• The Research Journal of the Costume Culture
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• v.6 no.4
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• pp.162-174
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• 1998

Though the growth rate of the population of aged people in Korea is rapidly rising, research about this age group is relatively scarce compared to those about younger groups. This paper aimed to survey the clothing purchasing behaviors and clothing dissatisfaction of the aged women in Korea. A questionnaire concerning demographic status, clothing purchasing behaviors and clothing dissatisfactions was administered to 430 aged women residing in Seoul. Results showed that the aged women are as much well-planning, logical, and consumer-right-conscious purchasers as they are aesthetically demanding. 9 factors including product quality, design, sales service qualities revealed to be important factors explaining their dissatisfaction. But the strongest clothing dissatisfactions of the aged women were found to be those factors related to high price, lack of exclusive merchandising practices for the aged, and difficulty in the handling of clothing items. Their age and income status had partial influence on their purchasing behaviors and clothing dissatisfaction.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.04a
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• pp.261-264
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• 2000

A database was constructed for customers to find and choose and apparel product. The product information was collected from words on several kinds of advertisement, which purchasers meet in their ordinary life. The information was sorted and categorized in 8 basic mother categories (Target group, Color, Apparel type, Fabric, Size, Price, Manufacturer) to build a suitable database structure. Each mother category was arranged into subcategories. Also this study showed a demonstration version of the retrieval system. the research resulted can be used for more intensive retrieval system.

• IE interfaces
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• v.24 no.3
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• pp.173-186
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• 2011

In this paper, we evaluate life annuity plans for Korean pre-retired single and married couple participating Korea National Pension (KNP) and find optimal life annuity strategy by using utility-based measurements called AEW (Annuity Equivalent Wealth). Specifically, we extend a previous study to obtain a detailed optimal combination of annuitizing age and wealth in terms of percentage of net wealth at the time of retirement. A nonlinear optimization model is formulated with the objective of maximizing utility on consumption and bequest, and the dynamic programming (DP) technique is used to solve this problem. We find that there exist consistent patterns in optimal combinations of annuitizing age and wealth. Also, for all cases the optimal combination is significantly better than several other combinations. The results indicate that using the optimal approach can be beneficial to practitioners in insurance industry and prospective purchasers of life annuity. We conclude the paper with some discussions and suggestions.

• Culinary science and hospitality research
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• v.14 no.4
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• pp.232-243
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• 2008

The purpose of this study is to investigate Korean wine consumers' perceived risk dimensions affecting wine purchasing behavior and identify the differences in the dimensions by wine involvement. Questionnaires were collected from the wine purchasers of wine retailer shops in Seoul. 230 data were analysed using SPSS package(v. 12.0). Findings were as follows: (1) There were 5 dimensions in the perceived risk of wine purchasing: functional, social, physical, psychological, financial. Social dimension was the most serious risk for wine consumers, then come psychological, functional, financial, and physical ones. (2) There were significant differences in the perceived risk dimensions by involvement level except the financial dimension. The perception level of wine purchasing risk was relatively low in the high involvement group while high in the middle and low involvement groups.

• Asia pacific journal of information systems
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• v.12 no.3
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• pp.169-189
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• 2002

In this study, we newly classify services and service products in EC into Mass Service, Interactive Service, Ordering Service, and Professional Service. For classification, five selected variables and two factorized dimensions such as 1) ease of on-line interaction and 2) needs of on-line interactions are used. On the result of classification, we investigate the relationships with customer purchase intentions in EC. For this purpose, customer surveys were conducted on the respondent groups who are known to be frequent purchasers in EC and have advanced knowledge on services and service products. The survey is analyzed by statistical methods such as factor score plot, cluster analysis, analysis of variance, etc.

