• Title/Summary/Keyword: Purchase Price

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Influence of Perceived Quality, Price, Risk, and Brand Image on Perceived Value for Smartphone's Consumers in a Developing Country

  • Samadou, Sourou Essono;Kim, Gyu-Bae
    • East Asian Journal of Business Economics (EAJBE)
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    • v.6 no.3
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    • pp.37-47
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    • 2018
  • Purpose - This paper investigates the major determinants of consumer decision making for smartphone's consumers in a developing country in Africa especially in Gabon. Analysis of Perceived Quality, Perceived Price, Perceived Risk, Brand Image, Perceived Value, and Purchase Intention Research design and methodology - In order to proceed the empirical research, online survey was done via email and social media network and data was collected from 289 random respondents. Therefore, to assess the reliability, the validity and test hypothesis Statistical Package for Social Sciences (SPSS) version 21 was used. Results - After data collection and analysis, results have proved that brand image, perceived price does influence perceived quality, and perceived quality negatively influence perceived risk. The results also show perceived risk along with brand image, perceived price and quality could not influence perceived value. The findings also indicate that perceived value slightly influence purchase intentions. Conclusions - The results of the study show that it is essential to develop an understanding of value in the purchasing process. This study should also provide a glimpse to both marketers and manufacturers about consumers' perceptions towards smartphones.

System Design for Collecting Real-Time Product Information Using RSS (RSS를 이용한 실시간 상품정보 수집시스템의 설계)

  • Chuluun, Munkhzaya;Ko, Sun-Woo
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.35 no.1
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    • pp.1-9
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    • 2012
  • It is well known that internet shoppers are very sensitive to sale prices. They visit the various shopping malls and collect the product information including purchase conditions for goods purchase decision-making. Recently the necessity of information support is increasing because of increase of information amount which is necessary and complexity of goods purchase decision-making process. The comparison shopping agent systems have provided price comparison information which is collected from various shopping malls to satisfy internet shoppers information craving. But the frequent price change caused by keen price competition is becoming the primary reason of information quality decline among price comparison sites. RSS which is a family of web feed formats used to publish frequently updated is applied even in on-line shopping malls. This paper develops a RSS product information collection system to get real-time product information. The proposed product information system consists of (1) web crawler module for searching RSS feed shopping malls automatically, (2) RSS reader module for parsing product information from RSS feed file, (3) product DB and (4) product searching module. Performance of the proposed system is higher than the comparison shopping agent systems when it is defined with the volume of collecting product information per unit time.

A Co-movement Analysis of Housing Purchase Price of Capital and Non-Capital Area (수도권과 지방 주택매매가격의 동조화 변화 분석)

  • Jang, Han Ik
    • Land and Housing Review
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    • v.10 no.1
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    • pp.9-18
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    • 2019
  • This study examined the dynamic change in the co-movement between the house price rates with the network methods of Mantegna (1999). First, Capital area and non-capital area form independent clusters which have the heterogeneous co-movement pattern. In other words, Capital and non-capital areas have low connectivity in the housing market. Also, if the co-movement between capital areas have been strengthened, the co-movement between non-capital areas have been weakened. The results of the dynamic analysis show that the degree of the co-movement in the housing market is continuously increased. The members of the co-movement group in the capital area are strongly steadied by all periods. However, the members in the non-capital area have been changed according to the period. Accordingly, it is necessary to establish policies based on various information for the housing market of the non-capital area rather than policies targeting the capital area. In addition, Apartments in Korea are more likely to be used as investment or speculative assets than other types of houses. It has been confirmed that this is Gangbuk, which is locatied in the northern part of Seoul, appears to be a region where the Spillover Effects of price fluctuation can be triggered in the housing and apartment market. However, the housing market in Gangnam, which is locatied in the southern part of Seoul, was divided into low systematic risk.

A Real Option Perspective to Evaluate Purchase Decisions of Construction Materials with High Price Volatility (가격 변동성이 높은 건설 자재 구매 의사결정에 대한 실물옵션 관점의 평가 - 태양전지 구매를 중심으로 -)

  • Kim, Byungil;Kim, Changyoon
    • Korean Journal of Construction Engineering and Management
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    • v.17 no.1
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    • pp.76-82
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    • 2016
  • Decision-making in construction projects often include options features. Such embedded options are difficult to value properly and many decision makers do not have experience in option analysis. The purpose of this paper is to demonstrate how real option analysis can be used to value capital expenditures on construction materials. We propose a real option framework to evaluate decision-making processes involving the purchase of construction materials. A case study was conducted by evaluating the purchase decision-making of solar cells, a good with high price volatility. Using real option analysis two strategies to improve the financial feasibility of installing a solar panel system were derived. The first strategy involves using a price cap that gives the project manager the right, but not obligation, to buy the modules for a predefined price during the next year. The second strategy is to defer the purchase of the solar cells until future price information becomes clearer. Both of the strategies in the case study were valued using the binominal model. This study will help to improve the financial feasibility of purchasing construction materials with high price volatility by including the value of managerial flexibility.

