• Title/Summary/Keyword: Purchase tendency

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Attitudes of Urban Housewives and Teachers (도시민의 의생활의식에 대한 연구 - 주부와 여교사를 중심으로 -)

  • 이춘규
    • Journal of the Korean Home Economics Association
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    • v.11 no.3
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    • pp.262-275
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    • 1973
  • The aim of the present study is to explore the following two key questions on woman's attitude toward the clothing : (1) Their willingness to make their own dress at home : (2) purchasing tendencies of ready-made wear. The data were drawn through questionaires collected form 495 women in random sampling-335 housewives and 160 high school woman teachers living in Seoul. The findings are ; 1. As a whole there is no significant difference between the teachers and the housewives in their attitudes on clothing and home dressmaking. 2. Teachers and housewives alike have shown the tendency to avoid to take the trouble to make their own dresses themselves due, in large measure, to the technical difficulties of dressmarking. 3. On account of general shortcomings of ready-made clothing such as poor quality cloth, casual workmanship, inadequate assortment, unfitness of size to figure and outdated fashion, they purchase ready-made only for casual uses and really resort to tailor made for formal dresses. Since this paper is preliminary report, the accounts are to intend to be suggestive rather than conclusive, and more detailed and profound must, of course, await further empirical research.

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Development of Electromagnetic shield and Far Infrared Radiation Hair Drier (전자파차단 및 원적외선방사 헤어드라이어 개발에 관한 연구)

  • Ho, Sung-Jin
    • Proceedings of the Korea Contents Association Conference
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    • 2006.05a
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    • pp.470-474
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    • 2006
  • In the case of dryer tendency that select directly without being serviced with salesperson's opinion specially because it does Purchase with sufficient knowledge is package of goods being high and labeling for goods of consumers are indicated to very important element This development wishes to escape and use "Seramik heater" and apply electromagnetic waves cover skill to be Hair Drier that head of a family electromagnetic waves are happened in method and household electric appliance that can raise sexual intercourse of circle infrared rays and High efficiency quantity of heat and coincide in high efficiency and All function anger request in existent metal heat ray.

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consumers' Purchase Tendency and the Importance of Salespersons' Role at the Department Store (소비자의 백화점 이용성향과 상품 구매시 판매원의 중요성 인지도)

  • 김시월
    • Journal of Families and Better Life
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    • v.12 no.2
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    • pp.26-40
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    • 1994
  • 본 연구는 주부 소비자의 상품 구매시 백화점 판매원 능려의 중요성 인지도와 백화 점 이용성향을 관련변수 및 판매원의 능력에 대한 소비자 인식과의 관계를 비교.분석하며 인과관계를 파악하고자 하였다 그 결과 기업과 백화점 판매원 및 소비자에게 백화점 판매원 능력의 중요성을 밝혀 백화점 판매원이 소비자엑 질적.양적으로 유용한 정보를 제공하고 소비생활상담자로서의 전문인이 되어야 함을 강조하는데 그 목적이 있다 이러한 연구목적 아래 서울시에 거주하며 백화점을 이용하는 주부 510명을 대상으로 질문지를 통하여 조사하 였다. 그 결과 주부소비자는 상품 구매시 백화점 판매원을 중요한 정보원으로 인식하고 백 화점 이용성향이 다소 많았으며 소비자의 백화점 이용성향과 판매원의 중요성 인지도는 정 의 상관관계를 이루었다 또한 소비자가 젊을수록 교육수준이 높을수록 백화점 이용성향은 높아 이들을 위한 소비자교육이 실행되어야 할것으로 보인다 그리고 여러변수중 특히 주부 소비자의 교육수준은 소비자의 판매원 능력에 대한 인시을 매개로 하여 구매시 백화점판매 원의 중요성 인지도와 이용성향에 영향을 미치므로 소비자가 최종 구매결정 단계에서 최선 의 선택을 하도록 기업측은 보다 질이 강화된 판매원 양성에 주력하여야 하고판매원 능력중 에서 판매기술은 더욱 소비자 지향적인 체계로 전환할 필요가 있다.

