This study aimed to identify the effects of adult women's fashion innovativeness and purchase situation factors on fashion adoption. To explain women's fashion adoption at the point of clothing purchases, fashion innovativeness and 3 dimensions of purchase situation were adopted as explanatory variables. Total usable questionnaires were obtained from 801 women aged between 20 and 39. Factor analysis on purchase situation resulted in 3 dimensional structures of purchase situation: Store atmosphere, Store policy and Pre-purchase condition. Women groups divided by fashion innovativeness level showed meaningful differences in their purchase situation level and fashion adoption level. Women groups divided by 3 dimensions of purchase situation also showed significant differences in fashion innovativeness level and fashion adoption level. Fashion innovativeness, Store atmosphere and Pre-purchase condition except Store policy positively affected fashion adoption.
The purposes of this study was to identify the typology of clothing purchase situation considered by female students and to find out the relationship between clothing purchase situation and clothing evaluative criteria. Data were obtained from 223 female undergraduate students living in Busan, and analyzed by factor analysis, Cronbach's alpha, Pearson's correlation, cannonical correlation and regres-sion analysis. The results were as follows; 1. There were three types of clothing purchase situation considered by female students; antecedent states were momentary moods and conditions such as depression, unpleasantness, and sufficient time, point-of·purchase situations were physical surrounding and social surround-ing such as store atmosphere and salesperson, and communication situations were consisted of catalog, advertising and usability of credit cards or installment tickets. 2. There were high the relationships between clothing purchase situations and clothing evaluative criteria. It was the communication situation that reflected the most of the clothing evaluative criteria, and extrinsic criteria that explained the most the clothing purchase situ-tions.
According to the literatures of marketing, psychology, and other related areas, the situational influences on consumers' decision-making process have been significant, thus increased explanatory power of consume behavior when introduced in a research as one of the independent variables. Considering the characteristics of clothing as a consumer goods, situational influences on clothing purchase behavior were expected to be significant. As the theoretical backgrounds of situational influences on clothing purchase behavior, this study was to propose the definition of sitution in Clothing & Textiles department, and to suggest the types of situational variables affecting clothing purchase process in consideration of the results of consumer behavior research and the research related to clothing. The results of this study suggested that the definition of situation, subjective situation or objective situation, should be adjusted to the purpose of research, and that the types of situations affecting clothing purchase process might be defined into three types; wearing situation, communication situation, and purchasing situation. It was also suggested that the empirical studies would be necessary to verify the results, and the conceptual framework for the types of situations and the personality characteristics related to the clothing purchase situation should be identified.
Overview of Research: Product availability is one of important competences of store to fulfill consumer needs. If stock-outs which means a product what consumer wants to buy is not available occurs, consumer will face decision-making uncertainty that leads to consumer's negative responses such as consumer dissatisfaction on store. Stockouts was much studied in the field of academia as well as practice in other countries. However, stock-outs has not been researched at all in Marketing and/or Distribution area in Korea. The main objectives of this study are to find out determinants of consumer responses such as Substitute, Delay, and Leave(SDL) when consumer encounters out-of-stock situation and then to examine the effects of these factors on consumer responses. Specifically, this study focuses on situational characteristics(e.g., purchase urgency and surprise), store characteristics (e.g., product assortment and store convenience), and consumer characteristics (e.g., brand loyalty and store loyalty). Then, this study empirically investigates relationships these factors with consumers behaviors such as product substitution, purchase delay, and store switching.
The purpose of this study were to investigate the relationships of situation variables, product variables. consumer variables and impulse buying behavior in apparel store. We collected data from 462 consumers of adult women living in Pusan and analysed by factor analysis, cluster analysis, analysis of variance, t-test and discriminant analysis. The results were as follows: First, The purchase situation influenced on the impulse buying behavior consisted of the Pre-purchase condition and the Point-of-purchase state. The in-store situation consisted of the Salesman/store atmosphere, the Low price and the Possibility of out of stock. And the consumption values of apparel are divided into four factors ; Emotional/aesthetical value, Epistemic value, Functional value and Social value. The clothing shopping orientation as consumer variable extracted six factors ; Recreational orientation, Economical orientation, Brand/store loyalty orientation, Careful orientation, Apathetic orientation and Positive orientation. Consumers were classified by the cloting shopping orientation into the Convenience shopper, the Recreational shopper, the Economical shopper and the Careful shopper. Second, In comparison with the unimpulse-buyin groups, the impulse-buying group is more effected by in-store situation than purchase situation, and were more effected by Emotional/aesthetical value, Social value and Epistemic value of the consumption value. In consumer types, the more was the Recreational shopper and the Convenience shopper, the more showed impulse buying behavior. And the important factor distinguished between the impulse buying group and the unimpulse buying group was the Salesman/store atmosphere of the in-store situation.
This research is to classify psychological risk perceptions in purchases process at counterfeit at fashion luxury brands, into a risk perception on purchase activity itself and a risk perception on the post-purchase situation, and to analyze types and characteristics at risk reduction behaviors to reduce each risk perception. In this research a qualitative method was employed, and research-related data were collected and analyzed through in-depth interviews. Results were shown that risk reduction behaviors at psychological risk perception on purchase activity itself included rationalization of purchase, accompanied purchase, reduction and discontinuance of purchase, and that risk reduction behaviors of psychological risk perception on the post-purchase situation included information search, establishment of selection criteria, establishment of marginal limit, selective purchase, planned and compared purchase, and reduction and discontinuance of purchase. Previous researches suggested brand loyalty, selection of famous brands, utilization of information agents by marketers, pre-purchase usage and guaranteed purchase, but these risk reduction methods were not utilized, this probably being interpreted as a result of characteristics of counterfeit. In addition, risk reduction behavior of one type tended to reduce risk perception of several other types, and risk reduction behaviors of various types were utilized to reduce a certain type's risk perception. Not only types of risk perception but also levels of risk perception appeared to have exerted influence to risk reduction behaviors.
