• 한국식품조리과학회지
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• 제10권3호
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• pp.291-295
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• 1994

The main purpose of this research is to survey mushroom uses by housewives in Taegu metropolitan region to provide basic knowledge for the development of mushroom cooking methods. We have done statistical analyses of 472 questionnaires on mushroom uses. We found the following results: many respondents regarded mushrooms as one of natural, or health foods. The most well-known mushrooms turned out to be Pleurotus ostreatus, Dried Lentinus edodes, Ganoderma lucidum, Agaricus bisporus and Tricholoma matsutake in the order. The higher in income and year of education, the more species of mushroom are known to respondents. Anticancer effect of mushrooms are known very well and 56.4% of respondents eat Pleurotus edodes often. Preference between mushrooms and their characteristics have been turned out to be significantly different. Preferred characteristics are taste, texture and aroma: respondents preferred texture of Pleurotus ostreatus, and taste and aroma of Tricholoma matsutake. Main purchasing place for mushrooms turned out to be market. Majorproblems of mushroom uses are price, development of cooking methods, storage and preservation of mushrooms.

• 한국식생활문화학회지
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• 제36권6호
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• pp.531-541
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• 2021

This study was conducted to provide basic data for evolving a strategy for the development of Vietnam's customized HMR program and formulating a marketing strategy by analyzing the characteristics and variations of HMR consumption behavior by household size. The results of the analysis were as follows: The number of single households using HMR as a general meal at home was higher than multiple-person households. Moreover, there was a high preference for 'ready to heat' and 'ready to eat' products, which are relatively easy to cook and prepare. It was observed that single households preferred department stores, hypermarkets, and convenience stores for purchasing HMR when compared to multiple households, and that single households preferred to acquire information through TV/radio and internet advertisements. Among the HMR selection attributes, single households valued taste, quantity, price, preparation process, preparation time, and ease of storage as important. Reflecting on the results of this study, when developing HMR in Vietnam, it is necessary to develop a product that can nutritionally replace the general meal with a focus on convenience. In addition, there is a need for products that possess various attributes such as convenience, health, and eco-friendliness.

• 산업경영시스템학회지
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• 제42권3호
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• pp.167-175
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• 2019

The purpose of this study is to analyze the factors influencing consumers purchasing of domestic, imported and craft beer through AHP analysis and to provide implications for marketing for each beer market. In this study, theories and calculations related to AHP analysis were thoroughly examined and selection attributes were determined by referring to existing theories. A total of 164 consumers who have purchased beer were the target of the survey. The results were analyzed by AHP analysis and the differences were analyzed. It was confirmed that the domestic, imported, and craft beer had the highest weight in the taste in the first layer. At this time, we can confirm that imported, and craft beer has a relatively high weight on taste and domestic beer has a relatively high weight on brand image. We also found that design and advertising images do not have a significant impact on beer selection. Even though it is study on beer, we can find people have different preference between their orgin. In this study, it is possible to show what type of factors does the beer manufacturing and distribution company should concentrate on by analyzing factors that consumers consider, unlike other studies focusing on consumption status of existing beer.

• 한국의류학회지
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• 제43권1호
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• pp.51-64
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• 2019

This study provides basic information for the convenient size selection of shirts in the online purchasing environment. The preferred shirt fit was compared according to body size group. The subjects were 111 students majoring in clothing. After setting a virtual model with her own body sizes, subjects chose the best preferred fit among four sizes shirts which included the shirt suitable to her bust circumference, one size smaller shirt, one size larger shirt, and a two size larger shirt. They generally preferred the original size, but the preferred shirt fit was different by the body characteristics such as stature, waist height, or the ratio of Biacromion and drop. Shirt length was affected by stature and sleeve length was affected by waist height. The shoulder ease was mostly affected by the ratio of the shoulder length. Waist fit and hip fit were influenced by waist and hip. Therefore, the body parts affecting the preferred fit of each shirt part were different and the effect of body shape was stronger than body size.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.465-473
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• 2021

The main aim of this research paper is to identify the factors that influence smartphone purchase intention in the Nepalese market. The study identifies how the brand personality, attribute factors, and the price factor influence the purchase intention of a smartphone. The paper puts the emphasis on how the consumer preference functions in the selection of the smartphone and which factor plays the more significant role in smartphone purchase intention. This research paper has used primary data and a 7-point Likert scale survey questionnaire. The primary data has been collected through a structured survey questionnaire by using convenient sampling technique from 294 smartphone users in the Kathmandu Valley. Descriptive statistics, Correlation Analysis and Structural Equation Modeling (SEM) have been carried out to analyze the primary data using the SPSS AMOS 24. Brand personality, attribute factor, and product price were taken as independent variables to identify the impact on purchase intention. The result of the regression path analysis showed that brand personality has no significant effect on purchase intention in the purchasing of smartphone. It is also found that the product attributes and product price have a significant influence on consumer purchase intention of a smartphone in Nepal.