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A Study on Improvement of EMS Fund Using in Korea (우리나라 응급의료기금 운영실태 및 문제점)

  • Baek, Hong-Sok
    • The Korean Journal of Emergency Medical Services
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    • v.9 no.2
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    • pp.101-110
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    • 2005
  • In Korea, EMS Fund Operation seems to move the opposite direction to right way. The most initial EMS fund was consumed loan for some emergency patients without any particular results. Since 2002, the use of EMS fund also has shown a tendency to shift one side. By the results, it was 44.3% to support emergency medical centers, so called hospital EMS system and 28.4% to purchase ambulances and helicopters, and 1.6% to operate Central Medical Center, prehospital base in the EMS fund consumed in 2004. It was never supported for the environmental improvement and development of universities, colleges, and private EMS units having the primary responsibilities. The initial EMS fund using should be used for prehospital base, e.g., prehospital staffs, communications, and facilities and balanced development between public and private EMS units than any other fund using.

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Credit-Card Use and Clothing Purchasing according to Lifestyles of College Students (대학생의 라이프스타일 유형에 따른 신용카드 사용과 의복구매)

  • Na, Young-Joo;Lee, Eun-Hee;Chang, Kyung-Ja
    • Fashion & Textile Research Journal
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    • v.6 no.5
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    • pp.585-594
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    • 2004
  • This study aimed to classify the lifestyles of 1020 college students, and to analyze the effect of the lifestyles on the usages of credit card, price perception, purchasing satisfaction and the number of new clothing. The number of credit cards, total payment of credit cards and the attitude to credit card were different by the 7 clusters of college students, but the frequency of credit card use, the amount of cash service and arrear ages were not different. The perception to the apparel price, purchasing satisfaction, and the degree of clothing purchasing varied according to the lifestyle clusters. For example, 6th cluster being highest in the pursuit of appearance showed the highest amount of credit cards usage significantly and tendency of highest arrearage, and used credit cards mostly in clothing purchase.

A Study on the Elderly Women's Clothing Behavior in Underwear (노년 여성의 내의 구매 행동, 착용 및 관리에 관한 연구 -인천 광역시 중심으로-)

  • 정혜원;김구자
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.5
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    • pp.737-747
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    • 2002
  • The purpose of this study aimed to evaluate the elderly women's preference to purchase, wear and launder underwear. After having one-to-one interviews with 567 elderly women who they were over 60 in their age in Incheon during the winter of 2000/2001, the differences of their preferences to practicability, economic/comfort, esthetic, symbolic, brand and service were analyzed by SPSS Win pack. When they bought their underwear, they were interested in its practicability most but not its esthetic, brand and service. The more learned and richer economically they were, the shorter sleeves and pants underwear thor had preferences to wear. Most of them wear underwear to keep warm during winter, but some of them wear habitually. They frequently boiled their underwear after washing in warm water with hands. From these tendency underwear for the elderly women should be specified both in bust circumference and in the length of sleeves or pants.

A Study on the Built-in Storage Furniture of Apartment Based on P.O.E (거주후평가(P.O.E) 에 의한 아파트 수납공간의 문제점 및 개선방안)

  • 박영순
    • Korean Institute of Interior Design Journal
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    • no.9
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    • pp.134-138
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    • 1996
  • The purpose of this study was (1) to examine how people modify and replace the built -in storage furniture in apartments, (2) to identify the problems of the built-in storage furniture and user satisfaction according to the size of the apartments, and (3) to suggest the better built-in furniture design based on the results of the study. Questionnare survey method was used , and the S-APT residents in Suwon and Bundang were selected for this study. The results were analysed by X^2$-test, T-test , F-test, frequency and percentage. It were identified that (1) the residents were not satisfied with their built -in storage furniture by its size and inside composition even in the new apartments, and (2) they tend to modify or purchase new one and these tendency was increased by the floor area increased.

