• Journal of the Korea Fashion and Costume Design Association
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• v.10 no.3
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• pp.37-46
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• 2008

The purposes of this article are segmenting consumers by brand attachment motives and discovering the differences among the segmented groups in relation to clothing involvement and clothing behavior (ready-to-wear satisfaction, brand loyalty, purchased items, and purchased places). The subjects of this study were male and female consumers, who were residents in Seoul, Korea. The data had been collected during May, 2007, and statistical analyses used for the study were factor analysis, cluster analysis, t-test, and chi-square test. The results showed that brand attachment motive is composed of two factors: brand personality/individuality expression and conformity/status improvement. Based on cluster analysis, there were two brand attachment motive groups: individuality expression and status improvement segments. T-test showed that brand attachment motive segments were significantly different in terms of clothing involvement and clothing behavior (ready-to-wear satisfaction, brand loyalty and purchased items). For example, the individuality expression group was more interested in clothing, was more satisfied with ready-to-wear clothing, had higher brand loyalty, and usually purchased casual wear. Meanwhile, the status improvement group had a higher perceived risk in clothing involvement, was less satisfied with ready-to-wear clothing, had a lower degree of brand loyalty, and preferred to purchase formal wear. The results implied that brand attachment motive is an important variable in market segmentation, in which specific marketing strategies should be implemented for each targeted consumers.

• Journal of the Korean Society of Costume
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• v.23
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• pp.183-196
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• 1994

The purpose of this study is , by analyze the relationship among clothing involvement which is major expanatory variable in the stage of product purchase and consumption, evaluation criteria of housewives, to help to give understanding the concept of involvement and to supply the fundamental data for constructing marketing stratege. The subject of this study was a 510 housewives and the items of study were three such as suit , one piece dress, blouse, skirt , and blue jean, T-shirt. For analyzing data frequency analysis, percent , mean , standard deviation , factor analysis. F-test, Duncan -test , MANOVA, t-test , and Pearson's product -moment correlation coefficient were used. The results are as follows. 1. Clothing involvement was divided into 4 dimensions such as fashion, pleasure, symbolism, and perceived risk. Evaluative criteria had 5 dimensions such as harmony , dignity , practicality , price, and fashion. 2. There was significant difference in the occupaton of working housewives and the expenditure of money on clothing concerning clothing involvement. 3. There was significant difference in items concerning the degrees of importance of each evaluation factor. Harmony was the first important dimension and practicality was the second by housewives. The degree of clothing involvement has a significant positive correlation with the factors of evaluation on each item. Each dimension of clothing involvement had a significant positive correlation with the factors of evaluation.

• Fashion & Textile Research Journal
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• v.22 no.1
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• pp.94-101
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• 2020

This helps plus-size consumers purchase ready-made clothes and improves fitness by analyzing the upper body shapes of abdomen-obese adult males; in addition, it creates a size system based on each size interval of obesity shapes. The criteria for the 572 male subjects surveyed were over 25 kg/㎡ of the BMI, over 90 cm of waist, and over 0.85 waist hip ratio. The results were as follows. First, the higher the age group, the higher the degree of abdominal obesity in each age group. The degree of obesity decreases age increase; however, was the risk of abdominal obesity increased. Second, Compared to standard body types, the average body size of Abdomen-obese males is significantly larger, especially in the waist area than in the chest area. Third, to propose a size system for abdominal obese adult males, 16 sections with a final 2% rate of appearance were finally adopted as suit-tops size system for abdominal obese adult males by applying a 3 cm dimension gap between each designation as specified in the KS standard. The coverage ratio for the 16 sections was 72.6% and the coverage effienciency was 4.5%. The results of this study can be used in a various clothes; in addition, the activation and segmentation of the plus-size market are also believed to be significant.

• International Journal of Naval Architecture and Ocean Engineering
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• v.6 no.4
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• pp.826-839
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• 2014

Fire is a continuous threat to FPSO topside modules as large amounts of oil and gas are passing through the modules. As a conventional measure to mitigate structural failure under fire, passive fire protection (PFP) coatings are widely used on main structural members. However, an excessive use of PFP coatings can cause considerable cost for material purchase, installation, inspection and maintenance. Long installation time can be a risk since the work should be done nearly at the last fabrication stage. Thus, the minimal use of PFP can be beneficial to the reduction of construction cost and the avoidance of schedule delay. This paper presents a few case studies on how different applications of PFP have influence on collapse time of a FPSO module structure. A series of heat analysis and thermal elasto-plastic FE analysis are performed for different PFP coatings and the resultant collapse time and the amount of PFP coatings are compared with each other.

• The Journal of Information Systems
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• v.12 no.1
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• pp.87-116
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• 2003

One of the important applications for business-to-business electronic commerce is in procurement and inventory management using electronic data interchange(EDI). Using online catalogs and approved supplier lists, firms can easily create requisitions and purchasing documents. The emerging trend in EDI technology is changed from VAN(Value Added Network) based EDI to XML based EDI. This paper intends to suggest a component-based XML/EDI system using Unified Modeling Language(UML), as an application system for automobile part industry. Applying component based XML/EDI systems designed with UML methodology, we analyzed the workflow and the document on procurement process between trading partners and implemented a prototype of efficient XML/EDI system, as a surrogate of existing VAN/EDI. The result of applying object-oriented CBD(Component Based Development) technique is to minimize the risk of life cycle and facilitate the reuse of software as mentioned to limitation of information engineering methodology. It enables the interoperability with corporate legacy systems such as ERP(Enterprise Resource Planning), SCM(Supply Chain Management). This system proposes a solution to apply analysis phase and design phase in implementation of XML/EDI system. The implementation of XML/EDI system using CBD shows the ease of use in software reuse and the interoperability with corporate internal information system. The purchasing department with XML/EDI system can electronically communicate purchase orders, delivery schedules to external suppliers and interoperate with other application systems.

