• 산업경영시스템학회지
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• 제41권3호
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• pp.170-175
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• 2018

While the term online shopping refers to all online transactions, cross-border online shopping means shopping activities purchasing products or services over the internet for the customers abroad. As Internet use for the international shopping activity increasing, cross border online shopping has grown substantially for last decade. This study is about the problem regarding the cross border online shopping for two different countries and the variables that influence their shopping behavior. The cross border online shopping has been increased by the growth of Internet access. However, the growth of the Internet use does not guarantee a successful development of cross border e-commerce for every country. To find out the perception for cross-border online shopping for two different cultures, shoppers from two countries with different cultural background were chosen, and the perception for cross-border online shopping from each culture is contrasted. For statistical Analysis, ANOVA is used to find the relationship between a single non-metric independent variable, and multiple metric dependent variables. Hofstede's cultural dimensions model is adopted for this study as a tool to find out the patterns of cross border online shopping. This study showed what the variables would affect the perception in cross border online shopping. The results of this study indicated that cross border online shoppers with different culture were notably different on two variables identified-timeliness and ease of use.

• 복식문화연구
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• 제22권6호
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• pp.899-910
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• 2014

The purpose of this study was to analyze high school students' school uniform wearing attitude by group according to clothing attitude targeting Gyeongnam area. This study aims to provide preliminary data in the field of school uniform and marketing that clothing propensity by groups is considered. This study conducted a survey targeting 762 high school students in Gyeongnam. For statistical analysis, SPSS for Window 14.0 was used for frequency analysis, factor analysis, reliability analysis, multiple sponse analysis, cluster analysis, ANOVA analysis and Duncan's ex-post analysis method. As a result of cluster analysis on the clothing attitude, students were divided into 4 segmentation of fashion seeking group, fashion indifference group, conformity group and modesty group. As a result of verification on the difference in perception toward wearing school uniform by groups which were classified according to the propensity of clothing attitude, activity, stability, and practicality were all varied according to the propensity of clothing attitude. 4 groups were significant differences in the degree of consent to wearing school uniform, price of school uniforms, tendency to prefer famous brand when purchasing school uniform, experience of transforming school uniform, opinion about school uniform modification and reason for school uniform modification. While low graders were many in 'modesty group', upper graders were many in 'fashion seeking group', which means that more segmentalized satisfaction of clothing by group may be raised if such a fact is considered when planning clothing for high school students segmentalized by age.

• 한국환경교육학회지:환경교육
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• 제18권2호
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• pp.76-89
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• 2005

The objectives of this study are to identify the environmental consumer behavior, to examine the degree of environmental consumer behavior of the junior high school students, and to investigate the educational system of a school which influence the consumer behavior. The data used in this study are 368 male and female students in 9th grade in Anyang City, Kyunggi-do province. Statistics used for data analysis are means, standard deviation, t-test, and Multiple Regression Analysis. The results of the research are summarized as follows : First of all, as a tendency of the environmental consumer behavior of junior high students, the primary factor to the environmental problems was media, and among those, TV and radio was the medium to environmental problems. This implies the fact that the time juveniles interact with mass media is significantly growing, which means that transmitting environmental problems by programs targeted to adolescences through mass media would be effective. Next, the disposal process showed the highest environmental consumer behavior, followed by the consuming and purchasing process. Education on the purchasing process will be necessary to encourage environmental consumer behavior. The route of obtaining environmental knowledge was basically from school and the level of the average environmental knowledge fumed out to be low. This shows the need to produce and distribute media education materials because educating the conclusion of actual experiments will be more effective than that of theoretical studies. The conformity showed general indifference on environmental consumer behavior and the environmental resources were normally collected seperated. Conformity is a cultural bond teenagers think important, therefore education available for students about the same age should be developed. Next, the value intention of the surveyed showed that the ecological intention was highest, followed by economic and convenience intentions. This means the morale of the junior high students to environmental consumer behavior is set sound. Females tended to act more environmentally, while males showed more intention to economic causes. Also, the students of the boys-only or girls-only schools showed higher environmentally sound behavior in disposal processes. Finally, the environmental consumer behavior was influenced most by environmental consumer behavior of the conformity group, followed by ecological morale, frequency of encountering environmental problems, gender, environmental knowledge, whether the school was boys-only or girls-only or not, economical morale, respectively. The largest factor affecting the consumer activity of the purchase, consumption, and disposal process was environmental consumer behavior of the conformity group, along with the ecological morale, and the frequency of encountering environmental problems. This implies that conformity group is a large factor to the juveniles and a plan to entice the environmental consumer behavior of conformity groups are necessary.