The purpose of this study is to clarify the concept and construct of the problem recognition stage in consumer decision making process of apparel Purchase. This study was supplemented by the theoretical study and field interviews. 40 women were interviewed on their apparel purchase situation to identify problem recognition process. As a result, the concept of problem recognition in apparel purchase is the perceived difference between the ideal state of apparel affairs and the actual situation sufficient to arouse and activate the decision making process. And the problem recognition stage in apparel purchase is constituted of the following steps: gestation, categorization, problem definition, and purchase intention formation. In most cases, these four steps existed, but in some cases several steps were deleted or condensed.
This study examined: 1) the influence of 3 social presence types including shopping companions, other consumers, and sales associates on the consumer's purchase decision at a retail store; 2) the difference in the influence by shopping situation involving shopping together or shopping alone; and 3) the differences by consumer susceptibility to social influence and self-confidence. The study conducted three experiments with the retail shopping scenario manipulating consumer's positive self-evaluation, but lack of confidence after trying on a clothing product. Experiment 1 and Experiment 2 examined the positive influence of social presence while Experiment 3 examined the negative influence. The results showed that the positive comment of a shopping companion had the highest influence on the purchase decision. Such impact was more observable under the low susceptibility to normative influence. The negative comments of sales associate and shopping companion lowered the purchase decision. There was no difference by shopping situation. The results imply that influences of social presence on the consumer's purchase decision are different by positive or negative comments and such influences are not different by shopping situation.
In order to deal with consumer's demand changes in market condition, it is necessary to have a study on the consumer behavior to promote seafood consumption. The objective of this study is to examine the factors that have influences on consumer involvement of seafood. It is also aim to examine how the situation of seafood factors influences the consumer's behavior in purchasing and consuming the seafood. In this study, I have conducted a survey by using Busan housewives as random sampling. To examine this variable, situation factors that I used if the factor analysis. I also performed a multiple regression analysis to understand how the situation factors influenced the consumer's emotion and their satisfaction within the level of involvement. The result showed that consumer involvement seafood is created by not only interests and preferences, but also knowledge, perceived risk and profits. The seafood situation factors are divided into purchase situation, consumption situation and communication situation: purchase situation includes store factor, while consumption situation includes health factor and cooking-motive factor and communication situation includes information factor. Results of examining whether there are differences in the involvement explains that the involvement is different according to the level and it is divided into 2 groups. The first groups is the high-involvement group that shows preferences and interests, perceived risk and profits. Another group is the low-involvement group that shows preferences and interests, knowledge and profits. The result on examining whether situation sectors have influences on the involvement shows that high-involvement group is only affected by store factor in purchase situation and low-involvement group is only affected by information factor in communication situation.
The purposes of this study were to Investigate the relationships between knitwear purchase motive and female consumer satisfaction, and to reveal how knitwear purchase motives and demographic variables influence the consumer satisfaction. The subjects were 263 female college students and working women residing in metropolitan area of Seoul. The data were analyzed by using descriptive analysis, factor analysis, Cronbach's shows the research model of this study. To accomplish above-mentioned research objectives, the following ten hypotheses were proposed and verified : is the estimation results of l\1NL model, and
shows the marginal effects for each determinant to consumer's responses(SDL). Significant statistical results were as follows. Purchase urgency, purchase quantities, pre-purchase plan, product assortment, store price image, brand loyalty, and store loyalty were turned out to be significant determinants to influence consumer alternative behaviors in case of out-of-stock situation. Specifically, first, product substitution behavior was triggered by purchase urgency, surprise, purchase quantities, pre-purchase plan, product assortment, store price image, brand loyalty, and store loyalty. Second, purchase delay behavior was led by purchase urgency, purchase quantities, and brand loyalty. Third, store switching behavior was influenced by purchase urgency, purchase quantities, pre-purchase plan, product assortment, store price image, brand loyalty, and store loyalty. Finally, when out-of-stock situation occurs, store convenience and salesperson service did not have significant effects on consumer alternative responses.
The Effects of Situation Factors and Consumption Values on the Impulse Buying Behaviors in Apparel Store
(의류점포내 상황요인과 제품의 소비가치가 충동구매행동에 미치는 영향)
A Qualitative Study on Risk Reduction Behaviors in Purchase Process of the Counterfeit of Fashion Luxury Brands - Focused on Risk Reduction Behaviors on Psychological Risk Perceptions -
Concept and Construct of Problem Recognition Stage in Consumer Decision Making Process of Apparel Purchase
(의복 구매 의사 결정 과정 중 문제인식 단계의 개념과 구조에 대한 연구)
Influence of Social Presence on Consumer Purchase Decision at a Retail Store -Shopping Companions, Other Consumers, and Sales Associates-
(리테일 매장에서 소비자 구매결정에 미치는 사회적 존재의 영향 -쇼핑동반자, 다른 고객, 판매원-)
A Study on the Situation Factor related to Consumer Involvement of Seafood
(수산물 관여도에 따른 상황요인에 관한 연구)
Knitwear Purchase Motives and Consumer Satisfaction
(니트웨어 구매동기와 소비자만족에 관한 연구)
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