An Empirical Study on the Effect of Technology Acceptance of Overseas Direct Purchase on Behavioral Intention and Perceived Availability (해외직구의 기술수용이 사용의도 및 지각된 유용성에 미치는 영향에 관한 실증연구)

  • Yoo, Joon-Soo;Jang, Eun-Hee
    • Journal of Convergence for Information Technology
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    • v.11 no.10
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    • pp.101-114
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    • 2021
  • This study aimed to analyze the degree of consumers' expectations for their performance and efforts in using overseas direct purchase, impact of overseas direct purchase on the society, and effect of price value to their intention to use overseas direct purchase in the future. In addition, the significance of overseas direct purchase on the user-perceived availability is empirically analyzed. As a result of the study, it was confirmed that performance expectancy, effort expectancy, social influence, and price value showed significantly positive effect on the intention to use overseas direct purchase in the future. With respect to the perceived availability in using overseas direct purchase, it was found out that effort expectancy and price value had significantly positive effect; however, it appeared that performance expectancy and social influence had no significant effect on the perceived availability of the users.

The Influence Relationship among Consumers' Characteristics, Information Search, and Purchase Decision in On/Offline Retailing Environment (온/오프라인 유통환경에서 소비자특성, 정보탐색, 구매결정 간 영향관계에 관한 연구)

  • Chae, Jin Mie
    • Fashion & Textile Research Journal
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    • v.22 no.3
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    • pp.323-334
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    • 2020
  • This study analyzed the effects of consumers' characteristic variables on information search and purchase decisions in a decision-making process that validated the path model in purchasing apparel products. In constructing a structural equation model using AMOS 19.0., the variables including enjoyment pursuit, price pursuit, product involvement and product risk were selected as consumers' characteristic variables affecting the stage of information search. A questionnaire was distributed to consumers over 20 years old who purchased apparel products using offline and online channels within one year; consequently, we were able to analyze 468 effective data. The results were as follows. First, the path model of this research proved to be the appropriate model explaining the effects of consumers' characteristic variables on the stage of purchase decision-making. Second, enjoyment pursuit had a significant positive influence on offline information search; in addition, price pursuit and product risk affected the online information search significantly. Product involvement affected online information search as well as offline information search. Third, the offline information search affected offline purchase and online information search affected online purchase. However, consumer's channel switching behavior between the stage of information search and the stage of purchase decision was not proven. The findings suggest that companies need to develop distribution strategies according to consumers' characteristic factors that effect consumer's purchase decision-making.

Purchase Intention Towards Japanese Convenience Goods: A Cross-Sectional Study in Vietnam

  • NGUYEN, Nga Thi Quynh;NGUYEN, Duong Tuan;NGUYEN, Quynh Thi Phuc
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.10
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    • pp.165-176
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    • 2021
  • The primary purpose of this study is to identify determinants influencing Vietnamese consumers' purchase intention towards Japanese convenience goods. The research model consisting of six factors affecting the dependent variable is proposed based on the Theory of Consumption Values and Theory of Perceived Value of purchase. This study employs a survey method in a convenient sampling method to collect data of target respondents. Data consisting of 180 samples was collected and analyzed using the SMARPLS3 software. The measurement model is assessed to confirm the validity and reliability of the construct, then hypotheses testing is performed with Bootstrapping analysis. The results demonstrated that five factors affect Vietnamese consumers' purchase intention towards Japanese convenience goods, including the price of the product, quality of the product, functional value, emotional value, and conditional value. Major findings of this study suggest that the functional value that consumer perceives about Japanese convenience goods has the most significant relationship with their purchase intention, followed by the quality of the product and the price of the product. Besides, emotional value and conditional value have a moderate influence on consumers' purchase intention. Whereas the influence of the epistemic value of the product on consumers' purchase intention is insignificant in this presented study.

