• Journal of the Korea Society of Computer and Information
• /
• v.27 no.3
• /
• pp.157-164
• /
• 2022

This study was to analyze consumer confidence, satisfaction and repurchase intention after categorizing food-related lifestyle among 488 consumers who had experience purchasing convenience store lunch boxes. The data were analyzed with PASW 18.0 using frequency analysis, k-means cluster analysis, crosstabs analysis and one-way ANOVA. According to findings, first of all, types of food-related lifestyle are divided into 4 groups: a type of eating out(11.7%), a type of convenience seeking(18.3%), a type of food indifference(15%), a type of dietary interest(55%). Secondly, the types of food-related lifestyle showed statistically significant difference gender, age, marital status, education, monthly average household income, monthly average allowance, job, monthly average number of lunch box buying, lunch box purchase time zone and average one cost of lunch box buying of socio-economic variables. Thirdly, convenience seeking and dietary interest type showed the highest in consumer confidence and dietary interest type showed the highest level of satisfaction and repurchase intention.

• Knowledge Management Research
• /
• v.23 no.1
• /
• pp.1-26
• /
• 2022

With the spread of social networks, platform-based social commerce has grown rapidly with the use of multiple smart devices. Given the rapid growth of social commerce sites such as Coupang and Ticket Monster, it is very important to understand the user's purchase decision-making process in a social commerce environment. The purpose of this study is to develop a richer understanding of the goals of users using social commerce. Second, a methodological alternative for analyzing the user's goals is introduced. In this study, laddering interview and means-end chain analysis were used. As a result of interview conducted on 40 users who have more than 6 months of purchasing experience using social commerce, a hierarchical goal map showing the user's goal structure was derived. This map contains 22 ultimate goals of social commerce, including warm relationships with others, fun and enjoyment of shopping, accomplishment, satisfaction, financial saving, and convenience. In addition, there are various paths from activities to ultimate goals, so investigating the goals pursued by users can give us insight into understanding user.

• Journal of Industrial Convergence
• /
• v.20 no.1
• /
• pp.43-51
• /
• 2022

The purpose of this study is to provide basic information necessary for the establishment of mobile service marketing strategies, educational service development, and engineering education for Generation Z by analyzing the utilitization of various applications by Gen Z. To this end, 177 essays on mobile service usage experience were collected, major topics were analyzed using topic modeling, and these were visualized through word cloud analysis. As a result of the study, the main topics were related to 'transportation' such as movement and public transportation, 'personal management' such as schedule management, financial management, food management, 'transaction' such as checkout, meeting, purchase, 'leisure' such as eating out, travel, study, culture. Additionally, words such as time, thought, people, life, bus, information, confirmation, payment, KakaoTalk, and so on were found to have a high of frequency of use. Also, there was found to be a difference between topics by college. This study is meaningful in that it collected essays, which are unstructured data, and analyzed them through topic modeling.

• Journal of the Korean Society of Industry Convergence
• /
• v.24 no.6_2
• /
• pp.849-860
• /
• 2021

Recently, it is easy to find cases of 3D printing product, equipment, and materials in the architecture field. However, there is a lack of distribution environment where 3D printing products can be traded on an online platform or to access on-demand services in the architecture field. Therefore, in this study, a distribution platform development plan was proposed in consideration of the maturity level of the 3D printing distribution market in the domestic architecture field. For this purpose, the research was carried out as follows. First, by analyzing the case of the 3D printing distribution platform, the development stage of the distribution platform was set as three stages from the perspective of market maturity, platform development level, and sales/purchase experience level of suppliers and consumers. Second, the market maturity of the current domestic architecture field was evaluated as the first stage, and a distribution platform that could be implemented in the first stage was presented as a pilot. Third, we presented the first stage pilot, collected practical opinions on future construction plans through in-depth interviews, and presented detailed implementation plans for each stage necessary to achieve the second and third stage market maturity goals. Based on the roadmap derived from this study, it is expected that the domestic distribution platform market will grow step by step in the future and be utilized for business model development.

• Journal of Digital Convergence
• /
• v.20 no.2
• /
• pp.383-388
• /
• 2022

This study is about the elements of cosmetic's package design which MZ generation prefer and the effect on purchase. Naming, brand logo, color, typography, layout, illustration, matter & finish, and meaningful are classified 8 visual elements through the pilot study. After that this study analyzes specific visual elements which MZ generation prefer through online survey and In-depth interview based on the 8 visual elements. As a result of study, MZ generation prefer tidy and neat design to decorated style, and they feel brand logo is the most important thing of all 8 visual elements. In additional, meaningful of brand is barley able to compare with price, although it is significant visual element. This study may help to develop the way of the cosmetic's package design for MZ generation.