• 한국의류산업학회지
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• 제22권6호
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• pp.803-811
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• 2020

This study investigates the management of clothes and the perception of up-cycling fashion based on university students majoring in fashion. Results based on 124 survey participants are as follows. First, students prioritized design when buying clothes and regarded texture as important for material. In managing clothes, male students emphasized durability; however, female participants checked fluff occurrence. Second, more than half of the respondents knew what up-cycling fashion was; overall, female students were more aware of up-cycling fashion than males. Few students purchased up-cycling clothes; however, many were willing to buy up-cycling clothes for eco-friendliness, which implies that they understood the relations between up-cycling fashion and environment. Third, pertaining to the perception of SPA fashion, students were highly satisfied with the accessibility of SPA brand stores. The group of students who knew up-cycling fashion were more satisfied with SPA brands and indicated o correlation between the cognition of up-cycling brands and preference for SPA brands. Last, in terms of the perception of environment and clothing, university students majoring fashion recognized the need for environmental protection; however, they did not emphasize environment when purchasing or managing clothes.

• 한국의류학회지
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• 제46권1호
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• pp.1-16
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• 2022

To develop functional workwear for fishing, this study investigated the working conditions, inconveniences and problems associated with workwear, and functions required for workwear. A questionnaire was used for the study, and SPSS 26.0 was used for the analysis. In total, 124 fishermen participated in this survey (ages: 53.2 ± 11.9), consisting of 84.7% males and 15.3% females. The number of participants whose work experience was more than 10 years and less than 20 years was 46, accounting for 37.1%. Most fishing industry was in danger of getting hit by machinery or clothes. Fishermen preferred two-piece style workwear, and a waterproof fabric was the most important factor considered while purchasing the workwear. Their discomfort while moving in their workwear was attributed to the stretching of their hips, thighs, crotch, and knees when lifting their legs or squatting. Preferences depended on the type of fishery and the age of fishermen. Protection was emphasized for aquaculture fishing, while the activity was emphasized for capture fishing. People in their 50s emphasized the protection provided by the workwear, while others emphasized the activity. In the future, substantial research is necessary to develop workwear that reflects fishermen's requirements.

• 문화기술의 융합
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• 제8권5호
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• pp.259-264
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• 2022

메타버스 기반 다국가 유학생 커뮤니티를 이용한 음식 구매 플랫폼은 다국적 음식 기호 커뮤니티를 이용한 메타버스 구매 플랫폼이다. 본 플랫폼 이용을 통해 다국적 유학생들의 커뮤니티, 유학생 판매자 커뮤니티 구축과 메타버스 구매 플랫폼의 신산업 육성이 기대된다. 메타버스 플랫폼은 익명성을 보장하고, 시공간 제약받지 않으며 자유롭게 아바타들과 소통하여 제2의 비즈니스 커뮤니케이션을 창출할 수 있다. 또한 많은 종류의 기호식품을 소량으로 판매함으로써 희소성에 맞춤화하면서도 서비스를 제공하는데 부담감을 줄이고 유학생들이 쉽게 참여할 수 있도록 한다. 이 커뮤니티 기반 플랫폼은 새로운 비즈니스로 확대될 수 있다.

• 패션비즈니스
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• 제27권2호
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• pp.108-123
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• 2023

Recent increase of eco-conscious trends and pleasure from Do It Yourself (DIY) activities have led to a surge in sales of package products bundling together clothing patterns and raw materials. However, a well-structured market system is yet to be established. We surveyed 460 women with sewing as a hobby who had purchased these DIY clothing pattern packages. The survey revealed that majority of respondents had their hobby for over five years. Choosing the right fabric to match clothing patterns presented a common challenge. Most participants owned a sewing machine and an overlocker, with price being the primary concern when purchasing a package. For guidance during the sewing process, participants preferred print materials featuring real-life images. Those with less sewing experience leaned towards video tutorials. Items of interest or those commonly created included blouses, shirts, and dresses. Desire for further learning in sewing and pattern-making was prominent, with a clear preference for online classes. Several strategies are recommended to enhance the appeal of DIY clothing package products, including broadening range of packages that incorporate fabric, offering supplementary educational resources to improve users' skills, implementing affordable pricing structures, supplying comprehensive creation guidelines, and making available design modification guides. These considerations could significantly boost customer satisfaction. This research intends to lay groundwork for understanding DIY clothing creation market, ultimately fostering production of highly desirable products. Insights of this study will prove instrumental in refining product development and devising effective marketing tactics, leading to a more rewarding consumer experience.

• 유통과학연구
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• 제21권11호
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• pp.103-111
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• 2023

Purpose: This research aims to study the selection attributes influencing the purchasing decisions of the MZ generation in online luxury stores and explores the moderating effects of consumer value. The research aims to validate the impact of reasonable pricing, brand reliability, product variety, comprehensive product information, and user-friendly interfaces on customers' decision to purchase products from online luxury stores. Research design, data and methodology: A survey was conducted with 101 participants, and data analysis included exploratory and confirmatory factor analysis, as well as covariance structure model analysis. Results: The findings reveal that brand trust, product variety, and information sufficiency significantly influence brand affect, which in turn influences purchase intention. Additionally, the study identifies that consumers prioritizing hedonic value are more influenced by brand trust and information, while those prioritizing utilitarian value are more responsive to factors like reasonable price, product variety, and ease of use. Conclusions: The study provides insights into the preferences and behaviors of the MZ generation, highlighting their digital proficiency, mobile-centric lifestyle, desire for product variety, price-consciousness, social media influence, and the availability of personalized shopping experiences as factors contributing to their preference for online luxury stores. These findings contribute to understanding consumer behavior and decision-making processes in the context of online luxury shopping.