• 한국컴퓨터정보학회논문지
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• 제29권7호
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• pp.139-148
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• 2024

팬데믹 이후 온라인 교육 플랫폼에 대한 수요가 급증하면서 소비자들이 의사 결정을 위해 온라인 리뷰에 더욱 의존하게 되었습니다. 본 연구는 중국 온라인 고객 리뷰가 온라인 교육에서 소비자 구매 행동에 미치는 영향을 조사합니다. 신뢰, 리뷰 감정, 리뷰의 양과 시의성을 분석하여 이러한 요인들이 소비자 결정에 어떻게 영향을 미치는지 이해하고자 합니다. 회귀 모델을 사용한 결과, 부정적인 리뷰, 시기적절한 피드백, 많은 양의 리뷰가 소비자 구매 결정에 긍정적인 영향을 미치며, 코스 가격은 반비례 관계를 나타냅니다. 또한, 인지적 신뢰와 감정적 신뢰는 리뷰와 구매행동 간의 관계를 매개하며, 소비자 결정 성향에 역 U자형 효과를 나타냅니다. 이러한 통찰은 온라인 교육 제공자에게 온라인 리뷰를 관리하고 활용하여 소비자 신뢰를 증진시키고 판매 성과를 향상시킬 필요성을 강조하는 유용한 시사점을 제공합니다.

• 한국IT서비스학회지
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• 제7권4호
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• pp.1-19
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• 2008

This study began with the proposition that, compared to the impulse buying in the conventional offline market, consumers will exhibit a different process of decision-making for impulse buying on the Internet as it has become easier to acquire information and purchase goods which are offered online like digital contents goods. To verify this roposition, this study attempted to find out the external and internal factors as that affect the impulse buying behavior by incorporating Theory of Planned Behavior In addition, this study seeks to confirm the role of alternative's attractiveness in terms of mediating between internal and internal factors affecting impulse buying. The major purpose of this study was to understand Impulse Buying Intention(IBI) for digital contents on the internet. The results of the this study showed that the behavior of impulse buying can be explained with the information searching in which the external factors for the marketing of digital contents affect the internal stimulation factors. It was also found that the impulse buying of digital contents on the Internet starts with non-planned impulse at the problem recognition stage, but planned decision-making will take over when it is proven to be effective with information searching.

• KDI Journal of Economic Policy
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• 제39권2호
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• pp.53-74
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• 2017

This paper focuses on the recent extraordinary growth of Chinese cross-border online shopping and draws implications for firm strategies and government policies in Korea to utilize the phenomenon as an opportunity to expand into a broader market via e-commerce exports. I conduct a survey of Chinese cross-border online consumers to identify constraining and determining factors during the stages of their purchase decisions of Korean products. Given the fact that Chinese cross-border online shopping is at the incipient stage and consumers have expressed a strong intent to repurchase, future strategies should focus on attracting new consumers. Accordingly, Korean firms should build a powerful brand image, improve product quality and post-purchase services, and take full advantage of the popularity of the Korean Wave. Meanwhile, the government must step up policy efforts by, for instance, improving e-commerce export statistics, simplifying logistics and clearance procedures, and building trust in Chinese consumers.

• 대한가정학회지
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• 제32권5호
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• pp.67-82
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• 1994

The major purpose of this study was to find the influencing factors in explaining information search patterns and to find if significant differences exist in search outcomes by search patterns. The data for this study were collected in a survey conducted in March of 1993. The final sample consisted of 327 respondents purchased refrigerator 340 purchased bed. The important findings of this study are as follows: First The variables related to search cost-benefit play an important role in identifying search patterns of consumers. Second search outcomes were different among four information search patterns for each of information sources. The overall search outcomes the level of purchase knowledge and of post-purchase satisfaction was relatively high for high-search and high-reliance group compared with other groups. And the results also indicate that although some consumers search less than others they still can make good purchase decision-making and can maximize their utility if they choose useful information sources selectively and use those selected information sources effectively. The findings of this study provide some implications regarding consumer education programs the consumer information providing policies and future research methods.

• Asia pacific journal of information systems
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• 제15권3호
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• pp.133-161
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• 2005

This research is to investigate the effects of product involvement on the selection of online shopping malls. From the statistical analysis of 282 response data, it was found that consumers buying products with higher involvement tend to shop in a shopping mall with greater trust, which provide more information regarding their products and a wider variety of products. The other purpose of this research is to investigate factors of shopping malls which influence the buyer's purchase intention. The results of data analysis indicate that consumers are more likely to buy in a shopping mall with greater trust, with detailed product information, and with higher entertaining contents. The results of the study indicate that the shopping malls which give more detailed product information to their customers and establish greater trust will finally lead to a higher sales revenue because more expensive products will be sold.