• Management & Information Systems Review
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• v.23
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• pp.135-156
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• 2007

The aims of this study are to determine if the perceived risk of e-commerce affect the Internet shopping mall users' decision to pre-purchase an item via e-commerce, to find out if there are differences among the induced perceived risk according to gender, and to verify if the perceived risk according to gender have a correlation to a person's decision to pre-purchase an item via e-commerce. It can thus be concluded that the pre-perceived risk of e-commerce affect the Internet shopping mall users' purchase intention. Different results were obtained, though, according to gender. Moreover, the perceived risk of e-commerce based on gender and the purchase intention of the Internet shopping mall users were shown not to have a correlation. This means that although slightly different study results were presented, e-commerce purchasers can use these results to recognize the risk of e-commerce.

• Agribusiness and Information Management
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• v.2 no.1
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• pp.31-73
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• 2010

On-line shopping mall has become a powerful marketing tool recently. On-line shopping malls provide information for consumers about goods and influence the decision-making process of purchasers. Therefore many local government made on-line shopping malls for advertising agricultural production in the region. However, in the face of problems related with effectiveness on shopping mall management, most of on-line shopping malls has been managing by private sector actually. This study aims to propose the plans for development of the on-line shopping malls. For this purpose, this study investigated current management status of the shopping malls and conducted case study on-line shopping malls.

• Proceedings of the KIEE Conference
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• 2001.11b
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• pp.170-172
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• 2001

This paper describes the settlement rules in the basic market design for Korean Wholesale Electricity Market. The settlement rules are to be exercised after the Bid and Offer Processes as described in the pool rules(within the market rules) and to determine the payments to Generators, charges to Energy Purchasers and charges or payments to the Transmission Asset Owner(TAO).

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2005.11a
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• pp.379-390
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• 2005

In this paper, we introduce a new combinatorial auction mechanism - N-Bilateral Optimized Combinatorial Auction (N-BOCA). N-BOCA is a flexible iterative combinatorial auction model that offers optimized trading for multi-suppliers and multi-purchasers in the supply chain. We design the N-BOCA system from the perspectives of architecture, protocol, and trading strategy. Under the given N-BOCA architecture and protocol, auctioneers and bidders have diverse decision strategies for winner determination. This needs flexible modeling environments. Hence, we propose an optimization modeling agent for bid and auctioneer selection. The agent has the capability to automatic model formulation for Integer Programming modeling. Finally, we show the viability of N-BOCA through prototype and experiments. The results say both higher allocation efficiency and effectiveness compared with I-to-N general combinatorial auction mechanisms.

• Science of Emotion and Sensibility
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• v.20 no.2
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• pp.73-86
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• 2017

The purpose of this study was to investigate the influence of consumers' shopping value(SV), ease of use(EOU), and usefulness(U) on their purchase intention(PI) in mobile shopping mall. Path hypotheses in structural equation model which was constructed for this purpose were verified. In addition, the research model was analyzed according to the groups classified by the level of purchase experience in mobile shopping mall. The survey was limited to the respondents in their 20s and 30s living in Seoul and other metropolitan areas who had purchased fashion products in mobile shopping mall. 411 useful data collected from on-line survey were analyzed by descriptive statistics, exploratory factor analysis, confirmatory factor analysis, reliability analysis, and pearson's correlation analysis using SPSS 21 and AMOS 19. The results of verifying the hypotheses were as follows: First, SV was composed of two factors which included hedonic shopping value(HSV) and utilitarian shopping value(USV). Second, the research model was verified as an acceptable model in explaining the influence of consumers' SV, EOU, and U on PI. Third, seven hypotheses among nine hypotheses were accepted in high purchasers. HSV did not have a significant influence on PI, and EOU did not affect PI significantly. Fourth, five hypotheses were accepted in light purchasers. HSV affected U significantly while USV had a significant impact on EOU and PI. EOU affected U, and U affected PI significantly. In conclusion, USV was proven to be the factor affecting PI directly as well as indirectly. Eou and U also had a significant influnce on PI in mobile fashion shopping. These results will provide mobile marketers with the differentiated strategies to make consumers lead to mobile purchase.