• International Journal of Costume and Fashion
• /
• 제11권2호
• /
• pp.13-24
• /
• 2011

This study explores the opportunities for new market of traditional Korean costumes, Hanbok, following not only the consumer's needs and wants, but marketing trends of fashion industry. This paper is the exploratory consumer research of fusion Hanbok, it aims at examining how consumers wear fusion Hanbok. Study participants were limited to mothers who wore Korean-fusion Hanbok to their baby's first birthday party once or more. A total of 221 respondents completed online questionnaires. The results of this study are as follows. First, regarding the reasons of wearing fusion Hanbok is a beautiful and traditional dress although traditional Hanbok is uncomfortable and inconvenient. Second, the most satisfactory aspect of fusion Hanbok was found to be its design. Satisfaction with the color, size and length was also high. Third, most female consumers in their 20s and 30s have stronger preferences for and intentions of purchasing fusion Hanbok. Some people criticize that as fusion Hanbok is westernized in its designs and materials, it has lost the classical beauty and impression of traditional Hanbok. However, if no one routinely wears Hanbok, Hanbok will never be popularized or globalized. This study suggest that traditional Hanbok should be improved by developing effective merchandising strategies based on consumer needs for traditional Hanbok such as various product assortment and promotion strategies using traditional Korean beauty. So, traditional Hanbok could be retained and succeeded in the future by improving consumers' dissatisfactions of traditional Hanbok and creating the new market of traditional Hanbok in which fusion Hanbok are produced focused on consumers' needs and market environments.

• 보건의료산업학회지
• /
• 제5권4호
• /
• pp.177-192
• /
• 2011

The arguments exist that private health insurance(PHI) policy holders tend to use the health care services more than non-policy holders due to their little out-of-pocket spending, resulting in the adverse effects on the finances of National Health Insurance. This study aims to increase the objective understanding of the issue and to draw a direction of further research, by reviewing the articles, reports and statistics which examined the effects of purchasing PHI policies on health care utilization. Significant differences in healthcare utilization, except for the very partial increase of utilization in outpatient settings, have been not found. The similar trends of the results have existed in a few previous studies which tried to control the endogeneity of medical use and health insurance with latent variables which affect the decision on medical use and health insurance. However, we can not exclude the potential change of healthcare utilization patterns because the portion of the insured of indemnity PHI is becoming rapidly larger in the market. For further research, we should try to obtain the objective information of subjects' past medical history, health status, health related behavior, and income affecting purchase of PHI and utilization of healthcare services. And the efforts of controlling the endogeneity of medical use and health insurance with latent variables which affect the decision on medical use and health insurance, are very considerable.

• 한국콘텐츠학회논문지
• /
• 제14권3호
• /
• pp.374-384
• /
• 2014

우리나라 유가증권시장의 추세 흐름과 투자자들의 투자 포지션의 관계를 중심으로 투자자들의 거래가 어떠한 특징을 갖는지를 실증적으로 분석하였다. 연구 대상 기간은 2004년 1월부터 2011년 12월까지 8년간인 총 96개월의 1,991일간이다. 분석에 사용된 자료는 한국종합주가지수(KOSPI)와 각 거래집단의 총매수량과 매도량, 매수대금과 매도대금 등이다. 매월 말과 매일 종가 두 자료를 이용하여, 각 집단 간의 상관관계를 검정하고 회귀분석을 하였다. 본 연구는 시장을 장기적인 관점에서 국면을 세분화하여 각 투자집단의 투자 포지션을 검정하였다. 외국인들과 기관들은 주로 고가 종목에 대한 거래에 집중되었다는 것을 알 수 있었다. 그리고 국면을 좀 더 세분화하여 검정한 결과 외국인 투자자들은 기관들과는 달리 상승3기에 지수가 상승할 경우 증시에서 빠져나가는 현상을 볼 수 있었다. 하락 말기에 개인들은 매도를 증가시키고 있다는 것을 알 수 있었다. 일반적으로 개인들은 시장의 흐름과 역행하면서, 외국인 투자자들의 상대방이 되어 반대 포지션을 선택하고 있다고 할 수 있을 것 같다.

