• 한국의류학회지
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• 제32권10호
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• pp.1535-1547
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• 2008

The purpose of this research Is to inquire into the aspects of consumers' perception of age and their lifestyle and to reveal the effect of variability in spending behaviors themselves. A survey was carried out regarding the consumers of the new elderly generation aged 55 and above. 561 respondents were surveyed. residing in Seoul and Metropolitan areas. Factor analysis from the exploratory reconnaissance, Cronbach's $\alpha$, K-average community and multivariate analysis, multi-recurrence and crossing analysis($\chi^2$ verified), were used for statistics analysis. In conclusion, the cognitive age only shared a marginal relationship with lifestyle, most people in their forties stood out in this part of the research. The change of the cognitive age and lifestyle of the new elderly generation is expected to be a variable in the clothing purchasing behavior in the future. As the population of the new elderly generation increases, there is a need for changing views towards the new elderly generation and there is no doubt that it is a main target within marketing trends in the elderly generation industry.

• 복식문화연구
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• 제25권2호
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• pp.206-223
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• 2017

This study examines the role of visual merchandising (VMD) in creating effective interior displays for fashion "select shops"(shops that carry a wide selection of brands) amid the recent changes in consumption trends, with consumer needs becoming increasingly individualized and diversified. Fashion select shop interior displays can be categorized as self-service, showcase, counter, and environmental display spaces. Regarding the VMD elements that contribute to effective interior displays, we reached the following conclusions. First, in self-service displays, in order to heighten sales efficacy, display elements should be presented in such a way as to enable customers to select products with ease by themselves. Second, the mere presence of showcase displays was found to be insufficient; if, however, select shops use showcase displays to arrange products according to the flow of customer traffic, enabling the creation of a gentrified atmosphere for products, this may contribute to a differentiated image of brands, heightening perceived product value. Third, in counter displays, having a harmonious arrangement of display and presentation elements promotes sales by inspiring customer confidence. Fourth, regarding environmental displays, it is important for stores to have attractive interior designs and decorations in order to reproduce settings in which products are actually used, as this can inspire interest in products and promote customers' purchasing intention.

• 농촌계획
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• 제13권3호
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• pp.73-82
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• 2007

Recently, plans to revitalize rural areas in addition to farming are actively having been groped since given agricultural conditions destituted. One of the plan is the 'Rural Tourism' which to sell to urbanites by merchandising rural and pleasant characteristics possessed by rural areas. As a part of the rural-urban exchange, analyzed the features of the experience programs operated by each village by selecting 152 rural-mountain villages where is supporting and presented results by synthesizing above conclusion. The results acquired through such research are as following. Currently, villages operate mainly with the experience program related to general agricultural life styles by synthesizing special features of experience programs with high frequency in operations as the present status of the rural-mountain villages and showed negative trends dependant to the existing natural resources and easy in operations. Moreover, the operation of the experience which are expected to publicize the village and create large incomes were insufficient, analyzed not to be stimulate purchasing activities by lack of connections among experience programs and only simple staged experiences are mainly operated due to low operation frequency of experience programs which can be operated with special interests or professional characteristics.

• Asia pacific journal of information systems
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• 제20권4호
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• pp.25-51
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• 2010

This study compares and contrasts the intellectual development of the MIS field in Korea from 2005 to 2009 to that of international trends by using a keyword co-occurrence network analysis of the two flagship journals: APJIS and MIS Quarterly. From 316 research articles in these two journals, 132 unique and most frequently co-occurred keywords were put into analysis. The results of structural equivalence show a mild correlation between APJIS and MIS Quarterly. The e-commerce, trust, and technology adoption are the high frequency keywords in both journals. In Korea e-learning, purchasing, and recommendation systems turn out to be important keywords while outsourcing, research method, quantitative method, design research, information theory, and empirical research are in average international journals. This connotes that the Korean scholarship tends to focus more on practically oriented topics, but the clustering and relational mapping of research topics in each journal show a mild level of overlap with distinctive orientations due to intrinsic disparities depending on the concerned journals' geographical scopes, namely domestic or global.

• 유통과학연구
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• 제11권11호
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• pp.13-18
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• 2013

Purpose - This thesis aims to increase the success of Korean fashion brands in the Chinese consumer market by providing basic items in fashion colors preferred by women in their twenties and thirties, having the highest purchasing power, in Beijing and Seoul, in the summer of 2012. Research Methodology - The street fashion color data were retrieved for the case study by taking pictures and recording videos at the famous fashion streets in Beijing and Seoul. The WINDOWS SPSS 18.0 program was applied, to determine the frequency of street fashion colors. Results - The results might be ascribed to the tendency of Chinese women to favor the symbolism of traditional colors. Conversely, women in Seoul have more attachment to international fashion color trends than to the traditional color symbolism. Conclusions - This study suggests that Korean companies should consider the differences in street fashion color preferences when planning to launch a fashion brand in the Chinese consumer market. To gain the long-term perspective, further research on the local Chinese area might be essential to help Korean fashion companies and brands launch into the Chinese consumer market.