• 한국항만경제학회지
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• 제24권3호
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• pp.147-165
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• 2008

온라인 시장은 비대면 거래와 한정적인 시장의 규모로 인해 오프라인시장의 보조적 역할로 자리매김해 왔다. 그러나 전자상거래의 많은 장점에도 불구하고, 전자상거래의 동시 다발적 물류의 발생흐름은 전자상거래 상품의 가격 상승과 이로 인한 잠재적 구매 고려로 이어져 전자상거래 활성화에 걸림돌로 작용되어 왔다. 또한 이러한 순흐름 방향의 물류 발생이외에도 역물류 발생 자체가 상품 가격의 상승으로 이어지고, 역물류 발생 우려에 대한 잠재적 불안이 소비자의 구매 자체를 저해하는 요인이 되어왔다. 전자상거래 역물류를 발생시키는 원인에는 제품불량, 제품 부적합, 기대이하의 제품, 더 나은 거래 조건의 등장 등이 있는 것으로 조사되었다. 더 나아가 전자상거래 제품 선택에 대한 인지적 능력에 대한 높은 요구 그리고 비대면 거래의 특성, 상품지표 역할의 부족으로 인한 제품 채택의 어려움이 역물류 발생 원인으로 조사되었다. 본 연구 목적은 전자상거래 특히, B2C거래 중심의 역물류 발생원인을 살펴보고, 역물류 발생 원인을 제거하여 역물류 발생을 최소화할 수 있는 요인을 찾고, 역물류의 효율적 관리 방안을 제시함으로써 이에 대한 최소화 방안을 연구하여 역물류 발생자체를 억제하는데 있다. 그러나 현상의 발생과 대안이 선행연구의 부족에 따라 연구자의 주관적 견해가 많아, 이를 발전시켜 설문조사와 실증분석을 통해 입증하고, 세분화하는 것이 향후 연구 방향이라 하겠다.

• Spatial Information Research
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• 제18권2호
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• pp.57-65
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• 2010

사용자는 자신이 원하는 상품 또는 그와 관련된 상품을 비교해보고 구매하기 위해, 일반적으로 여러 상점들을 방문한다. 만약 이런 상점들의 위치정보를 제공하는 서비스가 있다면, 상점가를 헤매는데 소모되는 불필요한 노력과 시간을 줄일 수 있다. 그리고 주변에 어떤 종류의 관련상점들이 있는지 파악할 수 있어서 구매의 폭을 넓힐 수 있다. 이로써 사용자는 효율적인 구매활동을 할 수 있을 것이다. 본 논문에서는 이처럼 사용자에게 관련상점들의 정보를 효율적으로 제공하기 위한 목적으로, "구조화된(구매관련) 정보공간, 실생활 공간, 엠비언트 정보공간"의 3-계층으로 구성되는 엠비언트 서비스 모델을 제안한다. 제안한 모델은 웹으로부터 자동으로 수집된 상점정보를 구매라는 측면을 고려하여 그룹화 및 구조화한다. 그리고 사용자가, 자신의 상황을 통해 자동으로 생성되는 엠비언트 쿼리를 이용하여 관련상점정보를 검색할 수 있게 한다. 최종적으로 사용자는 관련상점정보를 지도상에 계층구조 형태로 획득하며, 이를 이용하여 다른 종류의 관련상점정보를 추가적으로 검색할 수 있게 한다. 결과적으로, 제안한 모델을 통해 사용자는 복잡한 검색과정 없이도 직관적인 형태로 관련상점들의 정보를 획득할 수 있다. 이 모델은 실생활 공간에 존재하는 상점 이외의 다양한 객체들에 대해 관련객체들의 정보를 제공하는 서비스 개발에도 활용할 수 있을 것으로 전망한다.