• 농업과학연구
• /
• 제46권4호
• /
• pp.955-969
• /
• 2019

Analyzing on-line consumer responses is directly related to the management performance of food companies. Therefore, this study collected and analyzed data from an on-line portal site created by consumers about food companies with issues and examined the relationships between the data and the management performance. Through this process, we identified consumers' awareness of these companies obtained from big data analysis and analyzed the relationship between the results and the sales and stock prices of the companies through a time-series graph and correlation analysis. The results of this study were as follows. First, the result of the text mining analysis suggests that consumers respond more sensitively to negative issues than to positive issues. Second, the emotional analysis showed that companies' ethics issues (Enterprise 3 and 4) have a higher level of emotional continuity than that of food safety issues. It can be interpreted that the problem of ethical management has great influence on consumers' purchasing behavior. Finally, In the case of all negative food issues, the number of word frequency and emotional scores showed opposite trends. As a result of the correlation analysis, there was a correlation between word frequency and stock price in the case of all negative food issues and also between emotional scores and stock price. Recently, studies using big data analytics have been conducted in various fields. Therefore, based on this research, it is expected that studies using big data analytics will be done in the agricultural field.

• 마케팅과학연구
• /
• 제15권3호
• /
• pp.49-65
• /
• 2005

현대인들은 의식적 혹은 무의식적으로 많은 광고에 노출되고 있다. 이에 기업에서는 매력적인 모델을 광고에 사용함으로써 자사의 광고에 소비자들의 주목도를 높이려는 것이 일반적인 경향이다. 의류의 경우, 소비자는 주로 잡지, 신문, 카탈로그, TV 광고 등의 마케터 주도적 정보원을 통해 정보를 수집하는 것으로 나타나, 마케터가 제시하는 광고가 의류 소비자의 구매행동에 영향을 미친다는 것을 알 수 있다. 따라서 본 연구에서는 의류광고에 사용되는 모델이 소비자에 의해 의류광고에 적합하다고 판단되어지는 경로를 이론적으로 도출하고 이를 실증적으로 검증하였다. 그 결과, 모델의 매력도 차원에는 '관능성'과 '귀염성', 두 차원이 존재하며, 이 차원은 각각 다른 경로로 의류광고 적합도를 향상시키는 것으로 나타났다. 관능성은 '모델답다', '전형적인 모델이다'로 여겨지는 '모델 전형성'을 통해 의류광고 적합도를 향상시키며, 귀염성은 모델 전형성을 거치지 않고 의류광고 적합도에 직접적으로 영향을 미치는 것으로 나타났다. 이러한 결과는 기업이 의류모델을 선정함에 있어 유의한 시사점을 제공한다.

• 한국융합학회논문지
• /
• 제9권5호
• /
• pp.137-143
• /
• 2018

융합을 기반으로 4차 산업 혁명의 관심이 뜨거운 가운데 가구산업에도 IT기술과 융합한 스마트가구가 출시되면서 우리 생활에 편리하고 편안한 환경을 제공하기 시작하였다. 이에 본 연구는 융합을 기반으로 가구디자인 특성을 시대 변천에 따라 분석 하였다. 20세기 전 후의 융합 가구는 동양의 건축양식이나 캔틸레버와 같은 건축구조 및 재료를 융합한 디자인적 특성을 보인 반면, 21세기의 융합 가구는 IT기술을 바탕으로 스마트 홈서비스 및 네트워크를 지원할 수 있는 융합가구의 특징을 보이고 있다. 또한 1인 가구의 증가에 따른 소비 추세로 인해 소형 공간에 적용 가능하도록 복합적인 기능의 가구, 기능의 융합이나 콜라보레이션을 통해 다양한 소비자의 구매 패턴에 대응할 수 있는 융합가구 디자인의 특성을 보이고 있다. 이러한 특성을 통해 이제까지 낙후산업이라 인식되었던 가구산업이 첨단 산업으로 변신할 수 있는 가능성을 찾아 볼 수 있음과 동시에 본 논문이 가구산업의 발전에 기초적 자료가 될 것으로 기대한다.

• 한국전자거래학회지
• /
• 제24권4호
• /
• pp.109-118
• /
• 2019

최근 미중 무역 갈등에 따른 주식시장의 불안정성으로 인해 많은 사람들이 비트코인의 투자에 관심을 보이고 있고 다수의 선행연구에서 이를 안전자산에 대한 투자로 해석하고 있다. 그러나 최근의 비트코인 시세 변동 폭이 크다는 점을 감안하면 투기적 매수세로 인한 결과로 해석할 여지도 있어 비트코인의 자산 성격을 어떻게 분류하여야 하는가는 관련 회계정보의 분석에 중요한 기준점이 될 수 있다. 본 연구는 비트코인의 안전자산 여부를 판별하기 위해, 비트코인과 경제 지표들 간의 상관관계를 분석하여 금과 비트코인이 지표들과의 시계열 관계에서 유사하게 반응하는지 검증하였다. 분석 결과는 금과 비트코인의 가격 간의 회귀분석 설명력은 낮아 서로 간의 관련성이 낮음을 보인다. 또한, 최근의 6가지 경제 변수와 그랜저 인과관계 분석 결과 비트코인의 경우 변수들과 인과관계가 성립하지 않았다. 이는 단기간의 급격한 가격 변동이 비트코인 자산 성격에도 상당한 영향을 미치고 있음을 반박하는 결과로 볼 수 있다.

