials the most, jacket, padding, and down jumper used polyester the most, aloha shirts used cotton the most. The results of consumer complaint analysis for outdoor sportswear items were as follows. As a result of difference analysis for complaint occurrence place according to outdoor sportswear items, a laundry showed the highest ratio. As a result of difference analysis for the period used outdoor sportswear items until complaint occur, there was no significant difference. As a result of difference analysis for complaint type and contents according to outdoor sportswear items, the complaint types and contents were classified largely as change of color, change of shape, change of surface and touch, breakdown of subsidiary materials, and others.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.1 s.139
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• pp.79-90
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• 2005

The purpose of this study is to find out the wearing conditions and cause of discomfort with shoes for male college students which will provide useful information fur the shoes manufacturer. The questionnaire survey was conducted on 346 male college students on purchasing practices, wearing conditions, and overall satisfaction with shoes. The results were as follows: Male college students have a tendency to have longer buying cycles and buy more expensive shoes compare to high school students. The order of criteria considered fer purchasing was shape, price, style coordination with clothing. The order of criteria considered for purchasing differed according to their major, economic status and purchasing place. Most of them have two pairs of white or black sports shoes and one pair of either black or brown dress shoes. The most popular material was man made leather but college students have more leather shoes than high school students. There were differences between high school students and college students in wearing conditions, how many they have, material and color. The varieties of shoes differed by season. They were satisfied with their shoes' design and color but unsatisfied with qualify or the material and durability of the shoes. Due to the pressure of the shoes, they experienced discomfort such as numbness, blisters on the feet and red skin. They experienced discomfort on the soles of the feet. The causes of discomfort were shape, width, hight of the heel, material and length in order. Dress shoes cause more discomfort than sport shoes due to the hardness of material, and flexibility of the sole. Since the material differed by the price, the degree of discomfort significantly differed by price too.

• Journal of Fashion Business
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• v.5 no.5
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• pp.87-96
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• 2001

The purposes of this study is to supply information on the most common and generalized purchasing conditions of suits in China by surveying male customers from Beijing, Shanghai, Dalian, Tianjin, Harbin and Guangzhou with ages from 20's to 40's. Statistic data from the questionnaire was analyzed by SPSS 10.0 for windows and the analyzing method was processed by descriptive statistics, cross analysis and dispersed analysis and for verifying similarities, t-test and $\chi^2$-test were used. The results could be summarized as follows; First, Purchasing places for suits were stores specializing in men's wear, department stores and reasons for purchasing suits were 'For business' and 'Change of season'. Two, for purchasing information provider, television worked as the key source of providing purchasing information and outdoor advertisement, for main influence of purchasing, the consumers answered that they are the key decision makers and replied their wife or girlfriend's opinion as the answer. Three, for number of suits in possession, answered three suits followed by more than five suits and for the purchasing period, the consumers chose one suit per year or every 6month. Four, according to the questionnaire on prices, colors, fabrics and styles of suits they buy, the consumers pay between 1,000 and 1,999RMB per suit and for the colors, black, dark gray and deep blue. For the choice of fabrics, said pure wool. For the styles of the suits, answered single three buttons. Five, the result from a question on the level of satisfaction shows 'satisfied', 'average' and 'very satisfied' with the purchase.

• Korean Management Science Review
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• v.31 no.1
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• pp.27-40
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• 2014

Tour products have been recognized as a perishable asset. For tour operation companies (TOCs), improving profitability is a core decision problem for their business. Since package tour products, typical products of TOCs, are perishable after the tour was departed, TOCs have been tried to increase their sales before the departure date with various marketing strategies including price discounts. The pricing problem for perishable assets have been studied in Revenue Management for a long time. However, it is hard to find a research on pricing decisions for tour products. In this paper, we focus on a pricing problem for tour products. In particular, we will consider the pricing scheme with customer preference values on purchasing conditions. With conjoint analysis, we can use the part-worth value as a preference value for each level of purchasing conditions. To construct various discount prices, we use an enumeration method and suggest a mathematical optimization model. With experimental analysis for a sample tour package, we will show that our pricing process is very helpful for designing customer-oriented pricing decision.

• Journal of Fashion Business
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• v.6 no.4
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• pp.113-124
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• 2002

The purpose on this study identified the purchasing conditions of Sports wear of the Chinese men residing in Beijing, Shanghai, Dalian, Tianjin, Harbin and Guangzhou, so that it helped sports wear manufacturers and retailers offer the basic data. For the study, a questionnaire used as a method of measurement, the 863 Chinese men were selected as a sample, SAS(Statistical Analysis System) program was used to analyze the data. The results from the study were as follows: 1. According to the investigation, the most preferred sports of Chinese men is soccer, as a whole. Swimming, basketball and ping-pong keep rank the next to soccer. 2. Accordingly age, area, profession and income, Chinese men maintained sports suit in order of training suit, swimming suit, soccer suit, tennis suit. It is found that holding amount of high-quality sports wears as ski, golf is on a low level. 3. It is appeared that Chinese men purchased in good order as follow brand: No-bran, Nike, Lening, Adidas. And except Nike, they purchased more Lening brand than foreign sports brand. 4. As the result of researching on the item of sports wear, it is found that they purchased various kind items in a higher rank 5 brands. 5. Sports wear's color that Chinese men purchased is blue, white, black, red. 6. The purchasing price that Chinese men favored is 200$\sim$599RMB. Thus, they expend average per head for sports suit buying, 486.0RMB. 7. Chinese men purchased very often at specialty store. And, coefficient of utilization at the usual market is on a low level. 8. In purchasing satisfaction, 80 % Chinese men were satisfied with goods(sports wear) that purchased in a higher rank 5 brands. So, average satisfaction degree showed over 3.8 as a high rate. 9. According to the result of satisfaction on Chinese men, 70% Chinese men showed satisfaction. Therefore, the average of satisfaction degree appeared 3.81 as a high rate.