• 디자인학연구
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• 제16권1호
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• pp.159-168
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• 2003

현대 패션매장은 변화하는 패션 경향에 따라 다양화되면서 실내디자인의 차별화로 단지 판매를 위한 공간만이 아니라 감각적이고 개성적인 이미지와 변화 있게 연출을 하는 공간으로서 역할이 요구 되고있다. 특히 1980년대에 와서 패션은 포스트 모더니즘에 따른 대중화로 인해 복고무드를 현대적으로 연출하게 되었다. 이와 함께 1960년대 반문화의 하나였던 미니멀리즘의 등장을 가져왔다. 최근 다양한 시도와 새로운 시각으로 표현되는 미니멀리즘적 경향은 실내디자이너들의 작품을 통하여 나타나고 있다. 따라서 본 연구에서는 패션의 흐름 속에서 패션매장과 미니멀리즘의 특성이 패션매장의 공간구성에 어떤 연계성이 있는지 파악하고 이론적 고찰과 사례분석을 병행하여 이를 경험하는 관찰자의 지각을 통해 연구, 분석하고자 한다. 이에 상호 관련된 여러 가지 특성을 분석하고 혼돈을 겪고 있는 오늘날의 상황 속에서 디자인의 일관성 있는 방향을 제시하는데 그 목적이 있다.

• 복식
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• 제60권9호
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• pp.150-161
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• 2010

In Korea, recent trends indicate an increase in the volume of the functional clothing market. This study investigated the evaluative criteria and information sources of functional clothing according to gender and age. A total of 756 responses were analyzed using descriptive statistics, MANOVA, and Duncan's test. The main effect of gender on the evaluative criteria and information sources of functional clothing was identified. Compared with male consumers, female consumers gave more importance to price and aesthetic criteria. Female consumers take advice from colleagues and companions, as well as use information obtained from mass media to a greater extent than male consumers. Age was seen to have an effect on evaluative criteria and information sources in purchasing functional clothing. Respondents in their forties and fifties took textile quality and durability more seriously. Information available on the Internet and following the dressing styles of celebrities were preferred by respondents in their twenties.

• 패션비즈니스
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• 제23권6호
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• pp.101-115
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• 2019

3D printing is attracting attention from all industries as it enables the development of personalized product design to meet consumer needs by establishing a mutual connection system between production, management and consumers. However, there are still limitations to applying them as apparel materials, and research on the recognition of 3D printing or the preference for fashion products is needed to actually commercialize 3D printing in the fashion industry. In this study on the development of various product designs using 3D printing technology in the fashion industry, an analysis of 255 questionnaires was conducted to determine the preferences and purchase intention trends of fashion product design using 3D printing for college students. Data analysis was performed with IBM SPSS Statistics (V.24). 'Fashion sensitive pursuit', 'Individuality & brand pursuit' and 'Functional convenience' was interested in fashion accessories using 3D printing technology and customized fashion apparel products using 3D printing. 'Functional Convenience-oriented' and 'Practical Purchasing-oriented' type showed that the functionality and durability of products made using 3D printing technology were important. And 'Individuality pursuit' type indicated that design and applied materials were important when producing products using 3D printing technology.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2008년도 추계학술대회 논문집
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• pp.1525-1538
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• 2008

Currently, it has been a fashion to include RAMS of rolling stock in the order for purchasing the rolling stock. However, it's only to suggest a qualitative value or an ideal target without giving or demonstrating actual RAMS target, with only demonstrating passive RAMS by the data provided by the manufacturer. In the case of KTX project of 100 cars of KTX-II contracted in June 2006, their target has been suggested from the previous RAMS application standard and it aimed to achieve the reliability level of equivalent high speed rolling stock. Afterward, as actual KTX-II RAMS Plan and RAMS Demonstration Plan has been prepared and approved, it has been the first problem to secure the reliability and safety in order to introduce the new high speed rolling stock(KTX-II) successfully and we actually tried to apply overseas RAMS standard, KTX samples, electric railcar MTRC and rolling stock samples. This Report was dealt world trends of Railway RAMS standard, KTX-II RAMS Specifications, the present condition of KTX-II RAMS performance and development a way of KTX-II RAMS, We hope the "KTX-II RAMS Application Standard for Safety of Passenger Transportation Service" is served as an opportunity for the basic research for establishing and demonstrating RAMS target of components or parts composing the rolling stock system.

• International Journal of Internet, Broadcasting and Communication
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• 제15권1호
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• pp.33-39
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• 2023

Social networking is gaining speed and has grown indispensable as technology develops. As a result, social media, particularly Facebook, Instagram, and influencer marketing, are replacing conventional marketing trends. The top 15 search terms for Mongolian women between the ages of 18 and 34 in 2019 on Facebook were cosmetics and shopping. Companies use social media, the main tool of social media, to promote their products while simultaneously increasing productivity at a minimal cost. In Mongolia, finding out about cosmetic brand products on social media is rather usual. The impact of social media influencers on the purchasing of cosmetic brands must thus be researched. We aimed to find out the relationship between attractiveness, authenticity, communication ability, and influence, which are characteristics of beauty influencers, on product purchase intention and identification between consumers and followers (information acceptance, purchase intention). Communication ability and influence appeared to have a statistically significant positive (+) effect on identification. On the other hand, attractiveness, communication ability, and influence all showed a statistically significant positive (+) effect on information acceptance. Identification and information acceptance has s significant positive effect on purchase intention.