The Joint Effect of Multi-Promotion Offers and Consumer Mindset in Fostering Product Purchase Intention

  • Moon-Yong Kim;Minhee Son
    • International journal of advanced smart convergence
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    • v.12 no.1
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    • pp.157-163
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    • 2023
  • The current research aims to examine the moderating effect of consumers' mindset on their product purchase intention in the multi-promotion offers containing both a bonus pack and a price discount (i.e., BP + PD offers). That is, this research investigateswhether consumers' product purchase intention in the BP + PD offers variesdepending on their mindset (growth mindset vs. fixed mindset). Specifically, it is predicted that consumers with a fixed mindset will have higher product purchase intention in the offers containing the high PD but low extra amount of BP (LBP HPD) than in the offers with a high extra amount of BP but low PD (HBP LPD), whereas consumers with a growth mindset will have higher product purchase intention in the HBP LPD offers than in the LBP HPD offers. An experiment wasconducted to test the prediction. Consistent with the prediction, it was found that participants' mindset moderates their product purchase intention in multi-promotion offers. The findings imply that marketers can evoke more positive consumer purchase intention toward BP and PD offers, considering consumer mindset.

Factors Influencing Brand Image and Purchase Intention in Indonesia's Furniture Distribution Channels

  • Felicia HERMAN;Ricardo INDRA;Kurniawati;Michael CHRISTIAWAN;Muhammad ARAS
    • Journal of Distribution Science
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    • v.22 no.7
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    • pp.33-42
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    • 2024
  • Purpose: The furniture industry has a huge potential for growth in Indonesia. Due to Indonesia's vast natural resources, furniture designers, makers, and retailers are given ease of access. The research analyzes the influence of service quality, promotion, product, and price on brand image and purchase intention in Indonesia's furniture distribution channels. Research design, data, and methodology: The variables used are service quality, promotion, product, price, brand image, and purchase intention. This research is cross-sectional research, which will be conducted among the furniture consumers in Indonesia, from the Instagram followers of a community as of 31 July 2023 with 837.5 thousand followers. The tools that will be used are surveys, conducted according to the sample size and processed using SMARTPLS 4 and the SEM-PLS model. Results: The findings urge that some variables have a significant influence on purchase intention directly but become less significant when influenced by brand image. Some variables can influence purchase intentions significantly through brand image, even if the certain variable did not have a significant influence on purchase intention directly. Conclusions: By knowing the significance of the variables towards brand image and purchase intention, ones with major influence can be implemented as a strategy to improve marketing in Indonesian furniture distributors.

The Rice Price Support Program in the midst of Structural Change (미곡시장(米穀市場) 구조변화(構造變化)와 가격지지정책(價格支持政策))

  • Kim, Ji-hong
    • KDI Journal of Economic Policy
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    • v.12 no.3
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    • pp.3-26
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    • 1990
  • Encouraged by the investment in the rice paddy, the introduction of new varieties (Tong-Il), and the price support program, there has been great success in increasing rice production. Meanwhile, the demand for rice has decreased rapidly as per capita income continues to rise. Rice self-sufficiency has been attained, and a new over-supply problem is emerging. Moreover, the Uruguay Round Agricultural Negotiation would prohibit government price support for agricultural products. In October the Korean government decides the government purchase amount and support price, which works as the price guideline. All interested parties exert political efforts to influence the decision. The continued increase of the government purchase price of rice due to political pressure pushed the government purchase price above the market wholesale price in 1988. Also, the farmers preferred to sell to the government than to the wholesaler. This has discouraged the market mechanism, and the government is to take over the three functions of the market mechanism: stockpiling, seasonal price fluctuation adjustment, and circulation. Another big increase may cause the government purchase price to rise above the consumer price, which might lead to arbitrage opportunities for the farmers and suffocate the market mechanism. However, the current political situations limits the options for the Korean government. This paper argues that a supply control policy will reduce the social cost resulting from the high level of producer price support, and it proposes several second best policies: First, the production of new varieties should be reduced rapidly. Second, the old rice in the government warehouse should be auctioned or disposed of in order to reduce the government handling and management costs. Third, the acreage diversion program should be launched in order to control rice paddy acreage. Fourth, a social welfare program in rural areas should be introduced, since the share of population over 60 is increasing rapidly. Fifth, instead of the price support which is forbidden by the Uruguay Round, Korea should restructure the agricultural industry by developing new crops, by enhancing productivity and by improving the agricultural infrastructure.

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