• Journal of the Korean Society of Costume
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• v.60 no.1
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• pp.43-55
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• 2010

To pursue youth and agelessness can be regarded as a global trend today. The younger a woman recognizes herself to be, the more sensation seeking tendency and the more active fashion exploratory behavior of younger generation she would show. This study attempted to empirically examine the relationship between sensation seeking behavior and fashion exploratory behavior according to the difference age in women in their 30's to 50s'. After the survey, a total of 480 questionnaires was used for data analysis. The results of this study are as follows, 1. It was found that there was a very high correlation among cognitive ages, and the lower cognitive age a woman had, the higher difference age she showed. 2. Sensation seeking tendency of adult women was shown in two factors of change seeking and artistic sensation seeking, and these factors accounted for 73.99% of the total variances. Fashion exploratory behavior had 4 factors such as fashion leadership, behavior of hedonic shopping, behavior of clothing communication and behavior of clothing purchase with taking a risk, and these four factors accounted for 75.87% of the total variances. 3. The higher difference age and the higher tendency of sensation seeking an adult woman had, the higher fashion exploratory behavior was shown, and the higher the difference age, the higher tendency of change seeking and artistic sensation seeking.

• The Korean Journal of Community Living Science
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• v.15 no.3
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• pp.167-177
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• 2004

This study is designed to understand purchase motivation for garment depending on demographic factors among college students in Yanbian, China. Questionnaire was used for measurement tools to study the subject of the thesis. The main study was conducted against 450 college students from May 17 to June 5, 2001. The data for the study were analyzed using SAS PC program for frequency distribution, percentage, t -test, and one way ANOVA. The purchase motivation for garment are affected by demographic factors such as gender, average monthly household income, monthly expense for clothing. The result was showed as follows: A meaningful difference showed in 3 areas 'to try a new trend, impulsive buying at the store display, discount advertising' depending on the gender in terms of purchase motivations, and in all the three areas, male students showed a higher ranking. But in other motivation areas, no difference was noticed in terms of gender. In terms of purchase motivation based on monthly income, only one area 'impulse buying from a store display' showed a meaningful difference. Respondents with an average monthly household income above 2,000 yuan showed a higher tendency of 'impulse buying' compared to those with below 500 yuan or those with between 500-2,000yuan. Those with the average monthly household income below 500 yuan showed the lowest ranking in the impulse buying. In other areas of purchase motivation, average monthly household income was not an important element. A meaningful difference showed in 4 areas, 'to try a new trend, impulse buying from a store display, discount advertising', and 'for a change of mood' in the product motivation based on expense on clothing. Respondents with an average monthly expense for clothing above 100 yuan showed a higher ranking in all 4 areas than those with less than 100 yuan. In other areas, the average monthly clothing expense didn't give any impact.

• Journal of the Korean Society of Fashion and Beauty
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• v.4 no.1 s.7
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• pp.42-50
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• 2006

This study used the questionnaire method to find out the golf factor comparison and purchase inclination according the golfers' demographic characteristics. The golf factor comparison according to the Gyeongnam golfers' demographic characteristics was performed with cross analysis and $X^2$ verification, the purchase inclination with T verification and analysis of variance. And the Golfs' factor relation according to total income was performed with cross analysis and $x^2-test$. The golfers' demographic characteristics showed a significant difference in gender, educational background and occupations. The participation purposes of playing golf for men were as a hobby, relations and business. And the participation purposes of playing golf for women were as a hobby and health. The higher age was, the more the golf career was for both men and women. In the factor of marital status, unmarried people play for a hobby and married people play for better relations and business. In the factor of gross income, male golfers varied in the gold career and monthly playing times. Female golfers varied in the golf career. Regardless of gender, the higher the income was, the more the golf career was. In the comparison of buy behavior according to the golfers' demographic characteristics, male golfers showed a significant difference in ostentation and fashion according to the monthly purchase of golf-wear. The group that spends more on the monthly purchase of golf wear was higher than the group that spends less on the monthly purchase of golf wear. Unmarried golfers showed more ostentation tendency that married golfers.