• Journal of the East Asian Society of Dietary Life
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• v.23 no.3
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• pp.265-272
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• 2013

In order to globalize Korean foods successfully, it is necessary to understand foreigners' attitudes about ethnic foods and how foreigners perceive Korean foods. It would be valuable to survey the degree of interest from foreigners when purchasing Korean foods. Thus, a survey was performed on the most common tourists in Korea, the Japanese, Chinese and Americans. 313 respondents completed the survey on ethnic foods (16 questions), purchasing intention of Korean foods (3 questions), and socio-demographic conditions (9 questions). Factor analysis and reliability analysis were conducted to identify the indicators of attitudes toward ethnic foods. Correlation analysis was conducted to confirm the relation between attitudes toward ethnic foods and Korean food purchasing intention. From the results of factor analysis, 5 factors emerged from the 13 out of 16 questions; and were labeled new food seekers, ethnic food seekers, familiarity seekers, new taste seekers and challenge seekers. Items were analyzed to determine the differences according to nationality by using the ANOVA, and it showed that Americans have the highest Korean food purchasing intentions. The regression analysis indicated that attitude factors on ethnic foods, new foods and new taste seekers are strongly related to Korean food purchase intentions.

• Journal of the Korean Home Economics Association
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• v.34 no.3
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• pp.283-290
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• 1996

The objectives of this study was to research and analyze the actual conditions of using air-conditioning, which will help to understand the households' demand on a air-conditioning. The target of this study was the households in the seoul area. The data was collected by considering housing type, size & heating systems. On the basis of these findings, are the result of the demand for air-conditioning. 1)The possibility of purchasing this air-conditioning was higher among the households with ￦1,000,000 monthly income. Especially, the households with ￦2,000,000 to ￦2,500,000 monthly income were the main class of the demand. 2)The possibility of purchasing it was higher from husband's age over 30. 3)Both apartment and detached house dwellers were high in purchasing it. 4)The bigger the house was, the higher the possibility of purchasing it. Also, the function and the condition of air-cleaning function, which was concerning most on the economic point of view.

• Fashion & Textile Research Journal
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• v.20 no.4
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• pp.449-456
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• 2018

This study conducted a survey of members at sports climbing centers on the purchasing and wearing conditions of sports climbing wear and design preferences. 140 participants were in their 20's and 30's, and many of them engaged in sports climbing activities over 20 times a month. They put emphasis on the motion adaptability, durability, price and functional material when purchasing a climbing wear. However, only 23% of them used sports climbing wear. The reasons for wearing sports climbing wears were suitability for physical activity, comfort, and design. On the other hand, the reasons for not purchasing them were expensive prices and lack of designs. They experienced inconveniences at sleeves and waist in shirts. In case of pants, participants experienced inconveniences with the knee and thigh when they climbing. Concerning the damage of shirts, the majority experienced the elbow part was worn out, and the knee part was either worn out or torn at pants. Design preference results showed participants preferred loose-fit short-sleeved shirts that could cover half of the hip. In case of pants, they preferred basic-fit long trousers and basic hems with no functional characteristic. 3 sports climbing instructors answered that climbing wears should put emphasis on deodorization and antimicrobial effects as well as durability and suitability for physical activity. They also pointed out limitations in price and design and presented opinions about creating various sizes for different body parts by taking into account the growth of muscles.

• Korean Journal of Human Ecology
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• v.23 no.5
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• pp.919-928
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• 2014

The purpose of this study was conducted to improve middle school students' satisfaction on their uniform to provide basic information for the wearing condition. on their comfortable uniform. Survey was conducted on 532 boys' and girls' middle school students in Iksan City. This study analyzed the purchasing factors and modification, fitting evaluation, and satisfaction of comfortable uniform aspect of students. It was the questionnaire consisted of 18 questions in total. The results are as follows : First, boys' middle school students preferred 'activity' among the purchasing factors. Girls' middle school students preferred 'design' and 'activity' among the purchasing factors. Second, in purchasing types, boys' students bought the type of cooperative purchasing and the type of the school uniform special shop in girls' students. Third, 51.0% of the students interviewed have experienced to modify their uniforms. Since the non fashionable design and non suitable uniform length caused the students to modify their uniform. Also students did not satisfy the color and design in their comfortable uniforms. Thus school uniform maker should make that consider movement, color, design, functional elements and changing students' aesthetic sense.

• Culinary science and hospitality research
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• v.14 no.1
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• pp.73-83
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• 2008

The purpose of this study was to investigate purchasing variables in the organic food consumption level in Busan. To achieve this purpose, 240 residential women who are organic food consumers were chosen. Among them, 149 women took part in the study. The questionnaire was composed of three parts: 8 demographic characteristics, 9 organic food purchasing conditions, and 22 purchasing variables. The research was continued from August 20th until September 10th, 2007. To derive the results, descriptive analysis, factor analysis, and ANOVA were used by spss 14.0. To sum up the results, three organic food consumption groups were classified into high, middle, and low consumption levels depending on buying condition for organic material. For the factor analysis, 5 factors were named as confidence, quality, safety, appearance, and economy. On the high consumption level, economy factor was highly important than other groups. In general, price would be a more sensitive factor, so they answered the adjusted price range; 52 participants said under 10%, 22 between 11% and 20%, and 17 over 40%.