• 농촌의학ㆍ지역보건
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• 제36권4호
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• pp.251-263
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• 2011

본 연구는 농촌지역 재가 낙상경험 노인의 낙상 두려움을 살펴보고, 그 관련요인을 확인하고자 시도하였다. 본 연구는 2010년 2월 1일부터 3월 31일까지 경상남도 하동군의 1개 면과 산청군의 1개 읍에 거주하는 노인 중 지난 1년간 낙상 경험이 있는 노인을 대상으로 일대일 면접을 통해 수집한 735명의 자료를 분석하였다. 낙상두려움간의 차이를 보인 것은 성별, 연령별, 학력, 동거 여부, 이동수단, 음주, 경제수준, 낙상횟수, 의료 이용여부, 건강식품구입여부, 보조용품구입여부, 낙상계절, 낙상장소, 낙상이유, 신발종류, 손상정도, 활동제한, 일상생활수행능력 이었다. 농촌 지역 노인의 낙상두려움의 예측요인으로서 위계적 중 다회귀분석을 실시한 결과 낙상횟수가 가장 영향력이 높았으며, 성별, 입원여부, 건강식품구입, 일상생활수행능력 등이 낙상에 대한 두려움의 관련요인으로 나타났다. 이상의 결과를 종합해 볼 때 낙상을 자주 경험하는 노인일수록 낙상에 대한 두려움이 증가할 수 있으므로 낙상이 빈번한 노인을 대상으로 한 자신감 강화 교육 프로그램의 개발과 일상수행능력을 향상시킬 수 있는 방안을 모색하여 보급함으로써 낙상에 대한 두려움을 감소시킬 수 있을 것으로 사료된다.

• 유통과학연구
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• 제14권4호
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• pp.117-125
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• 2016

Purpose - As consumers' needs for purchasing fresh and safe food have been bigger in Korea, their interest in local food is also growing recently. So, the number of local food stores has been increased from 3 in 2012 to 103 in 2015. Local food stores should operate a business responding consumers' needs in order that local food stores are not to be a one-time fad. Therefore, the purpose of this study is to analyze the characteristics of consumers who use a local food store and provide helpful implications to design a strategy for sustainable growth of local food store. Research design, data, and methodology - In this study, Probit model was used for empirical analysis in order to examine the effect of purchase choice attributes of agricultural products, consumer's satisfaction, and their demographic factors upon the intention to use a local food store. After estimating coefficients of the probit model, marginal effects were calculated as a standard normal, and cumulative distribution is differentiated with respect to explanatory variables. To collect the data, questionnaire survey was carried out with the consumers using the local food store (Youngjin Nonghyup near to Jeonju city located in Jeollabuk-do). Result - The data analysis found that the more consumers are satisfied with local food store, the higher intention they have to use the local food store. In addition, it was known that the factors related to quality of agricultural products and shopping convenience among the purchase choice attributes have a considerable impact on the purchase intention of a local food store. In demographic factors, income was turned out to be an important factor affecting purchase intention of local food. Such a result supports the hypothesis that high income consumers are likely to purchase local food, which is based on the inference that consumers who have a high income tend to pursue wellbeing life. Futhermore, information delivery, through a reputable media source among general factors, was known to play an important role in forming an intention to purchase local food. According to the analysis of marginal effects, probability of purchase intention of a local food store is increased by 11.4%, if a monthly average income of a household is above 4.5 million Won(Korean currency). If purchasing satisfaction with local food stores is high, the probability of purchase intention would be increased by 24.1%. Likewise, such a probability goes up by 8.7%, 5.8%, respectively as an increasing one unit of quality of agricultural products and shopping convenience of local food stores, respectively. Conclusion - For attaining sustainable growth in a local food store, it is considered necessarily to establish a proper store operation system to meet consumers' needs, especially for quality and shopping convenience of local food. Moreover, as it was found that appropriate communication through media source has a positive effect on the intention to use local food store, PR activity seems to be necessary to expand the consumers' demands for local foods.