• Journal of the Korea Fashion and Costume Design Association
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• v.24 no.3
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• pp.33-48
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• 2022

This study aimed to investigate bag purchase behaviors according to materialism value. The subjects were 443 male and female adult consumers in their 20s to 50s. The research method was a survey, and the questionnaire consisted of questions on materialism value, bag purchase behaviors, and demographic characteristics. For data analysis, descriptive statistics, Cronbach's α, χ² test, factor analysis, cluster analysis, ANOVA, and Duncan's multiple range test were performed. The results of this study were as follows. First, materialism value was derived from three factors (happiness pursuit, possession-oriented, and success judgment). Second, subjects could be divided into three groups (happiness pursuit group, success judgment pursuit group, and immaterialism group) based on the materialism value variable. Third, the derived groups showed many differences in bag purchase behaviors. The happiness pursuit group considered all bag evaluation criteria factors (practicality, aesthetics, economy, symbolism) and bag purchasing information sources factors (mass media and personal sources) more than other groups, and showed a tendency to prefer select shops and complex shopping malls as bag purchasing places. In addition, the average annual cost and frequency of purchasing bags of this group were higher than those of other groups. The success judgment pursuit group considered symbolism as a bag evaluation criteria more than other groups, and considered personal sources as bag purchasing information sources more than mass media sources, and preferred luxury stores and department stores as bag purchasing places. On the other hand, the immaterialism group considered practicality and aesthetics as bag evaluation criteria and placed less importance on all information sources than other groups, and preferred Internet shopping malls as purchasing places. This group had the lowest average annual purchase cost and frequency among the three consumer groups. This study suggested that materialism value is a useful variable to segment male and female adult consumer markets effectively, and to understand the bag purchase behaviors of consumer groups divided by materialism value.

• The Research Journal of the Costume Culture
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• v.25 no.1
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• pp.16-31
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• 2017

This paper aims to identify the impact on self-satisfaction of shopping tendencies and purchase behaviors for luxury goods. The research was conducted by survey method using questionnaires. The subjects of this study were female consumers from 20 to years old with a high purchasing capability for luxury goods. Using the statistics program SPSS 21.0, factor analysis, reliability analysis, one-way ANOVA, and multiple-regression analysis were executed. The analysis results are summarized below. For shopping tendency depending on ages, pleasure pursuit tendency showed insignificant difference in 40~50s, but significant difference in 20~30s. For the self-satisfaction, the interpersonal satisfaction showed the difference by age group, which was much higher in the respondents in 30~50s than those in 20s. Individuality pursuit tendency and rational shopping tendency had impact on self-satisfaction and rational shopping tendency on interpersonal satisfaction in 20s. Pleasure pursuit tendency and rational shopping tendency had impact on self-satisfaction and interpersonal satisfaction and pleasure pursuit tendency on the economic satisfaction in 30s. Pleasure pursuit tendency had impact on self-satisfaction and economic satisfaction and rational satisfaction on interpersonal satisfaction in 40s. Pleasure pursuit tendency and rational shopping tendency had impact on self-satisfaction and interpersonal satisfaction in 50s. High quality had impact on self-satisfaction and economic satisfaction and practicality on interpersonal satisfaction in 20s. High quality had impact on self-satisfaction and interpersonal satisfaction in 30s. High quality had impact on interpersonal satisfaction in 40s. High quality had impact on all elements of self-satisfaction for the respondents in 50s, practicality had negative impact on interpersonal satisfaction.

• Journal of the Korean Society of Costume
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• v.50 no.7
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• pp.155-163
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• 2000

The objectives of this study were to examine how clothing design preference and clothing attitude vary according to gender of the aging. Using the data collected through interview with 200 subjects who were 60years of age and older residing at Kunsan city area in Korea. These data were analyzed by frequency and $\chi$$^2$-test. The tendency of the gender on jacket stymie preference showed that men liked the soutien collar jacket, two button sing1e Jacket, and four button double jacket, women liked two button single jacket, three button single Jacket and four button double jacket. The general preference did allot depend on the practical purchasing. Men preferred more the soutien collar jacket than the women. On the shirts pattern preference, men liked thick horizon and plaid pattern, while the women liked polk dots pattern and small flowered one. The practical clothing purchase was done by themselves directly. The important criteria depended on the appearance style like simple and smart. For the main complaining factor to purchase the clothes, men considered the color, and women complained not to have suitable shopping stores. The most of all complaining was the expensive prices.