• Journal of the Korean Society of Costume
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• v.60 no.1
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• pp.43-55
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• 2010

To pursue youth and agelessness can be regarded as a global trend today. The younger a woman recognizes herself to be, the more sensation seeking tendency and the more active fashion exploratory behavior of younger generation she would show. This study attempted to empirically examine the relationship between sensation seeking behavior and fashion exploratory behavior according to the difference age in women in their 30's to 50s'. After the survey, a total of 480 questionnaires was used for data analysis. The results of this study are as follows, 1. It was found that there was a very high correlation among cognitive ages, and the lower cognitive age a woman had, the higher difference age she showed. 2. Sensation seeking tendency of adult women was shown in two factors of change seeking and artistic sensation seeking, and these factors accounted for 73.99% of the total variances. Fashion exploratory behavior had 4 factors such as fashion leadership, behavior of hedonic shopping, behavior of clothing communication and behavior of clothing purchase with taking a risk, and these four factors accounted for 75.87% of the total variances. 3. The higher difference age and the higher tendency of sensation seeking an adult woman had, the higher fashion exploratory behavior was shown, and the higher the difference age, the higher tendency of change seeking and artistic sensation seeking.

• Journal of Information Technology Services
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• v.15 no.4
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• pp.125-151
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• 2016

In recent years, O2O (Online to Offline) services get a lot of attention to improve the trust in online shopping and minimize the inconvenience and the cost burden in offline shopping as the number of consumers, who do not show concern about the purchase platform like online or offline, increases. Even though the services have been getting the spotlight as a strong business platform for next generation commerce, there have been only a few studies on the O2O services. The purpose of this research is to investigate the factors which affect the consumer's intention to use location-based O2O services. The study is based on VAM (Value-based Adoption Model) which is able to analyze those factors from the aspects of benefit and sacrifice. We used the partial least squares (PLS) method for empirical analysis, and the result shows that contextual offers, instant connectivity, webrooming and economic efficiency, which fall under the benefit, affect perceived value positively while annoyance and face consciousness, which fall under the sacrifice, do not affect perceived value significantly. In addition, contextual offers and instant connectivity affect trust positively. Location accuracy, which falls under the benefit of location-based O2O service, do not significantly affect perceived value and trust while security risk affects trust and use intention negatively. It appears that trust affects perceived value and use intention positively.

• Journal of Industrial Convergence
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• v.2 no.1
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• pp.159-186
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• 2004

One of the biggest change in the distributive market recently is that the development of private brand is progress actively since consumers purchasing behavior is tend to shift to resonable and practical planned purchase from brand image or brand name. Once the development of private brands is done successfully, the independent merchandising distinguished from other distribution companies is established, store image through customer satisfaction is strengthen and volume of sales and profit are increased. However, the existing studies in this field have not dealt with this matter systematically. Therefore, the purpose of this study is to propose an integrated framework within which to view private brand proneness. Factors found to influence private brand proneness included perceived cost, with private brand, perceived value for money, store fame, perceived risk, perceived quality variation between national and private brand products. Foe empirical analysis, the data were collected from 211 consumers who purchased the private brands in discount store and department store. With the collected survey data, reliability test, factor analysis for validity test and regression analysis for hypotheses test were conducted. Most hypotheses were accepted but on hypotheses were rejected negative relation of perceived cost and private brand proneness. Research results indicate that private brand proneness is affected by perceived value, perceived fame and there are negative relation between private brand proneness and perceived quality variation.

• Fashion & Textile Research Journal
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• v.21 no.5
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• pp.677-686
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• 2019

This study helps out-size consumers purchase ready-made clothes and improve fitness by classifying the lower bodies of abdomen-obese adult males in their 20s and older; in addition, it creates a size system based on each size interval of obesity type. The criteria for the 559 male subjects surveyed in this study were over $25kg/m^2$ of BMI, over 90 cm of waist, and over 0.85 waist hip ratio. The results are as follows. First, the higher the age group, the higher the degree of abdominal obesity in each age group. The degree of obesity then decreases somewhat as their age increases; however, the risk of abdominal obesity also increases. Second, 3 clusters were categorized by cluster analysis, into abdominal obesity, larger oval-type, trapezoid-type and small cylinder-type. Third, the size system establishment according to lower-body types resulted in basic body sizes and reference body sizes being different according to types even in commonly-appeared size names in the sections of respective types. The above research findings show it is necessary to understand obesity types according to waist and hip sizes that represent basic sizes and to design patterns in consideration of the characteristics of obese body shapes when lower-half body clothes are designed among obesity groups.

• Journal of Information Technology Applications and Management
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• v.29 no.3
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• pp.57-74
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• 2022

Recently, big data services have been used in various fields. In this situation, this research studied the intention to provide personal information from users, which is necessary to provide useful big data services. A survey was conducted on college students and ordinary people who have understood big data services. And path analysis was performed through Amos' structural equation. As a result of the study, it was found that privacy risks, trust in service providers, individual innovativeness, service incentives, social influence, and service design are major variables influencing the intention to provide personal information. And it was found that trust in service providers plays a mediating role in influencing the intention to provide personal information. In addition, big data services were classified into types for information acquisition and types related to purchase. Accordingly, it was further analyzed whether major variables differ in the path affecting the intention to provide personal information, and new implications were found. Companies that actually develop and provide big data services should establish different strategies by reflecting research results depending on the type of big data service provided.