• The Research Journal of the Costume Culture
• /
• v.30 no.5
• /
• pp.703-716
• /
• 2022

This study was conducted with students who had experience in purchasing nail products asa result of by taking the nail design course of the department of beauty at a junior college. The purpose of this study was to provide useful information to nail companies, including the importance of product elements and effective media promotion, to support the planning and promoting of nail products for beauty major students. Means analysis, one-way ANOVA, and multiple regression analysis were conducted on detailed characteristics related to nail beauty (degree of nail management, degree of contact with nail beauty media) and considerations for the purchase of nail products. The results were as follows: For beauty major students, it was concluded that the greater the interest in nail beauty, such as degree of nail management and degree of contact with nail beauty media, the greater the interest in product quality, purpose, and safety, which are practical product elements considered when purchasing nail products. It was also confirmed that Instagram and YouTube advertising media have a significant effect on promoting nail product brands for beauty major students. As the subjects of this study comprise beauty major students in their early 20s, there is a limit to expanding and applying the conclusions of this study to general nail product consumers. Therefore, in subsequent studies, analysise of a wider range of nail product consumers should be conducted through an expanded sampling method.

• Journal of the Korea Society of Computer and Information
• /
• v.28 no.8
• /
• pp.39-48
• /
• 2023

This study was conducted to provide a solution to the problem of sizing errors occurring in online purchases due to discrepancies and non-standardization in clothing sizes. This paper discusses an implementation approach for a machine learning-based recommender system capable of providing personalized sizes to online consumers. We trained multiple validated collaborative filtering algorithms including Non-Negative Matrix Factorization (NMF), Singular Value Decomposition (SVD), k-Nearest Neighbors (KNN), and Co-Clustering using purchasing data derived from online commerce and compared their performance. As a result of the study, we were able to confirm that the NMF algorithm showed superior performance compared to other algorithms. Despite the characteristic of purchase data that includes multiple buyers using the same account, the proposed model demonstrated sufficient accuracy. The findings of this study are expected to contribute to reducing the return rate due to sizing errors and improving the customer experience on e-commerce platforms.

• Korean Journal of Clinical Pharmacy
• /
• v.32 no.1
• /
• pp.47-56
• /
• 2022

Background: In modern society, the number of households raising companion animals increases, and the market for veterinary medicines is expanding even more. This study aims to investigate the perception of companion animal lovers' veterinary medicines, the necessity of specific guidance by pharmacists for veterinary medicines, the role of pharmacists at veterinary pharmacies, and ways to fulfill that role. Methods: This study evaluated veterinary medicines and medication guidance through Google online questionnaire targeting pet-lovers from December 20, 2021, until January 19, 2022. The questions consist of 1) characteristics of petlovers, 2) purchase history and drug recognition of veterinary drugs, 3) use of veterinary vaccines, 4) use of diagnostic kits, and 5) guidance of veterinary medicines by local pharmacists. Results: The respondents' experience purchasing veterinary drugs was as high as 94.4%. The most purchased drug was heartworm-preventing products, and vaccination was performed mainly at veterinary clinics (veterinarians). The respondents primarily purchased veterinary medicines for companion animals at veterinary hospitals and did not know the name of the drugs which they bought. In addition, respondents expected to receive specific information on veterinary medicines from pharmacists. Conclusion: As the number of veterinary pharmacies in the community will increase with the expansion of the companion animal market, pharmacists should play their role as experts in veterinary medicines through systematic and continuous professional education.

• Journal of the Korea Society of Computer and Information
• /
• v.28 no.4
• /
• pp.143-150
• /
• 2023

As the use of mobile devices such as PDAs and smart-phones increases, the Mobile Payment System(MPS) is widely used as a new payment method. Accordingly, domestic and foreign MPS users can conveniently purchase or use the products and services they want, free from the constraints of time and space. In this situation, the study was to investigate how the perception of MPS value varies depending on the characteristics of MPS users(demographic characteristics, MPS usage characteristics), and to analyze whether the perception of MPS value ultimately has a significant effect on user satisfaction. To accomplish these research purposes, the study conducted a statistical analysis using a questionnaire for people with experience using MPS in Korea. The analysis results of the study could be useful in seeking ways to successfully spread of MPS at home and abroad and improve user satisfaction in the future.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.26 no.2
• /
• pp.115-127
• /
• 2024

This study was initiated by focusing on the characteristics of 3D virtual clothing utilized by fashion brands aiming for sustainability. The purpose of this study is to analyze the characteristics of fashion brands that utilize 3D virtual imagery to mitigate environmental pollution caused by the fashion industry from the perspective of green design. The research methodology draws on green design literature and analyzes three hypothetical cases. These include experiential immersive design, design that rewards engagement, and design that delivers economic benefits that were utilized by fashion brands from 2019 to 2023. The findings and conclusions are as follow. First, the for the commercialization of virtual clothing, offline stores are reproduced in the digital world to provide an immersive shopping experience, similar to reality. These promote fashion products in a virtual space without the constraints of space and time, and creates profits and sustainable value. Second, virtual clothing promotes playfulness. Games and events utilize branded virtual worlds and characters to attract users. Rewards are given for achieving goals, and it is a practice of green marketing that uses virtual items to express products and minimize resource waste. Third, virtual clothing is affordable and can reduce the financial burden on consumers by digitally reproducing expensive products as physical brand collections at an acceptable price point. This reduces environmental pollution, saves physical resources, and increases the utilization of virtual clothing by providing a convenient way to purchase. This study is a basic study that examines the current status and characteristics of fashion brands' use of 3D virtual imagery from the perspective of green design based on literature and case analysis, and follow-up studies are expected on empirical virtual imagery activation measures through interviews or surveys with users for each case.