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An Analysis of Food Waste Generation of Residents and Food Waste Resources in Multifamily Housing (음식물쓰레기 자원화를 위한 공동주택 거주자의 음식물쓰레기 배출량 및 자원화 의향에 관한 분석)

  • Oh, Jeong-Ik;Lee, Hyun-Jeong;Seok, Hee-Jean
    • Journal of Korean Society of Environmental Engineers
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    • v.32 no.10
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    • pp.905-915
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    • 2010
  • With rising food waste, the management activities have gained growing attention, and the disposal options, particularly utilization of food waste for energy recovery, become central. This research examines the factors affecting food waste generation and the tendency to resource food waste. The self-administered questionnaire survey was conducted in newly built multifamily housing estates to collect data, and 300 responses were analyzed. The statistical analysis showed that most of the respondents purchased food materials in largely franchised grocery stores and discarded food that had been too long refrigerated to edible. The lifecycle of food consumption was divided into three states - food purchase plan, cooking and food waste collection. Regression analysis was employed to find out the relationships between three stages and food waste generation or tendency to resource food waste. The results described that food waste generation being affected by the stage of food purchase plan (food waste removal conditions) was statistically significant while it's statistically significant that the stage of cooking (prepurchase considerations) influenced the attitude toward food waste resource. The research findings indicated that food is overconsumed, and further many viewed food waste resources as a proactive and integrative mode in the global wave of sustainability.

The Characteristics of Return Factor, Information Search and Perceived Risks by Return Experience in Internet Clothing Purchase (인터넷 쇼핑몰 소비자의 의류제품 반품 경험에 따른 반품 요인, 정보 탐색, 위험 지각 특성)

  • Ji, Hye-Kyung
    • Journal of the Korea Fashion and Costume Design Association
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    • v.10 no.3
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    • pp.149-161
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    • 2008
  • Internet shopping provides convenience to consumers, however, in recent years the consumer's return rate and return-related disputes continue to increase. This article examines the characteristics of return behavior through return experiences of internet clothing purchases. For an empirical study, questionnaires were handed out to 317 undergraduate male and female students, in which the results had been used for data analysis. Data were analyzed through SPSS 12.0 software, descriptive statistics, factor analysis, t-test, ANDVA analysis, Duncan test, and $x^2-test$. The results are the following: The analysis of consumers' return factor for clothes in Internet shopping showed there are five factors: product and quality, delivery, impulse buying, change of mind, and service. There is a significant difference in product quality of return factors depending on the availability of the return experience. Thus, consumers with return experience showed more return tendency owing to product quality factor than consumers without return experience. The availability of consumer's return experience was significantly related to information search. Consumers with return experience showed more consistent information search than consumers without return experience. There were significant differences in perceived risks depending on the availability and degree of consumer's return experience. In other words, consumers with return experience perceived more account related risk than consumers without return experience. Moreover, the more return experience the consumer has, the more risks consumers perceived in product performance.

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Reception Analysis of Liquor Advertisement for Female Consumer Based on Priming Effect (점화효과를 적용한 여성 소비자의 주류 광고 수용 분석)

  • Lee, Yoon-Jeong;Jeon, Byeong-Ho
    • The Journal of the Korea Contents Association
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    • v.7 no.12
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    • pp.30-40
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    • 2007
  • This study started from the point that female consumers have powerful effects on selection and purchase of products. Liquor is consumed by men more than women, but a population of women drinking liquor is increasing due to "wellbeing and a tendency to lower alcoholicity" of soju. Through priming effects, this study estimated and tested how liquor advertising which had been made focusing on male consumers could appeal to female consumers and affect their purchase. The results of this study revealed that the subjects were partially influenced by priming effects when the experimental image and the interference image were connected to each other in terms of their meaning. This study showed that if scenes in advertising, no matter how short they were, were in a similar situation, priming effects occurred and consumers had a positive attitude toward behavior which appeared in the advertising. In order that advertising of male-dominated products such as cars in addition to liquor may appeal to female consumers, situational factors have to be suitable to create priming effects. If such priming effects are advertising making and arrangement, advertising can appeal to female consumers more easily.