• 한국의류산업학회지
• /
• 제19권4호
• /
• pp.448-467
• /
• 2017

Attention to living lifestyle shops covering with the wide product range including household items, interior decoration, and bedding have recently increased since consumers have been improving their standard of living and income levels and they are getting more interested in up-to-date trends of global living lifestyles. The purpose of this study is first, to analyze the market situation of living lifestyle shops using the case study method and second, to investigate consumer's store usage behavior, product purchase motives, and attitudes to the living lifestyle shops using the empirical study method. For an empirical study, the survey was conducted with 20s to 50s female respondents who have visited living lifestyle shops and a total of 227 responses were analyzed using SPSS 18.0. The results of this study were as follows. The most frequently visit store was MUJI and most of respondents tended to visit the store once a month and their interest and purchase items were household items. Only impulsive purchase motives among other motives of living lifestyle shops, such as others-oriented, situational, and reasonable motives, significantly had a positive effect on store attitudes toward living lifestyle shops. There were differences in purchasing items at living lifestyle shops depending on marriage status and occupation. Purchase motives of living lifestyle products were statistically influenced by demographic factors such as age, marriage status and income level, however store attitudes were not. The managerial implications for living lifestyle shops are discussed limitations and areas for future research as well.

• 한국의류학회지
• /
• 제39권2호
• /
• pp.190-203
• /
• 2015

The fashion industry has been rearranged by Global SPA brands (like ZARA and H&M), which are powerful retailers that integrate the value chain ranging from manufacturing to sales. SPA brands can offer good quality of clothing at a reasonable price by cutting the margin between the supply chain. They are also called fast fashions since they make expedited efforts to respond to market trends and consumers. Despite the slow growth of the fashion industry in Korea, as global SPA brands rapidly expand market share, traditional fashion companies have launched several SPA brands such as MIXXO and SPAO (E-LAND), 8SECONDS (CHEIL INDUSTRIES). The few academic studies on this subject are focused on the analysis of secondary data such as news and books. The current research is qualitative and empirical attempts to explore the success factor of SPA brands with analysis of 1:1 in-depth interviews with experts who have worked for global SPAs such as Uniqlo, H&M, and ZARA, based on the grounded theory. The main phenomenon was shown to be that global SPA brands were popular since they offer a variety of products with a large assortment at reasonable and cheap prices in a large scale and multifunctional retail store. Most of them displayed main phenomena that can be realized due to the purchasing cycle of clothing that is shorter with consumers' regarding clothing as consumables. Global SPA brands had three types of marketing strategy: sellable product, sales strategy according to consumer response, and multifunctional stores. Each global SPA brand developed marketing strategies based on core competency and national conditions. The three success factors shorten the consumer decision making process of clothing. This study concludes with implications for practitioners of SPA brands born in Korea.

• 패션비즈니스
• /
• 제4권4호
• /
• pp.107-121
• /
• 2000

The purpose of this study is to offer basic data to adolescents' cosmetic culture by investigating and analysing the choices made by female students who have been becoming principle consumers of cosmetics these days. Firstly, social and cultural backgrounds and concepts of N generation, and then characteristics and influencing powers of female students were reviewed. And this study also included questionnaire surveys of 500 female students in middle and high schools located in Seoul. Data were processed using a SPSS$^+$ program and analyzed by using frequency, percentage and the $X^2$-test. The major findings run as follows: Female students have the effects of spreading their words quickly and abilities of making a decision what to buy. And they accept consuming behaviors itself as a part of cultural lives. Therefore, industries have acknowledged them as new principal consumers with a powerful influence in the market. They also play an important role in active consumer as emotional generation who has distinct personalities and prefer fashion trends, changes and innovations. They show conformities with their peer groups and they also want to identify themselves with characters or stars. The cosmetic behaviors of female students relating to demographic characteristics showed a significant relation to grades, majors, school groups and places of residence. Female students have a lot of interest and knowledge about cosmetics. And they use various cosmetic products. This study demonstrated the age for using make-up for the first time has been becoming younger more and more. Recently, female adolescents tend to use face powder, lip gloss, mascara and eye shadow. It is assumed that cosmetic purchases of female students can be considered as an impulsive aspects. However, before purchases, the proportion of students having any particular cosmetic brand in mind previously has been increasing. They take into consideration skin safety, the quality of product and color, when purchasing cosmetic products.