• Asia Marketing Journal
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• 제15권3호
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• pp.15-29
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• 2013

Shopping is considered a 'must-do' activity for most people on travel. One of the major parts of tourist shopping is the purchasing of souvenirs. Souvenirs are universally associated with tourism as a commercially produced and purchased object to remind the purchaser of the experience. Recently, Korea becomes one of the most popular destinations that many Asian tourists like to visit. Among those Asian tourists, the number of Thai tourists bound for Korea shows an incredible rapid growth. Thai people pick Korea and Seoul as their favorite country and city to visit for three consecutive years since 2009. One of the major reasons why Thais are choosing to tour Korea is the enthusiasm for Korean pop culture. That is, 'Hallyu' has influenced Thais' decision to visit Korea and purchase Korean products. The primary objective of the current research is to explore the shopping experiences of Thai tourists, specifically their souvenir shopping. It adopts a reflexive interpretive approach to bring light to the various meanings Thai tourists attach to the souvenirs they purchase in Korea. In order to accomplish the objective, the individual interviews were conducted. A total of 12 Thais who have experienced traveling in Korea participated in the study. Four themes were identified through interview text analysis. First, the research participants almost always purchase souvenirs in Korea because the souvenirs represent their identities as tourists. Especially, they purchase the souvenirs as gifts for others, including family members, friends, and colleagues. The souvenirs as gifts show love and thanks to others, and they cement the social relationship. However, purchasing souvenirs for others is more like the moral obligations which evoke the psychological stress. Secondly, the research participants feel closer to Korea while shopping souvenirs around. Thirdly, they obtain imaginative experiences and pleasure through souvenirs related to the Korean pop culture. Souvenirs provide them to visually extraordinary experiences. Lastly, souvenirs purchased in Korea act as visible status marker when they go back to Thailand. They show the socioeconomic status and lifestyles. Tourists themselves and others place special value to souvenirs that were purchased out of Thailand. The findings of this study are of both academic and practical importance. Souvenirs are among the most pervasive elements of the travel experience. However, souvenir shopping is the complicated consumer behavior within tourism both from business and social science perspectives. Along the same line, it needs strategic approaches in order to maximize the economy effects. It concludes by suggesting how further research could offer unique insights into how the souvenirs are positioned both in the context of tourism academics and industry.

• 농촌계획
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• 제14권2호
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• pp.33-42
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• 2008

Recently, rural leisure by urban dwellers has been recognized as a catalyst for regional development or restoration. The federal government implemented several regional planning policies attempting to address this phenomenon in the late nineties. However, most of these policies focused on supply-centered planning, which caused a diverse set of problems relating to the sustainability and economic validity of the planning. Instead, this study focuses on the re-visitation one of the demand variables, with the intention of analyzing the character of rural leisure demand and its re-visitation choice attributes. For these reasons, this study investigates the character of current rural leisure demand, and develops functional equations about urban people who visit rural areas, using logit model. The results of this study can be summarized as follow: Urban people are visiting rural areas from nearby cities or metropolitan areas that are within 3 hours driving distance, and over 80% of rural visitors are one-day visitors. Therefore, most of their visitation activities should be understood as rural leisure, including rural tourism. In addition, the likelihood of the rural tourist to make a return visit is influenced by their transportation means, product purchasing, staying period and travel time. The results of such rural leisure demand can provide information for regional planning strategies, such as selection of target market, type of market segments, improvement of recognition level, activity program price, facility and space planning, produce sale and connection with tour site.

• 한국의상디자인학회지
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• 제15권3호
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• pp.137-156
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• 2013

The purpose of this study is to analyze the general status of wearing clothes and clothing purchase of middle-aged women in the 40's to 50's, the patterns and colors of clothes they prefer, clothing preference related with fitting or such, and also complaints. And this paper also divides the middle-aged women into those in the 40's and 50's to analyze how they differ in terms of the apparel brands and fitting they prefer and also the status of wearing clothes. For the research, a survey was performed to 350 women, and the survey data went through x2 and t-test analysis by using SPSS 20.0 to examine significant difference. The results of this study are as follows: the women in the 40's included as the subjects showed a high frequency of clothing purchase from casual brands or SPA brands and regarded design to be important at the clothing purchase. Meanwhile, the women in the 50's indicated a higher frequency of clothing purchase of middle-aged women's apparel brands, outdoor brands, madam clothes, or designer brands and thought activity to be crucial at the clothing purchase. As the women in the 40's and 50's showed difference in the brands they preferred, particularly the fitting indicated difference in terms of dissatisfaction. While those in the 40's preferring and buying young casual showed particularly more fitting problems in the arm-hole girth, upper arm circumference, bust size, and thigh or hip area, those in the 50's indicated fitting problems in the hip circumference or waist measurement. It is expected that this study will be used as foundational data to set up the target age by related apparel companies or develop clothes with great size fitting and design satisfaction.