• 한국유통학회지:유통연구
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• 제4권2호
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• pp.59-74
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• 1999

Private brands play an important role in formulating the marketing strategies of fashion goods. Merchandisers of Korean department stores are now realizing that the effective marketing of private brands can increase customers store loyalty as well as store profitability. Thus, it is important to better understand customer's decision making processes underlying the purchase of private brand apparels. However, Little research had been undertaken to examine integrated factors influencing purchases of private brand apparel. Therefore, the objective of this study is to propose a model of purchasing intentions of private brand apparel. This study pays attention to (1) perceived value, (2) familarity, (3) store image, (4) differenciated needs, (5) perceived risk, and (6) perceived quality variation of private brand. The proposed model supports all hypotheses presented in the paper. Purchase intentions of private brand increased as perceived money, familiarity, positive store image of private brands, and satisfaction of individuals differentiated needs increase. Furthermore, perceive value of private brand increased as perceived risk and quality variation of private brand increased.

• 한국의류학회지
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• 제30권7호
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• pp.1103-1115
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• 2006

In this study, clothing consumption behaviors of Russian and Korean female college students were compared. Data were collected by conducting surveys in Russia and Korea. In results, Russian female college students spent considerably more money on clothing than did Korean students, compared to the income level. Korean consumers bought clothing mostly in the department stores, whereas Russian consumers preferred large shopping centers, discount stores and traditional markets to shop clothing. As important factors affecting clothing purchase decision, Russian consumers considered country of origin while Korean consumers considered style. Korean consumers were satisfied more on domestic brands than did Russian consumers while Russians were more satisfied with foreign brands than did Koreans. Russian consumers considered diverse factors in forming attitude and buying intention toward domestic and foreign brands. In contrast, Korean consumers' attitude and purchase intention were influenced much by style. Based on study results, marketing implications were provided.

• 한국정보통신학회논문지
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• 제17권12호
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• pp.2859-2864
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• 2013

차량용 블랙박스는 음성과 영상 그리고 자동차의 다양한 정보를 저장하는 매체이며 이러한 정보를 바탕으로 사고의 재구성이 가능해 최근 자동차 시장에서 주목을 받고 있다. 또한 대중교통 중심으로 블랙박스의 장착이 확산되면서 수년 내에 시장은 더욱 커질 전망이다. 본 연구는 차량용 블랙박스 구매결정에 영향을 미치는 요인의 대한 선호도를 분석하였다. 블랙박스 구매결정 요인을 안전성, 기능성, 차별성, 경제성으로 구분하였다. 실증적 분석을 위해 블랙박스 관련회사 직원을 대상으로 설문조사를 실시하여 수집된 설문지를 분석하였다. 분석결과를 바탕으로 블랙박스 구매결정과 관련된 실무적 의의를 논의하였다.

• The Journal of Asian Finance, Economics and Business
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• 제7권12호
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• pp.869-875
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• 2020

As a basic element for sustainable development, the residential housing industry is vital and fundamental for every country in the world. Therefore, this study examines the impacts of financial considerations on house purchase decisions by housing investors in Auckland, New Zealand. 110 completed questionnaires were statistically analyzed. For testing the proposed hypotheses, Structural Equation Modelling (SEM) was used. The results show that house prices, income, and credit accessibility significantly influence housing investors' purchase decisions in a positive direction. It appears that more expensive houses offer more promising returns such that housing investors having higher levels of income and access to loans are brave enough to invest in such houses. This study aims to present the key factors influencing house purchase decisions from the viewpoint of housing investors as fundamental groups of stakeholders in the property market, which is rarely examined in previous studies. The implication of this study is to provide guidelines for housing regulators in New Zealand to develop affordable housing prices through the availability of land banks. This study also offers practical contributions to housing investors, particularly by providing key guidelines to make effective investment decisions.

• 경영과학
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• 제29권3호
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• pp.135-156
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• 2012

Due to the rapid growth of social networking community (SNC), research into SNC user's behavior has recently emerged as an important issue in information systems. An individual makes a decision whether or not to continually use his or her own SNC and to purchase digital items to decorate it. Most previous research has focused on a user's continuance intention and has ignored the importance of purchase intention. This study develops and empirically tests an integrated model designed to predict a user's two types of behavioral intention：continuance intention and purchase intention based on the expectation-confirmation model (ECM) and a dual model of relationship maintenance mechanism.The results indicate that perceived usefulness, satisfaction, personalization, and switching cost have important influences on the formation of SNC continuance intention. The results also show that perceived usefulness and satisfaction does not have any significant impacts on purchase intention, while personalization, learning, attractiveness of alternatives, and continuance intention significantly affect it.