• Journal of the Korean Society of Costume
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• v.28
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• pp.187-204
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• 1996

Clothing is high-involvement products which is closely related with human being both physically and psychologically. It is the prod-uct bought by consumer repeatedly and needs lots of information according to the changing of modes. The comsumer is very sensitive to the advertisement when they purchase the clothing products. Therefore the importance of the advertising is remakably emphasized in these days. According to the qualitative and quantitat-ive growth of advertisement the unique mar-keting strategy must be deviced that is differ-ent from the past. This thesis focuses onthe importance of afection which is more pre-ferred when consumer contacts the advertise-ment. And this study purposes on the provid-ing the basic data to plan effective clothing advertisement by way of analyzing how atti-tude-forming affects the purchase intend of the comsumer. The findings of the study are as follows. 1. Sense-pursuit tendency is strongly ap-peared among the low-age not-married groups. 2. By the factor analysis of consumer re-sponse in each advertisement 5 factors proved to be valid ones 3. There were significant differences be-tween the brand-used and advertisement ex-perienced customers according to the adver-tisement/brand attitudes. 4. There were no significant differences be-tween the application of clothing advertise-ment and demographic character. 5. The affective response more affects on cognitive response and purchase intend in 4 modes of advertisement. 6. From the pathes of the brand-used experi-enced to purchase intend the characteristics showed up in each advertisement.

• International Journal of Costume and Fashion
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• v.10 no.2
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• pp.15-36
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• 2010

This study aims to examine if a consumer's evaluations of and purchase intentions towards textiles and apparel-related cultural products are influenced by their culture, as indicated by their nationalities. Additionally, several psychological variables, such as novelty-seeking tendency, world-mindedness, and familiarity with Northeast Asian culture were included in the analyses to compare the relative importance of cultural influences with the importance of individual characteristics. To conduct a quantitative analysis, we collected data from 400 female consumers in two countries: 200 from the USA and 200 from China. Key findings showed that, nationality and novelty-seeking were found to have a strong influence on purchase intention when product evaluation variables were not included. Evaluation of appearance and Northeast Asian design emerged highly significant predictors of purchase intention for Korean cultural products, regardless of the product type. Cross cultural comparative research on cultural product evaluations is extremely rare. This study focused on groups of consumers residing in the US and China and asked them to evaluate a series of textiles and apparel-related cultural products produced in Korea.

• Journal of Information Technology Applications and Management
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• v.26 no.6
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• pp.13-27
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• 2019

Social media are used as a tool which is suitable for delivering various images emotionally in the area of fashion. How deeply consumers are led by the brands to be engaged in the brands' SNS, how often they visit SNS and gain information, how much empathy they elicit from visitors with their contents and how continuously brands provide up-to-date information are the important factors to raise consumers' fashion consciousness and draw out their fashion consumption to express themselves. Therefore, this study aims to explore the effect of social media engagement and contents characteristics on fashion consumption tendency and purchase intention. In order to verify the research question, study makes analysis centering on the 2 × 2 × 2 MANCOVA model to draw out results of the differences among groups. As a result of analysis, this study verifies the difference between the effect of social media engagement on purchase intention and the effect of interaction of three variables on fashion consumption propensity and purchase intention and summarizes the implications.

• Fashion & Textile Research Journal
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• v.21 no.1
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• pp.36-45
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• 2019

In 2000s, the rapid growth of domestic and foreign fast fashion brands led to an increase in the frequency of shopping for consumers and a significant reduction in the average life span of fashion products. As the kinds and quantity of fashion products owned by individuals increase, the problem of rational clothing management becomes a new concern. The purpose of this study was to investigate the demographic, socio-psychological and purchase behavior factors influencing the frequency of closet cleanup behavior. A total of 278 questionnaires were analyzed. Frequency, exploratory factor analysis, reliability, t-test and regression analysis were used for data analysis using SPSS 22.0. This study results were as follows. First, the frequency of women's closet cleanup behavior was higher than that of men's closet cleanup behavior. Second, the number of brothers and sisters significantly affected the frequency of closet cleanup behavior. Third, the stronger the attachment to fashion products, the higher the frequency of closet cleanup behavior. Fourth, the lower the fashion product retention tendency, the higher the frequency of closet cleanup behavior. Fifth, the higher the frequency of purchasing fashion products, the higher the frequency of closet cleanup behavior. The results of current study provide various implications for educators and marketers who are interested in reasonable management behavior of fashion goods.